Blue Label Packaging Company
Blue Label Packaging Company is a fourth-generation family-owned digital label printer in Lancaster, Ohio, producing custom labels, shrink sleeves, hang tags, and direct-to-can prints for craft beverage producers (1,800+ breweries served) and CPG brands across the US, Canada, and Mexico.
- Company typePrivate
- Founded1957
- HeadquartersLancaster, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Blue Label Packaging Company does
Blue Label Packaging Company is a privately held, fourth-generation family-owned digital label printing company headquartered in Lancaster, Ohio. Founded in 1957 and operating with 11–50 employees, the company produces custom labels, digitally printed cans, shrink sleeves, and hang tags for craft beverage producers (craft beer, wine, spirits) and selected consumer packaged goods verticals (health/beauty, household products, specialty foods, and cannabis). Blue Label reports having printed labels for more than 1,800 breweries across the United States, Canada, and Mexico, supported by dedicated local phone numbers and direct shipping logistics.
The company's core technology stack centers on multiple HP Indigo digital presses and a Velox IDS-NC500 industrial digital press that enables direct-to-can UV inkjet printing with 96%+ Pantone Plus Color Book coverage at 900 DPI, supported by 2,000+ in-house dies, 97% color spectrum matching via CMYK plus WOVG inks, and in-house finishing capabilities (hot foil stamping, embossing, screen printing, UV spot, cut-and-stack). Business operations are transaction-based with quote-driven pricing for custom work and self-service ordering via a dedicated portal. Pricing terms include no minimum order quantities on labels and shrink sleeves, minimums of approximately 2,000 cans for direct-to-can orders, no setup fees per SKU change, no overage charges, no long-term contracts, 5-business-day turnaround for standard labels, 10-business-day production for cans, and 24-hour quote response. Go-to-market is direct-to-business through the company website, the online ordering portal, and social channels, with no distribution intermediaries and no disclosed external capital.
Blue Label Packaging Company firmographics
Firmographics- Name
- Blue Label Packaging Company
- Legal name
- Blue Label Packaging Company
- Website
- https://bluelabelpackaging.com
- Company type
- Private
- Founded year
- 1957
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Blue Label Packaging Company is a fourth-generation family-owned digital label printer in Lancaster, Ohio, producing custom labels, shrink sleeves, hang tags, and direct-to-can prints for craft beverage producers (1,800+ breweries served) and CPG brands across the US, Canada, and Mexico.
- Ownership category
- akta.pro rank
Blue Label Packaging Company industry classification
Industry- Product category
- Digital Label Printing
- NAICS
- Packaging and Labeling Services (56191)
- SIC
- Coating, Engraving & Allied Services (3470)
- akta.pro primary industry
- Labeling, Coding & Serialization for Beverage Packaging (AFAFAJAL)
- akta.pro secondary industries
- Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart) (IMALAKAK), Finishing, Converting & Die-Cutting Services (IMALAKAN)
Keywords
Where Blue Label Packaging Company is headquartered
LocationHeadquarters
- HQ city
- Lancaster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Blue Label Packaging Company business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Custom Label Printing: Pressure-sensitive labels printed on BOPP, paper, and specialty films for cans, bottles, growlers, and other containers. Revenue is transaction-based per order with no minimum quantity requirements.
- Digitally Printed Cans: Direct-to-can (DTO) printing using UV inkjet technology applied straight to aluminum cans. Minimum orders around 2,000 cans depending on size. No tooling costs.
- Shrink Sleeve Labels: Heat-applied film that wraps containers in 360-degree branding. Printed on HP Indigo presses. No minimum order quantities.
- Hang Tags: Custom printed hang tags for beverages, specialty foods, health/beauty, and cannabis products. Printed on HP Indigo technology with various materials and finishes.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Custom Labels - No Minimum Order |
| Unit Pricing | Pay-as-you-go | Digitally Printed Cans - Starting at ~2,000 units |
| Unit Pricing | Pay-as-you-go | Shrink Sleeves - No Minimums |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Blue Label Packaging Company product offering
Product offeringCore offering
Blue Label Packaging Company is a digital label printer that manufactures custom pressure-sensitive labels, directly printed aluminum cans, shrink sleeves, and hang tags for craft beverage producers and consumer packaged goods brands. Production uses HP Indigo digital presses and a Velox IDS-NC500 industrial direct-to-can press, with no minimum order quantities, 5-day standard label turnaround, and 10-day printed can turnaround. In-house finishing (hot foil, embossing, screen printing, UV spot) and an inventory of over 2,000 dies support custom shapes and premium brand executions.
Product overview
Blue Label Packaging Company is a digital label printing company offering a portfolio of labeling solutions centered around four core products: Custom Labels (pressure-sensitive labels), Digitally Printed Cans (direct-to-can UV printing), Shrink Sleeves (360-degree film sleeves), and Hang Tags. These are complemented by market-specific solutions across craft beer (can labels, bottle labels, crowler/growler labels, keg wraps/collars), wine and champagne, spirits (whiskey, bourbon, vodka, gin, rum, tequila), and specialty verticals including health/beauty, household products, specialty foods, and cannabis. The company uses HP Indigo digital printing technology and Velox IDS-NC500 for direct-to-can printing, operates with no minimum order quantities, and provides finishing capabilities including hot foil stamping, embossing, screen printing, and lamination in-house.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Labels Pressure-sensitive custom labels printed on BOPP, paper, and specialty films for cans, bottles, growlers, and other containers. Supports variable data, double-sided printing, and finishing options including lamination, UV varnish, hot foil stamping, and embossing. Available with no minimum order quantities starting at 250 labels and a 5-business-day standard turnaround for craft beverage and CPG brand owners.
