Harting-Bank

What Harting-Bank does

HartingBank is a Dutch provider of healthcare aids (zorghulpmiddelen) headquartered in Utrecht, operating a 12-branch network across the Netherlands and serving hospitals, care homes, rehabilitation centers, and other professional healthcare organizations. Its portfolio spans wheelchairs (including client-bound and GRZ & ELV configurations), beds, lifting and transfer equipment, sleep aids, decubitus prevention equipment, fitness and physiotherapy equipment, and obesity care equipment, delivered alongside an integrated service stack: delivery and collection (in- en uithuisservice), depot storage, maintenance, cleaning, repair, and relocation.

The company's commercial model blends direct equipment sales, a usage-based rental program called FlexTerm where customers pay only for use rather than ownership, and recurring service revenue from maintenance and depot operations. Its Track & Trace system provides real-time location and inventory visibility across the deployed equipment fleet, intended to eliminate search time, prevent duplicate orders, and give customers operational insight into utilization. Specializations in complex seating, geriatric and first-line care wheelchairs, sleep, decubitus, obesity, and fitness/physiotherapy position the company as a clinically oriented provider rather than a commodity equipment supplier.

HartingBank operates under the Medux holding alongside sister brand Medipoint, with a shared careers portal and co-branded corporate identity. Go-to-market is direct-to-organization via the physical branch network and a contact-driven, quote-based sales motion; pricing is not publicly disclosed. The company is private, with no disclosed funding rounds, M&A activity, or leadership changes, and produces a steady cadence of news and advisor-focused content into 2025–2026 emphasizing service quality, circular care, and clinical customization.

Name

Harting-Bank

Legal name

HartingBank

Website

https://harting-bank.nl

Company type

Private

Founded year

1836

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

HartingBank is a Utrecht-based Dutch healthcare aids provider operating 12 branches nationwide, supplying wheelchairs, beds, lifting, sleep, and decubitus equipment to hospitals, care homes, and rehab centers via direct sales, FlexTerm rentals, and integrated maintenance, depot, and Track & Trace services under the Medux group.

Ownership category

akta.pro rank

Product category

Medical Equipment Services

NAICS

Home Health Equipment Rental (532283)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

akta.pro secondary industries

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA), Hospital Bed, Lift & Transfer Equipment (Beds, Hoyer Lifts, Slings) (HSABAKAF), Patient Lifts, Transfer & Safe Handling Equipment (Hoists, Slings, Transfer Boards) (HLAHAMAE), Medical & Mobility Device Leasing (Consumer) (FSAKANAJ)

Keywords

• Medical equipment rental
• Healthcare aids supply
• Mobility aid services
• Medical equipment maintenance
• Healthcare logistics

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Equipment Sales: Direct sale of healthcare aids and medical equipment to care organizations and healthcare providers.
2. FlexTerm Rental Program: Pay-for-use model where customers pay only for usage, not ownership. Provides access to modern, safe equipment without large investments, with flexibility to scale.
3. Service and Maintenance: Maintenance, repair, cleaning, and in-and-out services for healthcare aids to ensure equipment longevity and safety.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

HartingBank supplies medical aids and mobility equipment (such as wheelchairs, care beds, lifting equipment, sleep aids, decubitus prevention, fitness/physiotherapy, and obesity care aids) to healthcare organizations, and complements these products with the FlexTerm pay-per-use rental program, the Track & Trace equipment-tracking system, and a full lifecycle services suite covering depot storage, delivery/collection, maintenance, repair, cleaning, and relocation.

