NAI Earle Furman
NAI Earle Furman is a Greenville, South Carolina-based full-service commercial real estate brokerage and property management firm serving investors, tenants, landlords, and franchisors across the Carolinas with nearly 90 brokers, 22M+ sq ft under management, and a shareholder-owned structure affiliated with NAI Global.
- Company typePrivate
- Founded1986
- HeadquartersGreenville, United States
- Headcount101–250
- GTM typeB2B
- OfferingServices
What NAI Earle Furman does
NAI Earle Furman (NAIEF), headquartered in Greenville, South Carolina, is a full-service commercial real estate brokerage and property management firm founded in 1986 by Earle Furman, Jr. The firm employs 101-250 people, including nearly 90 brokers, and operates three Upstate offices (Greenville, Anderson, Spartanburg) as part of a broader Carolinas platform of seven offices combined with affiliated firms NAI Piedmont Triad (North Carolina) and NAI Columbia (South Carolina Midlands, merged in January 2023). Through its 1999 affiliation with NAI Global — a managed network of 375+ offices and 6,000 professionals worldwide — the firm pairs local market expertise with global transaction reach.
The firm's service portfolio spans brokerage (industrial, retail, office, land, multifamily, investments, healthcare, self-storage, franchise real estate), full-service property management, project management, and consulting. It manages over 22 million square feet of commercial space across the Carolinas and runs dedicated divisions including Furman Capital Advisors (investment property brokerage), Huff Creek Properties (timber and recreational land), Appian Investments ($950M+ aggregate investment fund), and the NAI READY digital listings platform. Specialized subsidiaries and verticals allow the firm to address fragmented niches (self-storage feasibility, healthcare facility site selection, franchise rollouts for brands like 9Round, New York Butcher Shoppe, ARCpoint Labs) that larger generalist brokerages often underserve.
Revenue is generated through three primary streams: transaction-based brokerage commissions on sales and lease deals, recurring property management fees scaled to square footage under management, and consulting/principal-investment income. The firm operates a unique shareholder-owned structure in which brokers hold equity, aligning retention with firm performance and producing consistent annual shareholder promotions (most recently in January 2025 and January 2026). Customers range from individual investors to institutional REITs and national tenants (Weston Inc., Flagship Capital Partners, Ogletree Deakins), with go-to-market executed through a direct field-sales broker model, regional market research content, and the NAI Global referral channel.
NAI Earle Furman firmographics
Firmographics- Name
- NAI Earle Furman
- Legal name
- NAI Earle Furman, LLC
- Website
- https://naiearlefurman.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- NAI Earle Furman is a Greenville, South Carolina-based full-service commercial real estate brokerage and property management firm serving investors, tenants, landlords, and franchisors across the Carolinas with nearly 90 brokers, 22M+ sq ft under management, and a shareholder-owned structure affiliated with NAI Global.
- Ownership category
- akta.pro rank
NAI Earle Furman industry classification
Industry- Product category
- Commercial Real Estate Services
- NAICS
- Offices of Real Estate Agents and Brokers (531210), Nonresidential Property Managers (531312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)
- akta.pro secondary industries
- Property Management Advisory & Leasing Administration (FSAEAJAN), Warehousing & Logistics Facilities Brokerage (BPAJACAA), Land & Development Site Brokerage (BPAJABAG)
Keywords
Where NAI Earle Furman is headquartered
LocationHeadquarters
- HQ city
- Greenville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
NAI Earle Furman business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Brokerage Commissions: The company generates revenue through real estate brokerage commissions on sales and lease transactions for commercial properties including office, industrial, retail, land, multifamily, and investments.
- Property Management Fees: Ongoing property management services with fees based on square footage under management. The firm manages over 22 million square feet of commercial space in South Carolina and North Carolina.
