Another Planet Entertainment
Another Planet Entertainment is a privately held independent live music promoter and venue operator founded in 2003 in the San Francisco Bay Area, managing 9+ venues across California, Nevada, and Los Angeles and co-producing the Outside Lands Music Festival. It serves music fans, private event clients, and performing arts audiences through ticket sales, venue rentals, and artist management.
- Company typePrivate
- Founded2003
- HeadquartersBerkeley, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Another Planet Entertainment does
Another Planet Entertainment (APE) is a privately held, independent live music promotion and venue management company founded in 2003 and headquartered in the San Francisco Bay Area. APE operates 9+ music venues across Berkeley, San Francisco, Oakland, Sacramento, Stateline (Lake Tahoe), and Los Angeles, including flagship exclusive promoter arrangements at the Greek Theatre, Bill Graham Civic Auditorium, Fox Theater, and The Castro Theatre. The company co-produces the Outside Lands Music Festival in Golden Gate Park (18th annual edition scheduled for 2026) alongside Superfly, and operates the recurring Golden Gate Park Concerts series. APE runs complementary business lines in artist management and private/corporate event production (branded as Another Planet Events), with a smaller comedy programming vertical.
APE's business model generates revenue through five primary streams: ticket sales and transaction fees on events distributed via Ticketmaster and Ticketweb; venue management and rental fees; festival production (Outside Lands, Golden Gate Park Concerts) including sponsorship and food/beverage; private event production via Another Planet Events; and artist management royalties/licensing. Pricing is transaction-based with general admission and reserved seating tiers varying by artist, venue capacity, and event type. Customer acquisition is event-driven, funneling through ticketing platforms, the apeconcerts.com website, social media (Facebook, Twitter, Instagram, Spotify), and email newsletter campaigns. Notable recent enterprise partnerships include Xfinity and the Bay Area Host Committee (announced December 2025), producing the BAHC Live! concert series tied to Bay Area mega-events including the FIFA World Cup.
APE has no proprietary technology platform or software product; the technology stack comprises ticketing integrations (Ticketmaster, Ticketweb) and accessibility infrastructure (WCAG 2.1 Level AA compliant website with dedicated ADA ticketing and accommodation workflows). The company is founder-led, with Sherry Wasserman serving as co-founder and president. No institutional investors or parent company are disclosed in the source material.
Another Planet Entertainment firmographics
Firmographics- Name
- Another Planet Entertainment
- Legal name
- Another Planet Entertainment
- Website
- https://apeconcerts.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Another Planet Entertainment is a privately held independent live music promoter and venue operator founded in 2003 in the San Francisco Bay Area, managing 9+ venues across California, Nevada, and Los Angeles and co-producing the Outside Lands Music Festival. It serves music fans, private event clients, and performing arts audiences through ticket sales, venue rentals, and artist management.
- Ownership category
- akta.pro rank
Another Planet Entertainment industry classification
Industry- Product category
- Live Music Entertainment and Concert Promotion
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Concerts & Music Festivals (THAJAFAA)
- akta.pro secondary industry
- Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)
Keywords
Where Another Planet Entertainment is headquartered
LocationHeadquarters
- HQ city
- Berkeley
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Another Planet Entertainment business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Ticket Sales and Transaction Fees: APE earns revenue through ticket service fees on concert and festival admissions sold via Ticketmaster and Ticketweb platforms.
- Venue Management and Rentals: APE manages and programs multiple venues, generating revenue through event hosting, venue rentals, and programming fees. Venues include Greek Theatre (exclusive promoter), Bill Graham Civic Auditorium (exclusive promoter), Fox Theater, Lake Tahoe Amphitheatre, Channel 24, The Castro, The Independent, The Bellwether (co-promoter), and Bimbo's 365 Club.
- Festival Production: APE produces the annual Outside Lands music festival in San Francisco's Golden Gate Park (18th year in 2026, co-produced with Superfly) and Golden Gate Park Concerts series, generating revenue through festival passes, food/beverage, and sponsorship.
