What Hide and Seek Digital does

Hide and Seek Digital is an Australian digital transformation consultancy founded in 2021 by Damian Tunney and Dan Navfield, headquartered in Canberra with offices in Melbourne, Noosa (Australia) and Tāhuna/Queenstown (New Zealand). The firm provides end-to-end services spanning digital advisory, customer experience design, employee experience/intranet solutions, product experience, managed services, and a separate recruitment offering (Scout Talent). It serves a primary base of Australian federal government agencies alongside enterprise clients in consumer goods, transport technology, and culture/heritage, with a small number of startup engagements.

Core technology delivery centres on headless CMS architectures (Storyblok, Drupal 9, GovCMS), composable digital experience platforms, and a proprietary design token system that unifies design and code across multi-brand estates. Notable implementations include an Elasticsearch and Azure Cognitive Search-backed platform serving over one million legal documents for the Fair Work Commission, an 11-site headless CMS build for Treasury Wine Estates across 70+ brands, and intranet consolidation for the Department of Infrastructure covering 14 divisions. The firm has also developed side projects such as the Bindii children's nature education app (GovHack 2022 award winner).

The business model is pure professional services: bespoke, quote-based engagements delivered by embedded cross-functional teams working alongside client staff from inception to market. Pricing is not publicly disclosed and there are no standardised products or self-serve channels; all revenue is generated through direct enterprise and government engagement, predominantly via field sales and referrals. The firm's competitive position rests on its multi-disciplinary in-house team, government-approved Service Design and Delivery methodology, WCAG-compliant accessibility practice, and a curated set of technology partnerships (Storyblok, Netlify, Platform.sh, Elasticsearch, Azure Cognitive Search, LiveTiles).

Name

Hide and Seek Digital

Legal name

Hide and Seek Digital

Website

https://hideandseek.digital

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Australian digital transformation consultancy founded in 2021 that designs, builds, and scales complex government websites and enterprise digital ecosystems using headless CMS, design systems, and embedded cross-functional teams.

Ownership category

akta.pro rank

Product category

Digital Transformation Consulting

NAICS

Graphic Design Services (541430), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Computer Programming Services (7371), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Digital Strategy & Transformation (BPAHAEAA)

akta.pro secondary industries

Workplace Accessibility, Adoption & Change Management (Digital Adoption, training, comms) (BPAEAIAN), Managed Workplace Services (DaaS/Workplace-as-a-Service) (BPAEAIAA)

Keywords

• Digital transformation consulting
• Experience design services
• Government digital services
• Full-stack development
• Content management solutions

Headquarters

HQ city

Canberra

HQ country

Australia

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Digital Transformation Consulting: End-to-end digital transformation services including digital advisory, strategy, ecosystem mapping, solution design, and technical delivery. Services encompass platform reviews, content migration, full-stack development, experience design, and user research.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hide and Seek Digital is a digital transformation consultancy that designs, builds, and scales digital products and the ecosystems they live in. It delivers end-to-end services spanning Digital Advisory (strategy, ecosystem mapping, solution design), Customer Experience, Employee Experience, Product Experience, and Managed Services, applied across government, enterprise, and startup clients using human-centred design methodologies and modern full-stack development.

Product overview

Hide and Seek Digital is a digital transformation consultancy offering end-to-end services rather than a unified SaaS product. The company provides six interconnected service offerings: Digital Advisory (strategic consulting and roadmaps), Customer Experience (external-facing digital solutions), Employee Experience (internal workspaces and intranets), Product Experience (product design and development), Managed Services (ongoing support and optimization), and Scout Talent (digital recruitment). They also developed Bindii, a mobile app for children's nature education. These services are delivered through cross-functional teams covering strategy, design, development, content, and research, and are applied across diverse industries including government, consumer goods, transport, construction, and technology.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advisory Strategic consulting service helping organisations define and execute digital transformation roadmaps, including platform reviews, ecosystem mapping, and solution design for enterprise and government clients.
• Customer Experience Design and development of user-centric external digital solutions, including websites, applications, and digital ecosystems, for enterprise and government clients (e.g., Fair Work Commission, Treasury Wine Estates, Department of Home Affairs).
• Employee Experience Design, development, and optimisation of digital workspaces including intranets and internal collaboration platforms to improve employee engagement (e.g., DITRDCA intranet consolidation, LiveTiles Reach 2.0).
• Product Experience End-to-end product design and development services for client-owned products, focused on growth, scaling, and modern design and development approaches (e.g., Seeing Machines Guardian Live, Decisively, SyncTech).
• Managed Services Ongoing maintenance, support, and optimisation services ensuring client digital products remain secure, up-to-date, and high-performing (e.g., Australian Pork Drupal 9 ongoing support).
• Scout Talent Digital and technology recruitment solutions built by digital experts for digital experts, connecting organisations with specialised digital talent.
• Bindii Award-winning mobile app that teaches children about native Australian flora and fauna through gamification and augmented reality, encouraging outdoor exploration; won awards at GovHack 2022.

