Rankstar

Search Engine Optimization (SEO) Servicesrankstar.io

Rankstar is a private international SEO agency founded in 2018, operating across the US, France, Vietnam, and Bulgaria with 30+ consultants. It delivers Google Autosuggest optimization, traditional SEO services, and LLM Spotlight (GEO) to 300+ enterprise and mid-market clients worldwide.

Company typePrivate
Founded2018
HeadquartersNew York, United States
Headcount11–50
GTM typeB2B
OfferingServices

What Rankstar does

Rankstar is a private international SEO agency founded in 2018 that operates as a group of four agencies across the United States, France, Vietnam, and Bulgaria, employing 30+ consultants and supporting 300+ clients since inception. The company's service portfolio centers on three pillars: traditional professional SEO services (audit, campaigns, link building, web design, conversion-rate optimization, penalty recovery), Google Autosuggest manipulation services (creation and removal), and LLM Spotlight — a brand-visibility optimization offering that targets citations in generative-AI chatbots. Rankstar generates revenue through bespoke, quote-based professional-services engagements on multi-year contracts, with no publicly disclosed pricing. Customer segments span startups to enterprise across diverse verticals including iGaming, e-commerce, travel, automotive, financial services, beauty, wellness, and insurance, with named logos such as Kia, Allianz, Nuvei, Philippine Airlines, Carglass, Galeries Lafayette, Codere, and Smartico. Distribution is direct-sales-led via Calendly-booked discovery calls, supplemented by content marketing across a 100+ article blog and active social channels (LinkedIn, YouTube, TikTok, Pinterest, Instagram, X). The company is bootstrapped and founder-controlled under CEO Thomas Kraska, with one disclosed acquisition (CBTec Oy, August 2023) and membership in the Digital Agency Network (DAN) as its primary strategic alliances.

Rankstar firmographics

Firmographics

Name: Rankstar
Website: https://rankstar.io
Company type: Private
Founded year: 2018
Operating status: Operating
Headcount range: 11–50 employees
Short description: Rankstar is a private international SEO agency founded in 2018, operating across the US, France, Vietnam, and Bulgaria with 30+ consultants. It delivers Google Autosuggest optimization, traditional SEO services, and LLM Spotlight (GEO) to 300+ enterprise and mid-market clients worldwide.
Ownership category
akta.pro rank

Rankstar industry classification

Industry

Product category: Search Engine Optimization (SEO) Services
NAICS: Advertising Agencies (541810), Marketing Consulting Services (541613)
SIC: Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
akta.pro industry: PRIMARYMPAAAAAM
Employer Brand & Recruitment Marketing Creative Agencies
Media, Entertainment & Sports/Advertising, Marketing & PR Services/Advertising Agencies (Full-Service/Creative)

Keywords

SEO services
Google Autosuggest
LLM optimization
Link building
IGaming SEO

Where Rankstar is headquartered

Location

Headquarters

HQ city: New York
HQ country: United States
HQ region: North America

Offices4 records

Markets served

Rankstar business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

Professional SEO Services: Custom SEO consulting and campaign management services billed on project or retainer basis
Google Autosuggest Services: Autocomplete creation and removal services, pricing competitive vs traditional SEO and advertising
LLM Spotlight Services: AI chatbot optimization services for brand visibility in generative AI responses

Pricing tiers

Model	Billing	Price
Other	Multi-year contract	Custom SEO campaigns tailored to client needs

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Rankstar product offering

Product offering

Core offering

Rankstar is an international SEO agency that sells custom search-engine optimization services to businesses, including proprietary Google Autosuggest placement (creation and removal), traditional SEO campaigns (audit, link building, web design, CRO, penalty recovery), and LLM Spotlight generative-engine optimization for brand visibility inside AI chatbots. Services are delivered by a multilingual team of 30+ consultants across agencies in the US, France, Vietnam, and Bulgaria, billed on a custom quote or retainer basis to clients ranging from startups to large enterprises.

Product overview

Rankstar is an international SEO agency operating as a group of 4 agencies across the US, France, Vietnam, and Bulgaria. The company offers a portfolio of interconnected SEO services centered on three core differentiators: Google Autosuggest optimization (both creation and removal), traditional SEO services (audit, campaigns, link building, web design, CRO, penalty recovery), and LLM Spotlight—an AI optimization service for generative engines. The services work synergistically, with Autosuggest and LLM Spotlight providing rapid visibility while traditional SEO builds long-term organic growth. The company also maintains specialized expertise in iGaming/Casino SEO as a distinct vertical.

