SLAP

What SLAP does

SLAP is a privately held, founder-led management consulting firm based in San Francisco that sells proprietary culture-transformation and brand-strategy services to Fortune 500 and Global 2000 enterprises. Founded in 1992 by CEO Stan Slap, the firm targets what it calls a self-protective "organism" dynamic inside manager, employee, and customer cultures, and operationalizes that thesis through a portfolio of named, copyrighted methodologies: Under the Hood Analysis and Action (a triangulated quantitative/qualitative/ethnographic diagnostic), Under the Hood Transfer of Competency (manager training with individualized Digital Impact Plans), Bury My Heart at Conference Room B (manager emotional commitment), Heaven (customer-experience ideation), Back to the Garage (C-Suite declaration of intent), and Brand Strategy. Stan Slap's NYT/Wall St. Journal/USA Today bestselling books and a 30/45/60/90-minute keynote circuit serve as the top-of-funnel demand engine, with named flagship clients including Microsoft, Oracle, HP, Caterpillar, Deloitte, Vodafone, Hilton, Facebook, Google, and Intel.

The firm has operated for 24 years across 44 countries with 11–50 employees, generates the bulk of revenue from custom-quoted enterprise consulting engagements (workshops, executive sessions, ongoing advisory), and supplements that with management development programs, keynote fees, book royalties, and a self-serve online course priced at $675–$1,295. Go-to-market is direct enterprise field sales triggered by client urgency (transformation, M&A integration, digital change), frustration (failed initiatives), or desire (experience excellence); in 2020 SLAP added pandemic-era solutions (Tough Times: Tougher Teams, Back to Better) and virtualized the entire portfolio. The firm owns no public parent and has no PE/VC or M&A history documented in the input; thought leadership and founder brand are the dominant commercial moat, with limited evidence of AI/ML capabilities in the core analytic product.

Name

SLAP

Legal name

SLAP

Website

https://slapcompany.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

SLAP is a founder-led San Francisco management consultancy, established in 1992, that sells proprietary culture-transformation, brand-strategy, and manager-development programs to Fortune 500 and Global 2000 enterprises across 44 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Customized Consulting Services: SLAP's primary revenue stream comes from delivering customized consulting services to enterprise clients. Services include comprehensive processes for cultural transformation, brand establishment, thought leadership, and cultural analytics. Engagement formats include workshops, executive team sessions, and ongoing advisory relationships.
2. Management Development Programs: SLAP provides management development sessions delivered as workshops. Programs include Under the Hood: Transfer of Competency (one-day intensive manager training), Bury My Heart at Conference Room B sessions, and virtual workshop formats.
3. Keynote Speeches: Stan Slap and SLAP presenters deliver keynote speeches at corporate events, large associations, and conferences worldwide. Available in 30-, 45-, 60-, and 90-minute versions.
4. Published Books: Stan Slap is a New York Times, Wall St. Journal, and USA Today bestselling author. Books include 'Under the Hood: Fire Up and Fine-Tune Your Employee Culture' and 'Bury My Heart at Conference Room B: The Unbeatable Impact of Truly Committed Managers'. Available in hardcover, e-book, and audio formats through Amazon, B&N, Audible, and independent booksellers.
5. Online Course - Under the Hood: Transfer of Competency: Digital course product available for purchase through SLAP's online shop. Price range: $675.00 through $1,295.00.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SLAP is a culture-focused management consulting firm that delivers proprietary solutions to maximize commitment in manager, employee, and customer cultures at Fortune 500 and Global 2000 enterprises. Its offerings span cultural diagnostics, manager training workshops, C-Suite and executive team sessions, brand strategy engagements, keynote speeches, bestselling books, and a self-paced online course.

