Expedition One
Expedition One is a Utah-based manufacturer of premium aftermarket off-road equipment, including HD winch bumpers, tire carrier systems, body armor, and roof racks for 50+ 4x4 vehicle platforms, sold through DTC e-commerce, a 50+ US reseller network, and international distributors.
- Company typePrivate
- Founded2004
- HeadquartersOgden, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Expedition One does
Expedition One is a Utah-based, privately held manufacturer of premium aftermarket off-road equipment, founded in 2004 and operating from a headquarters and CNC manufacturing facility in Ogden, Utah. The company designs and builds heavy-duty front and rear bumpers, body armor, tire carrier systems, roof racks, rocker guards, winch mounts, and recovery accessories for more than 50 four-wheel-drive vehicle platforms spanning Toyota, Jeep, GM, Ford, Ram, Land Rover, Nissan, Lexus, Mercedes Sprinter, and Ineos Grenadier. Its core products include the Trail Series Bumpers, the proprietary Smooth Motion Tire Carrier System (STC), the Dual Swing Tire Carrier (DSTC) with an industry-first rattle-free latch design, and Mule Ultra and SAM roof rack systems. All products are manufactured from US steel using CAD-designed, CNC-fabricated parts finished through a 5-stage powder coat process with zinc wash and zinc primer.
The company operates a multi-channel go-to-market model combining direct-to-consumer e-commerce through expeditiononestore.com and muleequipped.com with a nationwide network of more than 50 authorized resellers, including 4 Wheel Parts and specialty off-road shops, plus international distributors across Canada, Puerto Rico, Australia, the UAE, Russia, Japan, and Indonesia. Pricing is quote-based rather than publicly listed, sales promotions of up to 30% off are periodically offered, and an extended one-year powder coat warranty is sold for $100-$160 per product. Custom and special-order items require 50% payment at order and the balance at the powder coat finish stage. The company holds GSA Schedule contract GS-30F-013CA, enabling sales to federal and institutional buyers alongside its predominantly enthusiast consumer base.
Expedition One markets through content (blog), organic social (Facebook, YouTube, Vimeo, Pinterest, Instagram), email, overlanding trade shows (Overland Expo West, Overland Expo SoCal, Mountain West Overland Expo), and YouTube content-creator partnerships including Trail Recon and Off-Road Travel TV. It also operates the Mule Expedition Equipment sub-brand, acquired in 2009 and formally relaunched in 2016 as a more price-accessible line of Jeep and Toyota bumpers, roof racks, and accessories. The company has no disclosed outside institutional investment, no parent company, and operates as Expedition One, LLC, an 11-50 employee organization with no public listing.
Expedition One firmographics
Firmographics- Name
- Expedition One
- Legal name
- Expedition One, LLC
- Website
- https://exp-one.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Expedition One is a Utah-based manufacturer of premium aftermarket off-road equipment, including HD winch bumpers, tire carrier systems, body armor, and roof racks for 50+ 4x4 vehicle platforms, sold through DTC e-commerce, a 50+ US reseller network, and international distributors.
- Ownership category
- akta.pro rank
Expedition One industry classification
Industry- Product category
- Automotive Aftermarket Off-Road Equipment
- NAICS
- Motor Vehicle Parts Manufacturing (3363), Motor Vehicle Body Manufacturing (336211), Motor Vehicle Body and Trailer Manufacturing (33621)
- SIC
- Motor Vehicle Parts & Accessories (3714), Motor Vehicles & Passenger Car Bodies (3711), Truck & Bus Bodies (3713)
- akta.pro primary industry
- Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks) (IMACANAI)
- akta.pro secondary industry
- Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse) (IMACAGAC)
Keywords
Where Expedition One is headquartered
LocationHeadquarters
- HQ city
- Ogden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Expedition One business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Off-road bumper and body armor sales: Primary revenue from selling precision-engineered front and rear bumpers, rocker guards, and body armor for 4x4 vehicles. Products are vehicle-specific and sold as one-time purchases.