- Digitally Printed Cans Direct-to-can (DTO) UV inkjet printing applied directly onto aluminum beverage cans using a Velox IDS-NC500 industrial digital press. Covers 96%+ of the Pantone Plus Color Book at 900 DPI with no tooling costs and minimum orders around 2,000 cans depending on size. Pilot cans delivered in 5 business days and production in 10 business days. Targeted at craft beverage brands needing short-run, full-color decorated cans.
- Shrink Sleeves Heat-applied film shrink sleeves printed on HP Indigo presses that wrap containers in 360-degree branding. Available in PETG, PVC, and OPS materials with various varnish finishes. No minimum order quantity and no setup fees for SKU changes for beverage, food, and CPG brand owners seeking tamper-evident full-wrap decoration.
- Hang Tags Custom hang tags printed on HP Indigo technology supporting cardstock, uncoated and coated stocks, cotton stock, and textured materials with varnish finishing. Marketed to beverage, specialty food, health/beauty, and cannabis product brands for premium product presentation.
Quantifiable outcome
- Printed labels for 1,800+ breweries
- +4 more outcomes
Companies that use Blue Label Packaging Company
Customer profileNamed customers17 records
Segments9 records
Ideal customer profiles5 records
Blue Label Packaging Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Blue Label Packaging Company partnerships and signals
Strategic signalScale indicators6 records
Recent moves6 records
Expansion highlights5 records
Blue Label Packaging Company competitors and assessment
Company assessmentDirect peers
- Lightning Labels: Digital label printing company specializing in custom labels for craft beverage, food, and CPG brands with no minimum order quantities. Closely mirrors Blue Label's digital-first, low-minimum model and SMB/mid-market craft beverage customer profile.
- Sticker Giant: Custom label and sticker printer serving small businesses with digital printing capabilities and no minimum order requirements. Comparable customer base and product offering to Blue Label, with strong digital ordering infrastructure.
- Online Labels: Direct-to-consumer custom label manufacturer offering digital printing across multiple label types with low minimum orders. Competes directly with Blue Label's no-minimum, online-ordering SMB-focused value proposition.
- Consolidated Labels: Digital label printing company serving CPG, food, and beverage brands with custom labels and packaging. Similar product mix and customer base to Blue Label, with comparable finishing and material capabilities.
- Vista Label: Shrink sleeve and pressure-sensitive label manufacturer serving beverage, food, and personal care markets. Comparable in product portfolio and craft/SMB customer mix to Blue Label, especially in shrink sleeves.
Broad incumbents
- CCL Industries: World's largest specialty label manufacturer with operations across healthcare, consumer, and beverage segments. Operates at vastly greater scale than Blue Label but competes in the same end markets with broader portfolio capabilities.
- Avery Dennison: Global leader in pressure-sensitive label materials and RFID solutions with extensive beverage and CPG customer relationships. Major incumbent whose scale and material sourcing advantage create competitive pressure on independent digital printers like Blue Label.
- Multi-Color Corporation (now Fortis Solutions Group): Large multi-format label converter serving wine, spirits, beverage, and CPG markets globally. Competes with Blue Label in spirits and beverage labeling at significantly larger scale and broader geographic footprint.
- Resource Label Group: PE-backed label converter with multiple production sites serving consumer goods, beverage, and industrial markets. Broader geographic reach and capacity than Blue Label while serving similar end-market customers.
- Fortis Solutions Group: Large label and packaging converter with extensive beverage, food, and CPG customer base following Multi-Color integration. Provides direct competition to Blue Label in wine, spirits, and specialty beverage labeling at materially larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Blue Label Packaging Company social profiles
Digital presenceBlue Label Packaging Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Blue Label Packaging Company leadership team
Management profileNumber of profiles
Profiles1 record
Blue Label Packaging Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Blue Label Packaging Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Blue Label Packaging Company
What does Blue Label Packaging Company do?
Blue Label Packaging Company is a digital label printer that manufactures custom pressure-sensitive labels, directly printed aluminum cans, shrink sleeves, and hang tags for craft beverage producers and consumer packaged goods brands. Production uses HP Indigo digital presses and a Velox IDS-NC500 industrial direct-to-can press, with no minimum order quantities, 5-day standard label turnaround, and 10-day printed can turnaround. In-house finishing (hot foil, embossing, screen printing, UV spot) and an inventory of over 2,000 dies support custom shapes and premium brand executions.
Is Blue Label Packaging Company a public or private company?
Blue Label Packaging Company is a private company. It is classified as family owned and is currently operating.
When was Blue Label Packaging Company founded?
Blue Label Packaging Company was founded in 1957. It employs 101 to 250 people.
Where is Blue Label Packaging Company based?
Blue Label Packaging Company is headquartered in Lancaster, United States, in the North America region.
How does Blue Label Packaging Company make money?
Four revenue lines are on record. Custom Label Printing is the primary driver. The others are digitally Printed Cans, shrink Sleeve Labels and hang Tags.
Who are Blue Label Packaging Company's main competitors?
Direct peers on record are Lightning Labels, Sticker Giant, Online Labels, Consolidated Labels and Vista Label. Broad incumbents are CCL Industries, Avery Dennison, Multi-Color Corporation (now Fortis Solutions Group), Resource Label Group and Fortis Solutions Group.
Does Blue Label Packaging Company have an API?
No public API is recorded for Blue Label Packaging Company.
What industry is Blue Label Packaging Company in?
Blue Label Packaging Company's product category is Digital Label Printing. Its primary akta.pro industry code is AFAFAJAL, Labeling, Coding & Serialization for Beverage Packaging, with a secondary code of IMALAKAK, Specialty & Functional Labels (Linerless, RFID/NFC, Braille, Smart). Its NAICS code is 56191 and its SIC code is 3470.