Asset Management

What Asset Management does

Asset Management Group (AMG, DBA AMG Chico) is an independent, privately-held registered investment advisory firm founded in 1988 and headquartered at 2452 Lakewest Drive in Chico, California. The firm employs approximately 17 staff members, including 9-10 financial advisors (Daniel DeCaires, Matt Donner, Daniel Harvey, Jeffrey Johnson, Muhammad Khaki, Daniel Mehan, Dennis Miracle, Devin Potter, Jake Stephens, John O'Hara) supported by licensed administrative staff and a receptionist. AMG offers comprehensive financial planning and investment management services organized around client life stages, including first-job planning, marriage and family formation, inheritance management, career transitions, divorce or remarriage, retirement, and legacy/estate planning. The firm's core product is personalized portfolio management across stocks, bonds, and mutual funds using a disciplined, conservative, balanced investment philosophy.

AMG's technology stack is built on the LPL Financial broker-dealer platform, which provides trade execution, custody, reporting, record-keeping, and third-party regulatory oversight (FINRA/SIPC). Clients access accounts via the LPL-hosted Client View portal. The firm holds no proprietary technology assets and operates without APIs, mobile apps, or AI/ML capabilities. All advisors maintain California Insurance Licenses and FINRA registrations (Series 7, 63, 65, 66), with several holding CFP, CFA, or AIF designations.

Revenue is generated through advisory fees based on assets under management and/or hourly and planning fees, with annual billing cadence; pricing is not publicly disclosed. The go-to-market is relationship-led, relying on personal referrals, community sponsorships (Enloe Health Foundation, Butte County Search and Rescue, Run for Food, local youth sports), newsletters, and client appreciation events rather than paid acquisition. AMG serves individual investors and families across 35+ U.S. states, with primary density in Northern California, and there are no disclosed institutional or enterprise clients. The firm is independently owned with no parent company, and there is no disclosed funding, M&A activity, or ownership transition in the data.

Name

Asset Management

Legal name

Asset Management Group

Website

https://amgchico.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Short description

Asset Management Group is an independent, privately-held financial advisory firm founded in 1988 in Chico, California, providing personalized financial planning and investment management to individual investors and families across 35+ U.S. states through approximately ten advisors operating on the LPL Financial platform.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940)

SIC

Investment Advice (6282)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Captive Insurance Advisory & Management (FSAEADAF)

Keywords

• Financial advisory services
• Wealth management
• Retirement planning
• Investment management
• Estate planning

Headquarters

HQ city

Chico

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Financial Advisory Services: Provides personalized financial planning and investment advisory services. Acts as an independent registered investment advisor through LPL Financial broker/dealer. Revenue generated through advisory fees based on assets under management and/or hourly/planning fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Asset Management Group is an independent registered investment advisor that provides personalized financial planning and investment management services to individual clients across the U.S. The firm manages stock, bond, and mutual fund portfolios through LPL Financial as broker/dealer and delivers life-stage financial planning covering retirement, estate, inheritance, 401(k) allocation, career change, and divorce/remarriage situations. Services are delivered fee-based via advisory fees on assets under management and/or hourly planning fees.

Product overview

Asset Management Group is a financial advisory firm offering a unified suite of wealth management and financial planning services. The core offering consists of investment management (stocks, bonds, mutual funds) and comprehensive financial planning, supported by specialized services for retirement planning, estate planning, and life-stage-specific planning (401(k) allocation, 529 college savings, inheritance management, divorce financial planning, retirement rollovers). The firm operates through LPL Financial as its broker/dealer and does not offer a technology product or software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning services covering retirement, estate planning, investment management, and tax-efficient strategies tailored to individual client needs and life stages. For individuals and families seeking personalized financial guidance through AMG's independent, locally-owned practice.
• Investment Management Disciplined, conservative, balanced management of stock, bond, and mutual fund portfolios for long-term financial goals. For individual investors and households seeking actively managed portfolios aligned with their goals, risk tolerance, and time horizons.
• Retirement Planning Comprehensive retirement planning including income planning, wealth preservation, retirement cash flow projections, and personalized retirement plans to fund clients' golden years. For individuals preparing for or entering retirement.
• Estate Planning Services Estate planning assistance including asset preservation, beneficiary reviews, trust document review, and establishment of charitable giving instructions. For individuals preparing to leave a financial legacy and manage estate planning.
• 401(k) Allocation Services Assistance with 401(k) allocation, retirement plan analysis, retirement projections, and individual retirement account setup for clients at various career stages. For individuals starting their careers or managing employer-sponsored retirement plans.
• Inheritance Management Management and reinvestment of inheritances to preserve and extend inherited wealth with clear strategies for preservation and tax-efficiency. For individuals who have received or expect to receive inheritances.
• Retirement Rollover Services Advisory services for retirement plan rollover options, plan consolidation, and reevaluation of retirement arrangements during career transitions. For individuals changing careers or retiring and needing to manage retirement plan decisions.
• Divorce/Remarriage Financial Planning Financial planning services tailored to clients navigating divorce or remarriage, addressing the unique financial challenges of these life transitions. For individuals experiencing changes in marital or family status.

Quantifiable outcome

• Serves clients in more than 35 states across the nation

Named customers1 record

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Edward Jones: Large U.S. wealth manager with a localized-branch, relationship-driven model serving mass-affluent individuals. Closely comparable to AMG's small-office, conservative, life-stage-based advisor approach, but at vastly greater scale.
• Ameriprise Financial: National wealth manager with thousands of independent advisors serving mass-affluent and HNW households. Comparable to AMG in client segment, financial-planning-centric offering, and insurance/banking integration.
• Raymond James Financial: Independent broker-dealer and wealth manager supporting a large network of financial advisors. Directly comparable to AMG in providing infrastructure (compliance, custody, technology) to advisor practices while preserving independence.
• Northwestern Mutual: Wealth and insurance provider combining investment advisory with insurance products — directly comparable to AMG's hybrid advisory-plus-CA-insurance offering to individual households.
• Robert W. Baird: Private, employee-owned wealth management firm serving individuals and institutions with a conservative, planning-led approach — broadly comparable to AMG's discipline-focused investment philosophy.
• Waddell & Reed Financial (now part of Macquarie Asset Management): Traditional retail wealth and investment manager with an advisor-led distribution model. Comparable to AMG in mass-affluent financial planning and life-stage product structuring.

Others

• LPL Financial: AMG's actual broker-dealer partner and the largest U.S. independent broker-dealer. Not a direct competitor but the most structurally relevant counterparty — its platform enables AMG's entire operating model.

Direct peers

• Commonwealth Financial Network: Independent broker-dealer supporting RIAs and financial advisors with a comparable independent-advice model. Closely mirrors AMG's positioning as an unaffiliated RIA leveraging a third-party platform.
• Cetera Financial Group: Independent advisor network supporting thousands of financial advisors with wealth management, brokerage, and insurance infrastructure. Functionally comparable to AMG's LPL-anchored RIA model.
• Cambridge Investment Research: Independent broker-dealer supporting a large network of financial advisors with planning, investment, and insurance solutions. Directly parallel to AMG in independent-advice delivery to individual clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asset Management