OuterBox
- Company typePrivate
- Founded2004
- HeadquartersAkron, United States
- Headcount251–500
- GTM typeB2B and B2C
- OfferingServices
OuterBox firmographics
Firmographics- Name
- OuterBox
- Legal name
- OuterBox, Inc.
- Website
- https://outerboxdesign.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
OuterBox industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Direct Mail Advertising (54186), All Other Business Support Services (561499), Business Service Centers (56143)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Services (8741), Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Telesales & Inside Sales Outsourcing (B2B/B2C) (BPAAADAE)
- akta.pro secondary industries
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), Service Desk & ITSM Outsourcing (BPAEAMAF), End-User Computing Outsourcing (EUC / Desktop Services) (BPAEAMAE)
Keywords
Where OuterBox is headquartered
LocationHeadquarters
- HQ city
- Akron
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
OuterBox business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering SEO, PPC, CRO, content marketing, email marketing, web design, analytics, and AI services. Revenue generated through project-based engagements, retainer agreements, and ongoing marketing service contracts. Custom proposals are built after reviewing client market, current performance, and goals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engagement-based pricing tailored to client needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels7 records
OuterBox product offering
Product offeringCore offering
OuterBox is a full-service performance marketing agency delivering end-to-end digital marketing services including SEO/GEO, paid media management (Google Ads, Microsoft Advertising, paid social, Amazon PPC, programmatic), web design and development, conversion rate optimization, email marketing, analytics, and AI/LLM services. The agency operates specialized verticals for B2B, B2C, eCommerce, industrial, and healthcare clients, and supports engagements through its proprietary LOOP Analytics platform and OuterBox Operating System.
Product overview
OuterBox is a full-service performance marketing agency founded in 2004, offering a unified digital marketing platform with specialized depth across multiple channels. The core offering integrates SEO & GEO Services, Paid Media Services, Web Design & Development, Conversion Rate Optimization (CRO) Services, Email Marketing Services, Analytics Services (including proprietary LOOP Analytics platform), and AI/LLM Services. These services are delivered across vertical specializations: B2B Digital Marketing for long sales cycles, B2C Digital Marketing for DTC and ecommerce brands, eCommerce Digital Marketing for online stores, Industrial Digital Marketing for manufacturing and distribution, and Healthcare Digital Marketing for patient acquisition. The AI/LLM Services module encompasses AI Chatbot Services, AI Agent Development Services, and Generative Engine Optimization (GEO). Acquired brands including GRO Marketing, Accelerated Digital Media, Trinity Insight, and TopSpot extend capabilities into property management marketing, enterprise paid media, and additional market segments. The proprietary LOOP Analytics platform provides cross-channel attribution and lead quality reporting. The company operates with 300+ USA-based in-house specialists and holds Google Premier Partner and Microsoft Advertising Select Partner certifications.
Differentiator
Problem solved
Functional benefit
Brands
- LOOP Analytics: Proprietary marketing analytics platform by OuterBox that follows the LOOP (Listen, Observe, Optimize, Perform) approach to provide insights into user behavior and website performance, driving data-driven strategies.
Products and services
- SEO & GEO Services Comprehensive search engine optimization services covering industrial SEO, ecommerce SEO, AI SEO, lead generation SEO, content marketing, technical SEO, and Generative Engine Optimization (GEO) for AI-powered search platforms such as Google AI Overviews, ChatGPT, Perplexity, and SearchGPT.
- Paid Media Services Performance-driven paid advertising across Google Ads, Microsoft Advertising, Amazon PPC, programmatic display, paid social (Meta, TikTok, YouTube), and vertical-specific paid media such as industrial PPC, ecommerce PPC, and healthcare PPC.
- Web Design & Development Website design and development services covering B2B website design, industrial website design, ecommerce website design, custom website design, and ongoing web maintenance.
