Ben Davis Co
Heritage American workwear brand selling durable apparel for blue-collar tradespeople via a direct-to-consumer Shopify storefront and a wholesale program, shipping to over 100 countries.
- Company typePrivate
- Founded1935
- HeadquartersSan Rafael, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Ben Davis Co does
Ben Davis Co is an American heritage workwear brand operating a direct-to-consumer e-commerce business (bendavis.com) plus a wholesale channel for bulk business buyers. The company sells durable work apparel across five core categories — shirts (T-shirts, sweatshirts and hoodies, button-ups, 1/2 zips), pants (Original Ben's, Gorilla Cut, Trim Fit, Carpenter), outerwear (jackets, vests, sweatshirts), coverwear (overalls, coveralls, aprons, shop coats), and accessories (beanies, caps, belts, bags) — with a catalog of 223 products and an active international shipping program reaching 100+ countries.
The product line is built around signature fabric technology branded as "Plenty Tough" (a 50/50 poly-cotton blend) and is positioned for blue-collar workers in construction, carpentry, mechanics, and other manual-labor trades. The company leverages a small portfolio of registered trademarks (Ben Davis®, Plenty Tough®, Gorilla Cut®, Original Ben's®) to segment and protect distinctive product lines such as the Gorilla Cut loose-fit pants and the Canvas Collection. Customer review evidence is strong and concentrated: products like Original Ben's Pants carry a 4.79/5 rating across 612 reviews and Gorilla Cut Pants 4.79/5 across 383 reviews, signaling durable product-market fit within the target persona.
The business model is a single-margin retail operation: unit-pricing across the catalog (with extended sizes and heavy-duty SKUs commanding premiums), free shipping above $75 in the contiguous U.S., and a wholesale intake flow via a Google Forms application. There is no disclosed revenue, no funding history, no parent company, and no public-company signals; operations appear to be run from the United States. The go-to-market is anchored in the Shopify storefront and reinforced by an organic social presence (Instagram, Facebook, Twitter/X) and an email newsletter, with no evidence of paid acquisition, marketplace distribution, or third-party retail partnerships beyond the self-serve wholesale program.
Ben Davis Co firmographics
Firmographics- Name
- Ben Davis Co
- Legal name
- Ben Davis Co
- Website
- https://bendavis.com
- Company type
- Private
- Founded year
- 1935
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Heritage American workwear brand selling durable apparel for blue-collar tradespeople via a direct-to-consumer Shopify storefront and a wholesale program, shipping to over 100 countries.
- Ownership category
- akta.pro rank
Ben Davis Co industry classification
Industry- Product category
- Workwear Apparel
- NAICS
- Clothing and Clothing Accessories Retailers (458110), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)
- SIC
- Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)
- akta.pro primary industry
- Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)
- akta.pro secondary industries
- Uniforms & Workwear Specialty Department Stores (CRAGAGAH), Men’s Apparel Retail (CRAAABAC)
Keywords
Where Ben Davis Co is headquartered
LocationHeadquarters
- HQ city
- San Rafael
- HQ country
- United States
- HQ region
- North America
Markets served
Ben Davis Co business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel
Revenue model
- Direct Product Sales (B2C): Direct-to-consumer sales of work clothing and apparel through the company's e-commerce website. Customers purchase individual items at set prices with various size and color options.
- Wholesale Distribution: Wholesale sales to businesses through a wholesale application form, indicating B2B revenue stream for bulk orders of work apparel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sweatshirts & Hoodies |
| Unit Pricing | Pay-as-you-go | T-Shirts |
| Unit Pricing | Pay-as-you-go | Pants |
| Unit Pricing | Pay-as-you-go | Jackets & Outerwear |
| Unit Pricing | Pay-as-you-go | Coverwear |
| Unit Pricing | Pay-as-you-go | Accessories |
| Unit Pricing | Pay-as-you-go | 1/2 Zip Shirts |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Ben Davis Co product offering
Product offeringCore offering
Ben Davis Co designs, brands, and sells durable workwear and apparel — including shirts, pants, outerwear, coverwear, and accessories — through its own Shopify-based e-commerce store, targeting individual tradespeople and blue-collar workers in construction, mechanics, carpentry, and similar manual labor trades. It also accepts wholesale bulk orders from business customers via an application-based program.
Product overview
Ben Davis Co is a work clothing and apparel company offering a comprehensive portfolio of durable work apparel and accessories. The product line centers on core categories—Shirts (including 1/2 zip, T-shirts, sweatshirts, button-ups), Pants (Original Ben's, Gorilla Cut, Trim Fit, Carpenter styles), Outerwear (jackets and vests), Coverwear (aprons, overalls, coveralls), and Accessories (beanies, caps, belts, bags). Key sub-brands include the Canvas Collection featuring heavy-duty canvas workwear, Original Ben's Pants with their signature Plenty Tough poly-cotton twill fabric, and Gorilla Cut Pants designed with a looser fit for hip and knee areas. The company also offers specialized lines like Heavy Duty work shirts and various color options across most product lines. All products are designed for durability in work environments.
