Scholtysik

What Scholtysik does

Scholtysik & Partner AG is an independent, owner-managed Swiss branding and design agency headquartered at Hirschengraben 28a in Zürich. Founded in 1996 by Carsten Scholtysik, Denise Delémont and Fabian Sander, the firm employs 11–50 people (15+ named team members plus freelance contributors) and operates as a partner-led boutique serving enterprise and institutional clients across financial services, healthcare, public sector, academia, manufacturing and food. Its service portfolio is structured around three pillars — Strategy (research, positioning, brand architecture, the proprietary "Brand-DNA" framework), Design (naming, logo and corporate design, motion, sound, digital experience, print, POS), and Experience (UX/UI, content, physical touchpoints, internal implementation and coaching) — delivered as modular, scalable project and retainer engagements won through competitive pitches and multi-stage evaluations.

The agency's core technology consists of the proprietary Brand-DNA methodology (translating positioning into promise, personality attributes, and essence) and a recent extension into GenAI-supported asset generation, notably a prompt-logic visual-asset pipeline deployed for the Pax 150th-anniversary refresh and AI services for the ESCMID Global 2026 congress (session building, agenda conflict reduction, conversational program navigation). All deliverables are professional services billed as project-based or retainer work; no product, SaaS or licensing revenue streams are disclosed, and pricing is custom-quoted by scope. Distribution is exclusively direct enterprise sales — Scholtysik does not sell through resellers, marketplaces or self-service channels — and growth depends on a sales-led motion built on referrals, competitive pitch wins (e.g., 20-competitor Swissgrid process) and long-tenured strategic mandates such as the SBB partnership held since 2013.

Name

Scholtysik

Legal name

Scholtysik & Partner AG

Website

https://scholtysik.ch

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Scholtysik & Partner AG is an independent, owner-managed Swiss branding and design agency in Zürich that delivers brand strategy, visual identity, digital experience and AI-supported asset creation for enterprise and institutional clients across financial services, healthcare, public sector, and food.

Ownership category

akta.pro rank

Product category

Brand Strategy & Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Brand strategy consulting
• Corporate identity design
• Brand architecture services
• Visual identity development
• Brand experience design

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Branding and Brand Strategy Consulting: Scholtysik generates revenue through professional services fees for brand strategy, design, and communication consulting engagements. Services are modular and scalable, billed as project-based or retainer engagements. No product or SaaS revenue streams are disclosed.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Scholtysik is a Swiss branding and design agency that provides professional services in brand strategy, brand design, and brand experience for enterprises and institutions. Its offering is organised around three pillars—Strategy (research, positioning, brand architecture, Brand-DNA), Design (naming, logo, corporate design, motion, sound, digital experience, print) and Experience (UX/UI, brand content, physical touchpoints, implementation and coaching)—delivered as modular, scalable project or retainer engagements.

Product overview

Scholtysik is a Swiss branding and design agency offering a unified service portfolio structured around three core pillars: Strategy (research, positioning, brand architecture, brand DNA), Design (visual identity, motion, sound, digital experience, print), and Experience (implementation, touchpoints, user research, coaching). The agency also provides AI-powered brand asset generation and modular video/audio solutions. Services are modular and scalable, adapted to client needs.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Strategy Services Comprehensive brand strategy offering including research and analysis, market positioning, brand architecture and brand portfolio, Brand-DNA development, intellectual property and trademark management, and KPI measurement for enterprises and institutions.
• Design Services Visual and experiential design offering including naming, logo and corporate design, motion and sound design, digital experience design, point-of-sale and print design, language and tone of voice, and brand storytelling for enterprises and institutions.
• Experience Implementation End-to-end brand experience execution including user research and user journeys, UX and interfaces for web and apps, brand content creation, physical touchpoint design, print media production, sponsorship management, internal implementation, guidelines development and partner evaluation.
• Coaching & Training Internal enablement offering covering brand experience control and optimisation, employee and service provider coaching, and didactic brand guidelines for client organisations and their implementation partners.

Quantifiable outcome

• Triple win at Corporate Design Award 2025: two awards for Kein & Aber redesign and ESCMID transformation, honorary mention for PSI rebrand
• +4 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered notable, minor and core.

