Senior Healthcare Direct
Senior Healthcare Direct is a privately held Medicare insurance brokerage that helps seniors and Medicare-eligible individuals compare and enroll in Medicare Advantage, Medicare Supplement (Medigap), and Part D plans through licensed agents across 36 states, earning carrier commissions on policies placed.
- Company typePrivate
- Founded2012
- HeadquartersPalm Harbor, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Senior Healthcare Direct does
Senior Healthcare Direct (operated as Ebache LLC) is a Medicare insurance brokerage firm founded in 2012 and headquartered in Oldsmar, Florida. The company operates as a licensed insurance agency selling Medicare Advantage (Part C), Medicare Supplement/Medigap (Plans F, G, K, L, N and others), and Medicare Part D prescription drug plans on behalf of 25+ insurance carriers including Aetna, Cigna, Mutual of Omaha, WellCare, and Anthem. It serves Medicare-eligible consumers — primarily seniors turning 65, existing beneficiaries optimizing coverage, and individuals with chronic conditions or low-income subsidy eligibility — through licensed agents reachable via a single branded phone line (1-833-4Med-Bob).
The company's technology footprint is conventional for an insurance brokerage: a content-driven website with SEO pages covering each Medicare topic, plan comparison charts, and quote request forms that feed leads to agents. There is no proprietary platform, mobile app, or self-serve online enrollment — every enrollment is facilitated through agent interaction by phone. A separate in-house customer service team of 20+ provides post-enrollment support including billing error resolution, Medicare appeals, and pharmacy exceptions, which functions as a service-layer differentiator rather than a technology moat. Marketing is centered on the founder's personal brand ('Medicare Bob' / Robert Bache), supported by a YouTube channel, 60+ educational blog articles, and active social profiles.
Senior Healthcare Direct earns revenue exclusively through insurance carrier commissions — it does not charge consumers for its services. The compensation structure aligns with industry norms: first-year and renewal commissions paid by carriers on policies placed by the firm's licensed agents. Geographic reach spans 36 licensed states with current operational focus on the Southeast US, and the firm is BBB Accredited. The business is privately held under Ebache LLC with no disclosed external institutional investors, private equity sponsors, or venture funding.
Senior Healthcare Direct firmographics
Firmographics- Name
- Senior Healthcare Direct
- Legal name
- Ebache LLC
- Website
- https://seniorhealthcaredirect.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Senior Healthcare Direct is a privately held Medicare insurance brokerage that helps seniors and Medicare-eligible individuals compare and enroll in Medicare Advantage, Medicare Supplement (Medigap), and Part D plans through licensed agents across 36 states, earning carrier commissions on policies placed.
- Ownership category
- akta.pro rank
Where Senior Healthcare Direct is headquartered
LocationHeadquarters
- HQ city
- Palm Harbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Senior Healthcare Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Commission Revenue: Senior Healthcare Direct earns commissions from insurance carriers (Medicare Advantage, Medicare Supplement, and Part D plan providers) when customers enroll in plans through the company's licensed agents. This is the primary revenue stream. The company does not charge customers for its services or advice.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | No consumer fees — service is free to Medicare beneficiaries |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Senior Healthcare Direct product offering
Product offeringCore offering
Senior Healthcare Direct is a Medicare insurance brokerage that helps Medicare-eligible consumers compare and enroll in Medicare Advantage (Part C), Medicare Supplement/Medigap (Plans F, G, N, K, L), and Medicare Part D prescription drug plans. Licensed agents deliver free, phone-based plan comparison and enrollment services across 36 states, with the company compensated via commissions paid by 25+ insurance carriers.
Product overview
Senior Healthcare Direct is a Medicare insurance brokerage offering a portfolio of Medicare-related products. The core offerings include Medicare Advantage Plans (Part C) as an all-in-one alternative to Original Medicare, Medicare Supplement Plans (Medigap) including Plans F, G, K, L, M, and N that fill coverage gaps in Original Medicare, and Medicare Part D Prescription Drug Plans. The company also provides Extra Help assistance for low-income beneficiaries. Medigap Plans work alongside Original Medicare (Parts A and B) to cover deductibles, coinsurance, and copayments, while Medicare Advantage Plans bundle hospital, medical, and often prescription coverage with additional benefits like dental, vision, and hearing.
Differentiator
Problem solved
Functional benefit
Products and services
- Medicare Advantage (Part C)
- Medicare Supplement Plans (Medigap)
- Medicare Part D Prescription Drug Plans
- Extra Help (Low Income Subsidy) Assistance
Quantifiable outcome
- Plan G can save beneficiaries $500+ per year in premiums compared to Plan F, with Part B deductible of only $240 in 2024 vs. higher Plan F premiums
- +2 more outcomes
Companies that use Senior Healthcare Direct
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Senior Healthcare Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Senior Healthcare Direct partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- AetnacoreSenior Healthcare Direct is an authorized agent/broker for Aetna Medicare plans, offering Aetna Medicare Advantage and related products to consumers through its licensed agent channel.
- CignacoreSenior Healthcare Direct offers Cigna Medicare plans as an authorized agent/broker, including Cigna Medicare Advantage and related products.
