DoTheBay
DoTheBay is a San Francisco Bay Area event discovery platform operated by DoStuff Media, Inc., aggregating and ranking local music, arts, comedy, food, and cultural events for Bay Area consumers while monetizing through advertising, DoMORE subscriptions, and ticketing affiliate referrals to venues, promoters, and brands.
- Company typePrivate
- Founded2012
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What DoTheBay does
DoTheBay is a San Francisco Bay Area event discovery platform operated as a branded property within the DoStuff Network by DoStuff Media, Inc., a privately held company headquartered in Austin, Texas. The platform aggregates local events across categories including Music, Arts, Comedy, Film, Food & Drink, LGBTQ, Recreation, and Sports, sourcing listings from venue and artist websites, Facebook, Spotify, Google, and direct user submissions, and ranking them in real time using engagement signals such as RSVPs, calendar adds, ticket giveaway entries, and Tastemaker recommendations. Supporting infrastructure includes a self-service event submission CMS, a curated weekly Top Picks email newsletter to roughly 270,000 subscribers, a Ticket Giveaway/Guestlist system, and direct advertising sales channel targeting the platform's 760,000 Bay Area users across web, email, and 370,000 social followers.
The underlying technology is a proprietary, shared multi-tenant platform maintained by DoStuff Media Inc., which also powers official festival websites for Lollapalooza, ACL Festival, Bonnaroo, Outside Lands, Treasure Island Music Festival, and SnowGlobe Music Festival, giving the platform a B2B festival-tech capability that DoTheBay leverages operationally. Distribution extends through embedded integrations with Ticketmaster, Eventbrite, AXS, See Tickets, Ticketweb, and Stripe for ticketing and subscription billing, alongside advertising and measurement integrations with Google Analytics, Meta, and Quantcast. A network of Tastemakers (local bloggers, DJs, record labels, and artists) provides curated discovery and social proof.
Monetization runs through three primary streams: (1) advertising and sponsored campaigns sold to brands, venues, publicists, and event promoters (including Another Planet Entertainment, Goldenvoice, Live Nation, and Noise Pop) on multi-year contact-based contracts; (2) the DoMORE subscription membership program administered by DoStuff Media, which offers a Last Minute Tix perk refreshing multiple times daily; and (3) affiliate/referral revenue from embedded third-party ticketing links. Basic event listing is free for organizers, while paid amplification is sold directly. The company has 1-10 employees, is privately held, has not raised disclosed funding, and has been operating for over 11 years; financial details are not publicly disclosed.
DoTheBay firmographics
Firmographics- Name
- DoTheBay
- Legal name
- DoStuff Media, Inc.
- Website
- https://dothebay.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DoTheBay is a San Francisco Bay Area event discovery platform operated by DoStuff Media, Inc., aggregating and ranking local music, arts, comedy, food, and cultural events for Bay Area consumers while monetizing through advertising, DoMORE subscriptions, and ticketing affiliate referrals to venues, promoters, and brands.
- Ownership category
- akta.pro rank
DoTheBay industry classification
Industry- Product category
- Event Discovery Platform
- NAICS
- Indoor and Outdoor Display Advertising (54185)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Creator Monetization Tools (Subscriptions, Tips, Merch) (BPAMALAH)
- akta.pro secondary industry
- Paid Live Events & Virtual Tickets (Webinars/Streams) (MPACAFAC)
Keywords
Where DoTheBay is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DoTheBay business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising and Sponsorship: DoTheBay operates as an advertising-supported digital media property. The platform sells paid campaign services to brands and event promoters to amplify events to its audience. Content and communications include editorial content, advertising, sponsored content, and promotional materials. The platform markets advertising to venues, brands, and publicists seeking to reach the Bay Area audience.
- DoMORE Membership Program: Subscription-based membership program offering exclusive perks including Last Minute Tix feature with access to last-minute event deals. The DoMORE program is administered by DoStuff Media and offers tiered benefits to subscribers.