Differentiator
Problem solved
Functional benefit
Products and services
- Shirts
- Pants
- Outerwear
- Coverwear
- Accessories
- Canvas Collection
- Gorilla Cut Pants
- Wholesale Program
Quantifiable outcome
- Heavyweight Pullover Hoodie: 4.69/5 rating based on 62 reviews; Heavy Duty Long Sleeve Pocket T-Shirt: 4.81/5 based on 64 reviews; Heavy Duty Short Sleeve Pocket T-Shirt: 4.72/5 based on 94 reviews
- +1 more outcomes
Companies that use Ben Davis Co
Customer profileSegments1 record
Ideal customer profiles2 records
Ben Davis Co technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Ben Davis Co partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights4 records
Ben Davis Co competitors and assessment
Company assessmentDirect peers
- Dickies: Iconic workwear brand owned by VF Corporation, offering pants, shirts, outerwear, and coverwear for trades and industrial workers. Comparable product breadth, target customer, and wholesale/B2B distribution approach, with broader global scale.
- Red Kap: Specialist industrial workwear and uniform brand (VF Corp-owned) focused on automotive, manufacturing, and foodservice uniform programs. Comparable durable workwear product line and B2B uniform distribution, with a stronger institutional account base.
- Carhartt: America's largest dedicated workwear brand, selling durable apparel for construction, trades, and industrial workers through DTC and wholesale channels. Directly comparable to Ben Davis in product category, customer base, and dual-channel model, but at materially larger scale.
- Ariat International: Western and work footwear/apparel brand serving ranching, construction, and industrial workers. Comparable in workwear-grade apparel and footwear for blue-collar customers, with overlapping channels in DTC and farm/ranch retail.
- Walls Industries: Workwear heritage brand focused on coveralls, bib overalls, and outdoor work apparel. Overlaps with Ben Davis in coverwear, work pants, and trades customer base, with comparable mid-market price positioning.
- Timberland PRO: Work-focused extension of Timberland's footwear and apparel brand targeting construction and industrial workers. Directly comparable in occupational apparel positioning and core trades customer base.
- Wrangler: Heritage denim and workwear brand (Kontoor Brands) with a dedicated RIGGS and workwear lines serving trades customers. Overlaps with Ben Davis in work pants, shirts, and workwear-oriented marketing to similar blue-collar buyers.
- KEY Apparel: Workwear brand specializing in insulated and rugged work clothing for trades and industrial workers. Comparable product categories (jackets, bibs, coveralls) and target buyer (blue-collar workforce).
- Filson: Heritage outdoor and workwear brand selling rugged apparel and accessories. Comparable in heritage positioning, durable construction, and lifestyle/work crossover appeal, though Filson leans more toward outdoor than trades.
- Duluth Trading Company: DTC-first workwear and functional apparel retailer targeting tradespeople and DIY consumers. Closely comparable business model (Shopify/own-site DTC plus selective wholesale), customer persona, and product focus on durable, problem-solving work apparel.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights7 records
Customer concentration
Ben Davis Co social profiles
Digital presenceBen Davis Co financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ben Davis Co leadership team
Management profileNumber of profiles
Ben Davis Co funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ben Davis Co M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ben Davis Co
What does Ben Davis Co do?
Ben Davis Co designs, brands, and sells durable workwear and apparel — including shirts, pants, outerwear, coverwear, and accessories — through its own Shopify-based e-commerce store, targeting individual tradespeople and blue-collar workers in construction, mechanics, carpentry, and similar manual labor trades. It also accepts wholesale bulk orders from business customers via an application-based program.
Is Ben Davis Co a public or private company?
Ben Davis Co is a private company. It is classified as unknown and is currently operating.
When was Ben Davis Co founded?
Ben Davis Co was founded in 1935. It employs 11 to 50 people.
Where is Ben Davis Co based?
Ben Davis Co is headquartered in San Rafael, United States, in the North America region.
How does Ben Davis Co make money?
Two revenue lines are on record. Direct Product Sales (B2C) is the primary driver. The others are wholesale Distribution.
Who are Ben Davis Co's main competitors?
Direct peers on record are Dickies, Red Kap, Carhartt, Ariat International, Walls Industries, Timberland PRO, Wrangler, KEY Apparel, Filson and Duluth Trading Company.
Does Ben Davis Co have an API?
No public API is recorded for Ben Davis Co.
What industry is Ben Davis Co in?
Ben Davis Co's product category is Workwear Apparel. Its primary akta.pro industry code is CRAAABAG, Workwear, Uniforms & Safety Apparel Retail, with a secondary code of CRAGAGAH, Uniforms & Workwear Specialty Department Stores. Its NAICS code is 458110 and its SIC code is 5600.