NAI Earle Furman

What NAI Earle Furman does

NAI Earle Furman (NAIEF), headquartered in Greenville, South Carolina, is a full-service commercial real estate brokerage and property management firm founded in 1986 by Earle Furman, Jr. The firm employs 101-250 people, including nearly 90 brokers, and operates three Upstate offices (Greenville, Anderson, Spartanburg) as part of a broader Carolinas platform of seven offices combined with affiliated firms NAI Piedmont Triad (North Carolina) and NAI Columbia (South Carolina Midlands, merged in January 2023). Through its 1999 affiliation with NAI Global — a managed network of 375+ offices and 6,000 professionals worldwide — the firm pairs local market expertise with global transaction reach.

The firm's service portfolio spans brokerage (industrial, retail, office, land, multifamily, investments, healthcare, self-storage, franchise real estate), full-service property management, project management, and consulting. It manages over 22 million square feet of commercial space across the Carolinas and runs dedicated divisions including Furman Capital Advisors (investment property brokerage), Huff Creek Properties (timber and recreational land), Appian Investments ($950M+ aggregate investment fund), and the NAI READY digital listings platform. Specialized subsidiaries and verticals allow the firm to address fragmented niches (self-storage feasibility, healthcare facility site selection, franchise rollouts for brands like 9Round, New York Butcher Shoppe, ARCpoint Labs) that larger generalist brokerages often underserve.

Revenue is generated through three primary streams: transaction-based brokerage commissions on sales and lease deals, recurring property management fees scaled to square footage under management, and consulting/principal-investment income. The firm operates a unique shareholder-owned structure in which brokers hold equity, aligning retention with firm performance and producing consistent annual shareholder promotions (most recently in January 2025 and January 2026). Customers range from individual investors to institutional REITs and national tenants (Weston Inc., Flagship Capital Partners, Ogletree Deakins), with go-to-market executed through a direct field-sales broker model, regional market research content, and the NAI Global referral channel.

Name

NAI Earle Furman

Legal name

NAI Earle Furman, LLC

Website

https://naiearlefurman.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

101–250 employees

Short description

NAI Earle Furman is a Greenville, South Carolina-based full-service commercial real estate brokerage and property management firm serving investors, tenants, landlords, and franchisors across the Carolinas with nearly 90 brokers, 22M+ sq ft under management, and a shareholder-owned structure affiliated with NAI Global.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Nonresidential Property Managers (531312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Property Management Advisory & Leasing Administration (FSAEAJAN), Warehousing & Logistics Facilities Brokerage (BPAJACAA), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Commercial real estate brokerage
• Commercial property management
• Real estate investment sales
• Tenant and landlord representation
• Site selection consulting

Headquarters

HQ city

Greenville

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Brokerage Commissions: The company generates revenue through real estate brokerage commissions on sales and lease transactions for commercial properties including office, industrial, retail, land, multifamily, and investments.
2. Property Management Fees: Ongoing property management services with fees based on square footage under management. The firm manages over 22 million square feet of commercial space in South Carolina and North Carolina.
3. Consulting Services: Financial analysis, lease review, market research, site selection, and due diligence consulting services provided to clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

NAI Earle Furman is a full-service commercial real estate brokerage and property management firm based in the Upstate of South Carolina. The firm provides sales, leasing, site selection, consulting, and property management services across industrial, retail, office, land, multifamily, healthcare, self-storage, and franchise property sectors. It operates specialized divisions including Furman Capital Advisors (investment sales), Huff Creek Properties (timber/recreational land), and Appian Investment Services ($950M+ invested), managing over 22 million square feet of commercial space across the Carolinas.

Product overview

NAI Earle Furman is a full-service commercial real estate brokerage and property management firm offering a comprehensive suite of services across multiple property sectors. The firm's core offerings include Industrial, Retail, Office, Land, Investments, Multifamily, Project Management, Property Management, Healthcare Real Estate, Consulting, and Franchise Real Estate Services. The company operates specialized divisions including Furman Capital Advisors (investment property sales), Huff Creek Properties (timber and recreational land), and Appian Investment Services (real estate investment group with $950M+ in aggregate investment). Additional offerings include NAI READY (digital platform for property listings) and quarterly Market Research Reports covering industrial, office, and retail sectors. With over 22 million square feet under management and seven offices across the Carolinas, the firm provides comprehensive services from site selection and brokerage to property management and investment advisory.

