DG Private Hire

What DG Private Hire does

DG Private Hire Limited, trading as DG Cars, is the largest private hire taxi operator in Nottingham, United Kingdom, providing urban passenger transport across Nottinghamshire and the East Midlands. Founded in 1986 and family-owned by the Javaid family since 2001, the company operates a fleet of over 750 vehicles through wholly-owned sub-brands including DG Cars (standard services), DG Executive (premium Mercedes chauffeur), DG Deliveries (courier), Royal Cabs, Lenton Cars, Western Car Company, DG Ashfield, and Nova Rides (Z Cars Newark). Its customer base spans individual consumers (24/7 service), over 2,000 corporate accounts with 28-day invoicing, 600+ priority customers, university students (with a 10% discount and Student Union partnerships), airport travelers to all major UK airports, and wedding/private event clients.

Name

DG Private Hire

Legal name

DG Private Hire Limited

Website

https://dgcars.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

DG Private Hire is Nottingham's largest private hire taxi operator, running a fleet of 750+ vehicles and a 24/7 multilingual contact centre to serve individual, corporate, student, and airport transfer customers across the East Midlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Nottingham

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Individual Taxi Bookings: Meter-based taxi fares for individual consumers, students, and walk-up customers. Prices vary by distance, vehicle type, and time (with surge pricing during high demand). Payment via cash or card through app, phone, or in-vehicle.
2. Corporate Account Services: Business account billing with 28-day credit facilities, priority booking services, dedicated account management, and invoicing for corporate clients. Includes employee booking controls and budget management.
3. Airport Transfer Services: Fixed-price airport transfers to major UK airports including East Midlands, Birmingham, Manchester, Heathrow, Gatwick, Stansted, Luton, and others. Prices range from £38.80 (East Midlands) to £229 (Gatwick) for standard saloon vehicles.
4. Executive Chauffeur Services: Premium Mercedes fleet (E Class, V Class, S Class) with uniformed chauffeurs, complimentary amenities (WiFi, water, newspapers, charging facilities), and premium pricing for business and executive travel.
5. Wedding Services: Tailored wedding car packages using luxury executive vehicles with experienced uniformed drivers. Custom quotations provided for individual requirements.
6. Delivery Services: DG Deliveries courier and delivery service for restaurants and takeaways, transporting food and goods to customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

DG Private Hire operates one of the UK's largest regional private hire taxi businesses from Nottingham, running a fleet of more than 750 vehicles and over 750 drivers to deliver 24/7 personal and business transportation. The offering spans standard metered saloon, estate, MPV, SUV, and electric vehicle taxis; a premium DG Executive chauffeur service using Mercedes E/V/S-Class vehicles; fixed-price airport transfers to all major UK airports; bespoke wedding car hire; discounted student services; and corporate Priority Account services with 28-day invoicing, dedicated account managers, and a budgeting portal. Customers can book through a mobile app, online portal, kiosks, or a multilingual 24/7 call centre.

Product overview

DG Private Hire operates as Nottingham's largest private hire taxi company with a fleet of over 750 vehicles. The company offers a multi-tiered service portfolio centered around its core DG Cars taxi app and Journey Point kiosk booking system. The product range spans standard taxi services (saloon, estate, electric, MPV, SUV vehicles), the premium DG Executive sub-brand featuring Mercedes vehicles with chauffeur service, and specialized offerings including airport transfers, wedding services, and student services. Business customers are served through the Business Accounts Portal with priority booking features. Additional services include the DG Deliveries courier service and call-back notifications. All services are supported by cloud-based booking and dispatch technology, GPS tracking, and CCTV systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Standard Taxi Service (Saloon, Estate, MPV, SUV, Electric Vehicles) Core private hire taxi service providing metered journeys in saloon (up to 4 passengers), estate (extra luggage), MPV (up to 5 passengers), SUV (up to 8 passengers), and electric vehicles such as Nissan Leaf. Targeted at the general public throughout Nottingham and the East Midlands.
• DG Executive Chauffeur Service Premium chauffeur-driven transportation using Mercedes E-Class, V-Class, and S-Class vehicles with uniformed drivers and complimentary on-board amenities including WiFi, water, newspapers, and charging facilities. Targeted at corporate executives, VIPs, and premium business travellers needing airport and event transportation.
• Airport Transfers Fixed-price nationwide airport transfer service to and from all major UK airports 24/7, including East Midlands, Birmingham, Manchester, Heathrow, Gatwick, Stansted, Luton, and Leeds, with flight monitoring, meet-and-greet, and luggage assistance. Targeted at leisure and business travellers needing time-sensitive airport transportation.
• Wedding Car Hire Tailored wedding car packages using luxury executive vehicles with experienced uniformed drivers, with custom quotations for individual bridal party requirements. Targeted at engaged couples and wedding planners arranging transport for special occasions.
• Student Taxi Service Discounted taxi service for university students offering 10% off meter fares via promo code 500500, with partnerships including the University of Nottingham Student Union Safer Taxi Scheme. Targeted at students needing affordable, safe late-night and inter-campus transport.
• Priority Business Account Service Corporate taxi account service providing priority booking, dedicated account managers, 28-day credit facilities, password authorisation, and invoicing for businesses. Targeted at organisations with regular staff and customer transportation requirements in Nottingham and East Midlands.
• Business Accounts Portal (Online Management Portal) Online portal for corporate customers to manage bookings, configure employee budgets and spending limits, generate financial and travel reports, and control employee usage. Targeted at finance, travel, and office managers of corporate account holders.
• DG Cars Mobile App (iOS and Android) Self-serve mobile application for taxi booking with one-click booking, GPS location pinning, instant fare quotes, in-app card payment, real-time driver tracking with map location, driver details, and contact driver functionality. Targeted at individual consumers and corporate clients booking their own rides.
• DG Deliveries Courier Service Wholly-owned courier and delivery subsidiary transporting food and packages for partner restaurants, takeaways, and other shippers across Nottingham. Targeted at restaurants, takeaways, and local shippers needing reliable third-party delivery.

Quantifiable outcome

• 90% of cars arrive within 5 minutes of booking
• +5 more outcomes

Named customers7 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

One partnership is on record.

• Teletrac NavmancoreTechnology or Integration · 13 October 2025DG Private Hire adopted Teletrac Navman's TN360 fleet management platform for its fleet of over 750 vehicles. The partnership provides AI-powered telematics for vehicle utilization tracking, high-risk driving identification, real-time vehicle monitoring, route efficiency insights, and idling time monitoring to improve environmental performance. Aligns with DG's focus on driver safety, sustainability, and service standards.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat5 records

Customer concentration

• Xx.com/dgcars
• Facebookfacebook.com/dgtaxi
• LinkedInlinkedin.com/company/dg-group-nottingham
• Instagraminstagram.com/dg_cars

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DG Private Hire