FUSE Create
FUSE Create is an independent Toronto-based full-service advertising agency offering integrated strategy, creative, social, experiential, media, and PR services primarily to mid-market and enterprise brands across North America, with additional offices in Nashville and Calgary.
- Company typePrivate
- Founded2003
- HeadquartersToronto, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What FUSE Create does
FUSE Create is a Toronto-headquartered, independently owned full-service advertising agency founded in January 2003 and rebranded to its current form in May 2020. The firm operates a six-discipline integrated service model spanning strategy, creative, social, experiential (XM), media, and PR, delivered through channel-agnostic campaigns designed to 'turn heads' for mid-market and enterprise brand clients. Its underlying technology stack is conventional for the agency category — campaign development, media planning, social content production, experiential logistics, and earned-media PR — with no disclosed proprietary platform, AI/ML capability, or data product.
The agency's commercial model is professional services-based: client retainers and project fees on multi-year contracts, with new business sourced through direct outreach, referrals, industry networking, and award recognition. Customer concentration skews toward large Canadian and US enterprises (CIBC, Maple Leaf Foods, Hilton, Purolator, AIR MILES, Ricola, Schneiders) alongside selective nonprofit work. FUSE Create is a member of Worldwide Partners, a network of 70+ independent agencies across 40 countries, which extends its geographic reach without diluting independent ownership. The firm is led by CEO Stephen Brown and Founding Partner Garo Keresteci, supported by a full executive bench, and operates from offices in Toronto, Nashville, and Calgary with a reported headcount in the 51-100 range. Revenue, funding, and detailed financial metrics are not publicly disclosed.
FUSE Create firmographics
Firmographics- Name
- FUSE Create
- Legal name
- FUSE Create
- Website
- https://fusecreate.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FUSE Create is an independent Toronto-based full-service advertising agency offering integrated strategy, creative, social, experiential, media, and PR services primarily to mid-market and enterprise brands across North America, with additional offices in Nashville and Calgary.
- Ownership category
- akta.pro rank
FUSE Create industry classification
Industry- Product category
- Advertising Services
- NAICS
- Public Relations Agencies (541820), Media Representatives (541840)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Creative & Brand Campaign Development (BPAFAAAB), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Creator Events & Experiences (Trips, Houses, Retreats) (MPAAAHAN)
Keywords
Where FUSE Create is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices3 records
Markets served
FUSE Create business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Advertising Agency Services: Full-service advertising agency providing strategy, creative, social, experiential, media, and PR services to brands. Revenue generated through client retainers, project fees, and potentially media commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom agency retainer and project-based pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
FUSE Create product offering
Product offeringCore offering
FUSE Create is an independent, full-service advertising agency delivering six integrated service disciplines: Strategy, Creative, Social, Experiential (XM), Media, and PR. The agency operates under the 'Turn Heads' philosophy, producing brand and campaign work that breaks through distractions and earns audience attention across paid, owned, earned, and experiential channels. Services are sold as integrated client engagements rather than discrete products.
Product overview
FUSE Create is an independent advertising agency offering a unified suite of creative services. The agency's integrated offering includes six core service disciplines: Strategy (brand strategy, consumer insights, market analysis), Creative (fully integrated campaign development), Social (platform-native content and community management), Experiential/XM (events, activations, sponsorships), Media (planning, buying, digital), and PR (earned media, influencer, communications). Rather than separate products, these services work cohesively under the 'Turn Heads' philosophy to deliver head-turning work across all channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategy Services Brand and campaign strategy, consumer insights, communications planning, market analysis, and customer experience design services for enterprise brand clients.
- Creative Services Fully integrated, digitally focused, award-winning creative services including ads, content, design, and brand strategies for mid-market to enterprise brand clients.
- Social Services Social media strategy, campaign management, content production, analytics, and community management services across social platforms for brand clients.
- Experiential (XM) Services Real-world experiences, events, sponsorships, retail activations, production, logistics, and staffing services for brand marketers seeking in-person consumer engagement.
- Media Services Segmentation analysis, omni-channel planning, broadcast and digital media buying, paid social, and data-driven media strategy services for enterprise brand clients.
- PR Services Earned media strategy, purpose-driven storytelling, influencer management, media relations, sponsored content, and thought leadership services for brand and nonprofit clients.
Quantifiable outcome
- 51.8% increase in units sold (Sleep-Eze campaign)
- +5 more outcomes
Companies that use FUSE Create
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
FUSE Create technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
FUSE Create partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Worldwide PartnerscoreWorldwide Partners is one of the world's largest networks of independent advertising agencies, comprised of over 70 agencies across 40 countries. FUSE Create is a member, enabling access to global markets, category insights, and resources while maintaining independent agency culture.
- Canada's Music Incubator (CMI)minorToronto-based organization specializing in professional development programs for artists, managers, and music companies. Partnership for 'Indie As F' concert series where selected musicians receive $1,000 and three 60-minute mentorship meetings with CMI professionals.
