Lars Remodeling

What Lars Remodeling does

Lars Remodeling & Design is a privately held, family-run design-build home remodeling firm headquartered in San Diego, California. Founded in 1991 (originally as Lars Construction) by Jason Larson, the company serves residential homeowners across San Diego County through an integrated service offering that spans kitchen and bathroom remodels, whole-house renovations, room and second-story additions, accessory dwelling units (ADUs), outdoor living spaces, and custom home builds. The firm rebranded from Lars Construction to Lars Remodeling & Design in the early 2000s to reflect its evolution from a general contractor into a full-service design-build operation. Current leadership includes Founder Jason Larson, President Brandon Spann, and Vice President Debbie Waggaman (appointed 2022), with no disclosed external institutional ownership.

The company's core operating model is an integrated design-build methodology that consolidates architecture, interior design, engineering, budgeting, permitting, and construction under a single accountable team, supplemented by a physical showroom at 5925 Kearny Villa Rd that displays curated products from premium brands (Miele, Sub-Zero, Wolf, Bosch, Thermador). Project management is supported by BuilderTrend, providing clients with an online portal for schedules, selections, and communication. The firm differentiates itself operationally through a written On-Time Completion Guarantee (which credits $200/day up to 5% of contract for Lars-controlled delays), a company-reported 94% on-budget track record, and a 6% change order rate versus a stated industry average of ~20%. The technical stack also includes 3D rendering for design visualization; there is no evidence of proprietary AI/ML, software products, or platform technology sold externally.

Commercially, Lars generates revenue through one-time, project-based design and construction contracts with no public pricing; pricing is quote-based, finalized after a complimentary in-home design consultation. Lead generation combines a sales-led motion (showroom visits, in-home consultations, website lead capture), an event-driven motion (the "Educate Before You Renovate" monthly workshop series), and organic social/content marketing across Instagram, Facebook, YouTube, Pinterest, and LinkedIn. Customer segmentation is horizontally oriented toward a single segment—San Diego residential homeowners—with customer concentration risk spread across many individual one-off projects rather than enterprise accounts. The firm reports 1,200+ completed projects and 280+ verified reviews averaging 4.6 stars across Google, Yelp, Houzz, and Angi, and holds N.A.R.I. Certified Remodeler and BBB A+ credentials.

Name

Lars Remodeling

Legal name

Lars Remodeling & Design

Website

https://larsremodel.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Lars Remodeling & Design is a San Diego design-build firm founded in 1991 delivering integrated residential remodeling—including kitchen, bath, whole-house, ADU, and custom home builds—through in-house architecture, design, and construction teams from a single San Diego showroom.

Ownership category

akta.pro rank

Product category

Home Remodeling and Design-Build Construction Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industries

Architectural Reconfiguration & Structural Alterations (HSAPAEAB), Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Full Bathroom Remodel (Design-Build) (HSAPABAA), Code Compliance, Permitting & Inspections (Rebuild) (HSAPAOAK)

Keywords

• Home remodeling services
• Design-build remodeling
• Kitchen remodeling
• Bathroom renovation
• Custom home building

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Home Remodeling Services: One-time project-based fees for design-build home remodeling services including kitchen remodels, bathroom remodels, whole house remodels, additions, ADUs, outdoor living spaces, and custom home builds. Revenue generated through upfront design agreements and construction contracts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Lars Remodeling & Design is a full-service design-build home remodeling firm that delivers kitchen remodels, bathroom remodels, whole house remodels, room and second-story additions, accessory dwelling units (ADUs), outdoor living spaces, and custom new home builds to San Diego County homeowners. The firm operates under an integrated model where architects, interior designers, project managers, engineers, and construction crews work as one accountable team from concept through completion, backed by a written On-Time Completion Guarantee.

Product overview

Lars Remodeling & Design is a full-service design-build home remodeling firm serving San Diego County. Their core service methodology is Design Build, which unifies architecture, interior design, engineering, budgeting, permitting, and construction under one accountable team. This foundational approach supports specific project-type services including Additions (room and second-story), Whole House Remodeling, Kitchen Remodel, Bathroom Remodel, ADU (Accessory Dwelling Unit) construction, Outdoor Living spaces, and New Build custom home construction. The company operates their own design showroom featuring curated appliance and fixture brands (Miele, Sub-Zero, Wolf, Bosch, Thermador, Evo) and backs all projects with a written On-Time Completion Guarantee.