Differentiator

Problem solved

Functional benefit

Products and services

• Industrial Brokerage Services Brokerage and representation services for industrial properties including acquisitions, dispositions, sales, leasing, land acquisitions, expansion, consolidation, sale/leaseback transactions, economic incentives analysis, and build-to-suit facilities for manufacturing and logistics companies seeking space from 500 to 500,000 square feet.
• Retail Brokerage Services Tenant and landlord representation services for retail properties, including buyer/tenant representation, landlord/seller representation, and disposition of strip centers, big box retail, and restaurant properties for local and national retailers and developers.
• Office Brokerage Services Office space leasing, selling, purchasing office buildings, and sale/leaseback transactions with expertise in matching organizational needs with ideal spaces for tenants and landlords.
• Land Brokerage Services

Quantifiable outcome

• Over 22 million square feet under management across South Carolina and North Carolina
• +1 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• NAI ColumbiacoreStrategic or Co-development Partner · 1 January 2019NAI Earle Furman partnered with NAI Columbia (formerly Avant) in 2019, operating in the South Carolina Midlands. The partnership expanded market footprint and culminated in a formal merger in January 2023, bringing additional manpower, expanded resources, and cross-market projects to the combined entity.
• NAI Piedmont TriadcoreStrategic or Co-development Partner · 1 January 2017NAI Earle Furman and NAI Piedmont Triad joined forces in 2017 to form a creative commercial real estate collaboration across state lines (South Carolina and North Carolina). The teams expanded their market footprint in 2019 by partnering with NAI Columbia, and later merged in January 2023. In 2024, NAI Piedmont Triad opened its third location in Winston-Salem, NC bringing the total number of combined offices to seven.
• NAI GlobalcoreStrategic or Co-development Partner · 1 December 1999NAI Earle Furman affiliated with NAI Global (New America International) in December 1999, gaining access to a managed global network of commercial real estate firms. NAI Global has more than 375 offices strategically located throughout North America, Latin America, Europe, Africa, and Asia Pacific, with 6,000 local market professionals managing in excess of 1.15 billion square feet of property and completing over $20 billion in annual commercial real estate transactions.
• Jimmy Wright (Franchise Real Estate Services Contact)minorOthersJimmy Wright serves as a key contact for the Franchise Real Estate Services division, which assists franchisors and franchisees with real estate location sourcing, lease execution, and opening preparation.

Scale indicators6 records

Recent moves11 records

Expansion highlights6 records

Broad incumbents

• Cushman & Wakefield: Global commercial real estate services firm with active Carolinas brokerage and property management operations. Competes with NAIEF for institutional investor and corporate occupier mandates, particularly in industrial and office segments.
• CBRE Group: Largest global commercial real estate services firm with extensive Carolinas operations. Competes with NAIEF for large institutional, corporate, and capital markets mandates through its Investment Properties, Capital Markets, and Property Management divisions — but operates at a fundamentally larger scale.
• JLL: Global commercial real estate and investment management firm with full-service brokerage, property management, and capital markets capabilities across the Carolinas. Directly competes for institutional and large corporate clients, with significantly larger resources and technology infrastructure.
• Newmark Group: Global commercial real estate advisory firm with growing Carolinas presence across capital markets, leasing, and property management. A broad incumbent competing for the same institutional investor and corporate client base as NAIEF.
• Colliers International: Global commercial real estate services firm with strong Carolinas presence, offering brokerage, property management, and investment advisory across all major property types. A direct competitor for institutional and corporate mandates, but with substantially broader geographic reach and larger average deal sizes.
• Marcus & Millichap: National commercial real estate investment sales firm with a specialty in multifamily, retail, self-storage, and net-lease investment property brokerage. Highly relevant comparison point given NAIEF's Furman Capital Advisors investment property focus, though Marcus & Millichap operates at much greater national scale.

Direct peers

• NAI Piedmont Triad: Greensboro, NC-based NAI Global affiliate offering the same full-service commercial real estate model (brokerage, property management, investments) as NAI Earle Furman. Joined forces in 2017 and now part of the combined 7-office Carolinas platform — the most directly comparable firm by structure, services, and network affiliation.
• NAI Columbia: Columbia, SC-based NAI Global affiliate that formally merged with NAI Earle Furman in January 2023. Operates the same service lines across the South Carolina Midlands and shares operational, branding, and shareholder structures with the subject firm.
• Avison Young: Privately held global commercial real estate services firm with significant Carolinas/Southeast presence offering brokerage, property management, and investment advisory. Operates a similar partnership-style model with shareholder-owners in regional offices, making it structurally comparable to NAIEF.
• Trinity Partners: Charlotte, NC-based full-service commercial real estate firm providing brokerage, property management, and investment services across the Carolinas. Comparable in size, geographic focus, and full-service model — a true direct competitor for institutional and owner-operator mandates in the Carolinas market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/naiearlefurman
• Facebookfacebook.com/naiearlefurman
• LinkedInlinkedin.com/company/nai-earle-furman-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI Earle Furman