- Conversion Rate Optimization (CRO) Services Conversion rate optimization services including ecommerce CRO, industrial CRO, and CRO consulting, focused on identifying funnel leaks, checkout friction, and form conversion issues.
- Email Marketing Services Email marketing services delivered through HubSpot, Klaviyo, Salesforce, and Mailchimp expertise, including lifecycle automation, segmentation, and revenue-focused campaigns.
- Analytics Services Web analytics and attribution services including LOOP Analytics, call tracking, online lead attribution, Google Analytics consulting, and web intelligence analytics.
- AI / LLM Services AI-powered solutions including AI chatbots for 24/7 customer support and lead capture, AI agent development for sales qualification and workflow automation, and custom AI development services.
- B2B Digital Marketing Specialized digital marketing services for B2B companies with long sales cycles, including B2B SEO, paid media, website design, CRO, email automation, and analytics tied to sales-qualified lead generation.
- B2C Digital Marketing Digital marketing services for DTC and ecommerce brands focused on purchases and revenue, integrating SEO, paid media, CRO, email, and social tracked to ROI, ROAS, CPA, and LTV.
- eCommerce Digital Marketing Full-service ecommerce marketing services covering ecommerce SEO, paid search and Shopping, social advertising, ecommerce web development, email lifecycle, and affiliate programs across Shopify, BigCommerce, Adobe Commerce, and WooCommerce platforms.
- Industrial Digital Marketing Digital marketing services for industrial companies addressing technical buyer behavior, product and spec searches, quote paths, catalog complexity, and lead-quality reporting for RFQ and ecommerce demand.
- Healthcare Digital Marketing Healthcare-specific digital marketing services including paid search, paid social, healthcare SEO, CRO, web design, HIPAA-aware tracking governance, analytics, and reputation management for patient acquisition.
- LOOP Analytics Proprietary marketing analytics platform implementing the LOOP (Listen, Observe, Optimize, Perform) methodology. Connects rankings, paid spend, calls, forms, quote paths, and ecommerce activity into one lead-quality view.
Quantifiable outcome
- 340% increase in organic traffic and 321% increase in keyword rankings for University Hospitals
- +11 more outcomes
Companies that use OuterBox
Customer profileNamed customers31 records
Segments5 records
OuterBox technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature3 records
OuterBox partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- GooglecoreStrategic partnership with Google including Google Premier Partner status and collaboration on innovation initiatives. Matt Prater as EVP of Innovation leads strategic partnerships with platforms including Google.
- MicrosoftcoreStrategic partnership with Microsoft including Microsoft Advertising Select Partner certification. Collaboration on innovation initiatives led by EVP of Innovation Matt Prater.
- MetacoreStrategic partnership with Meta for advertising and marketing initiatives. Matt Prater as EVP of Innovation leads strategic platform partnerships including Meta.
- AmazoncoreStrategic partnership with Amazon for advertising and marketing initiatives. Matt Prater as EVP of Innovation leads strategic platform partnerships including Amazon.
- ShopifycoreShopify Partner status with expertise in Shopify website design, development, and optimization. Certified partner for eCommerce implementations.
- BigCommercecoreBigCommerce Partner status with expertise in BigCommerce website design and development. Certified partner for enterprise eCommerce implementations.
- Adobe Commerce (Magento)coreAdobe Commerce Partner (formerly Magento) with expertise in Adobe Commerce/Magento website development and optimization.
- HubSpotcoreHubSpot Partner with expertise in HubSpot email marketing, marketing automation, CRM integration, and sales enablement.
- SalesforcecoreSalesforce Partner with expertise in Salesforce email marketing, marketing cloud, and CRM integration.
- CallRailcoreCallRail Partner for call tracking analytics, enabling lead attribution and call quality analysis for B2B and B2C clients.
- KlaviyocoreKlaviyo Partner with expertise in email marketing automation, lifecycle campaigns, and eCommerce email strategies.