Differentiator

Problem solved

Functional benefit

Products and services

• Design Build Lars Remodeling's integrated design-build methodology that brings architecture, interior design, engineering, budgeting, permitting, and construction under one accountable team from concept to completion, for San Diego residential homeowners.
• Additions
• Whole House Remodeling
• Kitchen Remodel
• Bathroom Remodel
• Accessory Dwelling Unit (ADU)
• Outdoor Living
• New Build

Quantifiable outcome

• 94% of projects stay on budget
• +3 more outcomes

Named customers9 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered minor and core.

• Sackcloth & AshesminorOthersHomelessness support organization providing warmth and dignity to those experiencing homelessness. Lars partners to support their mission through charitable giving and community involvement.
• Humble Design San DiegocoreStrategic or Co-development PartnerCreates thoughtfully designed spaces for families transitioning out of homelessness by providing essential furnishings and design services. Lars collaborates by designing spaces that foster hope and stability.
• San Diego Community Food BankminorOthersHunger relief organization in San Diego. Lars provides financial support and hands-on initiatives to help distribute food to families in need.
• Surfrider FoundationminorOthersOcean conservation organization protecting and preserving San Diego coastlines. Lars supports through beach cleanups, educational workshops, and advocacy efforts.
• CureboundminorOthersCancer research initiative. Lars supports through community events and fundraising initiatives aimed at improving patient outcomes.
• Caltrans Adopt-A-Highway ProgramminorOthersCalifornia Department of Transportation program. Lars has been a sponsor for over a decade, helping maintain sections of roadside within California's State Highway System.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jackson Design + Remodeling: San Diego-based design-build remodeling firm offering kitchen, bath, whole-home remodels and additions with integrated design and construction. Direct competitor for the same San Diego homeowner segment.
• Marrokal Design & Remodeling: Long-established San Diego design-build remodeling company providing whole-home, kitchen, bath and room addition services with in-house design. Competes head-to-head with Lars for premium San Diego remodel projects.
• Advance Design + Remodel: Southern California design-build firm offering integrated architecture, interior design, and construction services for residential remodeling and additions. Direct competitor in the same regional market.
• Buchanan Remodeling: San Diego residential remodeling contractor specializing in design-build kitchens, bathrooms and whole-home remodels. Comparable full-service model and regional focus.
• California Home Builders: San Diego-area design-build firm providing home additions, ADUs, kitchens, baths and whole-home remodels. Comparable service breadth and customer base.

Broad incumbents

• Dreamstyle Remodeling: National bathroom and kitchen remodeling franchise with significant San Diego/Southern California presence. Competes for the same mid-to-high-ticket kitchen and bath projects with a more standardized, marketing-heavy model.
• CaseDesign Remodeling: Multi-location design-build remodeling firm serving major U.S. metros including Southern California. Overlaps with Lars on integrated design-build kitchens, baths and additions but at broader geographic scale.
• Rebath: Largest U.S. bathroom remodeling franchise with San Diego service area. Direct overlap on the bath remodel service line; competes with one-day acrylic model vs. Lars' design-build approach.

Regional players

• HBR Design Build: Regional design-build remodeler based in adjacent Southern California market, offering comparable kitchen, bath and whole-home remodeling services with in-house architecture and design.

Others

• Houzz Pro (Houzz): Online marketplace and software platform connecting homeowners with remodelers, architects and designers. Not a direct competitor but a discovery channel where Lars maintains a 4.8-star profile and is evaluated against peers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/LarsRemodel
• Facebookfacebook.com/LarsRemodelingDesign
• LinkedInlinkedin.com/company/lars-remodeling-&-design
• Instagraminstagram.com/larsremodel
• Pinterestpinterest.com/larsremodelingsd
• Xx.com/larsremodel

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lars Remodeling