• DigitalswitzerlandnotableStrategic or Co-development Partner · 1 January 2026Scholtysik & Partner became the first branding agency member of digitalswitzerland, a network of leading companies, universities, and institutions working to position Switzerland as a leading digital innovation hub. The partnership supports the network's communications and brand positioning initiatives.
• Ringier Digital AG / Scout24 Schweiz AGnotableStrategic or Co-development PartnerScholtysik supports Scout24 Schweiz AG (a 100% subsidiary of Ringier Digital AG) in brand strategy and positioning for AutoScout24 and ImmoScout24, Switzerland's leading online marketplaces in automotive and real estate. Engagement began after a competitive agency evaluation.
• Coop Italia (Coop Alleanza 3.0)notableStrategic or Co-development PartnerScholtysik & Partner advises Coop Italy (Coop Alleanza 3.0) on brand strategy and naming, representing an international engagement beyond the Swiss domestic market.
• Harald Quandt HoldingminorStrategic or Co-development PartnerEngaged for a gentle refresh of the external presentation of Harald Quandt Holding and affiliated financial service providers, including new brand architecture, new names, and new visual identity.
• Mobiliar VersicherungnotableStrategic or Co-development PartnerMobiliar Versicherung is the strategic partner and naming sponsor of the KMU campus 'Mobiliar Forum Thun' at Schlossberg Thun, where Scholtysik developed the brand architecture, co-branding, visual identity, and communication materials for the project.
• ilg santer architekten (ISA)notableStrategic or Co-development PartnerScholtysik worked closely with ilg santer architekten on the signage concept for the Life Science Campus / Biozentrum at the University of Basel, coordinating physical and digital wayfinding with building architecture.
• Bigger Picture GmbHminorImplementation/ SI/ Consulting PartnerOliver Abegg, a freelance motion designer, supports Scholtysik with his studio Bigger Picture GmbH in all areas of motion design since 2015. Oliver brings experience from international branding agencies and film/animation specialists.
• Kliniken Valens and Zürcher RehazentrencoreStrategic or Co-development PartnerScholtysik managed the brand transformation following the merger of Kliniken Valens and Zürcher Rehazentren into Valens, Switzerland's largest rehabilitation clinic group. This was a multi-stage competitive engagement involving brand strategy, naming, and visual identity development.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Serviceplan Group: Large European agency group with brand strategy, design, and digital capabilities across multiple agency brands. Comparable branding service offering but operates at much larger scale with full-service model.
• Interbrand: Global branding consultancy with deep enterprise experience in brand strategy, naming, and visual identity. Directly comparable to Scholtysik's brand strategy and design services, but operates at significantly larger scale with global delivery capability.
• Landor & Fitch: Major global branding and design consultancy with extensive experience in brand transformation, corporate identity, and design systems. Comparable to Scholtysik's enterprise branding work but with broader geographic reach and deeper resources.
• FutureBrand: Global brand strategy and design consultancy serving major enterprises worldwide. Directly comparable service offering to Scholtysik, particularly in brand architecture and corporate identity programs for large institutions.
• Jung von Matt: Major European creative agency with brand strategy and design capabilities. Comparable to Scholtysik's strategic branding work though with stronger emphasis on advertising campaigns and broader creative services.

Direct peers

• MetaDesign: German-founded branding and design agency with strong DACH presence, offering brand strategy, corporate design, and digital brand experiences. Most directly comparable peer given similar service portfolio, regional focus, and enterprise client base.
• Wirz Communications: Leading Swiss advertising and communications agency with brand strategy and creative services. Competes with Scholtysik for enterprise Swiss clients and shares similar positioning in the Swiss market.
• KMS Team: Independent German brand strategy and design consultancy with similar mid-size positioning, serving enterprise clients with brand transformation, corporate design, and digital brand experience work.
• Strichpunkt Design: Independent German branding and design agency specializing in brand strategy, corporate identity, and editorial design. Comparable to Scholtysik in scale, independence, and enterprise client focus within the DACH region.
• Brand Union (Supergreen): Global branding consultancy with deep expertise in corporate identity, brand strategy, and design systems for major enterprises. Direct competitor for enterprise branding mandates similar to Scholtysik's Swiss institutional client work.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/scholtysik-&-partner-ag
• Instagraminstagram.com/scholtysik.ch
• Xx.com/scholtysik_ch

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scholtysik