Turtle Doves

Name

Turtle Doves

Legal name

Turtle Doves Ltd

Website

https://turtle-doves.co.uk

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Turtle Doves is a UK-based sustainable fashion brand that upcycles pre-loved cashmere into handcrafted accessories (gloves, scarves, beanies, blankets, bags) sold DTC globally, via wholesale stockists, and through a Shrewsbury shop, serving sustainability-oriented consumers under the Refined Brands parent.

Ownership category

akta.pro rank

Headquarters

HQ city

Shrewsbury

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: E-commerce sales of recycled cashmere accessories including fingerless gloves, wrist warmers, neckwarmers, beanies, hoods, headbands, ankle warmers, scrunchies, socks, slippers, bags, blankets, ponchos and wraps. One-time purchase model with prices ranging from approximately $20 to $245 USD.
2. Gift Cards: Turtle Doves eGift Cards available in denominations of £15, £25, £50, and £100.
3. Wholesale/Bulk Orders: Trade quantities sold to approved stockists who share sustainability values. Wholesale program for curated range of tried-and-tested products.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Turtle Doves designs, manufactures, and sells handcrafted 100% recycled cashmere accessories including fingerless gloves, wrist warmers, neckwarmers, beanies, hoods, headbands, ankle warmers, scrunchies, socks, slippers, bags, blankets, ponchos and wraps. The company operates a proprietary recycling scheme that transforms pre-loved cashmere jumpers into new products, complemented by direct e-commerce, a physical shop, and a wholesale programme.

Product overview

Turtle Doves is a sustainable fashion company specializing in 100% recycled cashmere accessories handcrafted in Britain. The product portfolio centers on transforming pre-loved cashmere jumpers into new accessories through a circular economy approach. Core products include fingerless gloves (available in Classic, Ribbed, Jersey, Felted, Cable Knit, and Slender variants), wrist warmers, neckwarmers, beanies, hoods, headbands, ankle warmers, scrunchies, socks, slippers, ponchos, and wrap scarves. Extended offerings include bags (Jute Shopper, French Market Basket, Crochet Bucket Bag, Linen Tote Bag, Picnic Shopper, Small Double Handle Basket), recycled cotton picnic blankets, and crochet summer hats. The company operates a Cashmere Recycling Scheme allowing customers to send in old cashmere for vouchers. Products are manufactured at the company's Cornwall factory by skilled artisans and self-employed seamstresses, with a retail presence in Shrewsbury. Turtle Doves is part of the Refined Brands family and maintains a focus on British craftsmanship and sustainability.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashmere Fingerless Gloves Luxurious 100% recycled cashmere fingerless gloves designed to increase wrist circulation for superior hand warmth. Available in multiple styles for men and women.
• Cashmere Wrist Warmers Recycled cashmere wrist warmers that keep wrists cosy and increase hand circulation for warmth and comfort.
• Cashmere Neckwarmers Luxurious recycled cashmere neck warmers providing comfortable neck coverage and warmth.
• Cashmere Beanies Handcrafted recycled cashmere beanies designed for warmth and style during colder months.
• Cashmere Hoods Recycled cashmere hoods offering head and neck coverage with a relaxed, versatile style.
• Cashmere Headbands Recycled cashmere headbands and ear warmer headbands for comfortable warmth.
• Cashmere Ankle Warmers Recycled cashmere ankle and leg warmers featuring reversible designs, ideal for wearing over tights or ankle boots.
• Cashmere Scrunchies Recycled cashmere scrunchies made from pre-loved cashmere jumpers, offering a sustainable hair accessory.
• Cashmere Socks Eco-friendly socks made from recycled cashmere, British wool, and bamboo blend materials.
• Cashmere Slippers Recycled cashmere slippers including kids cocoon slippers, offering luxurious comfort for home wear.
• Jute Shopper Eco-friendly jute shopping bag designed for sustainable grocery and market shopping.
• French Market Basket Stylish market basket for shopping and carrying everyday items.
• Crochet Bucket Bag Handcrafted crochet bucket bag available in blue/natural colorway.
• Linen Tote Bag Sustainable linen tote bag for everyday use.
• Picnic Shopper Eco-friendly picnic shopping bag for outdoor dining and market trips.
• Small Double Handle Basket Compact basket with double handles for convenient carrying.
• Striped Recycled Cotton Picnic Blanket Sustainable striped picnic blanket made from recycled cotton materials.
• Shell Recycled Cotton Picnic Blanket Recycled cotton picnic blanket with shell pattern design.
• Swell Recycled Cotton Picnic Blanket Recycled cotton picnic blanket with swell wave pattern.
• Geometric Recycled Cotton Picnic Blanket Recycled cotton picnic blanket featuring geometric pattern designs.
• Cashmere Poncho Luxurious recycled cashmere poncho offering versatile styling and comfortable warmth.
• Cashmere Wrap Scarf Recycled cashmere wrap scarf providing elegant neck and shoulder coverage.
• Crochet Summer Hat Handcrafted crochet summer hat for warm weather styling.
• Cashmere Kids Cocoon Slippers Cozy recycled cashmere cocoon slippers designed for children in multiple sizes.
• Cashmere Recycling Scheme Customer recycling programme where users send in worn cashmere items to be transformed into new accessories, receiving a £15 voucher per item in return.
• Turtle Doves eGift Card Digital gift card available in denominations of £15, £25, £50, and £100 for recipient choice.

