What David's Cookies does

David's Cookies is a privately held, US-based baked goods company founded in 1979 by David Liederman, headquartered in Cedar Grove, New Jersey. Originally operating as a Manhattan cookie shop that grew to over 200 retail stores worldwide, the company transitioned to a mail-order business model in 1987 and today functions primarily as a direct-to-consumer e-commerce bakery and gifting brand. The product portfolio spans fresh-baked cookies, brownies, crumb cakes, specialty cookies, cheesecakes, layer cakes, individual desserts, ready-to-bake fruit pies, and frozen scone dough, complemented by a certified gluten-free sub-line and a premium Signature Collection. The company is currently led by CEO David Edwards.

The operating stack is a Shopify-powered e-commerce website with Retextion handling subscription management for the Cookie of the Month Club, supported by phone ordering and three purpose-built portals: a DTC storefront (davidscookies.com), a corporate gifting site (gifts.davidscookies.com), and a foodservice site (foodservice.davidscookies.com). The bakery holds SQF (Safe Quality Food) certification and is certified kosher dairy (OU-D) by the Orthodox Union. Production is bake-to-order with same-day baking for online orders and a 120-day shelf life on specialty items such as Butter Pecan Meltaways.

Revenue is generated through four streams: (1) direct one-time product sales (gift tins, dessert assortments, cakes) priced $29.95 to $99.95+ with volume-based per-unit discounts; (2) the Monthly Clubs subscription product with 5%-15% discounts, free shipping, and prepaid multi-month options; (3) B2B corporate gifting handled via a dedicated sales team, self-service portal, and concierge custom design services for orders of 20+ recipients; and (4) a foodservice B2B division serving hotels, hospitals, offices, and event caterers. Distribution also extends to independent retailers via the Faire wholesale marketplace and to marketing partners through the OPM Pros affiliate program. No revenue, funding, or institutional ownership information is disclosed; the 2019 acquisition of Foxtail Foods signals continued inorganic interest in production and category expansion.

Name

David's Cookies

Legal name

David's Cookies

Website

https://davidscookies.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

David's Cookies is a Cedar Grove, NJ-based, privately held bakery founded in 1979 that sells fresh-baked cookies, brownies, cakes, cheesecakes, and specialty desserts direct-to-consumer, through corporate gifting, foodservice B2B, and a monthly subscription club, with Shopify-powered e-commerce and SQF and OU Kosher certifications.

Ownership category

akta.pro rank

Product category

Gourmet Cookies and Baked Goods

NAICS

Cookie and Cracker Manufacturing (311821), Retail Bakeries (311811), Bread and Bakery Product Manufacturing (31181), Baked Goods Retailers (445291)

SIC

Bakery Products (2050), Cookies & Crackers (2052), Food And Kindred Products (2000)

akta.pro primary industry

Online Bakery & Desserts Delivery (CRAHAIAK)

akta.pro secondary industries

Cookie & Brownie Shops (THAFAGAF), Cake Shops & Custom Celebration Cakes (THAFAFAC), Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Bakery & Desserts Distribution (CRAOABAE)

Keywords

• Gourmet cookies
• Baked goods delivery
• Cookie subscription
• Corporate gifting
• Dessert gifts

Headquarters

HQ city

Cedar Grove

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: One-time purchases of fresh-baked cookies, brownies, cheesecakes, cakes, and gift tins through e-commerce website. Products are baked to order and shipped fresh. Volume-based pricing available with per-cookie costs decreasing at higher quantities.
2. Monthly Club Subscriptions: Recurring monthly cookie deliveries through Cookie of the Month Club with 5%-15% discounts and free shipping. Options include pay-as-you-go monthly billing or prepaid multi-month gift subscriptions. Subscription management available through customer portal.
3. Corporate Gifting: B2B corporate gift orders with self-service portal or custom concierge design services. Orders for 20+ recipients can include personalized greeting cards and custom logo stickers. Includes both standard ready-to-ship options and bespoke corporate gift designs.
4. Foodservice B2B: Dedicated foodservice division serving hospitality industry, hospitals, offices, and event caterers with bulk baked goods orders.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels5 records

Core offering

David's Cookies produces and ships fresh-baked gourmet cookies, brownies, cheesecakes, layer cakes, fruit pies, scone dough, and specialty desserts directly to consumers, corporate clients, and foodservice operators. Orders are baked to order and shipped Mon-Wed for Wed-Fri delivery, with signature reusable gift tins, personalized greeting cards, and custom logo stickers supporting both personal gifting and B2B gifting use cases.

Product overview

David's Cookies is a direct-to-consumer baked goods company offering a diverse portfolio of fresh-baked cookies, brownies, cakes, cheesecakes, and specialty desserts. The product architecture is centered around core cookie and brownie offerings (Fresh Baked Cookies, Cookie Dough Bundle Builder, Brownies & Crumbcakes, Specialty Cookies) complemented by a full desserts division (Cakes & Cheesecakes, Individual Desserts, Fruit Pies, Scone Dough). The company operates subscription-based Monthly Clubs (Cookie of the Month Club) and a dedicated Corporate Gifting program with self-service and custom design options. Specialty sub-brands include certified Gluten Free products and premium Signature collections. All products are baked to order and shipped fresh, with gifting and personalization capabilities as key differentiators.

