What Marrokal Design & Remodeling does

Marrokal Design & Remodeling is a privately held, family-owned design-build remodeling and custom home building company founded in 1981 and headquartered at 9474 Kearny Villa Rd #205 in San Diego, California. The firm serves homeowners throughout the San Diego area with an integrated portfolio that includes whole-house remodels, kitchen and bathroom remodels, custom home construction, accessory dwelling units (ADUs) and junior ADUs, outdoor living spaces, room additions, and aging-in-place modifications. All work is delivered through a documented six-step design-build process running from project programming and budget development through building permit, with REVIT software used for 3D visualization including conceptual floor plans and interior/exterior perspective renderings. The company holds California contractor license #1010116 and employs between 51 and 100 people.

The business operates on a project-based, quote-driven revenue model in which each engagement is custom-priced based on scope, materials, and complexity, with customers receiving multiple design options at specific cost points during the initial consultation to enable budget-aligned selection. Free design consultations are delivered in-home, virtually, or by phone through a team of senior design consultants, project designers, and interior designers supported by a vetted panel of trade contractors. The go-to-market motion is sales-led with event-driven demand generation through educational seminars (e.g., 'Getting It Right The First Time'), supplemented by an extensive content marketing footprint (124+ blog pages), active social media presence on Facebook, Instagram, and LinkedIn, and community involvement via the Solana Beach Chamber of Commerce.

Customer concentration is low: the firm serves a broad base of individual residential homeowners in San Diego with no named enterprise accounts, and a meaningful share of revenue comes from repeat and referral relationships, several of which span multiple projects over 15-20+ years. The company has no external institutional investors, no venture capital backing, no parent company, and no recorded funding rounds or M&A activity. It has accumulated a substantial award portfolio including multiple BBB Torch Awards (wins in 2004, 2008, 2011, 2013, 2015, 2018, 2023), Chrysalis and NARI Contractor of the Year recognitions, and Qualified Remodeler Top 500 inclusion in 2025.

Name

Marrokal Design & Remodeling

Legal name

Marrokal Design & Remodeling, LLC

Website

https://marrokal.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

Marrokal Design & Remodeling is a family-owned, San Diego-based design-build firm founded in 1981 that delivers whole-house remodels, kitchens, bathrooms, ADUs, custom homes, and aging-in-place modifications to local homeowners through an integrated six-step process and REVIT-based 3D design.

Ownership category

akta.pro rank

Product category

Home Remodeling Services

NAICS

Residential Remodelers (236118)

SIC

General Bldg Contractors - Residential Bldgs (1520)

akta.pro primary industry

Architectural Reconfiguration & Structural Alterations (HSAPAEAB)

akta.pro secondary industries

Kitchen Permitting, Design & Project Management (HSAPAAAK), Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Residential Accessory Dwelling Units (ADUs) & Backyard Homes (IMAFABAK), Interior Layout Changes & Space Replanning (Non-Structural) (HSAPAFAJ)

Keywords

• Home remodeling services
• Design build firm
• Kitchen bathroom remodel
• Custom home building
• Accessory dwelling units

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Home Remodeling Services: Project-based fees for full-service home remodeling including whole house remodels, kitchen remodels, bathroom remodels, room additions, outdoor living spaces, and aging-in-place modifications. Revenue is generated through a single integrated team from design through construction completion.
2. Custom Home Building: Custom home design and construction services for clients building new homes from the ground up in the San Diego area.
3. Accessory Dwelling Units (ADUs): Design and construction of ADUs and Junior ADUs for homeowners expanding living, working, or rental space in San Diego.
4. Design Consulting Services: Design consultation services provided by professional design consultants who develop written programs based on client needs and goals, including multiple design options at specific cost points.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Marrokal Design & Remodeling provides integrated design-build home remodeling and custom home building services for homeowners in the San Diego area. Services include whole house remodels, kitchen remodels, bathroom remodels, custom homes, accessory dwelling units (ADUs), outdoor living spaces, room additions, and aging-in-place modifications, all managed through a six-step process from project programming through the building permit phase. The firm holds California contractor license #1010116 and has operated continuously since 1981.

Product overview

Marrokal Design & Remodeling is a single, unified design-build home remodeling and custom home building company serving San Diego since 1981. The company offers a comprehensive portfolio of services that operate as an integrated design-build model, rather than separate software products or modules. Core service offerings include Whole House Remodels, Kitchen Remodel, Bathroom Remodel, Custom Homes, Accessory Dwelling Units (ADUs), Outdoor Living Spaces, Room Additions, and Aging In Place Remodeling. These services are delivered through a six-step design-build process that combines design and construction under one roof. Supporting services include free educational seminars on home remodeling and financing assistance. The company is not a technology or software company but rather a service-based construction and design firm.

Differentiator

Problem solved

Functional benefit

Products and services

• Whole House Remodels
• Kitchen Remodel
• Bathroom Remodel
• Custom Homes
• Accessory Dwelling Units (ADUs)
• Outdoor Living Spaces
• Room Additions
• Aging In Place Remodeling

Quantifiable outcome

• Multiple design options with specific costs provided during initial consultation, allowing homeowners to choose based on financial comfort level
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Solana Beach Chamber of CommerceminorOthersMarrokal Design & Remodeling is a member of the Solana Beach Chamber of Commerce, demonstrating community involvement and local business presence in the San Diego area.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Jackson Design and Remodeling: San Diego-based design-build residential remodeling firm offering whole-house, kitchen, and bath remodels with a similarly integrated in-house design team. Directly comparable in geography, service mix, and target affluent homeowner segment.
• McMaster & Associates Design Build: San Diego design-build remodeling company serving homeowners across whole-house, kitchen, and addition projects. Closely mirrors Marrokal's integrated design-to-construction model and San Diego focus.
• Legacy Builders & Remodelers Corp: San Diego residential remodeling and custom home builder providing design-build services for whole-home renovations, kitchens, baths, and ADUs. Directly comparable in service portfolio and local geography.
• Studio Schicketanz: San Diego-based architecture and design-build firm specializing in custom homes and residential renovations. Comparable as a design-led San Diego residential firm with a similar premium positioning.
• Bradford Renovation: San Diego residential design-build remodeling contractor focused on whole-home renovations, kitchens, and additions. Overlaps with Marrokal's core offering and San Diego geography.
• Talmadge Construction: San Diego residential remodeling and custom home builder with design-build capabilities. Comparable in service mix and homeowner target customer within the same metro area.
• Casa Construction & Design: California-based design-build residential firm offering whole-home remodels, ADUs, and custom homes. Comparable in integrated design-build delivery and California-focused geographic scope.

Broad incumbents

• TRI Pointe Group: Large publicly traded California-based homebuilder with significant San Diego new-home operations. Broader incumbent in residential construction, overlapping in custom/luxury home delivery and ADU-adjacent product strategy.
• Shea Homes: Major California-focused homebuilder with active communities across Southern California including San Diego. Broader incumbent competing for the same affluent homeowner wallet on new construction rather than remodeling.

Emerging players

• Angi (formerly Angie's List / HomeAdvisor): National online marketplace connecting homeowners with local remodeling and home-service professionals. Not a direct remodeler but an emerging channel that shapes how San Diego homeowners discover and price-compete remodelers like Marrokal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Key highlights6 records

Customer concentration

• Xx.com/marrokal
• Facebookfacebook.com/marrokal

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Marrokal Design & Remodeling