Hoff’s Bakery
Hoff's Bakery is a privately held, family-owned wholesale dessert manufacturer founded in 1983 in Malden, MA, producing scratch-made gourmet cakes, individual desserts, bars, tarts, and pies for in-store supermarket bakeries, full-service restaurants, recreational operations, and walk-in retail customers nationwide.
- Company typePrivate
- Founded1983
- HeadquartersMalden, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Hoff’s Bakery does
Hoff's Bakery is a wholesale dessert manufacturer founded in 1983 by Vincent Frattura and headquartered in a single production facility at 35 Green Street in Malden, Massachusetts. The company produces scratch-made, hand-finished gourmet baked goods entirely in-house, including cakes (in 7", 8", and 10" formats), individual desserts (3" portions, 4" bowls, dessert squares, mini bombs), tarts, pre-cut dessert bars, pies, and seasonal/holiday items. All mousses, buttercreams, and ganache are made from scratch, and the company maintains continuous R&D into new flavor profiles, shapes, and sizes, including customer co-developed items.
The business is structured around three B2B customer segments — in-store supermarket bakeries, full-service restaurants, and recreational operations — plus a single retail storefront at the Malden headquarters. Wholesale ordering runs through a login-gated portal plus direct phone and fax lines, and the company invests in lead generation through booth presence at the National Restaurant Association (NRA) Show and the International Dairy, Deli, Bakery Association (IDDBA) Show. Distribution has scaled from a New England base to nationwide accounts serving supermarkets, hotels, restaurants, and recreational venues, with a supplementary content-marketing layer (Wholesale Resource Center) providing merchandising and trend insights to customers.
The firm is privately held, family-owned, and shows no evidence of institutional investment, acquisitions, digital product extensions, or AI/ML capability. Public information is limited to a Shopify-based website with wholesale login, a Facebook page, and standard phone/fax contact channels; revenue and headcount are not disclosed.
Hoff’s Bakery firmographics
Firmographics- Name
- Hoff’s Bakery
- Legal name
- Hoff's Bakery
- Website
- https://hoffsbakery.com
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Hoff's Bakery is a privately held, family-owned wholesale dessert manufacturer founded in 1983 in Malden, MA, producing scratch-made gourmet cakes, individual desserts, bars, tarts, and pies for in-store supermarket bakeries, full-service restaurants, recreational operations, and walk-in retail customers nationwide.
- Ownership category
- akta.pro rank
Hoff’s Bakery industry classification
Industry- Product category
- Wholesale Bakery Products
- NAICS
- Commercial Bakeries (311812), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Pastry, Cakes & Tortes Manufacturing (AFAKAAAB)
- akta.pro secondary industries
- Pastry, Cakes & Desserts Wholesale (AFAIAFAB), Bakery Fillings, Icings & Decorations Manufacturing (AFAKAAAH), Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where Hoff’s Bakery is headquartered
LocationHeadquarters
- HQ city
- Malden
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hoff’s Bakery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Wholesale Dessert Sales: Primary revenue stream through wholesale distribution of cakes, tarts, dessert bars, and individual desserts to in-store bakeries, restaurants, and foodservice operations
- Retail Store Sales: Direct retail sales of desserts to individual consumers at their retail location
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hoff’s Bakery product offering
Product offeringCore offering
Hoff's Bakery is a wholesale manufacturer of gourmet scratch-made baked goods, including cakes, individual desserts, tarts, dessert bars, squares, bowls, and pies. The company produces and distributes ready-to-serve hand-finished desserts primarily to in-store bakeries, full-service restaurants, and recreational operations, with a secondary retail store in Malden, MA for direct consumer sales.
Product overview
Hoff's Bakery is a wholesale dessert company founded in 1983, offering a comprehensive portfolio of gourmet baked goods. The product line centers around cakes in multiple sizes (10", 8", 7"), individual desserts (3" portions, 4" bowls, dessert squares, mini bombs), tarts, dessert bars, and pies. Products include signature items like the 10" Golden Brown Cheesecake, 10" Chocolate Fudge cake, and Lemon Shortbread Bar. The company serves in-store bakeries, food service operations, and retail stores with ready-to-serve, hand-finished decadent products that are scratch-made in-house using gourmet cakes, mousses, buttercreams, and ganache.
Differentiator
Problem solved
Functional benefit
Products and services
- 10" Cakes Whole and pre-sliced 10-inch celebration cakes for foodservice and retail customers, including varieties like Golden Brown Cheesecake, Chocolate Fudge, Chocolate Chambord, Chocolate Tornado, and Deluxe Carrot Cake.
- 7" Cakes Small-format 7-inch cakes for in-store bakery and retail store customers.
- 8" Cakes Medium-format 8-inch cakes for retail store customers.
- 3" Individual Desserts Single-serving 3-inch individual dessert portions for in-store bakeries, food service, and retail customers.
- 4" Dessert Bowls Compact 4-inch dessert bowls for individual servings, offered to in-store bakery and retail customers.
- Dessert Squares Square-shaped pre-cut dessert portions available to in-store bakeries, food service, and retail customers.
- Mini Bombs Bite-sized mini bomb dessert items for in-store bakeries, food service, and retail customers.
- Tarts Assorted tart desserts for in-store bakeries, food service, and retail customers.
- Dessert Bars Pre-cut 30-piece tray dessert bars in easy-to-handle single serving size, sold to food service and other customers. Example: Lemon Shortbread Bar.