Differentiator

Problem solved

Functional benefit

Products and services

• Fresh Baked Cookies Fresh-baked cookies made to order with premium ingredients and packed in signature gift tins, available in flavors such as Chocolate Chunk, Peanut Butter with Peanut Butter Chips, Double Chocolate Chip, and Oatmeal Raisin. Sold to consumers and corporate gifting buyers.
• Cookie Dough Bundle Builder Customizable cookie dough bundle allowing customers to pick 2 or more flavors for savings of up to 20%, with flavors including Blueberry Lemon, Smore's, Cookies n' Cream, Snickerdoodle, and Chocolate Chunk (approximately 40 pieces per box).
• Brownies & Crumbcakes Gourmet brownies and crumb cakes including Original Crumb Cake, Chocolate Chip Brownie Dessert Tray, and brownie flavors such as Chocolate Chip, Pecan, Peanut Butter, Cheesecake, and Blondie.
• Specialty Cookies Gourmet specialty cookies including Butter Pecan Meltaways, Cranberry Pistachio Biscuits, Scottish Shortbread, Chocolate Chunk Shortbread, and seasonal meltaway varieties.
• Cakes & Cheesecakes Collection Gourmet layer cakes and cheesecakes including Premier Chocolate Overload, Carrot Layer Cake, Original New York Style Cheesecake, Triple Chocolate Cheesecake, and Viennese Sachertorte.
• 10" Grandé Ready to Bake Fruit Pies Ready-to-bake fruit pies in 10-inch size available in Apple, Cherry, Peach, Blueberry, and Wildberry flavors, sold in packs of 2 pies (48oz each).
• Individual Dessert Bundler Mix-and-match individual desserts with a minimum of 2 per order, featuring single-serving portions of Tiramisu, Red Velvet, Raspberry Lemon Drop, Peanut Butter Explosion, Key Lime, Chocolate Trilogy, and other varieties.
• Cookie of the Month Club Subscription service delivering fresh-baked cookies monthly with free shipping and a 5%-15% discount, featuring seasonal flavors throughout the year. Available as pay-as-you-go monthly billing or prepaid multi-month gift subscriptions.
• Corporate Gifting Program B2B corporate gifting offering self-service ordering for up to 1,000 gifts with personalized greeting cards and custom logo stickers, plus concierge custom order services for large orders of 20+ recipients through a dedicated sales team.

Quantifiable outcome

• 4.7 out of 5 stars average rating based on 13,935 customer reviews
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• OPM Pros (Affiliate Platform)minorGTM or Marketing PartnerAffiliate marketing partnership through OPM Pros platform allowing marketing partners to promote David's Cookies products and earn commissions on referred sales through dedicated affiliate tracking links.
• Faire (Retail Marketplace)minorChannel Partner/ Reseller/ DistributorRetail distribution partnership through Faire marketplace enabling independent retailers to purchase and resell David's Cookies products.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Harry & David: Harry & David is a premium gourmet food gift company selling fruit, baked goods, and curated gift towers through D2C. Comparable to David's in the premium mail-order gourmet gifting category, especially for corporate gifting and occasion-based gifts.
• Edible Arrangements: Edible Arrangements is a major edible gift company selling fruit arrangements and dipped treats through D2C and franchise retail. Comparable to David's in the edible gift category with strong corporate gifting and same-day local delivery programs.
• Wolferman's: Wolferman's is a heritage mail-order bakery brand best known for English muffins and specialty baked goods. Direct peer in the heritage mail-order bakery gifting category with similar product positioning and customer demographic.
• 1-800-Baskets.com: 1-800-Baskets is a leading online gift basket retailer offering cookies, baked goods, and curated food gifts for personal and corporate occasions. Direct competitor in the online gourmet gifting space with overlapping product categories.
• Cookies by Design: Cookies by Design specializes in cookie gift arrangements and bouquets for personal and corporate gifting. Direct peer competing in the same occasion-based cookie gift category as David's Cookies with similar B2B corporate gifting offerings.
• Cheryl's Cookies: Cheryl's is a leading mail-order cookie and dessert gift company offering cookies, brownies, and baked goods for personal and corporate gifting. Direct competitor to David's Cookies with overlapping product lines, D2C e-commerce model, and corporate gifting program.
• Mrs. Fields: Mrs. Fields is a heritage cookie brand selling fresh-baked cookies, brownies, and gift baskets through e-commerce and retail. Comparable to David's Cookies in product category, gift positioning, and D2C model, though Mrs. Fields maintains a larger mall-based retail footprint.

Emerging players

• Goldbelly: Goldbelly is an online marketplace that ships artisanal and iconic American foods, including cookies, cakes, and baked goods, from curated producers nationwide. Comparable as a discovery and shipping platform for premium baked goods gifting, though it operates a marketplace model rather than direct production.
• Sugarfina: Sugarfina is a premium candy and confectionery gifting brand with upscale packaging and adult-targeted positioning. Adjacent peer sharing the premium gift-giving customer base and D2C model, though Sugarfina's core product is candy rather than baked goods.

Regional players

• The Original Cake Company: The Original Cake Company specializes in letterbox cakes and celebration cake gifts for UK and European markets. Comparable to David's in the celebration cake gift category with similar online mail-order model, though focused on UK/Europe rather than US.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/davidscookies
• Facebookfacebook.com/DavidsCookiesFans
• Instagraminstagram.com/davidscookies
• Pinterestpinterest.com/davidscookies

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David's Cookies