Haggen, Inc

What Haggen, Inc does

Haggen, Inc. is a privately held regional grocery and pharmacy operator headquartered in Bellingham, Washington, doing business as Haggen Food & Pharmacy and operating 15 physical stores across Washington State, including locations in Bellingham, Burlington, Marysville, Olympia, Woodinville, Oak Harbor, Stanwood, Ferndale, Lake Stevens, Snohomish, Auburn, Mount Vernon, and Lake Tapps. Founded in 1933 and acquired by Albertsons Companies in 2016, it operates as a wholly-owned subsidiary banner under the publicly-traded Albertsons parent, retaining its own brand identity, Bellingham support center, and Pacific Northwest community programs. The company's core offering is full-service grocery retail (produce, bakery, deli, meat and seafood, general merchandise) augmented by in-store pharmacies, frequently-paired Starbucks counters, and integrated digital services spanning e-commerce grocery ordering, prescription management, telehealth, loyalty rewards, and a wellness platform.

The product platform is built around three coupled systems: (1) Haggen for U, a points- and offer-based loyalty program with member-exclusive weekly savings, (2) Haggen Pharmacy, providing prescription refills/transfers, vaccine scheduling (COVID-19, Flu, RSV, Shingles, Hepatitis B, Pneumonia), Test and Treat services, specialty pharmacy, travel health, and telehealth routed through ExpressCare Virtual (Providence/Covenant Health), and (3) Sincerely Health, a digital wellness platform embedded in the Haggen app that integrates pharmacy workflows, vaccination records, goal tracking, and activity/sleep data from connected devices (Apple Health Kit, Fitbit, Google Fit). Additional adjacencies include a Pet Program with a Pet Care Card offering up to 80% off pet medications, virtual dietitian consultations via Season Health, B2B on-site vaccine and wellness clinics under the Albertsons Business Services umbrella, insurance-coverage navigation tools, and community engagement through Haggen Kids Gardening/Cooking Clubs and seasonal fundraising campaigns.

Haggen makes money primarily through in-store grocery and pharmacy transactions across its 15 locations, supplemented by online grocery delivery/pickup orders routed through haggen.com and the mobile app, recurring pharmacy prescription revenue (now including UnitedHealthcare Medicare Part D preferred status effective January 2025), loyalty-driven basket frequency via Haggen for U, telehealth/dietitian service fees, B2B on-site clinic services, and pet medication sales. Distribution is direct-to-consumer through physical retail storefronts, the company's own e-commerce site and mobile app, and digital pharmacy/wellness self-serve tools, with no wholesale or third-party storefront channels.

Name

Haggen, Inc

Legal name

Haggen, Inc.

Website

https://haggen.com

Company type

Private

Founded year

1933

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Haggen, Inc. is a privately held Washington State grocery and pharmacy chain operating 15 stores under the Haggen Food & Pharmacy brand, offering groceries, in-store pharmacies, e-commerce ordering, and the integrated Sincerely Health wellness and Haggen for U loyalty platform, serving local Pacific Northwest consumers.

Ownership category

akta.pro rank

Product category

Supermarket and Pharmacy Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Pharmacies and Drug Retailers (456110)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Value Convenience with Pharmacy / Health & Wellness Counter (CRAEAJAE)

Keywords

• Grocery retail
• Pharmacy services
• Online grocery delivery
• Loyalty rewards program
• Health wellness platform

Headquarters

HQ city

Bellingham

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Grocery Retail Sales: In-store sales of groceries, fresh produce, bakery items, deli, meat, seafood, and general merchandise across 15 Washington store locations.
2. Pharmacy Services: Prescription medications, immunizations, vaccinations, health screenings, and pharmacy business services including on-site clinics.
3. Loyalty Program: Haggen for U loyalty program generates customer retention through points earned on purchases, personalized deals, and Healthy Points from Sincerely Health wellness activities redeemable for grocery discounts.
4. Telehealth Services: Virtual dietitian consultations through Season Health partnership and ExpressCare Virtual telehealth provider, with grocery incentives for completed visits.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Haggen is a regional grocery and pharmacy retailer operating 15 store locations across Washington State. Its core offering is the retail sale of groceries, fresh produce, bakery, deli, meat, seafood, and general merchandise, complemented by a full-service pharmacy, an online grocery ordering platform with delivery and pickup, and a loyalty rewards program (Haggen for U). The offering is unified through the Haggen mobile app and the Sincerely Health digital wellness platform that connects prescriptions, vaccinations, telehealth, and wellness tracking to grocery rewards.

