Evolve Agency Group

Name

Evolve Agency Group

Legal name

Evolve Agency Group

Website

https://evolve.ca

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Integrated Marketing and Advertising Services

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Creative & Brand Campaign Development (BPAFAAAB), Brand Activations & Experiential Campaign Design (MPAAAGAA)

Keywords

• Integrated marketing services
• Advertising agency
• Media planning buying
• Creative development
• Shopper marketing

Headquarters

HQ city

Burlington

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Marketing and Advertising Services: Full-service agency providing strategy, creative development, media planning/buying, social media, production, shopper marketing, design, experiential marketing, web development, and data analytics to enterprise and mid-market clients on a project and retainer basis.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Evolve Agency Group is a full-service, independent integrated marketing and advertising agency that delivers strategy, creative development, media planning and buying, social media management, production, shopper marketing, design, experiential marketing, web development, and data and analytics to enterprise and mid-market clients. Services are sold on a project and retainer basis, with all capabilities delivered through a single integrated team based in Burlington and Markham, Ontario, serving clients across Canada and the United States.

Product overview

Evolve Agency Group is a full-service integrated marketing and advertising agency formed by the merger of Brandfire and OKD in September 2021. The agency operates as a unified platform offering a comprehensive suite of services including Strategy, Creative, Media, Social Media, Production, Shopper Marketing, Design, Experiential, Web Development, and Data & Analytics. The agency combines the strengths of its founding companies, with roots in retail marketing, creative development, and media planning and buying. Services are delivered through an integrated approach, combining media and creative capabilities under one roof, enabling the agency to address both short-term business performance and long-term brand building objectives for clients across diverse industries in Canada and the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy Strategic planning services that help businesses define their marketing direction, positioning, and long-term brand-building goals.
• Creative Creative development services including concepting, copywriting, and visual content creation for marketing campaigns.
• Media Media planning and buying services across traditional and digital channels to reach target audiences effectively.
• Social Media Social media management and content creation services to build brand presence and engagement on platforms such as Facebook, Instagram, and LinkedIn.
• Production In-house production capabilities for marketing materials, including printing services and campaign asset creation.
• Shopper Marketing Marketing strategies focused on influencing purchasing decisions at the point of sale, including retail and e-commerce environments.
• Design Visual design services including packaging design, brand identity, and marketing collateral creation.
• Experiential Experiential marketing and event-based activations designed to create immersive brand experiences for consumers.
• Web Development Website design and development services, including front-end development and digital experience creation.
• Data & Analytics Data-driven insights and analytics services that measure campaign performance and inform marketing decisions.

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Brandfire Marketing (Merged Entity)coreStrategic or Co-development Partner · 23 September 2021Brandfire Marketing merged with OKD Marketing to form Evolve Agency Group. The merger combined resources to provide full-service marketing including strategy, creative, media, production, and printing. The combined entity leverages diversified client portfolios including Toyota Canada and Canadian Cancer Society.
• OKD Marketing (Merged Entity)coreStrategic or Co-development Partner · 23 September 2021OKD Marketing and Brandfire Marketing merged to form Evolve Agency Group, announced September 23, 2021, in Burlington, Ontario. The merger aims to enhance service offerings, streamline processes, and adapt to a changing marketplace with a diverse team and broad client base.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• lg2: Large independent Canadian integrated agency headquartered in Quebec with offices across Canada. Comparable as a leading Canadian independent offering strategy, creative, media, and digital services to enterprise clients.
• Zulu Alpha Kilo: Toronto-based independent creative and media agency with integrated offering across brand strategy, creative, media, and production. Closely comparable on independent positioning, Toronto HQ, and full-service mid-market to enterprise client focus.
• Taxi (Toronto): Toronto-based brand and advertising agency with full-service integrated offering. Comparable on geographic market (GTA), enterprise client roster, and integration of brand strategy, creative, and media capabilities.
• Bensimon Byrne: Toronto-based independent full-service agency offering strategy, creative, media, production, and digital. Highly comparable as an Ontario-headquartered independent with similar service breadth and mid-sized operating model.
• Fuse Create: Toronto-based independent creative, brand activation, and shopper marketing agency. Closely comparable on integrated creative + shopper/experiential capabilities and Canadian independent positioning.
• DDB Canada: Canadian arm of the global DDB/WPP network offering full-service creative, media, and digital across Toronto, Vancouver, and Montreal. Closely comparable on full-service integrated scope and Canadian enterprise clientele, though owned by a global holding company rather than independent.
• Juniper Park\TBWA: Toronto-based integrated creative and media agency under TBWA/MacLaren Omnicom. Directly comparable as a Toronto-headquartered integrated agency serving enterprise clients across CPG, retail, and automotive verticals with media and creative under one roof.

Broad incumbents

• Leo Burnett Canada: Publicis-owned global creative agency with Toronto presence. Comparable on creative and brand-building capabilities and Canadian enterprise clientele, but part of the Publicis network serving global accounts.
• McCann Canada: IPG-owned global creative agency with Canadian operations. Comparable on full-service creative, media, and digital scope and enterprise client roster, with scale advantages as part of IPG/McCann Worldgroup.
• Ogilvy Canada: WPP-owned global creative network with significant Canadian operations. Comparable on service breadth and global enterprise client capability but operates at much larger scale as part of WPP.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php?id=100086982916308
• LinkedInlinkedin.com/company/evolveagencygroup
• Instagraminstagram.com/evolveagencygroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evolve Agency Group