- Consulting Services: Financial analysis, lease review, market research, site selection, and due diligence consulting services provided to clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based pricing for brokerage and property management services |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
NAI Earle Furman product offering
Product offeringCore offering
NAI Earle Furman is a full-service commercial real estate brokerage and property management firm based in the Upstate of South Carolina. The firm provides sales, leasing, site selection, consulting, and property management services across industrial, retail, office, land, multifamily, healthcare, self-storage, and franchise property sectors. It operates specialized divisions including Furman Capital Advisors (investment sales), Huff Creek Properties (timber/recreational land), and Appian Investment Services ($950M+ invested), managing over 22 million square feet of commercial space across the Carolinas.
Product overview
NAI Earle Furman is a full-service commercial real estate brokerage and property management firm offering a comprehensive suite of services across multiple property sectors. The firm's core offerings include Industrial, Retail, Office, Land, Investments, Multifamily, Project Management, Property Management, Healthcare Real Estate, Consulting, and Franchise Real Estate Services. The company operates specialized divisions including Furman Capital Advisors (investment property sales), Huff Creek Properties (timber and recreational land), and Appian Investment Services (real estate investment group with $950M+ in aggregate investment). Additional offerings include NAI READY (digital platform for property listings) and quarterly Market Research Reports covering industrial, office, and retail sectors. With over 22 million square feet under management and seven offices across the Carolinas, the firm provides comprehensive services from site selection and brokerage to property management and investment advisory.
Differentiator
Problem solved
Functional benefit
Products and services
- Industrial Brokerage Services Brokerage and representation services for industrial properties including acquisitions, dispositions, sales, leasing, land acquisitions, expansion, consolidation, sale/leaseback transactions, economic incentives analysis, and build-to-suit facilities for manufacturing and logistics companies seeking space from 500 to 500,000 square feet.
- Retail Brokerage Services Tenant and landlord representation services for retail properties, including buyer/tenant representation, landlord/seller representation, and disposition of strip centers, big box retail, and restaurant properties for local and national retailers and developers.
- Office Brokerage Services Office space leasing, selling, purchasing office buildings, and sale/leaseback transactions with expertise in matching organizational needs with ideal spaces for tenants and landlords.
- Land Brokerage Services
Quantifiable outcome
- Over 22 million square feet under management across South Carolina and North Carolina
- +1 more outcomes
Companies that use NAI Earle Furman
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles5 records
NAI Earle Furman technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NAI Earle Furman partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NAI ColumbiacoreNAI Earle Furman partnered with NAI Columbia (formerly Avant) in 2019, operating in the South Carolina Midlands. The partnership expanded market footprint and culminated in a formal merger in January 2023, bringing additional manpower, expanded resources, and cross-market projects to the combined entity.
- NAI Piedmont TriadcoreNAI Earle Furman and NAI Piedmont Triad joined forces in 2017 to form a creative commercial real estate collaboration across state lines (South Carolina and North Carolina). The teams expanded their market footprint in 2019 by partnering with NAI Columbia, and later merged in January 2023. In 2024, NAI Piedmont Triad opened its third location in Winston-Salem, NC bringing the total number of combined offices to seven.
- NAI GlobalcoreNAI Earle Furman affiliated with NAI Global (New America International) in December 1999, gaining access to a managed global network of commercial real estate firms. NAI Global has more than 375 offices strategically located throughout North America, Latin America, Europe, Africa, and Asia Pacific, with 6,000 local market professionals managing in excess of 1.15 billion square feet of property and completing over $20 billion in annual commercial real estate transactions.
- Jimmy Wright (Franchise Real Estate Services Contact)minorJimmy Wright serves as a key contact for the Franchise Real Estate Services division, which assists franchisors and franchisees with real estate location sourcing, lease execution, and opening preparation.
Scale indicators6 records
Recent moves11 records
Expansion highlights6 records
NAI Earle Furman competitors and assessment
Company assessmentBroad incumbents
- Cushman & Wakefield: Global commercial real estate services firm with active Carolinas brokerage and property management operations. Competes with NAIEF for institutional investor and corporate occupier mandates, particularly in industrial and office segments.
- CBRE Group: Largest global commercial real estate services firm with extensive Carolinas operations. Competes with NAIEF for large institutional, corporate, and capital markets mandates through its Investment Properties, Capital Markets, and Property Management divisions — but operates at a fundamentally larger scale.
