What Sneaker10 does

Sneaker10 is a Greek omnichannel specialty retailer of sneakers, streetwear, and accessories, headquartered in Athens with physical stores across Greece and a dedicated Cyprus storefront at sneaker10.cy. The company sells more than 11,000 SKUs across 80+ brands — primarily Nike, adidas, Jordan, New Balance, Puma, Converse, Crocs, Salomon, UGG, and Birkenstock — alongside an exclusive SN10 EXCLUSIVE private-label line. Its e-commerce platform is built on PrestaShop and is presented as the digital arm of parent company Cosmos Sport, a major Greek sports and casual footwear retailer. Customer segments include sneakerheads, men's and women's streetwear consumers, and parents shopping for kids' footwear, with a self-reported 97% repurchase rate and a stated claim of being "Greece's No.1 sneaker shop."

The business operates a DTC omnichannel model that combines e-commerce, physical retail stores, Click & Collect (in-store pickup), Box Now automated locker pickup from 2,400+ locations, Speedex drop-off and pickup points (200+), and home delivery via Geniki Taxydromiki, with international orders fulfilled through DHL Express. Revenue is generated from one-time product sales, supported by bundled promotions (e.g., 2 T-shirts for €40, Nike AF1 + Jordan shorts for €135) and free shipping above €69. The GoX cashback loyalty program (Cosmos Loyalty-powered), eGift Cards and physical gift cards in €30–€300 denominations, and Klarna Buy Now, Pay Later financing are the principal customer-engagement and pricing mechanisms. Pricing is unit-based with promotional bundle overlays; free returns within 30 days and Click & Collect within roughly 8–10 business days anchor the service proposition.

From a technology and operations perspective, Sneaker10 runs a conventional PrestaShop storefront integrated with Cosmos Sport's loyalty stack, Klarna for BNPL, and Greek and international logistics partners. There are no AI/ML capabilities, no public API or SDK, and no proprietary data flywheel disclosed — differentiation rests on assortment breadth, brand recognition, omnichannel convenience, and exclusive product rather than technology depth. The disclosed entity headcount of 12 is lean for a multi-store, multi-channel retailer of this scale, indicating that operations, fulfillment, and back-office functions are largely executed by parent company Cosmos Sport, which represents the principal corporate relationship and a key dependency for the brand's operating economics.

Name

Sneaker10

Legal name

Sneaker10

Website

https://sneaker10.gr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Sneaker10 is a Greek omnichannel sneaker and streetwear retailer operating e-commerce (sneaker10.gr), physical stores across Greece, and a Cyprus storefront, selling 11,000+ SKUs from 80+ brands plus an SN10 EXCLUSIVE private label to sneakerheads, men, women, and parents shopping for kids.

Ownership category

akta.pro rank

Product category

Athletic Footwear Retail

NAICS

Shoe Retailers (45821)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

Keywords

• Sneaker retail
• Athletic footwear
• Streetwear apparel
• Premium sneakers
• Brand-name footwear

Headquarters

HQ city

Greece

HQ country

Greece

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Retail Sales: One-time retail sales of sneakers, apparel, and accessories from premium brands. Revenue generated through direct consumer purchases on e-commerce platform and in physical stores.
2. eGift Cards: Digital gift cards sold in denominations from 30€ to 300€ with 12-month validity. Can be combined with other promotions and used for product purchases.
3. Physical Gift Cards: Physical gift cards available in stores, valid for 12 months from purchase, redeemable on all products and brands

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Sneaker10 operates a direct-to-consumer sneaker and streetwear retail business, selling over 11,000 SKUs across 80+ premium brands (Nike, adidas, Jordan, New Balance, Puma, Converse, Crocs, Salomon, UGG, Birkenstock) through its e-commerce platform sneaker10.gr and a network of physical retail stores across Greece. The offering spans sneakers, apparel, and accessories for men, women, and children, complemented by a private-label SN10 EXCLUSIVE line, the GoX cashback loyalty program, physical and electronic gift cards, and omnichannel fulfillment (home delivery, in-store pickup, Box Now lockers, and Speedex drop-off).

Product overview

Sneaker10 is a Greek online sneaker and sportswear retailer offering a comprehensive e-commerce platform for footwear, apparel, and accessories. The core offering is its sneaker catalog spanning over 100 brands including Nike, adidas, New Balance, Jordan, Puma, Salomon, ASICS, Crocs, Birkenstock, UGG, Converse, Vans, and others, organized across men's, women's, and kids' categories. Beyond sneakers, the portfolio includes clothing (T-shirts, hoodies, jackets, track pants, jeans, swimwear, underwear) and accessories (backpacks, caps, socks, sunglasses, wallets, watches, water bottles, shoe care products). Additional offerings encompass eGift Cards, the GoX loyalty/cashback program, Click & Collect in-store pickup, BOX NOW locker delivery, and seasonal bundle deals. The store operates both online (sneaker10.gr) and through physical retail locations in Greece, with sister site sneaker10.cy serving Cyprus.