Quantifiable outcome

• 35,000+ satisfied customers rating 5 stars on Trustpilot
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Refined BrandscoreStrategic or Co-development PartnerTurtle Doves is now proud to be part of the Refined Brands family, enabling growth while staying true to core values of sustainability and British craftsmanship.
• FrugiminorStrategic or Co-development PartnerSister company producing children's clothes from organic cotton. Frugi products are now sold in the Turtle Doves Shrewsbury shop. Both brands share sustainability ethos and mission to protect the planet.
• Royal MailcoreTechnology or IntegrationUK delivery partner for all UK orders via tracked post or courier services. Also provides free returns service for UK customers through their returns portal.
• Global-ecoreTechnology or IntegrationInternational checkout and localization partner enabling global shipping with currency conversion and customs/duties handling for multiple countries including US, Canada, Australia.
• NuORDERcoreTechnology or IntegrationWholesale ordering platform used by existing Turtle Doves stockists to place orders. Access via app.next.nuorder.com.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Nua Cashmere: Ireland-based sustainable cashmere brand producing knitwear and accessories from recycled and ethically sourced cashmere. Direct peer given overlapping product category (cashmere accessories), shared sustainability positioning, and similar artisan manufacturing model.
• BIRDSONG: London-based sustainable fashion brand that upcycles surplus and deadstock fabrics into garments and accessories. Direct peer given comparable circular-economy narrative, UK manufacturing, and artisan-led production ethos targeting ethically minded consumers.
• Naadam: US-based DTC cashmere brand offering sustainable cashmere knitwear and accessories. Direct peer because it sells directly to consumers in the same cashmere accessories category with comparable price points and sustainability messaging.
• Rapanui: Isle of Wight-based sustainable clothing brand using organic and recycled materials with transparent supply chain. Direct peer as a UK-rooted DTC sustainable apparel/accessories brand emphasizing circularity and traceability.
• Brodie Cashmere: UK-based cashmere knitwear brand producing premium Scottish-made cashmere pieces. Comparable on cashmere product category, premium positioning, and British craftsmanship heritage even if not specifically recycled.
• Lucy & Yak: UK-based sustainable clothing brand selling DTC via own e-commerce with strong ethical manufacturing story. Comparable on DTC-first UK sustainable apparel distribution and similar target customer profile.
• Kotn: DTC sustainable essentials brand with traceable raw-material sourcing and direct-to-consumer model. Comparable on ethical supply-chain storytelling and DTC-first sustainable apparel distribution to conscious consumers.

Broad incumbents

• Patagonia: Large US-based sustainable apparel and outdoor brand with deep circular-economy program (Worn Wear) and broad product portfolio. Comparable on circular-fashion narrative and recycled materials commitment, though vastly larger and broader in scope.
• Stella McCartney: Global luxury fashion brand recognized for sustainable and cruelty-free positioning. Comparable on sustainability-led brand identity and premium British design heritage, though operating at much larger scale across full fashion categories.

Others

• Frugi: UK-based organic cotton children's clothing brand and sister company to Turtle Doves under Refined Brands. Adjacent given shared parent ownership, complementary sustainability ethos, and cross-retail presence in the Shrewsbury shop.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/loveturtledoves#
• Instagraminstagram.com/loveturtledoves

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Turtle Doves