- Affiliate Ticketing Revenue: Integration with third-party ticketing platforms including Ticketmaster, Eventbrite, AXS, and others. The platform drives ticket sales through embedded purchase links, generating referral traffic and potential affiliate commissions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Event Listing - Basic tier for event submission |
| Subscription | Monthly | DoMORE Membership - Subscription premium tier |
| Other | Multi-year contract | Paid Advertising Campaigns - Promoted event visibility |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
DoTheBay product offering
Product offeringCore offering
DoTheBay is a consumer-facing local event discovery platform for the San Francisco Bay Area that aggregates and ranks thousands of events across music, arts, comedy, film, food and drink, LGBTQ, recreation, and sports categories, sourced from venue and artist sites, Facebook, Spotify, Google, and user submissions. The platform supports free event listing by organizers, ticket giveaways, a Tastemaker influencer curation layer, the DoMORE subscription membership with last-minute ticket perks, and paid advertising campaigns sold to brands, venues, and promoters to amplify event reach.
Product overview
DoTheBay operates as a single city-focused property within the broader DoStuff Network — a network of 21 local event discovery platforms across North America. The core product is the DoTheBay event discovery platform, which aggregates and curates Bay Area events across categories (Music, Arts, Comedy, Film, Food & Drink, LGBTQ, Recreation, Sports) sourced from venues, social platforms, and user submissions. Supporting sub-products include the Top Picks Newsletter (a curated weekly editorial email), a Self-Service Event Submission CMS (proprietary content management system for organizers), the Ticket Giveaway/Guestlist system, and Paid Advertising Campaigns targeting the platform's 760k monthly users. DoMORE Membership, a subscription program administered on a separate DoStuff platform, offers last-minute ticket perks and is available across all DoStuff Network cities. The overall offering is a consumer-facing platform (web/app) supported by advertising, email newsletters, and a CMS for event creators.
Differentiator
Problem solved
Functional benefit
Brands
- DoMORE: A subscription-based membership program offered by DoStuff Media that provides perks and exclusive offers for users, including Last Minute Perks feature for last-minute event access.
Products and services
- DoTheBay Event Discovery Platform A consumer-facing event discovery platform for the San Francisco Bay Area that aggregates and lists local events across categories including Music, Arts, Comedy, Film, Food & Drink, LGBTQ, Recreation, and Sports. Events are sourced from venue and artist websites, Facebook, Spotify, Google, and user submissions, and ranked in real time using user engagement metrics (RSVPs, calendar adds, ticket giveaway entries, and Tastemaker recommendations).
- DoMORE Membership A subscription membership program operated by DoStuff Media that provides subscribers with benefits such as the Last Minute Perks feature, offering a grab-bag of last-minute event tickets that refresh multiple times daily. Administered on a separate platform (dostuffmedia.com) with its own terms and privacy policy, and available across all DoStuff Network cities.
- Paid Advertising Campaigns Paid campaign services that amplify event promotions to DoTheBay's audience of approximately 760k SF Bay Area users, including 270k email subscribers and 370k social followers. Sold to brands, venues, and event promoters through direct outreach ([email protected]) on a multi-year contract basis with targeted campaign options.
- DoStuff Network Platform A network of 21 local event discovery media properties across North American cities (including DoTheBay for the SF Bay Area, DoLA, DoNYC, and others), all operating on a shared centralized technology platform with shared user accounts, site-specific preferences, and unified advertising systems. The network also powers official festival websites for Lollapalooza, ACL Festival, Bonnaroo, Outside Lands, Treasure Island Music Festival, and SnowGlobe.
Quantifiable outcome
- 500K+ monthly pageviews
- +3 more outcomes
Companies that use DoTheBay
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles6 records
DoTheBay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature4 records
DoTheBay partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- DoStuff Media Inc.coreDoTheBay is operated as part of the DoStuff Network, a network of 21 local media properties across North America. DoStuff Media provides the proprietary technology platform, infrastructure, and centralized operations for all network sites including event discovery, account management, and advertising systems.
- TicketmastercoreThird-party ticketing integration providing embedded ticket purchase functionality for events listed on DoTheBay.
- EventbritecoreThird-party ticketing integration providing embedded ticket purchase functionality for events listed on DoTheBay.
- Another Planet EntertainmentMajor Bay Area concert promoter and venue operator, exclusive promoter of the Greek Theatre. Events promoted through DoTheBay include major concerts at Greek Theatre, The Fillmore, and other venues.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
DoTheBay competitors and assessment
Company assessmentDirect peers
- Eventbrite: Global event ticketing and discovery platform that aggregates local events across categories with built-in ticketing. Direct competitor to DoTheBay in the discovery layer; DoTheBay actually routes Eventbrite purchases via affiliate links but competes in discovery and audience attention.
