What Nobox does

Nobox is a social media first creative agency that develops culturally relevant content, digital campaigns, and brand engagement programs for major consumer brands across Latin America. The agency operates around three service pillars: Intelligence (research and social listening-driven audience insights), Creative (storytelling and content development), and Production (execution across formats and budgets), supplemented by proprietary social listening tools used for cultural trend identification. Its client base spans entertainment (Netflix, PlayStation), food and beverage (KFC, Pepsi, Gatorade, Lays, Guitig, Emperador), and gaming-adjacent verticals, with documented campaigns producing engagement outcomes such as 410+ million impressions, 8.4% engagement rates, and 300% subscriber growth on named projects.

Nobox generates revenue through professional services on a project-based and retainer model, sold directly to enterprise brand clients via relationship-based business development. The agency is headquartered in Miami, Florida (Nobox Marketing LLC, registered in Florida), with a second office at Plaza Cibeles in Mexico City that houses its largest team serving local and regional accounts. Nobox merged with AnyGivenDay in 2022 and joined the SAMY Alliance independent network of agencies; in 2023 the agency rebranded to SAMY while retaining the same team and client base. Leadership includes a Chief Creative Officer of the Americas, Group Creative Director, Head of Strategy, Head of Operations, Head of Accounts, and General Manager, with senior hires in late 2023 adding Cannes Lions Grand Prix creative credentials and strategy depth. The agency functions as a subsidiary member of the SAMY Alliance rather than an independent entity, with no venture funding, institutional investment, or revenue disclosures in the public record.

Name

Nobox

Legal name

Nobox Marketing LLC

Website

https://nobox.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

Nobox is a social media first creative agency that develops culturally relevant content and digital campaigns for major consumer brands across Latin America, operating as a subsidiary member of the SAMY Alliance network and now doing business as SAMY.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Creative Agency Services: Full-service creative agency providing strategic content creation, social media management, and brand engagement services to enterprise clients

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Nobox is a social media first creative agency that delivers strategic content creation, social media management, and brand engagement services to enterprise clients. The agency's work is organized around three integrated service pillars: Intelligence (research and audience analytics using proprietary social listening tools), Creative (culturally relevant storytelling and content development), and Production (execution of content, hero pieces, and brand activations across budgets and formats).

Product overview

Nobox is a social media first creative agency organized around three core service pillars: Intelligence (data analysis and audience insights), Creative (storytelling and content development), and Production (execution across all formats and budgets). The agency delivers culturally relevant campaigns for global brands, operating as a services-based consultancy rather than a software platform. In 2025, Nobox rebranded to become SAMY, joining the SAMY Alliance network of independent agencies while maintaining its creative focus and team structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligence Research and analytics service staffed by professionals who analyze multiple data sources, including proprietary social listening tools, to understand market landscapes, identify cultural trends, and surface actionable opportunities for enterprise brand clients.
• Creative Storytelling and content development service that produces empathy-driven, culturally relevant creative output designed to resonate with target audiences across social platforms and brand activations.
• Production Production service that delivers high-quality creative content across all budget sizes, offering nimble and adaptable execution ranging from content pieces to epic hero content and brand activations.

Quantifiable outcome

• 590,000 page views and 171,000 registrations for Netflix The Old Guard campaign
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• Samy AlliancecoreStrategic or Co-development PartnerNobox is part of the SAMY Alliance, an independent network of agencies. The alliance provides expanded capabilities, talent, and technology while maintaining individual agency cultures. Nobox merged with AnyGivenDay in 2022 as part of this association.
• Kings League and Queens LeaguecoreStrategic or Co-development PartnerStrategic partnership for Gatorade campaign combining sports entertainment with competitive gaming, targeting new audiences through Twitch, TikTok, and YouTube platforms
• AnyGivenDaycoreStrategic or Co-development PartnerMerged with Nobox in 2022 as part of SAMY Alliance transition, combining teams and creating integrated work processes

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• GUT: Independent, Miami-connected creative agency known for culturally provocative, social-first work for global brands. Highly comparable in positioning, geography, and creative reputation (Cannes-recognized) to Nobox.
• DAVID (The Agency): Miami- and São Paulo-based independent creative agency behind Burger King and other culturally led campaigns. Direct competitor for the same LATAM-leaning, social-first brand briefs Nobox targets.
• 72andSunny: Independent creative agency with deep social, gaming, and entertainment credentials (Google Play, Samsung, Activision). Compares on cultural/social-first model and enterprise brand roster.
• Anomaly: Independent creative network operating across the Americas with a brand-strategy-plus-creative model serving Coca-Cola, Google, and Nike. Comparable in independent-network structure and multi-market execution.
• Johannes Leonardo: New York-based independent creative agency with a culture-and-community-led model for brands like Adidas, Peloton, and Google. Closely comparable in social-first, culturally resonant creative approach.
• Mother: Independent creative network with offices in New York, Los Angeles, and beyond, known for culturally charged work for global brands. Comparable independent-network model and creative reputation.

Broad incumbents

• Droga5: Acclaimed creative agency (now part of Accenture Song) with strong entertainment and cultural-marketing credentials. Competes for the same premium creative briefs but offers a much broader global footprint.
• Wieden+Kennedy: Iconic independent creative network with global offices and a track record in cultural storytelling for Nike, McDonald's, and others. Comparable in independent-creative DNA; broader geographic and media-buying scope.
• VMLY&R: Large WPP-owned creative network with deep LATAM presence and full-service capabilities including media. Competes for the same enterprise regional briefs as Nobox but with significantly broader scale.
• R/GA: Global creative and technology agency (now part of IPG) with strong digital, social, and innovation capabilities. Overlaps with Nobox on enterprise social-first campaigns but at much larger scale and with deeper tech integration.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/nobox
• Instagraminstagram.com/nobox
• Xx.com/nobox
• Facebookfacebook.com/Nobox

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nobox