Quantifiable outcome

• 79% improvement on average time employees spent on key tasks
• +6 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• LiveTilescoreTechnology or IntegrationHide and Seek partnered with LiveTiles to implement their intranet solution using LiveTiles technology on Microsoft SharePoint. The partnership involved building an intelligent Resource Hub, custom pop-up modals, and implementing LiveTiles' platform capability for DITRDCA's digital workspace consolidation.
• StoryblokcoreTechnology or IntegrationStoryblok's Headless CMS was selected as the preferred content management solution for Treasury Wine Estates ecosystem of 70+ brand websites. The partnership enables omnichannel content delivery and composable digital experience platform capabilities.
• NetlifycoreTechnology or IntegrationNetlify hosting solution selected alongside Storyblok for frontend hosting, providing high-performance, cost-effective web experience delivery for Treasury Wine Estates brand websites.

Scale indicators16 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Thoughtworks: Global digital transformation consultancy with deep Australian presence (offices in Sydney, Melbourne, Brisbane). Competes directly with Hide and Seek on government digital modernization, large-scale web platform builds, and end-to-end strategy-through-delivery engagements.
• Versent: Australian-headquartered digital consultancy (offices in Sydney, Melbourne, Brisbane, Perth) focused on cloud, data, and digital product engineering for enterprise and government. Closest direct peer given shared AU federal client base and similar engineering-led, AWS-native delivery model.
• Valtech: Global digital transformation agency with a strong Sydney/Melbourne presence, specialising in composable DXP, headless CMS (Storyblok/Sitecore), and experience design — directly comparable to Hide and Seek's Storyblok + Netlify reference architecture and CX/EX practices.
• Bilue: Australian digital consultancy (Sydney, Melbourne) building mobile apps, digital products, and platforms for enterprise and government. Comparable in scale, ANZ focus, and product-experience/employee-experience service mix.
• Icelab: Adelaide-based digital product studio with a strong government and Drupal pedigree, closely matching Hide and Seek's Drupal 9 / GovCMS government work and human-centred design methodology.

Broad incumbents

• Accenture (Accenture Song / Interactive): Global professional services incumbent with a large Australian federal government practice and a digital experience arm. Competes for the same large transformation deals (Home Affairs, treasury-style portfolios) that Hide and Seek targets, but as part of a much broader portfolio.
• Deloitte Digital: Big Four consulting arm with deep Australian government relationships and end-to-end digital transformation capability. Competes on the largest whole-of-government programs where panel presence and risk-bearing capacity matter.
• Slalom: US-headquartered consulting firm with a growing ANZ presence focused on strategy, technology, and transformation. Comparable in client-embedded delivery model and human-centred design positioning.
• EPAM Systems: Global digital engineering services firm with established Australian delivery centres. Competes on full-stack development, platform engineering, and large-scale enterprise digital builds — overlapping with Hide and Seek's full-stack delivery model.

Emerging players

• Thinkmill: Sydney-based digital product studio focused on design-led product engineering for enterprise and government clients. Comparable in size, Australian-only footprint, and design-first, full-stack product delivery approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInau.linkedin.com/company/hide-and-seek-digital
• Instagraminstagram.com/hideandseekdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hide and Seek Digital