Name

Instructional Empowerment

Legal name

Instructional Empowerment

Website

https://instructionalempowerment.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

K-12 Education Professional Development and Coaching

NAICS

Educational Support Services (611710), Educational Services (611), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Instructional Coaching & Teacher Professional Learning (School-Embedded) (EDAJAFAO)

akta.pro secondary industries

Instructional Delivery & Pedagogy (School-Led) (EDAJAFAB), K–12 Instructional Design & Curriculum Development Services (EDAGAKAA)

Keywords

• Teacher professional development
• School improvement services
• Instructional coaching
• Deeper learning programs
• K-12 education consulting

Headquarters

HQ city

Blairsville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Professional Development and Coaching Services: Instructional Empowerment provides job-embedded teacher professional development and coaching support to schools and districts. Coaches (all former educators) tailor support to each school's unique context. Services include leadership coaching, professional development sessions, and implementation coaching. Pricing is partnership-based and not publicly disclosed.
2. School and District Partnership Programs: Full-service partnerships that include professional development, coaching, measurement tools, and resources for school improvement and turnaround. Includes school pilots (16-week measurable results), district-wide rollouts, and Comprehensive Support and Improvement (CSI/TSI) school turnaround services.
3. Product Sales (IE Store): The company operates an e-commerce storefront selling books, quick reference guides, classroom resource kits, and toolkits. Products include titles by Michael D. Toth, Robert J. Marzano, and other authors, ranging from $4.95 to $449.00. Physical products include laminated guides, teacher toolkits, and student resource kits.
4. Conference Registration: The company hosts an annual Building Expertise for Deeper Learning Educators' Conference in Orlando, Florida, attracting nearly 1,000 teachers, school leaders, and district administrators each June.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Instructional Empowerment delivers school and district partnership programs built on its proprietary Model of Instruction for Deeper Learning (4DL), a research-based methodology that transforms teacher-directed classrooms into student-led team learning environments. Offerings include job-embedded professional development, leadership and instructional coaching, school pilots, district-wide rollouts, CSI/TSI turnaround services, and measurement tools such as RigorWalk®. The Applied Research Center independently validates projects against federal ESSA and What Works Clearinghouse standards, and the company sells physical and digital classroom resources (toolkits, books, guides) through the IE Store.

Product overview

Instructional Empowerment offers a comprehensive portfolio of education services and products centered on their research-based Model of Instruction for Deeper Learning. The core offering includes school and district partnership programs (Deeper Learning Classrooms, School Pilots, District Partnerships, School Turnaround) that transform classrooms from teacher-directed to student-led team learning. Supporting this are professional development services (Job-Embedded Teacher PD), assessment tools (School Needs Assessment, RigorWalk®), and enrollment workshops. The company also sells physical and digital resources including the Model of Instruction Teacher Suite and Toolkit, student team kits (MOI 101, MOI 201), and a library of educational books authored by Michael D. Toth, Robert J. Marzano, and others. An independent Applied Research Center provides research validation, and an annual national conference supports professional learning community development.

Differentiator

Problem solved

Functional benefit

Brands

• Model of Instruction for Deeper Learning (4DL): A trademarked research-based model for transitioning traditional classrooms to deeper learning environments, providing professional development, classroom resources, step-by-step guides, videos, implementation coaching, metrics, and digital tools.
• RigorWalk
• Applied Research Center
• District Pilot-to-Scale

Products and services

• RigorWalk® Trademarked classroom walkthrough and observational tool used by IE coaches and school leaders to measure rigor and engagement in Tier 1 instruction and track classroom transformation over time.
• Deeper Learning Classrooms Partnership Program School partnership program that transforms traditional classrooms into student-led team learning environments through the Model of Instruction for Deeper Learning, including professional development and coaching.
• School Needs Assessment Assessment tool that helps schools identify root causes of performance issues and determine appropriate intervention strategies aligned with their specific context and student needs.
• School Turnaround (CSI/TSI) Service Full-service partnership for Comprehensive Support and Improvement (CSI) and Targeted Support and Improvement (TSI) schools seeking sustainable turnaround, including professional development, coaching, and measurement tools.
• Workshops to Increase Enrollment Professional development workshops focused on helping schools and districts develop market share strategies to increase student enrollment through improved instructional quality.
• Public Microschools Program Program supporting the development and implementation of public microschool models that offer alternative learning environments with smaller class sizes and personalized instruction.
• Model of Instruction for Deeper Learning (4DL): Teacher Suite and Toolkit Comprehensive teacher toolkit including laminated thinking maps, student role cards, agree/disagree cards, summarizing mats, and implementation guides that support student-led team learning in classrooms. Priced at $449.00.
• Model of Instruction 101: Student-led Team Basics Kit Foundational kit introducing basic student-led team structures and routines for classrooms beginning their deeper learning journey.
• Model of Instruction 201: First Step to Team Autonomy Kit Advanced kit building on Model of Instruction 101, focused on developing student autonomy within team-based learning structures. Priced at $150.00.
• Job-Embedded Teacher Professional Development On-site professional development and coaching service that embeds teacher learning directly into classroom practice, supporting implementation of deeper learning strategies.
• School Pilots Pilot programs in which schools work with a small team of volunteer teachers to implement deeper learning and demonstrate measurable results within 16 weeks.
• District Partnerships District-wide implementation programs that create systems to scale deeper learning across multiple schools with continued improvement over multiple years.
• Building Expertise for Deeper Learning Educators' Conference Annual national conference held in Orlando, Florida where nearly 1,000 teachers, school leaders, and district administrators gather to learn about deeper learning practices.
• Applied Research Center Independent research center that verifies every project using federal research standards, ensuring methods work in all schools and classrooms through rigorous testing and evidence-based practices.
• The Power of Student Teams (book) Multi-award-winning book by Michael D. Toth and David A. Sousa exploring the neuroscience behind student development of deeper learning competencies and findings from a 10,000-student research study. Priced at $29.95.
• School Leadership for Results (book) Book by Michael D. Toth and Robert J. Marzano focused on leadership strategies for improving school results.

