Seagram Company
- Company typePrivate
- Founded1883
- HeadquartersMontréal, Canada
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Seagram Company firmographics
Firmographics- Name
- Seagram Company
- Legal name
- Joseph E Seagrams & Sons
- Website
- https://seagramsgin.com
- Company type
- Private
- Founded year
- 1883
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Seagram Company industry classification
Industry- Product category
- Distilled Spirits
- NAICS
- Distilleries (312140), Distilleries (31214)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling) (AFAFAAAH)
- akta.pro secondary industry
- Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer) (AFAFAAAE)
Keywords
Where Seagram Company is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Seagram Company business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Spirits Sales: Seagram Company generates revenue through the sale of alcoholic beverages including gin, whiskey, and flavored malt beverages. Products are sold through retail channels (liquor stores, supermarkets) and online direct purchasing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Limited-time seasonal offering - Seagram's 7 Crown Apple Pie whiskey |
Go-to-market motion4 records
Distribution channels2 records
Marketing channels7 records
Seagram Company product offering
Product offeringCore offering
Seagram Company produces and sells a line of branded adult alcoholic beverages led by Seagram's Gin, including the flagship Extra Dry Gin (80 proof, distilled from grain with juniper, orange, coriander, and angelica botanicals) and eight Twisted Gins fruit-flavored variants. The portfolio also includes Seagram's 7 Crown blended whiskey with seasonal flavors, Seagram's Escapes Spiked flavored malt beverages, and a premium Distiller's Reserve gin, distributed through U.S. retail and the brand's own website.
Product overview
Seagram Company operates primarily through its gin portfolio under Pernod Ricard ownership. The core product line centers on Seagram's Extra Dry Gin (since 1939), complemented by the Twisted Gins lineup featuring eight flavored variants: Lime, Pineapple, Peach, Apple, Red Berry, Melon, Grape, and Watermelon. The Distiller's Reserve represents a premium special edition. Beyond gin, the portfolio extends to whiskey (Seagram's 7 Crown including seasonal Apple Pie variant), flavored malt beverages (Seagram's Escapes Spiked with WWE partnership), and experiential marketing through the Royal Stag BoomBox music festival series in India.
Differentiator
Problem solved
Functional benefit
Products and services
- Seagram's Extra Dry Gin The flagship gin product, 80 proof (40% ALC./VOL.), distilled from grain (100% neutral spirits), featuring a masterful balance of botanicals including juniper berries, sweet and bitter orange, coriander, and angelica root. Versatile for mixers yet complex enough for gin connoisseurs; for general adult consumers of legal drinking age.
- Seagram's Lime Twisted Gin Flavored gin variant made by infusing Seagram's Extra Dry Gin with lime liqueur for a tangy yet mellow taste that balances with most cocktail mixers; for adult consumers seeking a flavored gin option.
- Seagram's Pineapple Twisted Gin Flavored gin variant infused with pineapple liqueur, featuring a sharp flavor that transforms even simple recipes into more flavorful drinks; for adult consumers who prefer tropical cocktail profiles.
- Seagram's Peach Twisted Gin Flavored gin variant infused with peach liqueur, complementing the gin’s botanicals; awarded Gold (2016) and Bronze (2015) at the San Francisco World Spirits Competition; for adult gin consumers.
- Seagram's Apple Twisted Gin Flavored gin variant that paired Seagram's Extra Dry Gin with apple liqueur, credited with starting the apple gin category; provides a crisp cocktail base for adult consumers.
- Seagram's Red Berry Twisted Gin Flavored gin variant with subtle natural berry flavor, providing a sweet, smooth, full-bodied taste; awarded Bronze at the 2016 San Francisco World Spirits Competition; for adult gin consumers.
- Seagram's Melon Twisted Gin Flavored gin variant with honeydew and cantaloupe melon liqueurs for a smooth, lightly sweet profile; awarded Silver at the 2016 San Francisco World Spirits Competition; for adult gin consumers.
- Seagram's Grape Twisted Gin Flavored gin variant combining grape liqueur with Seagram's Extra Dry Gin, marketed to consumers seeking a distinctive flavored gin experience.
- Seagram's Watermelon Twisted Gin Flavored gin variant infused with natural watermelon flavor complementing the botanical blend; registered trademark Watermelon Twisted Gin®; can be enjoyed neat, in a martini, or with juice or mixer; for adult gin consumers.
- Seagram's Distiller's Reserve Gin Premium special edition gin reserved for the best occasions, marketed as the brand's high-end offering for adult consumers seeking a premium gifting or self-treat purchase.
- Seagram's 7 Crown Apple Pie Whiskey Limited-time seasonal Apple Pie flavored variant of Seagram's 7 Crown Blended Whiskey, 70 proof, combining notes of baked apple, warm spice, and vanilla; for adult consumers seeking seasonal flavored whiskey.
- Seagram's Escapes Spiked WWE RAW Variety Pack Limited-time flavored malt beverage variety pack featuring Blood Orange Brawl and Watermelon Smash flavors at 10% ABV, in 8-count 7.5 oz cans, produced in collaboration with WWE to drive growth in the flavored malt beverage category; for adult consumers.
