WBCP

What WBCP does

WBCP, Inc. (Wendi Brown Creative Partners, Inc.) is a U.S. executive search and HR consulting firm founded in 2003 and headquartered in Rogue River, Oregon. The firm provides a portfolio of standalone service lines—full-service executive recruiting (built around a proprietary '6 Steps to Results' methodology with a placement guarantee), three tiers of partial recruiting, background investigations, organizational assessments, classification and compensation studies, job description development, and Polaris competency integration (delivered in partnership with Organization Systems International). It does not operate a SaaS platform, API, or AI-enabled product; its differentiation rests on methodology, in-house public-sector domain expertise, and a diversity-sourcing data partnership that has produced measurable diverse-placement outcomes (70% of applicants and 83% of placements from diverse backgrounds, per the company's 2024 review).

WBCP serves local and county government agencies, special districts and public utilities, and nonprofit organizations, primarily across the western United States but with an expanding footprint that now spans more than ten states. It claims a client roster of over 400 named organizations, including large California counties (Orange, San Diego, Marin, Santa Barbara, San Luis Obispo, Kern, Humboldt, Stanislaus, Tuolumne), cities (Phoenix, San Rafael, Santa Maria, Grass Valley, Riverside, Grants Pass, Medford, Sonoma), water and special districts (Valley Water, Santa Margarita, Carmichael, Oakland Housing Authority), and nonprofit clients. Customer engagement is delivered through direct enterprise field sales, a public job board, and—most recently—a cooperative purchasing channel via the National Association of Counties (NACo) Public Promise Procurement program with San Diego County as Lead Procurement Agency, which allows public agencies nationwide to piggyback on a pre-vetted master service agreement and bypass individual RFPs.

Revenue is generated on a professional-services basis: full executive search and consulting projects are quoted per engagement, three tiers of partial search are priced at fractions of full-search cost, and cooperative purchasing through NACo PPP reportedly delivers up to $10,000 in procurement savings and three months of timeline compression per hire. Pricing is not publicly disclosed. The company is privately held and entirely founder-owned by President Wendi Brown, with no disclosed institutional investors, funding rounds, or acquisition activity; it operates with a team of approximately 20 employees across Oregon, California, Texas, Washington, and additional satellite locations.

Name

WBCP

Legal name

Wendi Brown Creative Partners, Inc.

Website

https://wbcpinc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

WBCP is a privately held U.S. executive search and HR consulting firm serving public sector agencies (cities, counties, special districts) and nonprofit organizations, offering guaranteed full-service recruiting, partial search tiers, background investigations, classification and compensation studies, and Polaris competency integration.

Ownership category

akta.pro rank

Headquarters

HQ city

Central Point

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Full-Service Executive Recruiting: WBCP's '6 Steps to Results' comprehensive recruitment service for executive and management-level positions in public sector and nonprofit organizations. The company guarantees its placements. Fees are likely quoted on a per-search basis based on position level and scope.
2. Partial Recruiting Services: Three-tiered partial search services tailored to specific client needs: Level I (Marketing and Headhunting), Level II (Prequalifying Candidates up to Interviews), and Level III (Customized Partial Search Services). Priced at a fraction of the cost of a full executive search, targeting organizations with limited budgets.
3. HR Consulting Services: Services include organizational assessment and development, classification and compensation studies, job description development, and Polaris® competency integration. Provided on a project or retainer basis to public sector and nonprofit clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

WBCP provides executive recruiting, partial recruiting, background investigations, and HR consulting services (organizational assessment, classification and compensation studies, job description development, competency integration) primarily to public sector agencies, special districts, and nonprofit organizations across the United States. The firm runs its searches through a proprietary "6 Steps to Results" methodology with a placement guarantee and distributes many engagements via the NACo Public Promise Procurement (PPP) cooperative purchasing agreement.

Product overview

WBCP is an executive search and HR consulting firm serving public sector and nonprofit clients across the United States. Its offering is structured as a portfolio of standalone service lines rather than a unified software platform. The core offering is Executive Recruiting, built around the proprietary '6 Steps to Results' methodology with a placement guarantee. Partial Recruiting provides tiered service levels (Level I through Level III) for organizations with more limited budgets or specific recruitment needs. Consulting services span Organizational Assessment & Development, Classification and Compensation Studies, Job Description Development, and Polaris Competency Integration. A Job Board platform supports candidate intake. All services are available individually or bundled, with the NACo/PPP cooperative purchasing channel providing a procurement-compliant route for public agencies. WBCP does not offer a SaaS platform, API, or AI-enabled product.

