Seagram Company

Name

Seagram Company

Legal name

Joseph E Seagrams & Sons

Website

https://seagramsgin.com

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Distilled Spirits

NAICS

Distilleries (312140), Distilleries (31214)

SIC

Beverages (2080)

akta.pro primary industry

Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)

akta.pro secondary industry

Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)

Keywords

• Distilled spirits
• Flavored gin
• Blended whiskey
• Flavored malt beverages
• Premium alcoholic beverages

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Spirits Sales: Seagram Company generates revenue through the sale of alcoholic beverages including gin, whiskey, and flavored malt beverages. Products are sold through retail channels (liquor stores, supermarkets) and online direct purchasing.

Pricing tiers

Go-to-market motion4 records

Distribution channels2 records

Marketing channels7 records

Core offering

Seagram Company produces and sells a line of branded adult alcoholic beverages led by Seagram's Gin, including the flagship Extra Dry Gin (80 proof, distilled from grain with juniper, orange, coriander, and angelica botanicals) and eight Twisted Gins fruit-flavored variants. The portfolio also includes Seagram's 7 Crown blended whiskey with seasonal flavors, Seagram's Escapes Spiked flavored malt beverages, and a premium Distiller's Reserve gin, distributed through U.S. retail and the brand's own website.

Product overview

Seagram Company operates primarily through its gin portfolio under Pernod Ricard ownership. The core product line centers on Seagram's Extra Dry Gin (since 1939), complemented by the Twisted Gins lineup featuring eight flavored variants: Lime, Pineapple, Peach, Apple, Red Berry, Melon, Grape, and Watermelon. The Distiller's Reserve represents a premium special edition. Beyond gin, the portfolio extends to whiskey (Seagram's 7 Crown including seasonal Apple Pie variant), flavored malt beverages (Seagram's Escapes Spiked with WWE partnership), and experiential marketing through the Royal Stag BoomBox music festival series in India.

Differentiator

Problem solved

Functional benefit

Products and services

• Seagram's Extra Dry Gin The flagship gin product, 80 proof (40% ALC./VOL.), distilled from grain (100% neutral spirits), featuring a masterful balance of botanicals including juniper berries, sweet and bitter orange, coriander, and angelica root. Versatile for mixers yet complex enough for gin connoisseurs; for general adult consumers of legal drinking age.
• Seagram's Lime Twisted Gin Flavored gin variant made by infusing Seagram's Extra Dry Gin with lime liqueur for a tangy yet mellow taste that balances with most cocktail mixers; for adult consumers seeking a flavored gin option.
• Seagram's Pineapple Twisted Gin Flavored gin variant infused with pineapple liqueur, featuring a sharp flavor that transforms even simple recipes into more flavorful drinks; for adult consumers who prefer tropical cocktail profiles.
• Seagram's Peach Twisted Gin Flavored gin variant infused with peach liqueur, complementing the gin’s botanicals; awarded Gold (2016) and Bronze (2015) at the San Francisco World Spirits Competition; for adult gin consumers.
• Seagram's Apple Twisted Gin Flavored gin variant that paired Seagram's Extra Dry Gin with apple liqueur, credited with starting the apple gin category; provides a crisp cocktail base for adult consumers.
• Seagram's Red Berry Twisted Gin Flavored gin variant with subtle natural berry flavor, providing a sweet, smooth, full-bodied taste; awarded Bronze at the 2016 San Francisco World Spirits Competition; for adult gin consumers.
• Seagram's Melon Twisted Gin Flavored gin variant with honeydew and cantaloupe melon liqueurs for a smooth, lightly sweet profile; awarded Silver at the 2016 San Francisco World Spirits Competition; for adult gin consumers.
• Seagram's Grape Twisted Gin Flavored gin variant combining grape liqueur with Seagram's Extra Dry Gin, marketed to consumers seeking a distinctive flavored gin experience.
• Seagram's Watermelon Twisted Gin Flavored gin variant infused with natural watermelon flavor complementing the botanical blend; registered trademark Watermelon Twisted Gin®; can be enjoyed neat, in a martini, or with juice or mixer; for adult gin consumers.
• Seagram's Distiller's Reserve Gin Premium special edition gin reserved for the best occasions, marketed as the brand's high-end offering for adult consumers seeking a premium gifting or self-treat purchase.
• Seagram's 7 Crown Apple Pie Whiskey Limited-time seasonal Apple Pie flavored variant of Seagram's 7 Crown Blended Whiskey, 70 proof, combining notes of baked apple, warm spice, and vanilla; for adult consumers seeking seasonal flavored whiskey.
• Seagram's Escapes Spiked WWE RAW Variety Pack Limited-time flavored malt beverage variety pack featuring Blood Orange Brawl and Watermelon Smash flavors at 10% ABV, in 8-count 7.5 oz cans, produced in collaboration with WWE to drive growth in the flavored malt beverage category; for adult consumers.