Quantifiable outcome
- San Francisco World Spirits Competition awards: Gold (Peach 2016), Silver (Melon 2016), Bronze (Peach 2015, Red Berry 2016)
- +1 more outcomes
Companies that use Seagram Company
Customer profileSegments3 records
Ideal customer profiles3 records
Seagram Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Seagram Company partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- WWE (World Wrestling Entertainment)minorSeagram's Escapes Spiked launched a limited-time WWE RAW variety pack featuring Blood Orange Brawl and new Watermelon Smash flavor at 10% ABV. The 8-count variety pack of 7.5 oz cans is available at retailers nationwide for a limited time. The collaboration aligns with Seagram's strategy to drive growth in the flavored malt beverage category through strategic brand partnerships and product innovation.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Seagram Company competitors and assessment
Company assessmentDirect peers
- Smirnoff: Smirnoff is a Diageo-owned vodka brand that competes with Seagram's in mass-market flavored spirits, RTD cocktails, and price-sensitive cocktail occasions. Both compete for similar flavor-extension lineups (e.g., Smirnoff flavored vs. Seagram's Twisted).
- Bombay Sapphire: Bombay Sapphire is a premium gin brand owned by Bacardi, positioned as a direct competitor to Seagram's Extra Dry Gin in the US mass-premium gin category. Both brands compete for cocktail-mixing occasions and shelf space in retail.
- Captain Morgan: Captain Morgan is a Diageo-owned flavored spiced rum that competes with Seagram's flavored malt beverages and Twisted Gins for the same casual drinking and occasion-based consumer occasions in the flavored-spirits category.
- Hendrick's Gin: Hendrick's is a super-premium gin by William Grant & Sons that competes for the same cocktail occasions as Seagram's but at a higher price point. Both brands emphasize botanical-driven flavor profiles and cocktail versatility.
- Tanqueray: Tanqueray is a Diageo-owned gin brand that competes directly with Seagram's across the standard and flavored gin segments (e.g., Tanqueray Sevilla, Rangpur). Both brands target cocktail enthusiasts and the same on-premise/off-premise channels.
- Beefeater Gin: Beefeater is a Pernod Ricard sister brand, making it an internal portfolio peer to Seagram's Gin. Both compete in the global London Dry gin category and share distribution through Pernod Ricard's global network.
- Gordon's Gin: Gordon's is a Diageo-owned mass-market gin that competes head-to-head with Seagram's Extra Dry Gin on price, distribution, and mainstream cocktail mixing occasions in the US and global markets.
Emerging players
- Aviation Gin: Aviation Gin is a craft American gin brand that competes with Seagram's Twisted Gins in the US flavored/craft gin segment. It represents the kind of premium craft entrant that pressures Seagram's mainstream positioning with younger consumers.
Broad incumbents
- Bacardi Limited: Bacardi is a major global spirits conglomerate and parent of Bombay Sapphire. As one of the world's largest spirits companies, Bacardi competes broadly with Pernod Ricard's portfolio (including Seagram's) across rum, gin, and flavored malt beverages.
- Diageo: Diageo is the world's largest spirits company and parent of Tanqueray, Gordon's, Smirnoff, Captain Morgan, and Crown Royal. It competes with Seagram's across multiple categories (gin, flavored malt beverages, whiskey) and dominates US on-premise distribution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seagram Company social profiles
Digital presenceSeagram Company compliance and trust
Trust signalCompliance1 record
Seagram Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seagram Company leadership team
Management profileNumber of profiles
Seagram Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seagram Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seagram Company
What does Seagram Company do?
Seagram Company produces and sells a line of branded adult alcoholic beverages led by Seagram's Gin, including the flagship Extra Dry Gin (80 proof, distilled from grain with juniper, orange, coriander, and angelica botanicals) and eight Twisted Gins fruit-flavored variants. The portfolio also includes Seagram's 7 Crown blended whiskey with seasonal flavors, Seagram's Escapes Spiked flavored malt beverages, and a premium Distiller's Reserve gin, distributed through U.S. retail and the brand's own website.
Is Seagram Company a public or private company?
Seagram Company is a private company. It is classified as corporate owned and is currently operating.
When was Seagram Company founded?
Seagram Company was founded in 1883. It employs 11 to 50 people.
Where is Seagram Company based?
Seagram Company is headquartered in Montréal, Canada, in the North America region.
How does Seagram Company make money?
One revenue line is on record: spirits Sales.
Who are Seagram Company's main competitors?
Direct peers on record are Smirnoff, Bombay Sapphire, Captain Morgan, Hendrick's Gin, Tanqueray, Beefeater Gin and Gordon's Gin. Aviation Gin is listed as an emerging player. Broad incumbents are Bacardi Limited and Diageo.
Does Seagram Company have an API?
No public API is recorded for Seagram Company.
What industry is Seagram Company in?
Seagram Company's product category is Distilled Spirits. Its primary akta.pro industry code is AFAFAAAH, Alcoholic Beverage Blending, Bottling & Private Label (Non-Distilling), with a secondary code of AFAFAAAE, Ready-to-Drink (RTD) Alcoholic Beverage Production (Canned Cocktails, Hard Seltzer). Its NAICS code is 312140 and its SIC code is 2080.