Cosmos Sport

What Cosmos Sport does

Cosmos Sport is a Greek multi-channel sports retailer founded in 1982 and headquartered in Heraklion, operating 90+ physical stores across Greece, a flagship e-commerce platform (cosmossport.gr), and a separate Cyprus storefront (cosmossport.cy). The company positions itself as Greece's No.1 online sports retailer, offering more than 32,000 products across 16,000+ styles from 200+ brands — including Nike, adidas, Puma, Jordan, New Balance, ASICS, Under Armour, Hoka, On, and Salomon — covering men's, women's, children's, and baby categories across more than 20 sports.

The platform integrates a proprietary GoX loyalty cashback program (1% digital-wallet rewards), Klarna buy-now-pay-later, and Box Now automated locker delivery and returns across 2,400+ locations. The technology stack is conventional e-commerce with omnichannel fulfillment, in-store pickup (Click & Collect), and a content/lookbook layer driving SEO and brand engagement. No proprietary AI/ML systems, public APIs, or developer platforms are disclosed.

Cosmos Sport serves primarily individual consumers (men, women, children) seeking athletic and casual sportswear, with a secondary B2B TeamWear service supplying customized uniforms and equipment to sports clubs, teams, and organizations. Revenue is generated through direct unit sales at retail prices in euros, supplemented by seasonal promotional campaigns (e.g., Summer Specials, Mundoal 2026 bundles) and event-driven merchandising. Distribution is direct-to-consumer via owned retail and owned e-commerce channels, with no disclosed marketplace or wholesale dependencies. Leadership is held by the founder Frangiskos Tsiknakis as Chairman and Michael Tsiknakis as CEO.

Name

Cosmos Sport

Legal name

Cosmos Sport

Website

https://cosmossport.gr

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

101–250 employees

Short description

Cosmos Sport is a Greek multi-channel sports retailer founded in 1982, operating 90+ stores and a leading e-commerce platform selling 32,000+ products from 200+ brands to individual consumers and B2B sports clubs across Greece and Cyprus.

Ownership category

akta.pro rank

Product category

Sporting Goods Retail

NAICS

Sporting Goods Retailers (45911), Sporting Goods, Hobby, and Musical Instrument Retailers (4591)

SIC

Retail-Shoe Stores (5661), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Sporting Goods, Outdoor & Fitness Marketplaces (CRAFABAI)

Keywords

• Sports apparel retail
• Athletic footwear retail
• Multi-brand sporting goods
• Team wear uniforms
• Omnichannel sports store

Headquarters

HQ city

Heraklion

HQ country

Greece

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Physical and Online: Revenue from direct sale of sports apparel, footwear, and accessories through 90+ physical stores and e-commerce platform. Products sold at full retail price with periodic seasonal promotions and clearance sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Cosmos Sport is a multi-brand sporting goods retailer selling athletic apparel, footwear, and accessories through 90+ physical stores across Greece and an e-commerce platform serving Greece and Cyprus. The company carries 32,000+ items from 200+ international brands (including Nike, adidas, Puma, ASICS, New Balance) across categories for men, women, children, and babies, and operates a B2B TeamWear service for sports clubs, a GoX cashback loyalty program, and a Cyprus-specific storefront.

Product overview

Cosmos Sport operates as Greece's leading online sports retailer and operates over 90 physical stores across Greece and Cyprus. The company offers a comprehensive multi-brand e-commerce platform featuring over 32,000 styles of athletic apparel, footwear, and accessories. The product portfolio includes men's, women's, children's, and baby categories across 20+ sports including running, football, basketball, swimming, gym/training, trail/outdoor, tennis, volleyball, skiing, yoga/Pilates, camping, skateboarding, water sports, padel, and more. Top brands carried include Nike, adidas, Puma, Jordan, New Balance, ASICS, Under Armour, Converse, Crocs, The North Face, Hoka, On, Birkenstock, and Salomon. The GoX loyalty program provides cashback rewards on purchases. The company also operates B2B Cosmos for team wear and equipment procurement, and offers e-gift cards. Recent partnerships include sponsorship of the McDonald's Ayia Napa Youth Soccer Festival 2026.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Retail Store (cosmossport.gr) Cosmos Sport's e-commerce platform offering 32,000+ multi-brand sports apparel, footwear, and accessory products across men's, women's, children's, and baby categories. Features Greek and English language support, advanced filtering, store-locator integration with 90+ pickup locations, 2,400+ Box Now locker delivery, and Klarna BNPL payment. Targets individual consumers across Greece and Cyprus.
• GoX Loyalty Cashback Program Cosmos Sport's proprietary loyalty and cashback program. Members earn 1% cashback on purchases credited to a GoX digital wallet for use on subsequent purchases, with member-exclusive promotions and rewards tracking. Targets registered Cosmos Sport customers in Greece.
• B2B Cosmos (Team Wear & Equipment) B2B service offering team wear and sports equipment procurement for sports clubs, teams, organizations, and companies. Provides customized uniform ordering, equipment packages, and dedicated B2B account support. Targets sports clubs, football teams, schools, and youth sports organizations.
• e-Gift Card (Cosmos Sport) Digital gift card product allowing customers to purchase and send electronic gift cards. Redeemable across the entire Cosmos Sport product range including clothing, footwear, and accessories. Purchase and delivery completed in three steps. Targets individual consumers and gift-givers in Greece.
• Summer Specials (Seasonal Promotional Collection) Seasonal promotional collection featuring discounted athletic apparel, footwear, and accessories. Includes bundle deals (e.g., 2 T-shirts for €15-€35), percentage discounts on second items, and reduced pricing on Nike, adidas, ASICS, New Balance, and other major-brand products. Over 12,000 styles featured with prices up to €1,099. Targets individual consumers in Greece seeking value.
• Cyprus E-commerce Store (cosmossport.cy) Separate Cosmos Sport e-commerce website serving the Cyprus market, offering the same multi-brand sports apparel, footwear, and accessories product range. Targets Cypriot individual consumers.

