WTXL ABC 27
WTXL ABC 27 is a local ABC-affiliated television station in Midway, Florida, serving Tallahassee, North Florida, and South Georgia with local news, weather, and sports programming. It is owned and operated by Scripps Media, a subsidiary of E.W. Scripps Company, and is funded through advertising sales and retransmission fees.
- Company typePrivate
- Founded1976
- HeadquartersMidway, United States
- Headcount51–100
- GTM typeB2C
- OfferingDigital Commerce or Content
What WTXL ABC 27 does
WTXL ABC 27 is a local broadcast television station licensed to Midway, Florida, serving the Tallahassee metropolitan area and surrounding North Florida and South Georgia communities including Crawfordville, Leon County, Wakulla County, and Lowndes County (Valdosta, GA). Founded in 1976 and affiliated with the ABC network, the station is owned and operated by Scripps Media, Inc., the local media subsidiary of the publicly traded E.W. Scripps Company (NASDAQ: SSP). Its core product is local television news broadcasting, including coverage of community events, weather (anchored by its "First To Know Weather" brand, which includes daily/hourly forecasts, interactive radar, and a Hurricane Center), local and regional sports, and breaking news alerts.
The station's technical platform is built on over-the-air (OTA) broadcast transmission, supplemented by cable and satellite retransmission agreements, plus digital distribution through its wtxl.com website and dedicated mobile applications for iOS and Android with live streaming. The business model is the conventional affiliate-station construct: revenue is generated from two streams — local/regional advertising sales and broadcast licensing/retransmission consent fees paid by cable and satellite providers — with no direct consumer charges for the broadcast product. End-viewer reach spans OTA households without pay-TV subscriptions and pay-TV subscribers across multiple MVPDs.
WTXL's advertising inventory and editorial coverage are sold and produced through a combination of local sales efforts and corporate shared services provided by Scripps. The 51–100 employee operation is led by a Director of Engineering (Dana Lyons) responsible for transmitter operations and closed-captioning compliance. The station's most recent operational milestone was the restoration of its OTA signal in December 2025 following overnight transmitter work; conversely, the loss of DirecTV carriage is a disclosed distribution headwind that has prompted the station to publish alternative-viewing guidance for displaced subscribers.
WTXL ABC 27 firmographics
Firmographics- Name
- WTXL ABC 27
- Legal name
- Scripps Media, Inc.
- Website
- https://wtxl.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WTXL ABC 27 is a local ABC-affiliated television station in Midway, Florida, serving Tallahassee, North Florida, and South Georgia with local news, weather, and sports programming. It is owned and operated by Scripps Media, a subsidiary of E.W. Scripps Company, and is funded through advertising sales and retransmission fees.
- Ownership category
- akta.pro rank
WTXL ABC 27 industry classification
Industry- Product category
- Local Broadcast Television
- NAICS
- Television Broadcasting Stations (516120)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
- akta.pro secondary industries
- Local News & Weather Stations (MPABACAJ), News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where WTXL ABC 27 is headquartered
LocationHeadquarters
- HQ city
- Midway
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
WTXL ABC 27 business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Distribution channels4 records
Marketing channels7 records
WTXL ABC 27 product offering
Product offeringCore offering
WTXL ABC 27 is an ABC-affiliated local television station that broadcasts local, national, and breaking news, weather forecasts, sports coverage, and community programming for the Tallahassee, North Florida, and South Georgia markets. The station distributes its content via over-the-air transmission, cable/satellite carriage, and digital streaming through its website and mobile apps.
Product overview
WTXL ABC 27 is a local television station providing news broadcasting services. The core product is local news television broadcasting, supplemented by live streaming video services, the First To Know Weather forecasting module, and mobile applications for iOS and Android. The station covers Tallahassee, Crawfordville, Valdosta, and surrounding areas in Florida and Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- WTXL ABC 27 News Broadcasting
Companies that use WTXL ABC 27
Customer profileSegments2 records
Ideal customer profiles2 records
WTXL ABC 27 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WTXL ABC 27 partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights4 records
WTXL ABC 27 competitors and assessment
Company assessmentBroad incumbents
- Nexstar Media Group: Nexstar is the largest U.S. owner of local TV stations and operates competing network affiliates in many of Scripps's markets. It is a comparable publicly traded local-broadcast platform with similar ad-sales, retransmission, and digital-streaming economics.