Product overview

HartingBank is a Dutch healthcare aids provider offering a comprehensive portfolio of medical equipment and services. The core offerings include Zorghulpmiddelen (healthcare aids) supported by FlexTerm (rental service with usage-based pricing) and Track & Trace (equipment tracking). The service ecosystem encompasses delivery/collection, maintenance, cleaning, repair, rental, relocation, and depot services. Specializations focus on client-bound wheelchairs, GRZ & ELV wheelchairs, sleep solutions, decubitus care, fitness & physiotherapy, obesity care, and lifting & transfers. With locations across the Netherlands, HartingBank provides end-to-end medical equipment management for healthcare organizations and professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Medical Aids (Zorghulpmiddelen) Sale of medical aids including wheelchairs, care beds, lifting equipment, sleep aids, decubitus prevention equipment, fitness and physiotherapy equipment, and obesity care aids, supplied to healthcare organizations and professionals in the Netherlands.
• FlexTerm Rental service for medical aids where customers pay only for usage rather than ownership, providing access to a modern, safe equipment fleet without large capital investments and with the flexibility to scale.
• Track & Trace Equipment tracking system that localizes medical aids with one click, preventing search rounds, duplicate orders, and unnecessary costs while providing real-time insight into equipment deployment and inventory.
• Zorghulpmiddelen Depot Depot service providing storage and management of healthcare aids and medical equipment for healthcare organizations.
• In- en uithuisservice Delivery and collection service for medical aids to and from customer locations.
• Onderhoud (Maintenance) Maintenance services for healthcare aids to ensure equipment longevity, safety, and continued readiness for care use.
• Reiniging (Cleaning) Cleaning services for medical equipment to support hygiene, infection-control compliance, and equipment re-use.
• Reparatie (Repair) Repair services for healthcare aids to restore equipment to safe working condition.
• Huren (Rental) Rental service for medical aids, providing short- and long-term access to equipment from HartingBank's fleet.
• Verplaatsing (Relocation) Relocation service for medical equipment, moving aids between sites or facilities as required by the customer.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered parent and sibling.

• MeduxparentOthersParent company of HartingBank. Medux is a healthcare aids company operating multiple brands including HartingBank and Medipoint.
• MedipointsiblingOthersSister brand under Medux parent company. Also provides healthcare aids and equipment in the Netherlands.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Medipoint: Sister brand under the Medux parent company; also provides healthcare aids and medical equipment to Dutch care organizations, making it the most directly comparable peer in product, customer, and geography.

Broad incumbents

• Sunrise Medical: Global manufacturer of manual and power wheelchairs, mobility scooters, and seating & positioning products serving healthcare providers and end users; overlaps with HartingBank's core wheelchair specializations at scale.
• Invacare Corporation: Global manufacturer and distributor of durable medical equipment including wheelchairs, beds, lifts, and respiratory products sold through homecare and institutional channels, directly overlapping HartingBank's product portfolio.
• Arjo: Global provider of medical beds, patient lifts and transfer aids, and DME for care homes, hospitals, and rehabilitation — closely aligned with HartingBank's Tillen & Transfers, Beter Slapen, and decubitus specializations.
• Permobil: Manufacturer of power wheelchairs, manual wheelchairs, and seating & positioning systems for complex rehab and elder care, overlapping with HartingBank's client-bound and GRZ/ELV wheelchair specializations.
• Hillrom (Baxter): Global medical technology company offering hospital beds, patient lifts, and care-assist technologies sold to hospitals and care facilities, comparable in hospital-bed and patient-handling categories.
• Drive DeVilbiss Healthcare: Broad-line manufacturer and distributor of durable medical equipment including wheelchairs, beds, patient lifts, and respiratory products sold through dealers and homecare channels across multiple geographies.
• Handicare (Savaria): Provider of patient lifts, transfer aids, stairlifts, and accessibility solutions for care settings and homecare, directly comparable to HartingBank's Tillen & Transfers specialization and broader mobility portfolio.
• Linet Group: European manufacturer of hospital beds, long-term care beds, and related medical equipment for hospitals and care homes, comparable in product category and European healthcare customer base.
• Stiegelmeyer: German family-owned manufacturer of hospital and care beds, bedside cabinets, and related furniture for hospitals and care homes, comparable in bed product category and DACH/NL regional customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/harting-bank
• Xx.com/HartingBank
• Facebookfacebook.com/791485897592466

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harting-Bank