WCTV
WCTV is an NBC-affiliated local broadcast television station serving ~38 counties across North Florida and South Georgia from Tallahassee, FL. Operated by Gray Television (NYSE: GTN), it delivers local news, weather, sports, and syndicated programming via broadcast, NextGen TV, and digital streaming, monetized primarily through local advertising.
- Company typePrivate
- Founded2002
- HeadquartersTallahassee, United States
- Headcount251–500
- GTM typeB2B
- OfferingServices
What WCTV does
WCTV is a local broadcast television station licensed to Tallahassee, Florida, operating as an NBC affiliate serving approximately 38 counties across the Big Bend region of North Florida and South Georgia. Founded in 1955 and operated by Gray Local Media (a subsidiary of publicly traded Gray Television, Inc., NYSE: GTN) since 2002, the station distributes content through free over-the-air broadcast, cable and satellite carriage (DirecTV, Dish Network), NextGen TV (ATSC 3.0) with 4K HDR and Dolby audio, digital streaming via its website (wctv.tv), and mobile applications for iOS and Android. Core programming includes local news, First Alert Weather, sports coverage (FSU Seminoles, Florida A&M Rattlers, high school athletics), and syndicated content such as The Usual Suspects (political talk), PowerNation (motorsports), and InvestigateTV.
WCTV's business model is advertising-based across three streams: broadcast television advertising (commercials targeting local viewers), digital advertising (display, sponsored content, digital marketing solutions via gdm Tallahassee), and programming content monetization. Advertising rates are quote-based and not publicly disclosed, determined through direct sales negotiations with local advertisers in the Tallahassee metro and South Georgia markets. The station serves two customer segments: local viewers (who access content for free) and local advertisers (businesses seeking community brand presence and targeted reach). WCTV also operates a Telemundo Tallahassee property serving Hispanic viewers and is part of Gray Television's broader network of approximately 113 television markets.
From a technology and strategic positioning standpoint, WCTV leverages ATSC 3.0 broadcast infrastructure (the most advanced U.S. television standard), operates a comprehensive digital presence across website, mobile apps, and social media (Facebook, Instagram, Twitter/X, Bluesky), and benefits from Gray Television's centralized resources including shared news gathering, syndicated programming, and corporate scale. Revenue is reported only at the consolidated Gray Television level, not at the individual station level. The station employs 251-500 people and operates from its headquarters at 1801 Halstead Blvd., Tallahassee, FL.
WCTV firmographics
Firmographics- Name
- WCTV
- Legal name
- Gray Local Media, Inc.
- Website
- https://wctv.tv
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- WCTV is an NBC-affiliated local broadcast television station serving ~38 counties across North Florida and South Georgia from Tallahassee, FL. Operated by Gray Television (NYSE: GTN), it delivers local news, weather, sports, and syndicated programming via broadcast, NextGen TV, and digital streaming, monetized primarily through local advertising.
- Ownership category
- akta.pro rank
WCTV industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120), Television Broadcasting Stations (51612), Radio and Television Broadcasting Stations (5161)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where WCTV is headquartered
LocationHeadquarters
- HQ city
- Tallahassee
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WCTV business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Infrastructure, Operations, Marketing or Sales
Revenue model
- Broadcast Television Advertising: Local broadcast television commercials and spots targeting viewers in the Tallahassee/Big Bend and South Georgia coverage area.
- Digital Advertising: Online and digital advertising services including display ads, sponsored content, and digital marketing solutions for local businesses.
- Programming Content: Local news, weather, sports, and community programming distributed across broadcast, streaming, and digital platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Advertising rates (quote-based) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
WCTV product offering
Product offeringCore offering
WCTV is a local NBC-affiliated broadcast television station serving the Tallahassee/Big Bend region of North Florida and South Georgia. It delivers free over-the-air local news, weather, sports, and community programming, enhanced with NEXTGEN TV (ATSC 3.0) technology offering 4K HDR video and Dolby audio. The station monetizes its reach through broadcast and digital advertising sold to local businesses.
Product overview
WCTV is a local broadcast television station (Gray Local Media) serving Tallahassee, Florida and surrounding regions in the Big Bend and South Georgia areas. The station operates as a traditional broadcast television platform with an advanced NEXTGEN TV (ATSC 3.0) service offering 4K HDR video and Dolby audio. Core offerings include local news, weather (First Alert Weather), and sports programming distributed via over-the-air broadcast, livestream, and mobile applications. The station also carries syndicated content including The Usual Suspects (political talk show), PowerNation (motorsports programming), and InvestigateTV (investigative journalism). The product architecture is a unified broadcast platform with NEXTGEN TV as the enhanced technology layer.
Differentiator
Problem solved
Functional benefit
Products and services
- WCTV Broadcast Television Over-the-air broadcast television station providing local news, weather, sports, and community programming to the Tallahassee, FL market and surrounding Big Bend and South Georgia regions, distributed free to viewers via antenna.