- Roof rack and overland accessory sales: Sale of roof rack systems (Mule Ultra, Mule SAM), bed racks, and accessories including tire carriers, Geri fuel/water cans, and recovery gear.
- Custom and special-order products: Custom ordered, limited, or special-run items for individuals, groups, or companies. Terms require minimum 50% payment at order and balance at powder coat finish stage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Product pricing varies by vehicle make/model and bumper type |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Expedition One product offering
Product offeringCore offering
Expedition One designs, manufactures, and sells precision-engineered aftermarket off-road equipment — primarily HD winch bumpers, body armor (rocker guards), tire carrier systems, and roof/bed rack cargo solutions — vehicle-specific to more than 50 platforms across Toyota, Jeep, GM, Ford, Ram, Nissan, Lexus, Land Rover, Sprinter, and Ineos. All products are made in the USA from domestic steel using CAD/CNC processes with a 5-stage powder coat finish, and are sold direct via owned e-commerce stores and through authorized resellers.
Product overview
Expedition One is an aftermarket off-road equipment manufacturer specializing in precision-engineered body armor and recovery gear. The product portfolio centers on Trail Series Bumpers (front and rear) for vehicles including Toyota, Jeep, GM, Ford, Ram, Land Rover, Nissan, Lexus, Sprinter, and Ineos Grenadier. Core products include Smooth Motion Tire Carrier Systems (STC) and Dual Swing Tire Carriers (DSTC) with proprietary latch designs. Supporting products under the Mule sub-brand include roof rack systems (Ultra Rack, SAM Rack) and bed racks. Additional offerings encompass rocker guards, winch mounts, Geri fuel/water cans, and recovery accessories. The company operates expeditiononestore.com for direct sales alongside the main exp-one.com informational site. All products are manufactured in Ogden, Utah using USA steel with CNC precision and a 5-stage powder coat finishing process.
Differentiator
Problem solved
Functional benefit
Brands
- Mule Expedition Equipment: A sister company and sub-brand offering roof rack systems, bumpers, and accessories at a new price point. Products are manufactured in the USA with quality U.S. steel.
Companies that use Expedition One
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Expedition One technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Expedition One partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Trail ReconminorYouTube collaboration with Brad at Trail Recon, one of YouTube's premier off-road channels, featuring installation of a dual rear bumper system on his LC 250 LandCruiser. Collaboration showcases Expedition One products in real-world off-road builds.
- Off-Road Travel TVminorPartnership with Off-Road Travel TV featuring Expedition One-equipped rigs in their MAVTV television series documenting a 48-day Alaskan adventure through Banff, Lake Louise, Glacier National Park, Yellowstone, and other rugged terrain.
- Mule Expedition EquipmentcoreSister company and product line acquired in 2009, focusing on roof rack systems for Toyota and Jeep vehicles. Mule brand was founded in 2004 and tested on a grueling Canada-to-South-America Land Cruiser expedition. Expedition One now develops and manufactures the Mule product line.
Scale indicators3 records
Recent moves8 records
Expansion highlights5 records
Expedition One competitors and assessment
Company assessmentDirect peers
- ARB 4x4 Accessories: ARB is the largest global manufacturer of aftermarket off-road bumpers, bull bars, roof racks, and recovery gear. Directly comparable to Expedition One across product category (vehicle-specific steel bumpers, tire carriers, roof racks), customer base (overlanding/4x4 enthusiasts), and channel model (DTC + global dealer network).
- Warn Industries: Warn is a leading manufacturer of winches, bumpers, and off-road recovery equipment for trucks and SUVs. Comparable to Expedition One in HD winch bumpers and integrated winch-mount products serving the same overlanding and off-road enthusiast customer base.
- Fab Fours: Fab Fours designs and manufactures premium aftermarket steel bumpers, tire carriers, and grille guards for Jeeps, Toyotas, and other 4x4 platforms. Directly comparable to Expedition One in vehicle-specific premium bumpers, proprietary latch designs, and direct-to-consumer + dealer sales model.
- Rough Country: Rough Country is a large-scale aftermarket off-road manufacturer offering lift kits, bumpers, recovery gear, and accessories. Comparable to Expedition One through its bumper and accessory product lines targeting Jeep, Ford, and Toyota owners, though with a broader value-oriented positioning.