- Private Events: Another Planet Events division handles private corporate events, weddings, and special occasion rentals at managed venues.
- Artist Management: APE includes an Artist Management division that represents and manages musical artists.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | General admission and reserved seating tickets |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels4 records
Another Planet Entertainment product offering
Product offeringCore offering
Another Planet Entertainment is an independent concert promotion and venue management company that produces live music events across the San Francisco Bay Area and beyond. The company operates and programs 9+ venues (including Greek Theatre, Bill Graham Civic Auditorium, Fox Theater, The Castro, Lake Tahoe Amphitheatre, Channel 24, The Independent, Bimbo's 365 Club, and The Bellwether), produces the annual Outside Lands music festival in Golden Gate Park and the Golden Gate Park Concerts series, manages artists, books concerts, and provides private/corporate event production services.
Product overview
Another Planet Entertainment is a live music promotion and venue management company operating as a single unified business model rather than a platform-with-modules structure. The company's core offerings consist of music festival production (Outside Lands, Golden Gate Park Concerts), multi-venue operations management (9 venues across California, Nevada, and Los Angeles), artist management services, and private/special event production. The festivals and venues serve as the primary revenue drivers, with artist management and private events representing complementary service lines. No technology product, software platform, or API offering is present in the available data.
Differentiator
Problem solved
Functional benefit
Products and services
- Outside Lands Festival Annual music festival held in Golden Gate Park, San Francisco, marking its 18th year in 2026. Co-produced with Superfly, featuring diverse lineup of international and local artists across multiple stages. Aimed at music fans attending a multi-day festival experience.
- Golden Gate Park Concerts Concert series held in Golden Gate Park featuring various artists and musical genres throughout the year, for general public live music audiences.
- Venue Operations Management and operation of 9+ music venues across California, Nevada, and Los Angeles, providing diverse event spaces for concerts, festivals, and special programming for artists and audiences.
- Artist Management Management services for recording and touring artists, representing talent for bookings, tours, and career development.
- Private Events Corporate events, private parties, weddings, and special event production services at company-managed venues, for corporate clients and individuals.
- Comedy Programming Stand-up comedy shows and comedy festival programming across company venues, for general audiences seeking live comedy entertainment.
Companies that use Another Planet Entertainment
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Another Planet Entertainment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Another Planet Entertainment partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SuperflycoreSuperfly is a co-producer of the Outside Lands music festival alongside Another Planet Entertainment. The partnership produces one of San Francisco's premier annual music festivals, celebrating its 18th year in 2026 with a lineup featuring Charli XCX, RÜFÜS DU SOL, The Strokes, and many more artists.
- XfinitycoreXfinity partnered with the Bay Area Host Committee as presenting sponsor of the BAHC Live! Concert Series at the Bill Graham Civic Auditorium. Xfinity offers exclusive customer experiences including VIP access and presale tickets. APE produces the concert series tied to major Bay Area sporting events including the FIFA World Cup.
- Bay Area Host CommitteecoreThe Bay Area Host Committee partnered with Xfinity to present the BAHC Live! Concert Series at Bill Graham Civic Auditorium, produced by Another Planet Entertainment. The concert series supports workforce development initiatives through Tipping Point Community and the BAHC Foundation's Bridge to Work program.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Another Planet Entertainment competitors and assessment
Company assessmentDirect peers
- AEG Presents: AEG Presents is the concert promotion and venue operations arm of AEG, the largest direct competitor to Another Planet Entertainment. It operates multi-tier venue portfolios and exclusive promoter deals across major US markets including the Bay Area, making it the closest comp for APE's promoter-and-venue model.
- Goldenvoice (AEG): Goldenvoice is the AEG subsidiary that produces Coachella and Stagecoach and operates Southern California venues. It is closely comparable to APE in operating a flagship festival alongside a multi-venue California book of business.
- Superfly: Superfly is an independent promoter best known for Bonnaroo and Outside Lands, the latter of which it co-produces with APE. The shared festival and live-event focus, along with the multi-year partnership, makes it the closest direct peer in festival production.
