Bird & Cronin

What Bird & Cronin does

Bird & Cronin, LLC was a U.S.-based manufacturer of orthopedic soft goods and specialty patient care products, founded in 1970 and headquartered in Eagan, Minnesota. The company designed, manufactured, and distributed a broad portfolio of medical devices spanning nine product categories: upper extremity (wrist braces, arm slings, shoulder immobilizers), lower extremity (ankle walkers, foot orthotics), cervical/spine collars, cast and fracture management, cold therapy (B-Cool® gel packs), patient care (walking belts, transfer aids), rehabilitation exercise (Thera-Band® resistance bands, Thera Cane™), lumbar supports, and newborn/pediatric orthopedic products. The portfolio was anchored by several proprietary brand names including B-Cool®, Anklizer®, U2™, Comfor™, Crandall™, and SPRINT®.

Bird & Cronin operated as a wholly-owned subsidiary of Dynatronics Corp (OTCQB: DYNT) under a horizontal segmentation strategy serving two primary customer groups: healthcare providers and medical professionals (hospitals, clinics, orthopedic practices, physical therapy centers) and individual patients requiring orthopedic supports for injury recovery, post-surgical care, fracture management, and rehabilitation. The company generated revenue through hardware sales of medical devices, distributed via medical supply distributors and direct healthcare-provider channels on a quote-based pricing model, with brand presence maintained through Facebook, Twitter, YouTube, and LinkedIn for top-of-funnel awareness. Pricing was not publicly disclosed.

In January 2026, Bird & Cronin filed for Chapter 7 bankruptcy in the U.S. Bankruptcy Court for the District of Minnesota alongside parent Dynatronics Corp and affiliated entities Hausmann Enterprises, LLC and Dynatronics Distribution Company, LLC. The filing ceased all operations, appointed a Chapter 7 trustee to liquidate assets, triggered an event of default on Dynatronics' loan agreement with Gibraltar Business Capital, LLC, and prompted the resignation of the entire board and executive officers including CEO Brian Baker. The company is no longer operating.

Name

Bird & Cronin

Legal name

Bird & Cronin, LLC

Website

https://birdcronin.com

Company type

Private

Founded year

1970

Operating status

Closed

Headcount range

101–250 employees

Short description

Bird & Cronin, founded in 1970 in Eagan, Minnesota, designed, manufactured, and distributed orthopedic soft goods and specialty patient care products — including braces, slings, walkers, cold therapy, and rehabilitation devices — to healthcare providers and patients across nine product categories. The company ceased all operations following Chapter 7 bankruptcy in January 2026.

Ownership category

akta.pro rank

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Medical Device Sales: Manufacturing and selling orthopedic soft goods and specialty patient care products including braces, supports, slings, walkers, and related medical devices to healthcare providers and patients

Distribution channels1 record

Marketing channels4 records

Core offering

Bird & Cronin designs, manufactures, and distributes orthopedic soft goods and specialty patient care products for healthcare providers and patients. Its portfolio spans upper extremity (wrist braces, slings, shoulder immobilizers), lower extremity (walker boots, foot orthotics), cervical, lumbar, cast/fracture management, cold therapy, patient care, and rehabilitation exercise products sold under brands such as B-Cool, Anklizer, U2, Crandall, and Thera-Band.

Product overview

Bird & Cronin is a manufacturer of Orthopedic Soft Goods and Specialty Patient Care Products. The company offers a comprehensive portfolio of medical devices organized across nine product categories: Upper Extremity (wrist braces, arm slings, shoulder immobilizers), Lower Extremity (ankle walkers, foot orthotics), Cervical/Spine (collars, back supports), Cast/Fracture Management (fracture boots), Cold Therapy (B-Cool® gel packs and wraps), Patient Care (walking belts, transfer aids), Rehabilitation Exercise (Thera-Band® bands, Thera Cane™), and Newborn/Pediatrics. Key brand names include B-Cool® (cold therapy), Anklizer® (walker boots), U2™ (wrist braces), Comfor™ (various supports), Crandall™ (splints), and SPRINT® (ankle stabilizers). Note: As of January 2026, Bird & Cronin, LLC filed for Chapter 7 bankruptcy along with parent company Dynatronics Corp, and operations have ceased.

Differentiator

Problem solved

Functional benefit

Products and services

• Walking Belt

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• DynatronicscoreOthersDynatronics is the parent company of Bird & Cronin. Bird & Cronin operates as a wholly-owned subsidiary of Dynatronics Corp along with Hausmann Enterprises, LLC and Dynatronics Distribution Company, LLC. All entities were included in the Chapter 7 bankruptcy filing.
• HausmannminorOthersHausmann is an affiliated brand under the Dynatronics corporate umbrella. Both Hausmann and Bird & Cronin are listed as affiliated brands on the Bird & Cronin website, suggesting shared corporate ownership and potentially complementary product lines.

Scale indicators1 record

Recent moves5 records

Broad incumbents

• Stryker: Large diversified medical device company with significant orthopedic and surgical portfolios; competes in adjacent orthopedic segments though not Bird & Cronin's niche soft-goods focus.
• 3M Health Care: Diversified healthcare manufacturer with overlapping products in cold therapy, casting supplies, and orthopedic accessories, though as part of a much broader portfolio.
• Essity (BSN Medical): Owns BSN Medical, which produces orthopedic soft goods, compression therapy, and wound care; broad incumbent with overlapping category presence.

Direct peers

• Breg: Specialist orthopedic bracing and cold therapy company with comparable product categories (knee/ankle braces, walkers, cold therapy) sold to orthopedic and PT customers.
• Össur: Global orthopedic manufacturer of braces, supports, and prosthetics; competes directly in upper/lower extremity soft goods and fracture management.
• DeRoyal Industries: Privately held manufacturer of orthopedic soft goods, surgical supplies, and patient care products with overlapping product categories.
• Medi USA: Manufacturer of orthopedic braces, compression therapy, and rehab products serving hospitals and clinics with comparable soft-goods offerings.
• Enovis (formerly DJO Global): Major orthopedic soft goods and bracing manufacturer; direct overlap across ankle walkers, wrist braces, slings, cold therapy, and rehab products distributed through the same medical supply channel.

Others

• Dynatronics Corp: Former parent company and shared Chapter 7 debtor; not a market peer but the corporate umbrella under which Bird & Cronin, Hausmann, and Dynatronics Distribution operated and were jointly liquidated.

Emerging players

• Core Products International: Smaller specialty manufacturer of orthopedic braces, hot/cold therapy, and rehab supports; competes in overlapping soft-goods niches.

Market position

Strengths2 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights4 records

Customer concentration

• Xtwitter.com/DynatronicsCorp
• YouTubeyoutube.com/user/130UnionStreet
• Facebookfacebook.com/birdcronin
• LinkedInlinkedin.com/company/bird-&-cronin-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bird & Cronin