Potawatomi Hotel & Casino

What Potawatomi Hotel & Casino does

Potawatomi Hotel & Casino is a tribal gaming enterprise wholly owned and operated by the federally recognized Forest County Potawatomi Community under the Indian Gaming Regulatory Act. It operates two integrated resort properties in Wisconsin: a flagship in downtown Milwaukee (1721 West Canal Street, over 2,500 employees) and a smaller Carter property in the Northwoods (approximately 180 employees, nearly 100 hotel rooms). Core offerings span casino gaming (slots, table games, poker, bingo), a 6,500-square-foot retail sportsbook venue opened in 2024 with self-service kiosks and Kambi-powered bring-your-own-device mobile wagering, a multi-tier hotel (Signature rooms through Presidential Suite), and eight-plus dining and bar outlets including Dream Dance Steakhouse, RuYi, Rock & Brews, and Canal Street Cafe. Sub-brands include the Potawatomi Rewards loyalty program, the 1833 Club VIP tier, Potawatomi Provisions convenience, and the Heart of Canal Street charitable giving program.

The company makes money through transaction-based gaming revenue (slots, table games, poker, bingo, and sports wagering), recurring revenue from hotel accommodations and the rewards loyalty program, and F&B transactions across multiple price points from food court to premium steakhouse. Go-to-market is direct-to-consumer through physical retail locations, supplemented by a mobile app for promotions, email marketing, organic social on X/Twitter, gameday shuttle partnerships, and live entertainment at the on-site Event Center. Customer segments are horizontal and use-case based: casino gaming patrons, hotel guests, dining and entertainment visitors, and (prospectively, pending HB 601) online gaming enthusiasts. The enterprise has no outside funding, no parent ownership beyond the tribal government, and operates with sovereign immunity from most state regulatory regimes while complying with tribal-state compacts and IGRA.

Name

Potawatomi Hotel & Casino

Legal name

Forest County Potawatomi Community

Website

https://paysbig.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Potawatomi Hotel & Casino is a Forest County Potawatomi-owned tribal gaming enterprise operating integrated casino, hotel, sportsbook, and dining resorts in Milwaukee and Carter, Wisconsin, serving consumer gaming, hospitality, and entertainment patrons.

Ownership category

akta.pro rank

Product category

Tribal Casino & Resort Gaming

NAICS

Casino Hotels (721120), Casino Hotels (72112)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)

akta.pro secondary industries

Tribal/First Nations Casino Operations (MPAEAAAD), Tribal/Indigenous Casino Hotels (THAGAJAE), Destination/Regional Casinos (Drive-to Markets) (MPAEAAAC)

Keywords

• Tribal casino gaming
• Retail sports betting
• Hotel accommodations
• Casino resort dining
• Live entertainment venues

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Casino Gaming: Revenue from slot machines, table games, poker, and bingo operations
2. Sports Betting: Retail sports wagering through self-service kiosks and sportsbook venue
3. Hotel Accommodations: Guest rooms and suites including Signature, King Deluxe, King Corner, Grand Suite, Corner Suite, Junior Suite, Supreme Suite, Double Suite, Chairman's Suite, and Presidential Suite
4. Food & Beverage: Multiple dining venues including Canal Street Cafe, Cream City Coffee Co., Dream Dance Steakhouse, Sportsbook Dining, Marketplace, Rock & Brews Restaurant, RuYi, and bars (Bar 360, Eleven Hundred Bar & Lounge, EZ Street, Royal Slush)
5. Rewards Program: Potawatomi Rewards loyalty program with promotional kiosks, VIP services, and tiered benefits

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Potawatomi Hotel & Casino operates two integrated gaming, hotel, sportsbook, dining, and entertainment resort properties in Milwaukee and Carter, Wisconsin, owned by the Forest County Potawatomi Community. Core offerings include slot machines, table games, poker, and bingo at the casino; a 6,500-sq-ft retail sportsbook with self-service kiosks; full-service hotel rooms and suites ranging from Signature rooms to the Presidential Suite; eight-plus dining and bar venues; an Event Center for live entertainment; and the Potawatomi Rewards loyalty program. The Milwaukee location alone employs over 2,500 people and serves as the Midwest's flagship tribal gaming destination.

Product overview

Potawatomi Hotel & Casino operates as a unified hospitality and gaming complex with two Wisconsin locations (Milwaukee and Carter). The core offerings center on casino gaming (slots, table games, poker, bingo) and a retail sportsbook, supported by hotel accommodations across multiple room and suite tiers, and diverse dining options including steakhouses, Asian cuisine, American fare, and food court selections. The loyalty program (Potawatomi Rewards) ties together the gaming, dining, and hotel experiences. The property also offers event venues for entertainment and meetings/weddings.