Differentiator

Problem solved

Functional benefit

Brands

LLM Spotlight: AI SEO / LLM SEO optimization service that helps brands get recommended by AI chatbots like ChatGPT, Claude, Gemini, Perplexity, Grok, and Deepseek.

Products and services

Google Autosuggest Ranking

Quantifiable outcome

Various client case studies show traffic increases of 29% to 367% and sales increases of 1.5X to 5X

Companies that use Rankstar

Customer profile

Named customers16 records

Segments5 records

Ideal customer profiles3 records

Rankstar technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature5 records

Rankstar partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Digital Agency Network (DAN)minorGTM or Marketing PartnerRankstar is a verified member of the Digital Agency Network, a platform connecting and verifying digital agencies globally. This membership provides marketing visibility and credibility within the agency ecosystem.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Rankstar competitors and assessment

Company assessment

Direct peers

WebFX: Full-service digital marketing agency with a strong SEO practice serving mid-market and enterprise clients across multiple geographies. Comparable as a similarly positioned SEO-led agency with international delivery and a broad services portfolio.
Neil Patel Digital: Globally recognized SEO and digital marketing agency offering SEO, content, and paid media services to SMB and mid-market clients. Comparable for its content-led SEO methodology and global client base.
Ignite Visibility: US-based full-service digital marketing agency with a strong SEO focus and a multi-channel service stack. Comparable as a similarly sized competitor pursuing enterprise SEO engagements.
Victorious SEO: SEO-specialist agency focused on data-driven organic search campaigns for mid-market and enterprise clients. Comparable as a pure-play SEO competitor with similar custom campaign delivery model.
Straight North: Performance-driven SEO and digital marketing agency serving B2B and B2C clients. Comparable for its SEO-centric service mix and mid-market to enterprise client focus.
Coalition Technologies: Full-service SEO and web design agency with a strong e-commerce and brand-visibility orientation. Comparable for its SEO + web design + conversion optimization offering that overlaps Rankstar's stack.
Intero Digital: Full-service digital marketing agency with SEO as a core service, serving mid-market and enterprise clients. Comparable as a similarly sized, SEO-led agency with a custom-engagement model.
OuterBox: Digital agency specializing in SEO, web design, and e-commerce marketing. Comparable for its e-commerce-vertical focus (similar to Rankstar's E-commerce Brands segment) and SEO-led service mix.

Broad incumbents

SEMrush (Agency Partners / Agency-Focused Services): Major SEO/SEM tooling platform that also supports agencies with partner services and visibility offerings. Comparable as a broader incumbent shaping how SEO services are bought and delivered, and a potential channel conflict for pure-play agencies.

Emerging players

Surfer SEO: AI-driven content optimization platform increasingly used for SEO content workflows. Comparable as an emerging AI-native player whose tooling overlaps with the content/SEO workflow that Rankstar delivers as services, and a potential disruptor to traditional SEO agency economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Rankstar financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Rankstar leadership team

Management profile

Number of profiles

Profiles6 records

Rankstar funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Rankstar M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rankstar

What does Rankstar do?

Is Rankstar a public or private company?

Rankstar is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Rankstar founded?

Rankstar was founded in 2018. It employs 11 to 50 people.

Where is Rankstar based?

Rankstar is headquartered in New York, United States, in the North America region.

How does Rankstar make money?

Three revenue lines are on record. Professional SEO Services are the primary driver. The others are google Autosuggest Services and LLM Spotlight Services.

Who are Rankstar's main competitors?

Direct peers on record are WebFX, Neil Patel Digital, Ignite Visibility, Victorious SEO, Straight North, Coalition Technologies, Intero Digital and OuterBox. SEMrush (Agency Partners / Agency-Focused Services) is listed as a broad incumbent. Surfer SEO is listed as an emerging player.

Does Rankstar have an API?

No public API is recorded for Rankstar.

What industry is Rankstar in?

Rankstar's product category is Search Engine Optimization (SEO) Services. Its primary akta.pro industry code is MPAAAAAM, Employer Brand & Recruitment Marketing Creative Agencies. Its NAICS code is 541810 and its SIC code is 7311.