Mbiz
Mbiz is an Indonesia-based B2B procurement solutions provider founded in 2015 in Jakarta, helping enterprises and mid-market buyers navigate complicated and complex procurement processes through a channel-led commercial model.
- Company typePrivate
- Founded2015
- HeadquartersJakarta, Indonesia
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Mbiz does
Mbiz (mbiz.co.id) is an Indonesia-based B2B procurement solutions provider founded in 2015 and headquartered in Jakarta. The company is described as bringing solutions to complicated and complex procurement processes, positioning itself in the enterprise and mid-market procurement workflow segment of the Indonesian market. Its operational scale sits between 101 and 250 employees, with a structured executive team led by co-founder Ryn Hermawan and including a combined CEO/CFO (Rizal Paramarta), CTO (Herdian Yoki Pradipta), CCO and Commercial Director (Andhie Saad), a Commercial Director (Andik Duana Putra), and a VP of Channel Product Development (Hita Supranjaya), indicating a deliberate emphasis on channel-led distribution alongside direct commercial coverage.
The underlying product surface, platform architecture, and core technology stack are not disclosed in the available source data; there are no documented integrations, APIs, or proprietary technology features on record. No specific products, pricing models, or revenue mechanics are described in the source material, and the company maintains a public web presence at mbiz.co.id without disclosed app-store listings or formal product documentation in the data set.
The business model is therefore not directly observable from public disclosures: there is no stated pricing model, no disclosed customer base, no revenue figures, and no segmented go-to-market description. The presence of a dedicated Channel Product Development function and two senior commercial leaders suggests a hybrid direct-and-channel sales approach typical of B2B procurement intermediaries, but the monetization mechanics (transactional fees, SaaS subscriptions, services, or marketplace commissions) cannot be confirmed from available evidence. The only recorded funding event is dated 2017-03-28 with $0 disclosed proceeds, and no investor information is available, leaving capital structure and ownership unresolved.
Mbiz firmographics
Firmographics- Name
- Mbiz
- Website
- https://mbiz.co.id
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mbiz is an Indonesia-based B2B procurement solutions provider founded in 2015 in Jakarta, helping enterprises and mid-market buyers navigate complicated and complex procurement processes through a channel-led commercial model.
- Ownership category
- akta.pro rank
Mbiz industry classification
Industry- Product category
- B2B Procurement Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Management Services (8741), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)
- akta.pro secondary industry
- Sourcing Support & RFx Administration (RFI/RFP/RFQ) (BPAAAJAC)
Keywords
Where Mbiz is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Mbiz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Mbiz product offering
Product offeringCore offering
Mbiz provides solutions to complicated and complex procurement processes for businesses in Indonesia. The company operates an online platform (mbiz.co.id) aimed at streamlining corporate purchasing, vendor sourcing, and procurement workflows for organizational buyers. The service targets B2B customers seeking to simplify and digitize their procurement operations.
Differentiator
Problem solved
Functional benefit
Products and services
- Mbiz Procurement Solutions
Companies that use Mbiz
Customer profileIdeal customer profiles1 record
Mbiz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Mbiz partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Mbiz competitors and assessment
Company assessmentDirect peers
- Ralali: Indonesian B2B e-commerce marketplace focused on wholesale procurement across MRO, raw materials, and office categories. Directly comparable to Mbiz as a Jakarta-headquartered B2B procurement marketplace serving Indonesian SMEs and enterprises.
- Indotrading: Long-running Indonesian B2B directory and marketplace connecting buyers with suppliers across industrial and commercial categories. Closely comparable to Mbiz in product offering (online B2B procurement) and customer base (Indonesian SMEs).
- Bizzy: Indonesia-headquartered B2B procurement platform focused on streamlining business purchasing for SMEs and enterprises. Direct peer given the same Indonesian market, B2B procurement focus, and target buyer profile.
- Mapan: Indonesian procurement and supply-chain platform that digitises sourcing for SMEs and warung networks. Comparable to Mbiz in addressing fragmented Indonesian B2B procurement with a digital marketplace model.
Broad incumbents
- Alibaba.com: Global B2B e-commerce marketplace serving cross-border and domestic procurement needs. Comparable to Mbiz as the dominant B2B marketplace template against which Indonesian procurement platforms are benchmarked.
- Amazon Business: Global B2B procurement marketplace built on Amazon's commerce platform, serving enterprise and SMB buyers. Comparable to Mbiz as a broad incumbent that defines buyer expectations for digital procurement experiences.
- Tokopedia: Indonesia's largest consumer e-commerce platform, increasingly extending into B2B and merchant procurement services. Comparable as a broad Indonesian incumbent with overlapping buyer/seller relationships in the procurement category.
- ThomasNet: Long-established North American B2B sourcing platform for industrial and supplier discovery. Comparable to Mbiz in product category (online B2B procurement/sourcing) as a reference model for the category globally.
Regional players
- KlikINDOGROSIR: Indonesia-focused B2B wholesale procurement platform tied to the Indogrosir retail/distribution network. Comparable as a regional B2B procurement player in the same Indonesian market serving similar HoReCa and SME buyers.
- TradeDepot: B2B distribution and procurement platform focused on fast-moving consumer goods in Nigeria and emerging Africa. Comparable to Mbiz as a regional B2B procurement platform digitising fragmented retail/wholesale supply chains in an emerging market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Mbiz social profiles
Digital presenceMbiz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mbiz leadership team
Management profileNumber of profiles
Profiles1 record
Mbiz funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mbiz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mbiz
What does Mbiz do?
Mbiz provides solutions to complicated and complex procurement processes for businesses in Indonesia. The company operates an online platform (mbiz.co.id) aimed at streamlining corporate purchasing, vendor sourcing, and procurement workflows for organizational buyers. The service targets B2B customers seeking to simplify and digitize their procurement operations.
Is Mbiz a public or private company?
Mbiz is a private company. It is classified as unknown and is currently operating.
When was Mbiz founded?
Mbiz was founded in 2015. It employs 101 to 250 people.
Where is Mbiz based?
Mbiz is headquartered in Jakarta, Indonesia, in the Asia region.
Who are Mbiz's main competitors?
Direct peers on record are Ralali, Indotrading, Bizzy and Mapan. Broad incumbents are Alibaba.com, Amazon Business, Tokopedia and ThomasNet. Regional players are KlikINDOGROSIR and TradeDepot.
Does Mbiz have an API?
No public API is recorded for Mbiz.
What industry is Mbiz in?
Mbiz's product category is B2B Procurement Software. Its primary akta.pro industry code is CRAFAHAF, Office Supplies, IT & Workplace Procurement Marketplaces, with a secondary code of BPAAAJAC, Sourcing Support & RFx Administration (RFI/RFP/RFQ). Its NAICS code is 541511 and its SIC code is 8741.