Product overview

SLAP is a culture-focused B2B consulting firm offering a portfolio of proprietary consulting solutions delivered through consulting engagements, management development sessions, keynotes, and published books. The core product family includes Under the Hood (split into Analysis and Action diagnostic and Transfer of Competency training), Bury My Heart at Conference Room B, Heaven, Back to the Garage, Brand Strategy, Tough Times: Tougher Teams, and Back to Better — each addressing different aspects of manager, employee, and customer culture commitment. Solutions are delivered in-person or via new virtual formats adapted for remote delivery. The company also publishes bestselling books by Stan Slap (Under the Hood and Bury My Heart at Conference Room B) and offers keynote speeches that summarize SLAP solutions for event audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Under the Hood: Analysis and Action Cultural diagnostic for CEO/C-Suite that uses triangulated quantitative, qualitative, and ethnographic data to reveal whether manager and employee cultures will support performance goals and transformation strategies, top talent stability, management effectiveness, and strategic vulnerabilities, followed by a customized tactical plan to recalibrate cultural commitment.
• Under the Hood: Transfer of Competency Workshop-based manager training program that teaches managers how to harness the power of their employee culture to execute the company strategies they own, with each manager developing an individual Digital Impact Plan tied to their actual responsibility. Designed for all managers at all levels.
• Bury My Heart at Conference Room B Three-part consulting process that creates willingness for new commitment in managers, translates willingness into skill for engaging employee culture, and translates that skill into measurable business impact; designed for all managers at all levels.
• Heaven Session that uses the Heaven on Earth planning process to generate a spectacular, signature, and sustainable customer experience designed by the client's own culture, with over 60% of generated ideas implementable without additional company resources.
• Back to the Garage Four-hour interactive session for CEO/C-Suite and executive teams that surfaces strongly held beliefs and turns them into a fiery declaration of intention—a Rules for Living manifesto—giving employee culture an emotional reason to believe in and protect company success.
• Brand Strategy Strategic and tactical engagement to achieve brand status, transferring sustainability from the company to its customers. Includes psychographic profiling of customer culture, identification of the biggest problem to solve for brand status, business and emotional case for the brand promise, customer evangelism strategy, brandable customer experience development, and internal discipline standards.
• Tough Times: Tougher Teams (T4) Crisis-response consulting solution set that counters extraordinary business circumstances (originally developed for the 2008 financial crisis, updated for the 2020 pandemic) to help managers at every level cut through crisis fog and emerge stronger.
• Back to Better B2B workshop solution designed to help companies return people, purpose, and performance during/after transformation, addressing performance, talent retention, transformation strategies, and physical-location strategies.
• Keynote Speeches Speech engagements delivered by Stan Slap and SLAP presenters at corporate events, large associations, and conferences worldwide, providing condensed versions of SLAP solutions.
• Under the Hood: Transfer of Competency Course (self-paced online) Self-paced digital course version of the Under the Hood: Transfer of Competency workshop, priced $675-$1,295 and sold through SLAP's online shop.
• Under the Hood (Book) New York Times, Wall St. Journal, and USA Today bestselling book by Stan Slap on understanding and harnessing employee culture, distributed via Amazon, Barnes & Noble, Audible, and independent booksellers.
• Bury My Heart at Conference Room B (Book) New York Times, Wall St. Journal, and USA Today bestselling book by Stan Slap on achieving emotional commitment from manager cultures, distributed via Amazon, Barnes & Noble, Audible, and independent booksellers.

Quantifiable outcome

• Microsoft grew most profitable division by 300% with SLAP intervention
• +4 more outcomes

Named customers24 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature7 records

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Bain & Company: Global management consulting firm serving Fortune 500 leaders on strategy, organization and performance—directly comparable to SLAP's mandate to advise C-suites on culture and execution, but at far larger scale and broader scope.
• Boston Consulting Group: Global strategy consulting firm with dedicated People & Organization Practice addressing culture, leadership and change—overlaps significantly with SLAP's manager/employee/customer culture focus at the enterprise tier.
• McKinsey & Company: Premier management consultancy delivering organizational transformation, culture and change-management engagements to Global 2000 clients; competes for the same enterprise culture mandates that SLAP pursues, though as a generalist.

Direct peers

• Korn Ferry: Global organizational consulting firm with leadership development, culture and engagement practices serving Fortune 500 buyers—directly comparable to SLAP's executive and manager development offerings at enterprise scale.
• FranklinCovey: Provider of leadership, culture and execution training (including 'The 4 Disciplines of Execution') sold to enterprise and manager audiences—closely aligned with SLAP's Under the Hood TOC, Bury My Heart, and Back to the Garage methodologies in both product shape and buyer.
• Heidrick & Struggles: Executive search and leadership advisory firm whose Leadership Advisory practice includes culture, team effectiveness and executive coaching—overlaps with SLAP's C-Suite and senior manager culture engagements.
• Russell Reynolds Associates: Executive search and leadership advisory firm with a dedicated Leadership & Transformation practice addressing culture, succession, and C-suite team effectiveness—a closer boutique alternative to SLAP for large enterprise culture mandates.
• Gallup: Employee engagement research and culture/leadership consulting firm whose Q12 and CliftonStrengths products target the same manager and employee culture outcomes SLAP addresses, often via large enterprise diagnostics and workshops.

Emerging players

• Culture Amp: Employee experience and culture analytics SaaS platform that competes with the diagnostic half of SLAP's offerings by packaging engagement measurement, manager feedback and culture analytics as repeatable software for HR buyers.
• The Tisch Center / Dale Carnegie Training: Long-established provider of leadership, sales effectiveness and culture training courses delivered through a global franchise—comparable to SLAP in training-mechanics and manager/employee audience, though with a broader curriculum and channel model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/slapcompany
• LinkedInlinkedin.com/company/slap-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SLAP