Core Products International

What Core Products International does

Core Products International, Inc. is a privately held U.S. manufacturer of orthopedic and therapeutic support products, founded in 1988 and headquartered at 808 Prospect Avenue, Osceola, Wisconsin. The company designs, manufactures (in the U.S. and Canada), and sells a portfolio of contoured cervical support pillows (Tri-Core, Therapeutica, D-Core, Adjust-A-Loft), hot and cold therapy packs (CorPak, Microbeads moist heat), professional handheld massagers (Jeanie Rub), positioning supports (lumbar rolls, bed wedges, knee spacers), and braces (Swede-O ankle and foot supports). Product technology centers on ergonomic contour geometry, memory foam and fiber fill construction, and clay/gel-fill hot/cold media — physical-product engineering rather than digital or software-based differentiation.

The company operates primarily as a direct-to-consumer e-commerce business through coreproducts.com and an international storefront at in.coreproducts.com powered by Glopal cross-border integration, with supplementary distribution via the U.S. GSA Schedule for federal and institutional buyers. Pricing is unit-based across an entry-to-premium ladder (roughly $40–$420 equivalent), supported by a 90-day money-back satisfaction guarantee, with bundle SKUs combining pillows and therapy accessories. Revenue is generated almost entirely from one-time product sales; no subscription or recurring revenue model is in evidence.

Core Products targets individual consumers suffering from neck, back, and musculoskeletal pain, CPAP users, professional drivers, and healthcare practitioners (chiropractors, physical therapists), with brand authority in cervical sleep support built over 37 years. The company is founder-led by Phil Mattison (President, Founder & CEO), independently owned with no private equity or venture backing disclosed, and operates with 51–100 employees. Its customer acquisition relies on content marketing, a wellness blog, a pillow recommendation quiz, the Core Community, and the Core Loyalty program. No patents, certifications, AI capabilities, or enterprise software components are present in the portfolio.

Name

Core Products International

Legal name

Core Products International, Inc.

Website

https://in.coreproducts.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Core Products International is a privately held U.S. manufacturer founded in 1988 that designs and sells orthopedic and therapeutic support products — including cervical pillows, hot/cold therapy packs, massagers, and braces — directly to consumers and government buyers via e-commerce and the GSA Schedule.

Ownership category

akta.pro rank

Product category

Orthopedic Support Products

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical Equipment and Supplies Manufacturing (3391)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Posture, Musculoskeletal & Pain-Relief Devices (Posture Trainers, TENS/EMS, Massage Devices) (CRACAQAK)

akta.pro secondary industries

Medical/Therapeutic Massage (Rehab/Pain Management) (HSALAEAO), Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC), Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

Keywords

• Orthopedic support pillows
• Cervical support products
• Hot cold therapy packs
• Massage therapy equipment
• Therapeutic sleep products

Headquarters

HQ city

Osceola

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct E-commerce Sales: Revenue generated through direct-to-consumer online sales via their primary website and international storefronts. Products are sold at various price points ranging from entry-level to premium bundles.
2. Product Bundles: Sale of bundled product packages combining complementary items (pillows with hot/cold packs, massagers with accessories) at discounted bundle pricing

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Core Products International manufactures and sells a portfolio of orthopedic and therapeutic support products, including cervical support pillows (Tri-Core, Therapeutica, Adjust-A-Loft lines), hot and cold therapy packs (CorPak, Microbeads), professional massage equipment (Jeanie Rub), positioning supports (lumbar rolls, wedges, knee spacers), and braces (Swede-O). Products are primarily manufactured in the USA and Canada and sold directly to consumers through own e-commerce storefronts, with a 90-day money-back satisfaction guarantee.

Product overview

Core Products International offers a comprehensive portfolio of orthopedic and therapeutic products focused on pain relief and sleep comfort. The core offerings include cervical support pillows (Tri-Core, Therapeutica, D-Core, and Adjust-A-Loft lines) available in fiber, foam, and water-filled variants; thermal therapy solutions (Soft Comfort Corpak hot/cold packs, Microbeads moist heat packs, and specialty masks); massage equipment (Jeanie Rub professional massagers with accessories); positioning supports (lumbar rolls, backrest cushions, bed wedges, and knee/leg spacers); braces and supports (Swede-O ankle/foot braces); and homecare supplies. Products are primarily manufactured in the USA with a focus on ergonomic design for neck, back, and joint support. The portfolio includes both individual products and bundled solutions combining pillows with therapy accessories.