Product overview

Haggen operates as a regional grocery chain with an integrated digital platform combining e-commerce grocery services with a comprehensive health and wellness ecosystem. The core offerings consist of online grocery ordering with pickup/delivery (Haggen Online Grocery), a full-service pharmacy (Haggen Pharmacy), and a loyalty program (Haggen for U). These are supported by digital health platform Sincerely Health, which connects pharmacy services, prescription management, telehealth (Virtual Dietitians via Season Health, ExpressCare Virtual), vaccination scheduling, and health tracking via connected devices (Apple Health Kit, Fitbit, Google Fit). Additional services include the Pet Program for pet medications, Home Test Kits, Business Services for on-site clinics, and community engagement through Haggen Community Giving and the Kids Cooking Club. The portfolio is unified through the Haggen app which serves as the primary customer interface for grocery shopping, pharmacy management, health tracking, and rewards redemption.

Differentiator

Problem solved

Functional benefit

Brands

• Haggen for U: Loyalty program offering personalized deals, points, and rewards to customers.
• Sincerely Health
• Haggen Pharmacy
• Haggen Kids Gardening Club
• Haggen Heroes Against Hunger

Products and services

• Haggen Online Grocery Ordering & Delivery Digital grocery shopping platform enabling customers to order groceries and general merchandise for pickup or delivery through the Haggen website and mobile app, with integration to the Haggen for U loyalty program, weekly ad, and personalized deals.
• Haggen Pharmacy Full-service pharmacy offering prescription dispensing, refills, transfers, vaccine scheduling (COVID-19, Flu, RSV, Shingles, Hepatitis B, Pneumonia), telehealth services, specialty pharmacy, travel health, health screenings, and Test and Treat clinical services for Washington shoppers.
• Haggen for U Free grocery loyalty rewards program offering personalized weekly deals, points on purchases, and up to 35% weekly savings for top members, redeemable as grocery discounts through the Haggen mobile app and website.
• Sincerely Health Digital health and wellness platform embedded in the Haggen app that enables prescription management, vaccination records, health score tracking, goal setting, activity and sleep tracking via Apple Health Kit, Fitbit, and Google Fit, and rewards users with Healthy Points redeemable for grocery coupons.
• Haggen Weekly Ad Recurring weekly promotional circular advertising sales, Buy One Get One Free deals, and sale prices across grocery, fresh, and general merchandise departments.
• Haggen Pet Program Pet medication savings program offering up to 80% off pet medications through a digital Pet Care Card, plus pet prescription transfer services that bundle grocery incentives for Washington pet owners.
• Virtual Dietitians (Season Health) Telenutrition service connecting Haggen customers with registered dietitians from Season Health for personalized one-on-one virtual care plans, insurance-covered with no co-pay for most plans, and offering grocery coupons for each of the first three visits.
• Haggen Home Test Kits At-home diagnostic test kits, including the 4-in-1 RSV, Flu A/B, and COVID-19 combination test, available for purchase online and in-store pickup at Haggen pharmacies.
• Haggen Business Services (On-site Clinics) On-site customized vaccine clinics, diagnostic services, and wellness programs for businesses and organizations, delivered through the Albertsons Companies B2B platform under the Haggen brand.
• Haggen Insurance Coverage Services Insurance navigation services including Medicare enrollment guidance, Health Insurance Marketplace plan comparison through the Stride Health partner, and Medicaid information support for pharmacy customers.
• Sincerely Health Rewards Health-focused rewards program within the Sincerely Health platform that allows users to earn Healthy Points for completing goals, tracking activity, and achieving milestones, with points redeemable for grocery coupons at Haggen.