Quantifiable outcome

• San Francisco World Spirits Competition awards: Gold (Peach 2016), Silver (Melon 2016), Bronze (Peach 2015, Red Berry 2016)
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• WWE (World Wrestling Entertainment)minorGTM or Marketing Partner · 6 April 2026Seagram's Escapes Spiked launched a limited-time WWE RAW variety pack featuring Blood Orange Brawl and new Watermelon Smash flavor at 10% ABV. The 8-count variety pack of 7.5 oz cans is available at retailers nationwide for a limited time. The collaboration aligns with Seagram's strategy to drive growth in the flavored malt beverage category through strategic brand partnerships and product innovation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Smirnoff: Smirnoff is a Diageo-owned vodka brand that competes with Seagram's in mass-market flavored spirits, RTD cocktails, and price-sensitive cocktail occasions. Both compete for similar flavor-extension lineups (e.g., Smirnoff flavored vs. Seagram's Twisted).
• Bombay Sapphire: Bombay Sapphire is a premium gin brand owned by Bacardi, positioned as a direct competitor to Seagram's Extra Dry Gin in the US mass-premium gin category. Both brands compete for cocktail-mixing occasions and shelf space in retail.
• Captain Morgan: Captain Morgan is a Diageo-owned flavored spiced rum that competes with Seagram's flavored malt beverages and Twisted Gins for the same casual drinking and occasion-based consumer occasions in the flavored-spirits category.
• Hendrick's Gin: Hendrick's is a super-premium gin by William Grant & Sons that competes for the same cocktail occasions as Seagram's but at a higher price point. Both brands emphasize botanical-driven flavor profiles and cocktail versatility.
• Tanqueray: Tanqueray is a Diageo-owned gin brand that competes directly with Seagram's across the standard and flavored gin segments (e.g., Tanqueray Sevilla, Rangpur). Both brands target cocktail enthusiasts and the same on-premise/off-premise channels.
• Beefeater Gin: Beefeater is a Pernod Ricard sister brand, making it an internal portfolio peer to Seagram's Gin. Both compete in the global London Dry gin category and share distribution through Pernod Ricard's global network.
• Gordon's Gin: Gordon's is a Diageo-owned mass-market gin that competes head-to-head with Seagram's Extra Dry Gin on price, distribution, and mainstream cocktail mixing occasions in the US and global markets.

Emerging players

• Aviation Gin: Aviation Gin is a craft American gin brand that competes with Seagram's Twisted Gins in the US flavored/craft gin segment. It represents the kind of premium craft entrant that pressures Seagram's mainstream positioning with younger consumers.

Broad incumbents

• Bacardi Limited: Bacardi is a major global spirits conglomerate and parent of Bombay Sapphire. As one of the world's largest spirits companies, Bacardi competes broadly with Pernod Ricard's portfolio (including Seagram's) across rum, gin, and flavored malt beverages.
• Diageo: Diageo is the world's largest spirits company and parent of Tanqueray, Gordon's, Smirnoff, Captain Morgan, and Crown Royal. It competes with Seagram's across multiple categories (gin, flavored malt beverages, whiskey) and dominates US on-premise distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/SeagramsGinUSA
• Facebookfacebook.com/SeagramsGinUSA
• Instagraminstagram.com/SeagramsGinUSA
• LinkedInlinkedin.com/company/seagrams-america

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seagram Company