Quantifiable outcome

• Reading proficiency increased from 16.7% to 47% (+30.3 points) at Muessel Elementary
• +7 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Marzano Evaluation CentercoreStrategic or Co-development PartnerThe Marzano Evaluation Center (marzanoevaluationcenter.com) is a closely related entity operated by the same leadership team. IE sells books co-authored with Robert J. Marzano and provides professional development aligned with Marzano's teacher evaluation and instructional frameworks, including the Focused Teacher Evaluation Model (FTEM). The relationship appears to involve shared branding, co-authored products, and aligned methodologies.
• Robert J. MarzanocoreStrategic or Co-development PartnerDr. Robert J. Marzano is a renowned education researcher and author who has co-authored multiple books with Michael D. Toth, including 'The Essentials for Standards-Driven Classrooms', 'School Leadership for Results', and 'Teacher Evaluation that Makes a Difference'. His frameworks underpin much of IE's professional development methodology.
• David A. SousacoreStrategic or Co-development PartnerDavid A. Sousa co-authored the multi-award-winning book 'The Power of Student Teams' with Michael D. Toth. Sousa is an education consultant and author specializing in brain-based learning and neuroscience research.
• What Works ClearinghousecoreStrategic or Co-development PartnerIE's Applied Research Center is led by a What Works Clearinghouse Certified Reviewer, ensuring all projects meet the highest federal research standards. The 10,000-student Des Moines study meets What Works Clearinghouse standards. This relationship provides independent validation of IE's research methodology.
• National Assessment of Educational Progress (NAEP)minorOthersIE references NAEP data extensively to contextualize the need for deeper learning, citing widening achievement gaps and the fact that 70% of students are not proficient in math and reading (2024 results). NAEP data is used as an evidence baseline, not a formal partnership.
• Harvard Graduate School of EducationminorStrategic or Co-development PartnerDr. Adrienne Bland, an IE faculty coach, was selected for the Harvard Graduate School of Education's Summer Institute for Turnaround Principals and the Deeper Learning Leadership Forum.

Scale indicators5 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Learning Sciences International (LSI): Founder Michael D. Toth's prior 20-year company, operating in the same K-12 teacher effectiveness and Marzano-aligned professional development space. It is the most directly comparable historical peer for Instructional Empowerment.
• Marzano Resources: Robert J. Marzano-aligned organization providing K-12 instructional coaching, evaluation frameworks, and teacher effectiveness training. Co-authors many of IE's books and shares the Marzano methodology, making it a near-overlapping peer.
• TNTP (formerly The New Teacher Project): National nonprofit working with K-12 districts and states on teacher effectiveness, school improvement, and turnaround support. Comparable because it sells similar job-embedded instructional services to underperforming districts.
• BetterLesson: K-12 professional development provider offering virtual and in-person teacher coaching, workshops, and instructional leadership support. Directly comparable in serving district PD/coaching buyers.
• Solution Tree: K-12 publisher and PD provider focused on Professional Learning Communities, assessments, and school improvement. Operates in the same instructional improvement and conference-driven category.
• Public Impact: Education consultancy focused on school turnaround, teacher and leader development, and systemic improvement in low-performing schools. Directly comparable to IE's CSI/TSI and turnaround services.
• Teachstone: K-12 organization offering classroom observation tools (e.g., CLASS) and teacher PD/coaching. Comparable to IE through its measurement-driven (RigorWalk-like) coaching framework for K-12.

Emerging players

• Edthena: Video-based teacher coaching and PD platform adopted by districts for instructional improvement. Comparable as a technology-enabled approach to teacher coaching, though narrower in delivery model than IE's in-person coaching.

Broad incumbents

• ASCD (Association for Supervision and Curriculum Development): Large established professional association delivering books, conferences, and PD for K-12 educators. Broad incumbent with overlapping PD, publication, and conference offerings.
• Carnegie Learning: Provider of K-12 instructional and tutoring solutions including math software and PD. Comparable as a broader K-12 instructional improvement incumbent with overlapping PD services and content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/IE_empower
• YouTubeyoutube.com/channel/UC1dgOlBp-NharIAVsWlDZKQ
• Facebookfacebook.com/Instructional-Empowerment-110294985093045
• LinkedInlinkedin.com/company/instructional-empowerment

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instructional Empowerment