- Tegna: Tegna is a publicly traded local-broadcast operator with stations across mid-sized U.S. markets. While its DMA footprint differs, its affiliate-news, weather, and digital-streaming model is comparable to WTXL's operations.
- Sinclair Broadcast Group: Sinclair operates a large portfolio of ABC, NBC, CBS, and FOX affiliates across small and mid-sized U.S. markets, including stations adjacent to or directly in WTXL's coverage area. It mirrors the network-affiliate local-broadcast business model.
- Gray Television: Gray Television owns and operates a portfolio of local TV stations concentrated in small and medium markets, including properties near the Florida/Georgia border. It is structurally comparable in scale and DMA profile to WTXL ABC 27.
Direct peers
- WCTV: WCTV is the CBS-affiliated local TV station operating in the same Tallahassee / North Florida / South Georgia DMA. It competes directly with WTXL for the same local viewers, advertisers, and retransmission agreements — the most directly comparable competitor in-market.
- WTWC-TV / WTLF: WTWC (NBC affiliate) and WTLF (FOX/CW affiliate) round out the Big Bend's network-affiliated broadcast quartet. They compete with WTXL ABC 27 head-to-head for the same Tallahassee-local audience, news share, and political/recreational ad spend.
- WFSU Public Media: WFSU is the PBS/NPR-affiliated public broadcaster serving Tallahassee and the surrounding region. It overlaps with WTXL on local news, weather, and community coverage and competes for audience attention and underwriting dollars in the same DMA.
Others
- E.W. Scripps Company (NASDAQ: SSP): WTXL is owned and operated by Scripps Media, the local-broadcast subsidiary of The E.W. Scripps Company. SSP is the publicly traded parent and the most directly comparable platform-benchmark for WTXL's economics and trajectory.
- Scripps News: Scripps News is the national streaming news brand operated by WTXL's parent. It is an adjacent, digitally distributed news service that shares the parent's news-gathering infrastructure and represents an emerging distribution / monetization path for Scripps-owned local journalism.
Regional players
- Tallahassee Democrat (Gannett / USA Today Network): The Tallahassee Democrat is the dominant daily newspaper serving the same North Florida / South Georgia region. It competes with WTXL for local-news audience, breaking-news coverage, and regional advertising budgets across overlapping coverage of Tallahassee, Leon County, and Wakulla County.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
WTXL ABC 27 social profiles
Digital presenceWTXL ABC 27 financial estimates
Financial estimateRevenue estimate
Valuation estimate
WTXL ABC 27 leadership team
Management profileNumber of profiles
Profiles1 record
WTXL ABC 27 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WTXL ABC 27 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WTXL ABC 27
What does WTXL ABC 27 do?
WTXL ABC 27 is an ABC-affiliated local television station that broadcasts local, national, and breaking news, weather forecasts, sports coverage, and community programming for the Tallahassee, North Florida, and South Georgia markets. The station distributes its content via over-the-air transmission, cable/satellite carriage, and digital streaming through its website and mobile apps.
Is WTXL ABC 27 a public or private company?
WTXL ABC 27 is a private company. It is classified as corporate owned and is currently operating.
When was WTXL ABC 27 founded?
WTXL ABC 27 was founded in 1976. It employs 51 to 100 people.
Where is WTXL ABC 27 based?
WTXL ABC 27 is headquartered in Midway, United States, in the North America region.
Who are WTXL ABC 27's main competitors?
Broad incumbents on record are Nexstar Media Group, Tegna, Sinclair Broadcast Group and Gray Television. Direct peers are WCTV, WTWC-TV / WTLF and WFSU Public Media. Others are E.W. Scripps Company (NASDAQ: SSP) and Scripps News. Tallahassee Democrat (Gannett / USA Today Network) is listed as a regional player.
Does WTXL ABC 27 have an API?
No public API is recorded for WTXL ABC 27.
What industry is WTXL ABC 27 in?
WTXL ABC 27's product category is Local Broadcast Television. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.), with a secondary code of MPABACAJ, Local News & Weather Stations. Its NAICS code is 516120 and its SIC code is 4833.