Differentiator

Problem solved

Functional benefit

Brands

• Potawatomi Rewards: Loyalty rewards program for casino guests
• 1833 Club
• Potawatomi Sportsbook
• Potawatomi Provisions
• Heart of Canal Street

Products and services

• Potawatomi Casino Main gaming facility featuring slot machines, table games, poker, and bingo operated by the Forest County Potawatomi Community in Milwaukee, Wisconsin, targeting adult gaming patrons.
• Potawatomi Sportsbook 6,500-square-foot retail sports betting venue offering self-service betting kiosks and bring-your-own-device mobile wagering on sports, teams, games, and players, positioned as the number one retail sportsbook in the Midwest and the country.
• Potawatomi Hotel

Quantifiable outcome

• First tribal nation in Wisconsin to join the Tribal-Wide Self Exclusion Program for responsible gaming

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Four partnerships are on record, tiered flagship, minor and core.

• Green Bay PackersflagshipGTM or Marketing Partner · 2 June 2026Multi-year partnership making Potawatomi Sportsbook the Official Sportsbook Partner of the NFL franchise. Includes stadium south gate naming (Potawatomi Sportsbook Gate), Champions Club title sponsorship, Packers Podcast Studio naming rights, and presenting sponsorship of the Packers Predict fan prediction game.
• Oneida NationminorGTM or Marketing Partner · 2 June 2026Simultaneously announced partnership renewal with Oneida Nation, whose Oneida Casino Hotel will sponsor gameday attendance tracking, Packers Fan Cam, and Oneida Nation Gate at Lambeau Field.
• Wisconsin State LegislaturecoreStrategic or Co-development Partner · 1 April 2026CEO Dominic Ortiz publicly supported HB 601 online sports betting bill with hub-and-spoke model. The legislation would allow 11 federally recognized tribes including Potawatomi to control online gambling through tribal servers.
• idPaircoreTechnology or Integration · 19 November 2025Partnership with idPair and Tribal Council for Responsible Gaming to implement the Tribal-Wide Self Exclusion Program (TWSEP), the first such program in Wisconsin, helping individuals with gambling addiction self-exclude from the casino and other participating casinos.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Oneida Casino Hotel: Tribal casino-hotel operated by the Oneida Nation in Green Bay, Wisconsin. Closely comparable in geography, tribal ownership model, integrated gaming + hotel + sportsbook offering, and recently announced parallel Green Bay Packers sponsorship.
• Ho-Chunk Gaming Wisconsin: Tribal gaming enterprise of the Ho-Chunk Nation operating multiple casino-hotels across Wisconsin. Directly comparable as a Wisconsin tribal gaming competitor with integrated lodging, dining, and slots/table-game operations.
• Mohegan Sun: Large integrated casino resort operated by the Mohegan Tribe in Connecticut. Comparable as a federally recognized tribal operator combining casino gaming, hotel, dining, retail and entertainment under one property.
• Foxwoods Resort Casino: Integrated tribal casino resort owned by the Mashantucket Pequot Tribal Nation in Connecticut with hotel, gaming, dining and entertainment. Directly comparable scale and tribal integrated-resort model.
• Seminole Hard Rock Hotel & Casino Hollywood: Integrated casino resort owned by the Seminole Tribe of Florida featuring hotel, sportsbook (Hard Rock Bet), dining, and live entertainment. Closely comparable on tribal ownership, sports betting, and integrated hospitality offerings.
• Wind Creek Hospitality (Poarch Band of Creek Indians): Tribal gaming and hospitality enterprise of the Poarch Band of Creek Indians operating integrated casino resorts with hotel, dining, and entertainment across multiple U.S. locations. Comparable tribal integrated-reset model.

Broad incumbents

• MGM Resorts International: Major commercial operator of integrated casino resorts (Bellagio, MGM Grand, etc.) with sports betting via BetMGM. Comparable integrated-resort format and sportsbook ambitions, though commercial rather than tribal.
• Caesars Entertainment: Large commercial integrated casino-resort and digital sports betting (Caesars Sportsbook) operator. Comparable product mix of hotel, gaming, F&B and sports wagering at much larger scale and without tribal sovereignty.

Emerging players

• DraftKings: Leading U.S. online sportsbook and iGaming operator. Comparable as the likely commercial counterpart that would be forced to partner with tribes under Wisconsin's HB 601 hub-and-spoke model, making it a direct competitive/partner counterpart to Potawatomi Sportsbook.
• FanDuel (Flutter Entertainment): Major U.S. online sportsbook. Relevant alongside DraftKings as the commercial operator that would negotiate hub-and-spoke partnerships with Wisconsin tribes under proposed legislation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/potawatomi_mke

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Potawatomi Hotel & Casino