- 10" Pies 10-inch whole pies available at the retail store.
- Special Holiday Items Seasonal and holiday-specific dessert products available at the retail store.
Companies that use Hoff’s Bakery
Customer profileSegments4 records
Ideal customer profiles4 records
Hoff’s Bakery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Hoff’s Bakery partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Hoff’s Bakery competitors and assessment
Company assessmentDirect peers
- Dawn Foods: Global manufacturer and distributor of bakery ingredients, finished desserts, and sweet baked goods serving retail bakeries, foodservice, and supermarket in-store bakery customers. Highly comparable to Hoff's given its dual model of supplying in-store bakery operators with both ingredients and finished dessert products through a wholesale distribution network.
- Rich Products Corporation: Large-scale manufacturer of frozen and refrigerated bakery products, desserts, and toppings sold primarily to foodservice and in-store bakery operators. Comparable to Hoff's as a B2B supplier of ready-to-serve dessert solutions to restaurants, supermarkets, and recreational venues, though operating at meaningfully greater scale.
- Otis Spunkmeyer: Wholesale manufacturer of cookies, muffins, and individually portioned baked goods sold to foodservice, schools, and in-store bakeries. Closely comparable to Hoff's on B2B wholesale distribution of ready-to-serve, portion-controlled dessert products for foodservice operators.
- David's Cookies: Wholesale and retail supplier of premium cookies, brownies, and frozen dessert products to grocery, foodservice, and club store channels. Comparable to Hoff's as a branded wholesale dessert manufacturer serving supermarket in-store bakeries and foodservice with scratch-quality, hand-finished positioning.
- Tippin's Pies: Regional manufacturer of premium pies, cakes, and dessert products sold to foodservice, grocery, and in-store bakery customers in the Midwest. Comparable to Hoff's as a wholesale dessert specialist targeting supermarket in-store bakeries and restaurants with hand-finished, ready-to-serve product lines.
Broad incumbents
- Edwards Desserts (Schwan's Company): Established frozen pies, cakes, and dessert brands owned by Schwan's, distributed nationally through grocery and club stores. Overlaps with Hoff's product categories (pies, cakes, frozen desserts) and supermarket in-store bakery channel, but operates as a mass-market consumer packaged brand rather than scratch-finished foodservice supplier.
- Bimbo Bakeries USA: U.S. subsidiary of Grupo Bimbo, the largest baking company in the world, producing packaged breads, buns, cakes, and snack products across nearly all major grocery channels. Relevant broad incumbent comparable given the national scale and grocery foodservice reach, though far larger and more product-diversified than Hoff's.
- McKee Foods Corporation: Family-owned manufacturer of Little Debbie, Drake's, and Fieldstone Bakery snack cakes and bars, distributed through grocery, club, and convenience channels. Comparable as a privately held, family-run commercial snack/dessert bakery with national distribution; product focus is more on shelf-stable packaged snack cakes than on premium hand-finished desserts.
- Flowers Foods: Major U.S. commercial bakeries (Nature's Own, Dave's Killer Bread, Wonder) producing packaged breads, buns, and snack cakes for retail grocery and foodservice. Adjacent to Hoff's as a large-scale commercial bakery operator with national distribution, but focused on bread/snack cakes rather than premium in-store bakery desserts.
Emerging players
- Awfully Chocolate: Premium chocolate cake and dessert brand with both retail storefronts and wholesale distribution. Comparable to Hoff's at a smaller scale as a premium, scratch-made dessert brand pursuing both retail and B2B channels with hand-finished positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Hoff’s Bakery social profiles
Digital presenceHoff’s Bakery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoff’s Bakery leadership team
Management profileNumber of profiles
Profiles1 record
Hoff’s Bakery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoff’s Bakery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoff’s Bakery
What does Hoff’s Bakery do?
Hoff's Bakery is a wholesale manufacturer of gourmet scratch-made baked goods, including cakes, individual desserts, tarts, dessert bars, squares, bowls, and pies. The company produces and distributes ready-to-serve hand-finished desserts primarily to in-store bakeries, full-service restaurants, and recreational operations, with a secondary retail store in Malden, MA for direct consumer sales.
Is Hoff’s Bakery a public or private company?
Hoff’s Bakery is a private company. It is classified as family owned and is currently operating.
When was Hoff’s Bakery founded?
Hoff’s Bakery was founded in 1983. It employs 101 to 250 people.
Where is Hoff’s Bakery based?
Hoff’s Bakery is headquartered in Malden, United States, in the North America region.
How does Hoff’s Bakery make money?
Two revenue lines are on record. Wholesale Dessert Sales are the primary driver. The others are retail Store Sales.
Who are Hoff’s Bakery's main competitors?
Direct peers on record are Dawn Foods, Rich Products Corporation, Otis Spunkmeyer, David's Cookies and Tippin's Pies. Broad incumbents are Edwards Desserts (Schwan's Company), Bimbo Bakeries USA, McKee Foods Corporation and Flowers Foods. Awfully Chocolate is listed as an emerging player.
Does Hoff’s Bakery have an API?
No public API is recorded for Hoff’s Bakery.
What industry is Hoff’s Bakery in?
Hoff’s Bakery's product category is Wholesale Bakery Products. Its primary akta.pro industry code is AFAKAAAB, Pastry, Cakes & Tortes Manufacturing, with a secondary code of AFAIAFAB, Pastry, Cakes & Desserts Wholesale. Its NAICS code is 311812 and its SIC code is 2050.