- NEXTGEN TV (ATSC 3.0) Advanced digital television broadcasting service utilizing the ATSC 3.0 standard, offering 4K HDR ultra-high definition video, Dolby movie theatre-quality audio, interactive features, personalized content recommendations, and over-the-air delivery to compatible TV sets.
- WCTV Livestream Live streaming service allowing viewers to watch WCTV programming in real-time via the internet, including weather updates, breaking news, and live sports coverage through the WCTV website.
- WCTV Mobile App Mobile application for iOS and Android devices enabling viewers to access news, weather, livestreams, and receive breaking news alerts from WCTV.
- First Alert Weather Standalone weather alerting service including First Alert Radar, First Alert Day severe weather warnings, and live weather camera feeds tailored for the Big Bend and South Georgia coverage area.
Companies that use WCTV
Customer profileSegments2 records
Ideal customer profiles2 records
WCTV technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WCTV partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Gray Television / Gray Local MediacoreWCTV is owned and operated by Gray Local Media, Inc., a subsidiary of Gray Television, Inc. Gray Television is one of the largest television broadcast companies in the United States, owning and operating multiple local television stations across various markets.
Scale indicators1 record
Recent moves8 records
Expansion highlights5 records
WCTV competitors and assessment
Company assessmentBroad incumbents
- Nexstar Media Group: Nexstar is the largest US television station operator, with a national portfolio of network-affiliated local stations that compete with WCTV in advertising markets and for syndicated content/ATSC 3.0 leadership.
- Sinclair Broadcast Group: Sinclair is one of the largest US local television station operators, competing for regional advertising revenue, syndicated programming deals, and broadcast sports rights in overlapping markets.
- Tegna Inc. Tegna operates a portfolio of local network-affiliated broadcast television stations in mid-sized US markets, competing with Gray/WCTV for local advertisers and audience share in similar DMA profiles.
- Gray Television, Inc. Gray Television (NYSE: GTN) is WCTV's parent company and operates approximately 90 local television stations across the US, providing the corporate-scale broadcast platform and syndicated content framework within which WCTV operates.
- E.W. Scripps Company: E.W. Scripps operates local broadcast television stations and national networks (ION, Court TV) across mid-sized US markets, a comparable operating profile to WCTV's network-affiliated local station model.
- Hearst Television: Hearst Television operates a large group of network-affiliated local broadcast stations across the US, with overlapping audience reach and a comparable NBC/ABC/CBS affiliation strategy.
Direct peers
- WFSU Public Media: WFSU is the PBS/NPR public broadcasting station serving the Tallahassee market, competing with WCTV for local audience share and operating in the same DMA despite differing business models.
- WTXL TV: WTXL is the local broadcast television station (Fox-affiliated) operating in the same Tallahassee/Big Bend DMA as WCTV, competing directly for the same viewers and local advertisers in North Florida and South Georgia.
- Telemundo Tallahassee: Telemundo Tallahassee operates a Spanish-language local broadcast station in the same Tallahassee DMA as WCTV, competing for local viewers and advertisers including the Hispanic community segment.
Regional players
- Cordele's WFXL / WFXU: WFXL and its satellite WFXU provide Fox and related programming to South Georgia markets adjacent to WCTV's coverage area, sharing the regional advertiser base in South Georgia without directly competing in the Tallahassee DMA.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WCTV social profiles
Digital presenceWCTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
WCTV leadership team
Management profileNumber of profiles
WCTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WCTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WCTV
What does WCTV do?
WCTV is a local NBC-affiliated broadcast television station serving the Tallahassee/Big Bend region of North Florida and South Georgia. It delivers free over-the-air local news, weather, sports, and community programming, enhanced with NEXTGEN TV (ATSC 3.0) technology offering 4K HDR video and Dolby audio. The station monetizes its reach through broadcast and digital advertising sold to local businesses.
Is WCTV a public or private company?
WCTV is a private company. It is classified as corporate owned and is currently operating.
When was WCTV founded?
WCTV was founded in 2002. It employs 251 to 500 people.
Where is WCTV based?
WCTV is headquartered in Tallahassee, United States, in the North America region.
How does WCTV make money?
Three revenue lines are on record. Broadcast Television Advertising is the primary driver. The others are digital Advertising and programming Content.
Who are WCTV's main competitors?
Broad incumbents on record are Nexstar Media Group, Sinclair Broadcast Group, Tegna Inc., Gray Television, Inc., E.W. Scripps Company and Hearst Television. Direct peers are WFSU Public Media, WTXL TV and Telemundo Tallahassee. Cordele's WFXL / WFXU is listed as a regional player.
Does WCTV have an API?
No public API is recorded for WCTV.
What industry is WCTV in?
WCTV's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 516120 and its SIC code is 4833.