Differentiator

Problem solved

Functional benefit

Brands

• Tri-Core: Cervical support pillow brand featuring contour center and raised cervical roll design for proper neck alignment during sleep.
• Therapeutica
• CorPak
• Jeanie Rub

Products and services

• Tri-Core Cervical Support Pillows Contoured cervical support pillows with center indentation and neck rolls designed to promote proper spine alignment during sleep. Available in fiber, foam, and water-filled variants in multiple sizes and firmness levels. Targeted at individuals with neck pain and poor sleep posture.
• Therapeutica Orthopedic Sleeping Pillows Ergonomic orthopedic sleeping pillows with contoured design supporting head and neck while maintaining spine alignment. Available in petite, average, and large sizes with multiple firmness options for sleep posture correction.
• Adjust-A-Loft Fiber Pillows Adjustable fiber pillows with cooling memory foam insert allowing users to customize loft and firmness for personalized neck and head support.
• Soft Comfort Corpak Hot and Cold Therapy Packs Reusable hot and cold therapy packs filled with clay material that stay flexible when frozen, for targeted pain relief on neck, shoulders, back, joints, and muscles. Available in multiple sizes.
• Original Wonder Disc Knee Spacer Contoured knee spacer pillow designed to maintain proper hip and spine alignment during sleep when placed between the knees.
• CPAP Pillows Specialized pillows designed for CPAP users with contoured edges to accommodate mask and tubing, reducing pressure and improving sleep quality.
• Jeanie Rub Variable Speed Massagers Professional-grade handheld massagers with dual handles and adjustable speed settings for deep tissue muscle relief, tension reduction, and improved circulation.
• Sitback Lumbar Support Cushions Contoured ergonomic backrest cushions designed to promote proper spine alignment and reduce lower back strain when sitting at desks or in vehicles.
• Jackson Roll Positioning Support Pillows Cylindrical fiber-filled positioning pillows providing versatile support for legs, knees, and back while promoting proper alignment and relaxation.
• Swede-O Braces and Supports Ankle and foot braces including lace-up supports, elastic sleeves, and walking boots for stability, protection, and injury recovery.
• Bed Wedge Positioning Pillows Foam wedge pillows designed to elevate head, body, or legs for acid reflux relief, breathing improvement, and comfortable positioning during sleep or recovery.
• Microbeads Moist Heat Therapy Packs Quilted moisture-heat therapy packs using silica beads to provide deep penetrating warmth for muscle relaxation and arthritis relief. Microwave safe for home use.
• Black Neoprene Core Wraps Compression therapy wraps in multiple roll sizes for targeted pain, swelling, and injury recovery with adjustable strap closure.
• Travel Pillows Compact, ergonomic pillows designed for neck and head support during flights, road trips, or daily commuting. Portable and lightweight for comfortable travel.
• Pillow Bundles Curated bundles combining pillows with complementary accessories like hot/cold packs, pillow covers, and sleep masks for comprehensive sleep therapy.
• Sleep Log Chiropractic Bone-Shaped Pillows Adjustable strap and side handles for secure placement, designed to support the neck in seated or relaxed positions while maintaining proper alignment.

Named customers3 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Tempur Sealy International: The dominant global sleep-products incumbent (Tempur-Pedic, Sealy, Stearns & Foster). Competes with Core Products in therapeutic and orthopedic pillows but across a vastly broader bedding portfolio and global retail footprint.
• Therabody (Theragun): Premium percussive therapy and massage device brand. Competes with Core Products' Jeanie Rub massagers in the consumer massage/recovery category but at a higher price and tech-forward positioning.

Direct peers

• Mediflow: Direct-to-consumer maker of water-based cervical therapeutic pillows (the original 'Mediflow water pillow'). Closest functional peer to Tri-Core and Therapeutica cervical support products.
• HoMedics: Mass-market wellness and personal-care brand selling massagers, hot/cold therapy, and relaxation products through retail and DTC. Directly comparable to Core Products' Jeanie Rub massagers and CorPak thermal therapy.
• MyPillow: Iconic DTC pillow brand built on direct response marketing and TV/online ads. Competes with Core Products for consumer pillow share, especially in the cervical/therapeutic segment and through similar direct-to-consumer e-commerce.
• Contour Living: Manufacturer of cervical support pillows, mattress toppers, and CPAP pillows. Overlaps directly with Core Products' Tri-Core line and CPAP-pillow offerings in both product and target customer.
• Mueller Sports Medicine: Producer of braces, supports, and sports medicine products. Directly comparable to Core Products' Swede-O ankle/foot braces and elastic sleeve categories.
• Cho-Pat: Niche maker of orthopedic supports and braces for sports and knee pain. Same target shopper, same retail/DTC mix, and same orthopedic support positioning as Core Products.
• Coop Home Goods: DTC home-textile brand notable for adjustable shredded-foam pillows. Competes with Core Products' Adjust-A-Loft pillow line and similar budget-to-mid-tier DTC pillow shoppers.

Emerging players

• Hyperice: Tech-driven recovery, vibration therapy and hot/cold device brand. Overlaps Core Products' massage and thermal therapy categories (CorPak, Microbeads) and is leading the wearable/smart recovery trend that threatens mechanical incumbents.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/CoreHealthCares
• Facebookfacebook.com/coreproducts
• LinkedInlinkedin.com/company/core-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Core Products International