- JLL: Global commercial real estate and investment management firm with full-service brokerage, property management, and capital markets capabilities across the Carolinas. Directly competes for institutional and large corporate clients, with significantly larger resources and technology infrastructure.
- Newmark Group: Global commercial real estate advisory firm with growing Carolinas presence across capital markets, leasing, and property management. A broad incumbent competing for the same institutional investor and corporate client base as NAIEF.
- Colliers International: Global commercial real estate services firm with strong Carolinas presence, offering brokerage, property management, and investment advisory across all major property types. A direct competitor for institutional and corporate mandates, but with substantially broader geographic reach and larger average deal sizes.
- Marcus & Millichap: National commercial real estate investment sales firm with a specialty in multifamily, retail, self-storage, and net-lease investment property brokerage. Highly relevant comparison point given NAIEF's Furman Capital Advisors investment property focus, though Marcus & Millichap operates at much greater national scale.
Direct peers
- NAI Piedmont Triad: Greensboro, NC-based NAI Global affiliate offering the same full-service commercial real estate model (brokerage, property management, investments) as NAI Earle Furman. Joined forces in 2017 and now part of the combined 7-office Carolinas platform — the most directly comparable firm by structure, services, and network affiliation.
- NAI Columbia: Columbia, SC-based NAI Global affiliate that formally merged with NAI Earle Furman in January 2023. Operates the same service lines across the South Carolina Midlands and shares operational, branding, and shareholder structures with the subject firm.
- Avison Young: Privately held global commercial real estate services firm with significant Carolinas/Southeast presence offering brokerage, property management, and investment advisory. Operates a similar partnership-style model with shareholder-owners in regional offices, making it structurally comparable to NAIEF.
- Trinity Partners: Charlotte, NC-based full-service commercial real estate firm providing brokerage, property management, and investment services across the Carolinas. Comparable in size, geographic focus, and full-service model — a true direct competitor for institutional and owner-operator mandates in the Carolinas market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
NAI Earle Furman social profiles
Digital presenceNAI Earle Furman financial estimates
Financial estimateRevenue estimate
Valuation estimate
NAI Earle Furman leadership team
Management profileNumber of profiles
Profiles18 records
NAI Earle Furman subsidiaries and ownership
Company hierarchySubsidiaries4 records
NAI Earle Furman funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NAI Earle Furman M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NAI Earle Furman
What does NAI Earle Furman do?
NAI Earle Furman is a full-service commercial real estate brokerage and property management firm based in the Upstate of South Carolina. The firm provides sales, leasing, site selection, consulting, and property management services across industrial, retail, office, land, multifamily, healthcare, self-storage, and franchise property sectors. It operates specialized divisions including Furman Capital Advisors (investment sales), Huff Creek Properties (timber/recreational land), and Appian Investment Services ($950M+ invested), managing over 22 million square feet of commercial space across the Carolinas.
Is NAI Earle Furman a public or private company?
NAI Earle Furman is a private company. It is classified as management employee owned and is currently operating.
When was NAI Earle Furman founded?
NAI Earle Furman was founded in 1986. It employs 101 to 250 people.
Where is NAI Earle Furman based?
NAI Earle Furman is headquartered in Greenville, United States, in the North America region.
How does NAI Earle Furman make money?
Three revenue lines are on record. Brokerage Commissions are the primary driver. The others are property Management Fees and consulting Services.
Who are NAI Earle Furman's main competitors?
Broad incumbents on record are Cushman & Wakefield, CBRE Group, JLL, Newmark Group, Colliers International and Marcus & Millichap. Direct peers are NAI Piedmont Triad, NAI Columbia, Avison Young and Trinity Partners.
Does NAI Earle Furman have an API?
No public API is recorded for NAI Earle Furman.
What industry is NAI Earle Furman in?
NAI Earle Furman's product category is Commercial Real Estate Services. Its primary akta.pro industry code is FSAEAJAB, Commercial Real Estate Brokerage (Leasing & Sales), with a secondary code of FSAEAJAN, Property Management Advisory & Leasing Administration. Its NAICS code is 531210 and its SIC code is 6531.