- Mutual of OmahacoreSenior Healthcare Direct offers Mutual of Omaha Medicare Supplement (Medigap) plans as an authorized agent/broker. Mutual of Omaha is shown as one of the top trusted carriers on the company's website.
- WellCarecoreSenior Healthcare Direct is an authorized agent for WellCare Medicare plans, offering WellCare Medicare Advantage and Part D plans to consumers.
- Anthem (ANTM)coreSenior Healthcare Direct is an authorized agent/broker for Anthem Medicare plans. Anthem is displayed prominently as one of the top trusted carriers, indicating a key partnership relationship.
- 25+ Medicare Insurance Carriers (additional)minorBeyond the named major carriers (Aetna, Cigna, Mutual of Omaha, WellCare, Anthem), Senior Healthcare Direct works with additional Medicare insurance carriers across the market, enabling broad plan comparison. The company states it works with '25+ Trusted Carriers' total.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Senior Healthcare Direct competitors and assessment
Company assessmentDirect peers
- SelectQuote: SelectQuote is one of the largest independent U.S. life and Medicare insurance brokerages, distributing policies across multiple carriers through phone and digital channels. It is the closest scaled comparable to Senior Healthcare Direct, with overlapping Medicare Advantage, Medigap, and Part D distribution.
- eHealth: eHealth is an online Medicare and individual health insurance marketplace/brokerage that connects consumers with carriers via a digital storefront plus licensed agents. It directly competes with Senior Healthcare Direct in the Medicare Advantage and Medigap distribution category, though with a stronger self-serve online layer.
- GoHealth: GoHealth is a health insurance marketplace that enrolls consumers in Medicare Advantage, Medicare Supplement, and ACA plans via a tech-enabled platform backed by licensed agents. It is structurally comparable to Senior Healthcare Direct, though larger and PE-backed, making it a direct scaled competitor.
- Boomer Benefits: Boomer Benefits is an independent Medicare insurance agency specializing in Medicare Supplement, Medicare Advantage, and Part D plans targeting the senior demographic. It operates in the same brokerage model as Senior Healthcare Direct with a comparable phone-and-agent-led distribution approach.
Emerging players
- Chapter: Chapter is a Medicare-focused advisory platform that provides personalized plan recommendations via licensed advisors. It overlaps with Senior Healthcare Direct in Medicare Advantage and Medigap distribution but skews toward a higher-touch, tech-enabled advisory model rather than the traditional call-center brokerage.
- 65 Incorporated: 65 Incorporated is a Medicare advisory firm that helps beneficiaries select and enroll in Medicare plans, including Medigap, Advantage, and Part D. It is comparable in the Medicare brokerage/advisory category but smaller and operating on a consulting rather than mass-market scale.
- Healthcare.com: Healthcare.com is a digital insurance comparison marketplace offering Medicare plan comparison and enrollment. It directly overlaps with Senior Healthcare Direct on Medicare distribution but leans more heavily on a self-serve digital experience versus agent-led phone sales.
Broad incumbents
- Humana: Humana is one of the largest U.S. Medicare Advantage carriers and also operates its own direct-to-consumer agent distribution. It is comparable to Senior Healthcare Direct as both a carrier partner and a competitor that increasingly captures enrollments in-house.
- UnitedHealthcare (AARP Medicare): UnitedHealthcare, the largest Medicare Advantage carrier in the U.S., distributes plans through its own direct agent channels as well as third-party brokerages. It is comparable as a major carrier whose direct-to-consumer investments compete for the same Medicare beneficiary Senior Healthcare Direct targets.
- Anthem (Elevance Health): Anthem (Elevance Health) is a national health insurer offering Medicare Advantage, Medigap, and Part D plans and is one of Senior Healthcare Direct's named carrier partners. It is comparable both as a carrier partner and as an incumbent with growing direct distribution capabilities.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Senior Healthcare Direct social profiles
Digital presenceSenior Healthcare Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Senior Healthcare Direct leadership team
Management profileNumber of profiles
Profiles1 record
Senior Healthcare Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Senior Healthcare Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Senior Healthcare Direct
What does Senior Healthcare Direct do?
Senior Healthcare Direct is a Medicare insurance brokerage that helps Medicare-eligible consumers compare and enroll in Medicare Advantage (Part C), Medicare Supplement/Medigap (Plans F, G, N, K, L), and Medicare Part D prescription drug plans. Licensed agents deliver free, phone-based plan comparison and enrollment services across 36 states, with the company compensated via commissions paid by 25+ insurance carriers.
Is Senior Healthcare Direct a public or private company?
Senior Healthcare Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Senior Healthcare Direct founded?
Senior Healthcare Direct was founded in 2012. It employs 101 to 250 people.
Where is Senior Healthcare Direct based?
Senior Healthcare Direct is headquartered in Palm Harbor, United States, in the North America region.
How does Senior Healthcare Direct make money?
One revenue line is on record: insurance Commission Revenue.
Who are Senior Healthcare Direct's main competitors?
Direct peers on record are SelectQuote, eHealth, GoHealth and Boomer Benefits. Emerging players are Chapter, 65 Incorporated and Healthcare.com. Broad incumbents are Humana, UnitedHealthcare (AARP Medicare) and Anthem (Elevance Health).
Does Senior Healthcare Direct have an API?
No public API is recorded for Senior Healthcare Direct.