Ben Davis Co

What Ben Davis Co does

Ben Davis Co is an American heritage workwear brand operating a direct-to-consumer e-commerce business (bendavis.com) plus a wholesale channel for bulk business buyers. The company sells durable work apparel across five core categories — shirts (T-shirts, sweatshirts and hoodies, button-ups, 1/2 zips), pants (Original Ben's, Gorilla Cut, Trim Fit, Carpenter), outerwear (jackets, vests, sweatshirts), coverwear (overalls, coveralls, aprons, shop coats), and accessories (beanies, caps, belts, bags) — with a catalog of 223 products and an active international shipping program reaching 100+ countries.

The product line is built around signature fabric technology branded as "Plenty Tough" (a 50/50 poly-cotton blend) and is positioned for blue-collar workers in construction, carpentry, mechanics, and other manual-labor trades. The company leverages a small portfolio of registered trademarks (Ben Davis®, Plenty Tough®, Gorilla Cut®, Original Ben's®) to segment and protect distinctive product lines such as the Gorilla Cut loose-fit pants and the Canvas Collection. Customer review evidence is strong and concentrated: products like Original Ben's Pants carry a 4.79/5 rating across 612 reviews and Gorilla Cut Pants 4.79/5 across 383 reviews, signaling durable product-market fit within the target persona.

The business model is a single-margin retail operation: unit-pricing across the catalog (with extended sizes and heavy-duty SKUs commanding premiums), free shipping above $75 in the contiguous U.S., and a wholesale intake flow via a Google Forms application. There is no disclosed revenue, no funding history, no parent company, and no public-company signals; operations appear to be run from the United States. The go-to-market is anchored in the Shopify storefront and reinforced by an organic social presence (Instagram, Facebook, Twitter/X) and an email newsletter, with no evidence of paid acquisition, marketplace distribution, or third-party retail partnerships beyond the self-serve wholesale program.

Name

Ben Davis Co

Legal name

Ben Davis Co

Website

https://bendavis.com

Company type

Private

Founded year

1935

Operating status

Operating

Headcount range

11–50 employees

Short description

Heritage American workwear brand selling durable apparel for blue-collar tradespeople via a direct-to-consumer Shopify storefront and a wholesale program, shipping to over 100 countries.

Ownership category

akta.pro rank

Product category

Workwear Apparel

NAICS

Clothing and Clothing Accessories Retailers (458110), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243)

SIC

Retail-Apparel & Accessory Stores (5600), Wholesale-Apparel, Piece Goods & Notions (5130)

akta.pro primary industry

Workwear, Uniforms & Safety Apparel Retail (CRAAABAG)

akta.pro secondary industries

Uniforms & Workwear Specialty Department Stores (CRAGAGAH), Men’s Apparel Retail (CRAAABAC)

Keywords

• Workwear apparel
• Durable work clothing
• Work pants
• Work jackets
• Tradesmen apparel

Headquarters

HQ city

San Rafael

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Personnel

Revenue model

1. Direct Product Sales (B2C): Direct-to-consumer sales of work clothing and apparel through the company's e-commerce website. Customers purchase individual items at set prices with various size and color options.
2. Wholesale Distribution: Wholesale sales to businesses through a wholesale application form, indicating B2B revenue stream for bulk orders of work apparel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ben Davis Co designs, brands, and sells durable workwear and apparel — including shirts, pants, outerwear, coverwear, and accessories — through its own Shopify-based e-commerce store, targeting individual tradespeople and blue-collar workers in construction, mechanics, carpentry, and similar manual labor trades. It also accepts wholesale bulk orders from business customers via an application-based program.

Product overview

Ben Davis Co is a work clothing and apparel company offering a comprehensive portfolio of durable work apparel and accessories. The product line centers on core categories—Shirts (including 1/2 zip, T-shirts, sweatshirts, button-ups), Pants (Original Ben's, Gorilla Cut, Trim Fit, Carpenter styles), Outerwear (jackets and vests), Coverwear (aprons, overalls, coveralls), and Accessories (beanies, caps, belts, bags). Key sub-brands include the Canvas Collection featuring heavy-duty canvas workwear, Original Ben's Pants with their signature Plenty Tough poly-cotton twill fabric, and Gorilla Cut Pants designed with a looser fit for hip and knee areas. The company also offers specialized lines like Heavy Duty work shirts and various color options across most product lines. All products are designed for durability in work environments.

Differentiator

Problem solved

Functional benefit

Products and services

• Shirts
• Pants
• Outerwear
• Coverwear
• Accessories
• Canvas Collection
• Gorilla Cut Pants
• Wholesale Program

Quantifiable outcome

• Heavyweight Pullover Hoodie: 4.69/5 rating based on 62 reviews; Heavy Duty Long Sleeve Pocket T-Shirt: 4.81/5 based on 64 reviews; Heavy Duty Short Sleeve Pocket T-Shirt: 4.72/5 based on 94 reviews
• +1 more outcomes

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Dickies: Iconic workwear brand owned by VF Corporation, offering pants, shirts, outerwear, and coverwear for trades and industrial workers. Comparable product breadth, target customer, and wholesale/B2B distribution approach, with broader global scale.
• Red Kap: Specialist industrial workwear and uniform brand (VF Corp-owned) focused on automotive, manufacturing, and foodservice uniform programs. Comparable durable workwear product line and B2B uniform distribution, with a stronger institutional account base.
• Carhartt: America's largest dedicated workwear brand, selling durable apparel for construction, trades, and industrial workers through DTC and wholesale channels. Directly comparable to Ben Davis in product category, customer base, and dual-channel model, but at materially larger scale.
• Ariat International: Western and work footwear/apparel brand serving ranching, construction, and industrial workers. Comparable in workwear-grade apparel and footwear for blue-collar customers, with overlapping channels in DTC and farm/ranch retail.
• Walls Industries: Workwear heritage brand focused on coveralls, bib overalls, and outdoor work apparel. Overlaps with Ben Davis in coverwear, work pants, and trades customer base, with comparable mid-market price positioning.
• Timberland PRO: Work-focused extension of Timberland's footwear and apparel brand targeting construction and industrial workers. Directly comparable in occupational apparel positioning and core trades customer base.
• Wrangler: Heritage denim and workwear brand (Kontoor Brands) with a dedicated RIGGS and workwear lines serving trades customers. Overlaps with Ben Davis in work pants, shirts, and workwear-oriented marketing to similar blue-collar buyers.
• KEY Apparel: Workwear brand specializing in insulated and rugged work clothing for trades and industrial workers. Comparable product categories (jackets, bibs, coveralls) and target buyer (blue-collar workforce).
• Filson: Heritage outdoor and workwear brand selling rugged apparel and accessories. Comparable in heritage positioning, durable construction, and lifestyle/work crossover appeal, though Filson leans more toward outdoor than trades.
• Duluth Trading Company: DTC-first workwear and functional apparel retailer targeting tradespeople and DIY consumers. Closely comparable business model (Shopify/own-site DTC plus selective wholesale), customer persona, and product focus on durable, problem-solving work apparel.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/bendavisco
• Facebookfacebook.com/bendavisco
• Instagraminstagram.com/bendaviscompany
• LinkedInlinkedin.com/company/ben-davis-co

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ben Davis Co