- Smittybilt: Smittybilt manufactures aftermarket bumpers, winches, and off-road accessories for Jeeps, trucks, and SUVs. Comparable to Expedition One across product category (vehicle-specific bumpers, tire carriers) and customer base, with overlapping dealer distribution in the US 4x4 aftermarket.
- Body Armor 4x4: Body Armor 4x4 produces aftermarket bumpers, winch mounts, rock sliders, and roof racks for trucks and SUVs. Direct competitor to Expedition One across bumper and accessory product lines for Toyota, Jeep, and Ford platforms sold through similar dealer and DTC channels.
- DV8 Offroad: DV8 Offroad designs and sells aftermarket bumpers, armor, and accessories for Jeeps, Toyotas, and Broncos. Comparable to Expedition One in product category, vehicle-platform focus, and enthusiast DTC marketing model.
- RCI Offroad: RCI Offroad builds premium steel bumpers, skid plates, and rocker guards for Toyota, Lexus, and other off-road platforms. Direct competitor to Expedition One in the premium aftermarket metal bumper category, particularly for Tacoma, 4Runner, Tundra, and GX owners.
- C4 Fabrication: C4 Fabrication manufactures overland front bumpers, rear bumpers, and accessories for Toyota Tacomas, 4Runners, and other platforms. Comparable to Expedition One in premium vehicle-specific bumpers, proprietary designs, and direct-to-consumer sales.
Broad incumbents
- Ironman 4x4: Ironman 4x4 is a global aftermarket manufacturer of suspension, bull bars, and accessories for 4x4 vehicles. Comparable to Expedition One in product category (bull bars, bumpers, roof racks for 4x4 enthusiasts), with broader geographic presence and a wider product portfolio spanning suspension and lighting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights7 records
Customer concentration
Expedition One social profiles
Digital presenceExpedition One compliance and trust
Trust signalCompliance1 record
Expedition One financial estimates
Financial estimateRevenue estimate
Valuation estimate
Expedition One leadership team
Management profileNumber of profiles
Expedition One subsidiaries and ownership
Company hierarchySubsidiaries1 record
Expedition One funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Expedition One M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Expedition One
What does Expedition One do?
Expedition One designs, manufactures, and sells precision-engineered aftermarket off-road equipment — primarily HD winch bumpers, body armor (rocker guards), tire carrier systems, and roof/bed rack cargo solutions — vehicle-specific to more than 50 platforms across Toyota, Jeep, GM, Ford, Ram, Nissan, Lexus, Land Rover, Sprinter, and Ineos. All products are made in the USA from domestic steel using CAD/CNC processes with a 5-stage powder coat finish, and are sold direct via owned e-commerce stores and through authorized resellers.
Is Expedition One a public or private company?
Expedition One is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Expedition One founded?
Expedition One was founded in 2004. It employs 11 to 50 people.
Where is Expedition One based?
Expedition One is headquartered in Ogden, United States, in the North America region.
How does Expedition One make money?
Three revenue lines are on record. Off-road bumper and body armor sales are the primary driver. The others are roof rack and overland accessory sales and custom and special-order products.
Who are Expedition One's main competitors?
Direct peers on record are ARB 4x4 Accessories, Warn Industries, Fab Fours, Rough Country, Smittybilt, Body Armor 4x4, DV8 Offroad, RCI Offroad and C4 Fabrication. Ironman 4x4 is listed as a broad incumbent.
Does Expedition One have an API?
No public API is recorded for Expedition One.
What industry is Expedition One in?
Expedition One's product category is Automotive Aftermarket Off-Road Equipment. Its primary akta.pro industry code is IMACANAI, Aftermarket Exterior Accessories Manufacturing (Body Kits/Grilles/Bumpers/Racks/Tow Hooks), with a secondary code of IMACAGAC, Truck Body & Upfit Manufacturing (Box/Dump/Service/Refuse). Its NAICS code is 3363 and its SIC code is 3714.