- TikTokcoreTikTok advertising partner with expertise in TikTok ad creative, audience targeting, and campaign management for B2C brands.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
OuterBox competitors and assessment
Company assessmentDirect peers
- Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency offering SEO, web design, PPC, social media, and CRO with comparable mid-market client focus and multi-channel service delivery, directly competing with OuterBox.
- KlientBoost: KlientBoost is a performance marketing agency focused on PPC, paid social, and CRO with similar mid-market to enterprise client profile and custom engagement-based pricing, making it a direct competitor to OuterBox's paid media practice.
- WebFX: WebFX is a full-service digital marketing agency offering SEO, PPC, web design, CRO, and content marketing - the closest direct peer to OuterBox with very similar service mix, US-based in-house delivery model, and enterprise client focus.
- Disruptive Advertising: Disruptive Advertising is a performance marketing agency specializing in paid media, SEO, and lifecycle marketing with a similar sales-led motion and mid-market to enterprise client base, making it a strong direct comparable to OuterBox.
- SmartSites: SmartSites is a full-service digital agency offering web design, SEO, PPC, and email marketing with a comparable B2B and eCommerce client mix, directly overlapping with OuterBox's core service offerings.
- PBJ Marketing: PBJ Marketing is a digital marketing agency offering SEO, PPC, social media, and web design services with a comparable mid-market to enterprise client base and custom engagement model.
- Lounge Lizard: Lounge Lizard is a digital marketing and web design agency offering SEO, PPC, branding, and CRO with a similar B2B and eCommerce client focus, positioning it as a direct competitor to OuterBox's web design and performance marketing services.
- Ignite Visibility: Ignite Visibility is a full-service digital marketing agency offering SEO, paid media, social, email, and CRO services with comparable size and enterprise client roster, positioning it as a direct peer to OuterBox.
- Coalition Technologies: Coalition Technologies is a digital marketing and web design agency with deep SEO, PPC, and eCommerce expertise serving mid-market and enterprise brands - directly comparable to OuterBox's eCommerce and SEO practices.
- Tinuiti: Tinuiti is a large performance marketing agency specializing in paid media, SEO, and lifecycle marketing for enterprise brands with similar channel breadth and analytics capabilities as OuterBox.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
OuterBox social profiles
Digital presenceOuterBox compliance and trust
Trust signalCompliance6 records
OuterBox financial estimates
Financial estimateRevenue estimate
Valuation estimate
OuterBox leadership team
Management profileNumber of profiles
OuterBox subsidiaries and ownership
Company hierarchySubsidiaries4 records
OuterBox funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OuterBox M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OuterBox
What does OuterBox do?
OuterBox is a full-service performance marketing agency delivering end-to-end digital marketing services including SEO/GEO, paid media management (Google Ads, Microsoft Advertising, paid social, Amazon PPC, programmatic), web design and development, conversion rate optimization, email marketing, analytics, and AI/LLM services. The agency operates specialized verticals for B2B, B2C, eCommerce, industrial, and healthcare clients, and supports engagements through its proprietary LOOP Analytics platform and OuterBox Operating System.
Is OuterBox a public or private company?
OuterBox is a private company. It is currently operating.
When was OuterBox founded?
OuterBox was founded in 2004. It employs 251 to 500 people.
Where is OuterBox based?
OuterBox is headquartered in Akron, United States, in the North America region.
How does OuterBox make money?
One revenue line is on record: digital Marketing Services.
Who are OuterBox's main competitors?
Direct peers on record are Thrive Internet Marketing Agency, KlientBoost, WebFX, Disruptive Advertising, SmartSites, PBJ Marketing, Lounge Lizard, Ignite Visibility, Coalition Technologies and Tinuiti.
Does OuterBox have an API?
No public API is recorded for OuterBox.
What industry is OuterBox in?
OuterBox's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAAADAE, Telesales & Inside Sales Outsourcing (B2B/B2C), with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 54186 and its SIC code is 7370.