Differentiator

Problem solved

Functional benefit

Products and services

• Sneakers Retail sneaker catalog spanning men's, women's, and children's sizes across premium brands such as Nike, adidas, Jordan, New Balance, Puma, Converse, Crocs, Salomon, UGG, Birkenstock, ASICS, Vans, On, and others. Includes running, basketball, football, lifestyle, slides, sandals, loafers, and boots categories.
• Clothing (Apparel) Apparel line including T-shirts, hoodies, jackets, track pants, jeans, shorts, swimwear, and underwear for men, women, and children, drawn from streetwear and sportswear brands.
• Accessories Accessories including backpacks, caps, socks, sunglasses, belts, wallets, watches, water bottles, shoe cleaners, and travel bags for all genders.
• SN10 EXCLUSIVE Private-label SN10 exclusive sneakers and apparel only available at Sneaker10 stores and online.
• eGift Cards & Gift Cards (Δωροεπιταγές) Electronic and physical gift cards available from €30 to €300, valid for 12 months, redeemable online (sneaker10.gr) and in physical stores.
• Click & Collect In-store pickup service allowing customers to order online and collect from Sneaker10 physical stores with order preparation typically within 8–10 business days.
• GoX Loyalty Cashback Program Membership-based loyalty program where registered customers earn cashback on purchases and gain access to exclusive member pricing and promotions, integrated across e-commerce and in-store channels.

Quantifiable outcome

• 97% customer satisfaction - customers would buy again

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Γενική Ταχυδρομική (Geniki Taxydromiki)coreOthersPrimary domestic shipping partner for order fulfillment within Greece. Handles standard home delivery and order tracking.
• DHL ExpresscoreOthersInternational shipping partner for worldwide deliveries and Cyprus shipments. Ensures reliable cross-border fulfillment.
• Box NowcoreTechnology or IntegrationAutomated locker network providing 2,400+ 24/7 pickup points across Greece. Integrated checkout for seamless locker selection and delivery tracking.
• SpeedexminorOthersReturns and pickup partner offering 200+ drop-off and collection points throughout Greece for flexible return options.
• KlarnaminorGTM or Marketing PartnerPayment installment provider offering flexible payment options to customers at checkout. Prominently featured on homepage and checkout pages.
• Cosmos SportcoreOthersParent company of Sneaker10. Cosmos Sport operates as a major Greek sports and casual footwear retailer with multiple store concepts.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Foot Locker: Foot Locker operates a Greek e-commerce and store footprint selling Nike, adidas, Jordan and Puma sneakers. It is comparable as a multi-brand athletic-footwear retailer competing for the same sneakerhead customer in Greece, but at much larger global scale.
• Intersport: Intersport is a long-established multi-brand sporting goods retailer with a Greek store and e-commerce presence. It competes for overlapping athletic and casual sneaker demand, though with a wider sporting-goods assortment rather than a sneakerhead focus.
• Zalando: Zalando operates a major Greek online storefront covering sneakers, apparel, and accessories from many of the same brands as Sneaker10. It is comparable as a broad online apparel/footwear incumbent that competes for the same mainstream sneaker buyer via convenience and selection.
• JD Sports: JD Sports is a global multi-brand athletic and streetwear retailer with presence in Greece, selling the same premium sneaker brands targeted by Sneaker10. It competes for the men's streetwear and sneaker enthusiast segments but at significantly larger scale and broader assortment.

Direct peers

• Size?: Size? (part of JD Sports Fashion) is a UK and EU sneaker boutique chain focused on premium athletic and lifestyle sneakers. It is a direct peer because it serves the same sneakerhead and streetwear consumer via flagship stores and a strong online channel across Europe.
• Asphaltgold: Asphaltgold is a German sneaker boutique with strong EU online distribution across Nike, adidas, New Balance and Jordan. It is a direct peer because it targets the same sneakerhead segment with curated premium releases and ships into Greece and Cyprus.
• 43einhalb: 43einhalb is a German sneaker and streetwear boutique offering curated Nike, adidas, Jordan and New Balance releases online across the EU. It is a relevant direct peer because it competes for the same sneaker enthusiast cohort through similar curated drop mechanics.
• END Clothing: END Clothing is a UK-based premium menswear and sneaker retailer shipping globally, including Europe. It is comparable as a multi-brand sneaker and streetwear specialist pursuing an overlapping high-engagement consumer base.
• Cosmos Sport: Cosmos Sport is the disclosed parent company of Sneaker10 and operates a broader portfolio of Greek sports and casual footwear store concepts. It is the closest comparable because it shares Greek market access, store operations know-how, and supplier relationships with Sneaker10.
• Snipes: Snipes is a European sneaker and streetwear multi-brand retailer focused on the same urban youth customer, with strong D2C and store channels. It is a relevant direct peer because it targets the same brand mix (Nike, adidas, Jordan, New Balance) and value-conscious sneaker enthusiast segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/sneaker_10
• LinkedInlinkedin.com/company/sneaker10

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sneaker10