Smiles by Glenos & Hadgis Orthodontists

What Smiles by Glenos & Hadgis Orthodontists does

Smiles by Glenos & Hadgis Orthodontists is a private, two-location orthodontic practice serving the St. Augustine, St. Johns, and Jacksonville corridor of Northeast Florida. Founded in 2019 and led by board-certified orthodontist Dr. Craig Hadgis, the practice provides comprehensive orthodontic care for children, teens, and adults, with patient acquisition driven by a free initial examination, online smile assessment, financial calculator, and a no-referral-required positioning.

The practice's treatment portfolio spans the full spectrum of modern orthodontic modalities. Clear aligner offerings include Invisalign, Invisalign Teen, and Invisalign First, supported by Gold Invisalign Provider status from Align Technology. Fixed-appliance offerings include Damon Self-Ligating Braces, Insignia 3D digital customized braces, LightForce 3D printed braces, and KLOwen custom braces. Diagnostic and treatment-planning workflows are built on the iTero Element 3D intraoral scanner and 3D digital imaging, with the practice marketing the integration of AI, robotics, and digital treatment planning into case design and appliance fabrication.

The business operates as a professional services practice. Revenue is generated per orthodontic case via consultation, treatment-plan, and ongoing-care fees, with no public pricing. Patients access financing options and insurance coordination through dedicated website resources. The practice markets through its own website (drcraigortho.com), local SEO, patient testimonials, and a Refer-a-Patient program, and distributes exclusively through its two physical offices at 22 St Johns Medical Park Dr in St. Augustine and 111 Doctors Village Dr STE 400 in St. Johns. There is no disclosed parent company, institutional investor, or external funding; the firm appears to be a solo or small-group practitioner model under private ownership.

Name

Smiles by Glenos & Hadgis Orthodontists

Legal name

Smiles by Dr Craig Hadgis Orthodontist

Website

https://smilesbyghortho.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Smiles by Glenos & Hadgis Orthodontists is a two-location private orthodontic practice in Northeast Florida, led by board-certified orthodontist Dr. Craig Hadgis, providing Invisalign, Damon, LightForce, Insignia, and KLOwen treatment for children, teens, and adults.

Ownership category

akta.pro rank

Product category

Orthodontic Services

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Comprehensive Orthodontic Clinics (HLABABAA)

akta.pro secondary industries

Clear Aligner Orthodontics (HLABABAD), Adult Orthodontics (HLABABAC), Pediatric Orthodontics (HLABABAB), Traditional Braces (Metal/Ceramic/Lingual) Providers (HLABABAE)

Keywords

• Orthodontic treatment
• Clear aligner therapy
• Custom braces
• Pediatric orthodontics
• Adult orthodontics

Headquarters

HQ city

Saint Augustine

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Orthodontic Treatment Services: Professional orthodontic services including braces and clear aligners for children, teens, and adults. Revenue is generated through consultation fees, treatment plans, and ongoing care.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Smiles by Glenos & Hadgis Orthodontists is a multi-location orthodontic practice in northeast Florida that diagnoses and treats malocclusion in children, teens, and adults. It sells orthodontic treatment programs including Invisalign clear aligners (Full, Teen, and First), Damon self-ligating braces, and digitally customized 3D-printed bracket systems from Insignia, LightForce, and KLOwen, supported by in-office iTero Element 3D scanning. All prospective patients are evaluated through a complimentary orthodontic growth and development examination.

Product overview

Smiles by Dr Craig Hadgis Orthodontists is an orthodontic practice offering a comprehensive portfolio of teeth straightening treatments. The core offering consists of two main categories: clear aligner systems (Invisalign®, Invisalign Teen®, and Invisalign First™) and customized fixed braces systems (Damon™ Self-Ligating Braces, Insignia™ 3D Digital Braces, LightForce™ 3D Printed Braces, and KLOwen Custom Braces). These treatment options are supported by advanced diagnostic technology including iTero® Element™ 3D scanning and 3D digital imaging. The practice also provides complementary digital services such as online smile assessments and financial calculators. All treatments are personalized using 3D, robotics, AI, and digital treatment planning technologies.

Differentiator

Problem solved

Functional benefit

Products and services

• Invisalign Clear Aligners (Full) Clear, removable aligner therapy used to straighten teeth for adult and teen patients who want a less visible alternative to traditional braces.
• Invisalign Teen Clear aligner system designed specifically for adolescent patients, with features that account for growing teeth and compliance.
• Invisalign First Clear aligner therapy designed for younger children in early mixed dentition, used as part of interceptive (Phase I) orthodontic treatment.
• Damon Self-Ligating Braces Self-ligating fixed braces that use a slide mechanism instead of elastic ties, intended to reduce friction and appointment times.
• Insignia 3D Digital Customized Braces Customized bracket-and-wire system in which each bracket and wire is individually designed using 3D digital scans for a more precise tooth movement outcome.
• LightForce 3D Printed Braces Fully custom 3D-printed bracket system tailored to each patient's tooth anatomy, designed to reduce treatment time and improve fit.
• KLOwen Custom Braces Custom-fit bracket system designed to match each patient's tooth shape, intended to deliver more efficient and comfortable orthodontic treatment.
• Early Orthodontic Treatment (Phase I) Interceptive orthodontic care for children whose jaws and teeth are still developing, intended to address crowding, spacing, and bite issues before full braces are needed.
• Complimentary Orthodontic Growth and Development Examination No-cost initial orthodontic assessment for prospective patients, designed to evaluate growth and development and recommend whether treatment is indicated.

Quantifiable outcome

• Free initial examination available

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Western Dental & Orthodontics: Large multi-specialty dental group that includes orthodontic services within its offices; comparable as a scaled, multi-location dental/orthodontic provider competing in the same treatment categories.
• Align Technology: Maker of the Invisalign system whose Gold status the practice has earned; comparable as both a key supplier and a potential direct competitor via consumer-channel and in-office expansion into orthodontic treatment delivery.
• Benevis: Dental support organization primarily supporting Kool Smiles-affiliated and other branded dental practices; comparable as a competing scaled, multi-location dental services operator in regional markets.
• Pacific Dental Services: Large DSO supporting dental and orthodontic practices across many states; comparable as a scaled, capital-backed operator offering orthodontic services as part of multi-specialty dental groups.
• Great Expressions Dental Centers: Multi-location dental group providing orthodontic treatment among its service offerings; comparable to Smiles by Glenos & Hadgis as a multi-office provider of orthodontic care.
• Smile Doctors: The largest orthodontic DSO in the U.S., operating hundreds of affiliated orthodontic offices across many states — directly comparable as a multi-location orthodontic care provider competing for the same patients and clinician talent.
• Heartland Dental: One of the largest dental support organizations in the U.S., supporting thousands of dentists across general and specialty practices including orthodontics — comparable as a competing operator in regional dental markets.
• Aspen Dental: National DSO offering orthodontic services alongside general dentistry through hundreds of supported offices; comparable as a scaled practice-management platform addressing the same orthodontic patient demand.

Regional players

• Orthodontic Specialty Practice (local competitor in Jacksonville / St. Augustine, FL market): Local independent orthodontic practices in the Jacksonville / St. Augustine / St. Johns area — most directly comparable competitors, competing for the same patient families in the same catchment with similar private-practice operating models.

Others

• LightForce Orthodontics: Manufacturer of the 3D-printed LightForce bracket system that the practice uses in its technology stack — comparable as a vendor/partner whose roadmap directly shapes this practice's treatment menu.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DrGlenosDMD

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smiles by Glenos & Hadgis Orthodontists