Caveman

What Caveman does

Caveman Group Sdn Bhd is a Malaysia-based, private full-service agency founded in 2018 and headquartered at UOA Business Park, Shah Alam, Selangor. The company delivers an integrated portfolio of digital marketing services — including social media management, performance marketing, content marketing, professional video production, and on-ground event activation (corporate launches, property roadshows, brand activations) — alongside two non-marketing lines: HRDC-claimable gamified team building programmes and HR solutions with compliance and e-invoice navigation support. Its go-to-market is direct B2B sales via website contact forms, phone, and email, supplemented by content and social channels (LinkedIn, TikTok, Xiaohongshu, Instagram, Facebook, YouTube) targeting Malaysian enterprises in property, FMCG, F&B, and corporate segments.

The business model is professional services, project-based or retainer, with no public pricing. Differentiators highlighted by the company are the HRDC and ISO certifications, claimed coverage across 50+ industries, a 96% self-reported customer satisfaction level, and a one-roof delivery model combining creative, digital, event, video, and HR advisory. Named customers include Tefal, Philips, Isuzu, Gamuda Land, Tropicana Corp, KLCC Property Holdings, Agile Property, Wipro, Baker Tilly, Al Rajhi Bank, J&T Cargo, Subway, Rinnai, and Pharma Niaga, indicating a predominantly enterprise, project-led client base concentrated in Malaysia. Core technology beyond standard agency tooling is not disclosed.

The operating entity is a privately held Malaysian Sdn Bhd with a founder/management-led ownership structure, no disclosed external institutional investors, no funding rounds, no parent company, and no subsidiaries. Leadership comprises a Managing Director (Derrick), Marketing Manager, Event Activation Lead, Finance Director/Manager/Assistant, and HR Manager — roughly seven named core team members within the broader 11-50 headcount range. The firm pursues direct expansion through multi-track recruiting rather than acquisition or capital raises, and is diversifying its Chinese-audience reach via a Xiaohongshu channel.

Name

Caveman

Legal name

Caveman Group Sdn Bhd

Website

https://cavemangroup.com.my

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Caveman Group is a Malaysia-based, full-service creative, digital marketing, event activation, and HR advisory agency founded in 2018, serving enterprise clients in property, FMCG, F&B, and corporate sectors with project-based and retainer engagements.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810)

akta.pro primary industry

Venue Sourcing & Site Coordination (HSACAAAD)

Keywords

• Digital marketing services
• Event activation agency
• Brand activation services
• Social media marketing
• Corporate team building

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Digital Marketing Services: Social media management, performance marketing, and content marketing services provided to brands for measurable returns. Project-based or retainer arrangements.
2. Event Activation Services: Corporate launches, brand activations, property roadshows, product launches, and on-ground event management services.
3. Team Building Services: HRD-claimable team building programmes with gamified learning modules for corporate clients.
4. Video Production Services: Professional commercial video production to boost corporate credibility and brand engagement.
5. HR Solutions & Compliance Services: HR services and compliance check support, including navigation of e-invoice and industry updates at affordable pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels10 records

Core offering

Caveman Group is a full-service digital marketing and event activation agency headquartered in Shah Alam, Malaysia. The company sells integrated marketing services including HRDC TeamBuilding (gamified corporate training), HR Solutions & Compliance Check, On-ground Event Activation, Professional Video Production, and Social & Performance Marketing to corporate clients across property, FMCG, F&B, banking, and technology sectors.

Product overview

Caveman Group is a full-service marketing agency offering an integrated portfolio of services including HR solutions, digital advertising, event activations, content marketing, and branding support. The core offerings comprise HRDC TeamBuilding (gamified team development programs), HR Solutions & Compliance Check, On-ground Event Activation, Professional Video Production, and Social & Performance Marketing. These services are designed to work together to help Malaysian businesses across retail, property, and lifestyle industries achieve growth through creativity and data-driven campaigns.

Differentiator

Problem solved

Functional benefit

Products and services

• HRDC TeamBuilding
• HR Solutions & Compliance Check
• On-ground Event Activation
• Professional Video Production
• Social & Performance Marketing

Quantifiable outcome

• 96% customer satisfaction level
• +2 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• DR ISO MalaysiaminorOthersISO certification partner providing quality assurance certification services. The partnership enables Caveman to maintain ISO quality standards.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• NagaDDB: Malaysian creative and digital agency within the DDB Worldwide network, offering integrated advertising, digital, and activation services to enterprise clients across the same verticals Caveman serves, including property, FMCG, and financial services.
• Ogilvy Malaysia: WPP-owned full-service advertising and digital agency in Malaysia offering creative, social, performance, and brand activation work to enterprise clients, directly competing for the same property and FMCG brand mandates that Caveman pursues.
• VMLY&R Malaysia: Global creative and digital agency network with Malaysia operations providing brand experience, social, and commerce services, competing with Caveman for integrated marketing and brand activation briefs from Malaysian enterprise clients.
• Initiative Malaysia: Global media and marketing agency with Malaysia presence delivering performance marketing, content, and brand experience work, overlapping with Caveman's social and performance marketing offering for enterprise clients.
• Reprise Digital Malaysia: IPG-owned global performance marketing agency with Malaysia operations delivering paid media, content, and digital experience services to enterprise brands, comparable to Caveman's social and performance marketing line.
• FCB Malaysia: IPG-owned creative agency network with Malaysia presence providing creative, digital, and integrated marketing services, competing for the same enterprise brand mandates as Caveman.
• Dentsu Malaysia: Global advertising and marketing services group with Malaysia operations spanning creative, media, digital, and customer experience management, directly comparable to Caveman's integrated agency model at much larger scale.
• Merkle Malaysia: Dentsu-owned data-driven performance marketing agency with Malaysia presence delivering CRM, analytics, and digital media services to enterprise clients, overlapping with Caveman's social and performance marketing offering.

Direct peers

• Entropia: Malaysian-headquartered independent marketing and communications agency offering integrated digital, creative, and event activation services to enterprise clients across Southeast Asia, closely comparable to Caveman in scale, service mix, and regional focus.
• XM Asia (Luma): Asia-focused experiential and brand activation agency delivering events, launches, and integrated campaigns across Southeast Asia, directly comparable to Caveman's on-ground event activation and launch services for property and FMCG clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC_Rs9ESuo1mbkI9FqIENbpQ
• Facebookfacebook.com/caveman.group.malaysia
• LinkedInlinkedin.com/company/caveman-group-sdn-bhd
• Instagraminstagram.com/caveman_group
• TikToktiktok.com/@caveman.group
• Xx.com/caveman_group

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Caveman