- No Fixed AddressminorCreative partner agency that collaborated with FUSE Create on Maple Leaf Foods 'Look for the Leaf' campaign, which was shortlisted for Media Innovation Award.
- Northern Maverick Brewing Co.minorLocal Toronto brewer that partnered with FUSE Create to create custom indie-inspired libations for the 'Indie As F' concert series.
- Downtown WineryminorOssington business that collaborated with FUSE Create to create custom indie-inspired libations for the 'Indie As F' concert series.
- The BaitshopminorLocal Toronto retailer that provided uniquely designed 'Indie As F' t-shirt merchandise for the concert series.
- Cam HarapiakminorMontreal-based artist who created original artwork featured on custom indie-inspired libations for the 'Indie As F' concert series.
Scale indicators5 records
Recent moves8 records
Expansion highlights4 records
FUSE Create competitors and assessment
Company assessmentDirect peers
- lg2: Montreal/Quebec-based full-service independent creative agency with a comparable multi-discipline offering (strategy, creative, media, PR) and a roster of major Canadian brands. Direct competitor for Canadian enterprise creative mandates.
- Taxi (now Juniper\Taxi): Long-established Toronto creative agency with a comparable brand-strategy and creative platform. Direct competitor for Canadian enterprise brand mandates with similar mid-size independent positioning.
- Anomaly: Independent creative agency with a Toronto office and similar integrated model. Comparable as a mid-size, award-driven indie competing for enterprise brand creative business without the holding-company overhead.
- No Fixed Address (NFA): Toronto-based independent creative agency explicitly named as a FUSE Create co-collaborator on Maple Leaf Foods' "Look for the Leaf" campaign. Comparable mid-size Toronto creative shop pursuing similar enterprise CPG and integrated campaign work.
- Zulu Alpha Kilo: Toronto-based independent creative agency of similar size and profile. Comparable as a Canadian indie creative shop with award-winning work, a comparable mix of enterprise CPG/CPG clients, and industry recognition comparable to FUSE Create.
- Broken Heart Love Affair (formerly Dare): Toronto-based independent creative agency of comparable size and ambition, recently relaunched from the Dare brand. Pursues similar award-winning, integrated brand work for Canadian and global enterprise clients.
- Juniper Park\TBWA: Toronto-headquartered agency operating as TBWA's Canadian affiliate, similar in size and service breadth. Comparable as a Toronto-based creative agency competing for the same Canadian enterprise brand mandates.
- The&Partnership (Toronto): Toronto office of a global independent agency network offering integrated creative, media, and PR services. Comparable scale and offering for cross-border enterprise pitch opportunities.
Regional players
- Citizen Relations: Toronto-headquartered independent public relations and communications agency. Comparable because FUSE runs an integrated PR practice (SVP/Managing Director PR Jenn Duggan) and Citizen competes for the same CPG/CPG and nonprofit PR mandates in Canada.
Broad incumbents
- BBDO Canada: Canadian arm of global holding-company agency network BBDO Worldwide. Comparable as a long-established Toronto full-service creative agency competing for the same large enterprise brand budgets, but with significantly greater scale and network resources.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
FUSE Create social profiles
Digital presenceFUSE Create financial estimates
Financial estimateRevenue estimate
Valuation estimate
FUSE Create leadership team
Management profileNumber of profiles
Profiles12 records
FUSE Create funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FUSE Create M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FUSE Create
What does FUSE Create do?
FUSE Create is an independent, full-service advertising agency delivering six integrated service disciplines: Strategy, Creative, Social, Experiential (XM), Media, and PR. The agency operates under the 'Turn Heads' philosophy, producing brand and campaign work that breaks through distractions and earns audience attention across paid, owned, earned, and experiential channels. Services are sold as integrated client engagements rather than discrete products.
Is FUSE Create a public or private company?
FUSE Create is a private company. It is classified as management employee owned and is currently operating.
When was FUSE Create founded?
FUSE Create was founded in 2003. It employs 51 to 100 people.
Where is FUSE Create based?
FUSE Create is headquartered in Toronto, Canada, in the North America region.
How does FUSE Create make money?
One revenue line is on record: advertising Agency Services.
Who are FUSE Create's main competitors?
Direct peers on record are lg2, Taxi (now Juniper\Taxi), Anomaly, No Fixed Address (NFA), Zulu Alpha Kilo, Broken Heart Love Affair (formerly Dare), Juniper Park\TBWA and The&Partnership (Toronto). Citizen Relations is listed as a regional player. BBDO Canada is listed as a broad incumbent.
Does FUSE Create have an API?
No public API is recorded for FUSE Create.
What industry is FUSE Create in?
FUSE Create's product category is Advertising Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAB, Creative & Brand Campaign Development. Its NAICS code is 541820 and its SIC code is 7311.