Quantifiable outcome

• Up to 35% weekly savings for Haggen for U top members
• +3 more outcomes

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Albertsons CompaniescoreStrategic or Co-development Partner · 1 January 2016Haggen became part of the Albertsons Companies family in 2016. The company continues to manage stores through the Haggen support center in Bellingham, WA, maintaining the Haggen brand identity while benefiting from Albertsons Companies' infrastructure, technology platforms (Sincerely Health), and centralized services including pharmacy management and business operations.
• Season HealthcoreStrategic or Co-development PartnerHaggen partnered with Season Health to provide virtual dietitian services to customers. Season Health connects customers with licensed dietitians for one-on-one virtual visits, creating personalized meal plans and nutrition guidance. Haggen offers $10 grocery coupons for each of the first three dietitian visits, up to $30 in free groceries total.
• ExpressCare Virtual (Providence Health System)coreTechnology or IntegrationExpressCare Virtual, provided through Providence Health System/Covenant Health, delivers telehealth services to Haggen pharmacy customers. Available in Alaska, California, Montana, Oregon, Texas, and Washington. Services include virtual care for common ailments without requiring insurance or existing patient relationships.
• StarbucksminorChannel Partner/ Reseller/ DistributorStarbucks coffee bars operate inside select Haggen store locations, providing in-store coffee service to customers. Locations with in-store Starbucks include Meridian (Bellingham), Ferndale, Stanwood, Oak Harbor, Snohomish, Lake Stevens, Lake Tapps, and Olympia stores.
• UnitedHealthcarecoreGTM or Marketing PartnerBeginning January 1st, 2025, Albertsons became a preferred pharmacy provider for UnitedHealthcare Medicare Prescription Drug (Part D) plans, affecting pharmacy services across all banners including Haggen.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Safeway: Safeway is the most direct peer as both are Albertsons Companies banners operating full-service grocery and pharmacy stores in the same Pacific Northwest footprint. Haggen was acquired alongside Safeway stores in 2016 and shares Albertsons platforms, loyalty infrastructure, and Sincerely Health.
• Albertsons (banner): The Albertsons banner is a sister banner within the same parent company, sharing identical e-commerce, pharmacy, and loyalty platforms. Haggen was added to the Albertsons family in 2016 and competes/co-exists with the Albertsons banner in overlapping Washington geographies.
• QFC (Quality Food Centers): QFC is a Kroger-owned premium banner operating primarily in the Puget Sound region of Washington, directly overlapping Haggen's core Seattle-adjacent trade area. Comparable mid-size format with full pharmacy services and an emphasis on fresh, local products.
• Fred Meyer: Fred Meyer, a Kroger banner, operates large-format multi-department stores throughout Washington. Competes with Haggen on one-stop grocery, pharmacy, apparel, and general merchandise under a single roof.

Broad incumbents

• Kroger: Kroger is a national grocery incumbent operating the QFC and Fred Meyer banners in Washington State. Kroger competes head-to-head with Haggen on price, fresh assortment, digital ordering, and pharmacy services, with substantially greater scale and procurement leverage.
• Whole Foods Market: Whole Foods, owned by Amazon, operates multiple Seattle-area stores competing with Haggen for premium fresh, organic, and locally sourced grocery shoppers. Brings national scale and Prime-integrated delivery into Haggen's primary market.
• Trader Joe's: Trader Joe's operates numerous Washington locations with a private-label-driven specialty grocery model. Competes with Haggen for differentiated grocery baskets and brand-loyal customer segments in overlapping Seattle-area trade areas.

Regional players

• PCC Community Markets: PCC is a Seattle-based member-owned cooperative operating multiple stores in the Puget Sound region, directly overlapping Haggen's core market. Comparable focus on fresh, local, and organic assortments, though without a pharmacy-led wellness platform.
• Metropolitan Market: Metropolitan Market is a family-owned premium grocery chain operating in the Puget Sound area. Comparable small-format neighborhood grocery positioning with strong fresh, local, and prepared foods emphasis, overlapping Haggen's suburban Seattle stores.

Emerging players

• Amazon Fresh: Amazon Fresh operates pickup and delivery in Washington State, leveraging Prime ecosystem and Just Walk Out technology. Represents an emerging competitive threat to Haggen's online ordering economics and same-day delivery proposition in shared Seattle-area markets.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/haggenfood
• Facebookfacebook.com/haggen
• Instagraminstagram.com/haggenfood
• LinkedInlinkedin.com/company/haggen-inc-

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haggen, Inc