- Bandsintown: Concert and live music event discovery platform used by artists to reach local fans; comparable in category focus (live events), discovery-led UX, and reliance on artist/venue relationships, though its scope is national vs. DoTheBay's metro hyper-local model.
- Songkick: Live music concert discovery and ticketing affiliate platform serving fans globally. Operates the same discovery-then-affiliate model as DoTheBay's music category and shares the same venues/artists supply ecosystem, including direct integrations with Ticketmaster.
- Fever: Local experiences/events discovery platform operating in dozens of cities worldwide, monetizing via ticketing (own inventory) and brand partnerships. Competes head-to-head in the curated-local-experiences use case that DoTheBay targets for non-music categories.
- Meetup: Local event discovery and community-formation platform with broad category coverage (similar breadth to DoTheBay's Arts/Comedy/Recreation/Sports verticals). Comparable on grassroots self-serve event submission, hyper-local audience targeting, and category-spanning event taxonomy.
- Goldstar: Discount/last-minute event ticketing marketplace focused on live entertainment, including Bay Area venues. Comparable on last-minute inventory mechanics (similar to DoTheBay's DoMORE Last Minute Perks) and venue relationships.
Emerging players
- Resident Advisor: Global electronic music event discovery and ticketing platform with strong regional brand positions. Overlaps with DoTheBay's nightlife/DJ category focus, sharing Tastemaker-adjacent curation logic and venue relationships in the Bay Area market.
- TodayTix: Mobile-first ticketing and event discovery app for theater and live entertainment. Overlaps with DoTheBay's event-discovery use case and ticketing-affiliate revenue model, particularly for live performance categories.
Broad incumbents
- Yelp Events: Local business listings giant with a dedicated Events module covering the same Bay Area discovery use case as DoTheBay. A much larger incumbent that competes for the same advertising budgets and consumer attention for hyper-local experiences.
- Time Out: Global local media brand (editorial + ticketing marketplace) operating 'Things to Do' sections in major cities including San Francisco. Direct competitor in editorial-led local event discovery and sponsored-content monetization.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
DoTheBay social profiles
Digital presenceDoTheBay financial estimates
Financial estimateRevenue estimate
Valuation estimate
DoTheBay leadership team
Management profileNumber of profiles
DoTheBay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DoTheBay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DoTheBay
What does DoTheBay do?
DoTheBay is a consumer-facing local event discovery platform for the San Francisco Bay Area that aggregates and ranks thousands of events across music, arts, comedy, film, food and drink, LGBTQ, recreation, and sports categories, sourced from venue and artist sites, Facebook, Spotify, Google, and user submissions. The platform supports free event listing by organizers, ticket giveaways, a Tastemaker influencer curation layer, the DoMORE subscription membership with last-minute ticket perks, and paid advertising campaigns sold to brands, venues, and promoters to amplify event reach.
Is DoTheBay a public or private company?
DoTheBay is a private company. It is classified as corporate owned and is currently operating.
When was DoTheBay founded?
DoTheBay was founded in 2012. It employs 1 to 10 people.
Where is DoTheBay based?
DoTheBay is headquartered in San Francisco, United States, in the North America region.
How does DoTheBay make money?
Three revenue lines are on record. Advertising and Sponsorship is the primary driver. The others are doMORE Membership Program and affiliate Ticketing Revenue.
Who are DoTheBay's main competitors?
Direct peers on record are Eventbrite, Bandsintown, Songkick, Fever, Meetup and Goldstar. Emerging players are Resident Advisor and TodayTix. Broad incumbents are Yelp Events and Time Out.
Does DoTheBay have an API?
No public API is recorded for DoTheBay.
What industry is DoTheBay in?
DoTheBay's product category is Event Discovery Platform. Its primary akta.pro industry code is BPAMALAH, Creator Monetization Tools (Subscriptions, Tips, Merch), with a secondary code of MPACAFAC, Paid Live Events & Virtual Tickets (Webinars/Streams). Its NAICS code is 54185 and its SIC code is 7900.