Quantifiable outcome

• 97% of customers would buy again

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Two partnerships are on record, tiered minor and core.

• McDonald's Cyprus / Lidl Cyprus / Cosmos SportminorGTM or Marketing Partner · 24 March 2026Cosmos Sport serves as a supporting sponsor of the McDonald's Ayia Napa Youth Soccer Festival, the largest youth football tournament in Cyprus (24th edition, April 4-9, 2026), hosting 350+ teams and 4,000+ children across 21 age categories.
• OFI F.C.coreGTM or Marketing PartnerOfficial OFI F.C. merchandise store partnership with dedicated section on cosmosport.gr selling official OFI team products including jerseys, accessories, and Puma x OFI collaborations.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Foot Locker: Global athletic footwear and apparel retailer with a Greek store and e-commerce footprint. Directly comparable on athletic footwear (Nike, adidas, Puma, New Balance) and on the youth/streetwear consumer segment that overlaps with Cosmos Sport.
• JD Sports: Leading global sports-fashion retailer with growing presence in Greece. Directly comparable in multi-brand athletic footwear/apparel assortment and in the same target demographic (sneaker/fashion-led sports consumers), increasingly competing head-to-head in Greek high streets and online.
• Sport Vision: Regional multi-brand sporting goods retailer with a strong Southeastern European footprint including Greece. Comparable in store-and-online sporting goods retail and in carrying the same global athletic brands as Cosmos Sport.
• INTERSPORT Cyprus: Operating in Cyprus alongside Cosmos Sport's Cyprus site (cosmossport.cy). Direct competitor in the same geographic market with the same global brand assortment and a comparable multi-store footprint, making it the most relevant local peer for the Cyprus business.
• Intersport: Global multi-brand sporting goods retailer with significant Greek market presence. Directly comparable to Cosmos Sport in assortment, omnichannel model (stores + e-commerce), and target customer base of athletes, families, and casual sports consumers.

Regional players

• Sneaker10: Greece-based multi-brand athletic footwear and apparel retailer. Closest direct domestic competitor to Cosmos Sport with overlapping brand portfolio (Nike, adidas, Puma) and similar store + e-commerce model, making it a primary local benchmark.
• Stadium (Sweden): Nordic multi-brand sporting goods omnichannel retailer. Comparable as a multi-brand sporting goods chain with integrated e-commerce and loyalty mechanics, useful as a benchmark for European specialty sports retail unit economics even though it does not operate in Greece.
• Sprinter (Spain): Spanish sporting goods chain with growing omnichannel presence. Comparable as a Southern-European multi-brand sporting goods retailer with overlapping brand mix, providing a useful cross-market benchmark for store + e-commerce operating model.

Broad incumbents

• Decathlon: Global sporting goods retailer operating large-format stores and a strong e-commerce platform in Greece. Comparable as a multi-category sporting goods competitor with deep private-label assortment and competitive pricing pressure on Cosmos Sport's premium-brand-led model.
• Nike (Direct): Major supplier also operating an expanding DTC channel in Greece. Not a direct retail competitor in assortment breadth, but strategically relevant because Nike's DTC push directly affects Cosmos Sport's wholesale leverage, allocation, and ability to compete on premium product access.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/CosmosSportGR
• Facebookfacebook.com/CosmosSportGR
• LinkedIngr.linkedin.com/company/cosmos-sport-sa
• Instagraminstagram.com/cosmossport
• TikToktiktok.com/@cosmos_sport
• Xx.com/cosmossportgr

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cosmos Sport