- Bowery Presents: Bowery Presents was an independent Northeast concert promoter that operated venues like Brooklyn Steel and Webster Hall before being acquired by AEG. It is directly comparable to APE's independent-promoter-meets-venue-operator model and represents the consolidation outcome APE may face.
- C3 Presents: C3 Presents is an independent festival and concert promoter producing Austin City Limits Music Festival and Lollapalooza alongside venue programming. Its combination of flagship annual festivals and broader year-round promotion makes it a direct peer to APE's festival-plus-venue model.
- Jam Productions: Jam Productions is one of the largest independent concert promoters in the US, programming venues in Chicago and other markets. Its mid-sized independent promoter model with strong regional venue ties is closely comparable to APE's positioning relative to Live Nation and AEG.
- I.M.P. (9:30 Club / Merriweather Post Pavilion): I.M.P. is an independent concert promoter operating the 9:30 Club and Merriweather Post Pavilion. Its exclusive venue operator/promoter model and artist-first reputation make it a strong direct peer to APE's exclusive-promoter approach at the Greek Theatre and Bill Graham Civic.
- Nederlander Concerts: Nederlander Concerts is an independent concert promoter operating venues like the Greek Theatre in Los Angeles and other West Coast rooms. Its California venue/promoter profile overlaps directly with APE's Bay Area and LA operations.
Broad incumbents
- Live Nation Entertainment: Live Nation is the dominant global concert promoter and ticketing operator (via Ticketmaster). Although it competes with APE for artist routing and venue exclusive contracts across the Bay Area, its scale and broad portfolio place it as a broad incumbent rather than a head-to-head niche peer.
- Ryman Hospitality Properties: Ryman Hospitality owns and operates iconic live-event venues including the Ryman Auditorium and Grand Ole Opry. While publicly traded and much larger, its combination of owned venue assets and live-event programming is directly comparable to APE's venue management and festival production business.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Another Planet Entertainment social profiles
Digital presenceAnother Planet Entertainment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Another Planet Entertainment leadership team
Management profileNumber of profiles
Profiles1 record
Another Planet Entertainment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Another Planet Entertainment M&A and investment
M&A and investmentM&A
Investments5 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Another Planet Entertainment
What does Another Planet Entertainment do?
Another Planet Entertainment is an independent concert promotion and venue management company that produces live music events across the San Francisco Bay Area and beyond. The company operates and programs 9+ venues (including Greek Theatre, Bill Graham Civic Auditorium, Fox Theater, The Castro, Lake Tahoe Amphitheatre, Channel 24, The Independent, Bimbo's 365 Club, and The Bellwether), produces the annual Outside Lands music festival in Golden Gate Park and the Golden Gate Park Concerts series, manages artists, books concerts, and provides private/corporate event production services.
Is Another Planet Entertainment a public or private company?
Another Planet Entertainment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Another Planet Entertainment founded?
Another Planet Entertainment was founded in 2003. It employs 11 to 50 people.
Where is Another Planet Entertainment based?
Another Planet Entertainment is headquartered in Berkeley, United States, in the North America region.
How does Another Planet Entertainment make money?
Five revenue lines are on record. Ticket Sales and Transaction Fees are the primary driver. The others are venue Management and Rentals, festival Production, private Events and artist Management.
Who are Another Planet Entertainment's main competitors?
Direct peers on record are AEG Presents, Goldenvoice (AEG), Superfly, Bowery Presents, C3 Presents, Jam Productions, I.M.P. (9:30 Club / Merriweather Post Pavilion) and Nederlander Concerts. Broad incumbents are Live Nation Entertainment and Ryman Hospitality Properties.
Does Another Planet Entertainment have an API?
No public API is recorded for Another Planet Entertainment.
What industry is Another Planet Entertainment in?
Another Planet Entertainment's product category is Live Music Entertainment and Concert Promotion. Its primary akta.pro industry code is THAJAFAA, Concerts & Music Festivals, with a secondary code of MPAGAIAL, Nightlife Venue Groups & Operators (Multi-Location). Its NAICS code is 71131 and its SIC code is 7990.