Differentiator

Problem solved

Functional benefit

Products and services

• Executive Recruiting WBCP's flagship full-cycle executive recruitment program built on a proprietary '6 Steps to Results' methodology, offering comprehensive search services for public sector and nonprofit organizations with a placement guarantee. Designed for senior leadership, management, and professional-level roles.
• Partial Recruiting Customizable partial search services offered at three levels—Level I (marketing and headhunting), Level II (candidate prequalification through interviews), and Level III (fully customized search)—designed for organizations with limited budgets or specific recruitment needs.
• Background Investigations In-depth background screening service covering education verification, employment history, criminal and civil records, license and certification checks, credit reports, Social Security verification, driving records, and professional references; used for security clearance, suitability, and fitness determinations.
• Organizational Assessment and Development HR consulting service that analyzes an organization's strengths, weaknesses, opportunities, and barriers using surveys, interviews, focus groups, data evaluation, and best-practice analysis, and delivers actionable recommendations.
• Classification and Compensation Studies Salary, benefits, and classification studies that benchmark client compensation packages against market rates and define title, department, and organizational salary structures.
• Job Description Development Revision and creation of job descriptions designed to attract ideal candidates and provide flexibility for current and future organizational needs, including competency-based frameworks.
• Search Consulting and Training Services Consulting and training services covering competency-based recruiting, behavioral-based selection methodologies, time-to-hire optimization, customer service, marketing, and organizational branding for internal HR and recruiting teams.
• Polaris Competency Integration Organizational competency model integration delivered through WBCP's partnership with Organization Systems International (OSI), applying the Polaris framework across leadership, management, and individual contributor roles for position descriptions, hiring selection, performance management, and learning and development.

Quantifiable outcome

• Up to $10,000 in savings and 2 months faster hiring through NACo PPP cooperative purchasing
• +4 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core.

• NACo Public Promise Procurement (PPP) / National Association of CountiescoreChannel Partner/ Reseller/ Distributor · 1 February 2025WBCP partnered with NACo and San Diego County as Lead Procurement Agency to offer a nationwide cooperative purchasing agreement through the NACo Public Promise Procurement (PPP) program. This enables cities, counties, special districts, nonprofits, and educational institutions nationwide to access WBCP's recruitment services through piggyback contracting, bypassing individual RFP processes. The partnership provides faster hiring timelines (up to 3 months reduction), cost savings (up to $10,000), and guaranteed procurement compliance.
• County of San Diego, CaliforniacoreStrategic or Co-development Partner · 1 February 2025San Diego County serves as the Lead Procurement Agency (LPA) for the NACo PPP cooperative agreement with WBCP. As the LPA, San Diego County's compliant procurement process satisfies state and national procurement standards, enabling other agencies to piggyback on this co-operative agreement. Sean Behan, Chief Departmental Operations at San Diego County, endorsed the partnership as enabling public agencies to access high-quality recruitment services without duplicating the time-intensive procurement process.
• National Diversity Job Board NetworkcoreStrategic or Co-development Partner · 1 January 2022In 2022, WBCP formed a partnership with the country's largest network of diversity job boards and candidates. This partnership allows WBCP to share all recruitments on over 600 locally focused employment and diversity websites, access a network of 15,000+ community-based organizations and niche diversity sites, and tap into a job bank of over 2 million resumes. Since the partnership, WBCP achieved a 21% increase in diverse applicants and a 13% increase in diverse candidates placed. In 2024, 70% of WBCP applicants and 63% of candidates placed came from diverse backgrounds.
• Organization Systems International (OSI) / Polaris®coreTechnology or IntegrationWBCP provides management and organizational development services through its partnership with Organization Systems International (OSI), the developer of the Polaris® Competency Model. WBCP uses OSI's competency modeling as a framework to improve position descriptions, hiring selection, performance management, and learning and development for clients. Bruce Griffiths, OSI founder with 40+ years of experience in leadership and consulting, is listed as WBCP's Organizational Psychologist. The partnership blends industrial/organizational psychology with practical organizational development applied in the workplace.

Scale indicators7 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• GovHR USA: GovHR USA is a public sector executive recruitment and HR consulting firm specializing in municipal, county, and special district leadership searches. Closely comparable to WBCP in size, scope, customer segment, and geographic focus on Midwest and East Coast government clients.
• MGT Consulting Group: MGT Consulting provides executive search, organizational studies, compensation and classification analysis, and HR consulting services to state and local government and education clients. Comparable business model and customer base to WBCP.
• CPS HR Consulting: CPS HR Consulting is a direct peer providing HR consulting, executive recruitment, classification and compensation studies, and organizational development to public sector agencies. Like WBCP, it specializes exclusively in government and nonprofit clients with deep public sector expertise.
• WittKieffer: WittKieffer is a leading executive search firm specializing in healthcare, education, and nonprofit/public sector leadership placements. Comparable to WBCP in mission focus on mission-driven organizations, with a larger national footprint and similar specialty positioning.
• Colin Baenziger & Associates: Colin Baenziger & Associates is a boutique executive search firm specializing in public sector leadership roles (city/county managers, department heads). Directly comparable to WBCP in mission focus, though smaller and more geographically focused.
• Raftelis (formerly Management Partners): Raftelis provides management consulting to local governments and utilities, including executive recruitment, organizational assessments, and compensation/classification studies. Directly comparable to WBCP's full service offering in the public sector and utility space.

Broad incumbents

• Korn Ferry: Korn Ferry is the world's largest executive search firm with a public sector and nonprofit practice. While much larger and broader in scope, it competes directly with WBCP for senior government leadership placements and has significantly more resources.
• Baker Tilly Municipal Advisors (formerly Management Resources): Baker Tilly's public sector practice offers executive search, organizational studies, and HR consulting to government agencies as part of a broader professional services portfolio. Larger scale and broader service mix than WBCP but overlapping niche.
• Heidrick & Struggles: Heidrick & Struggles is a global executive search firm with a dedicated Public Sector & Government practice. It competes with WBCP for senior-level government and nonprofit searches but operates at much larger scale with broader industry coverage.

Emerging players

• Pollina Corporate Real Estate (public sector arm): Pollina operates executive search services focused on economic development roles for public agencies. While narrower in scope than WBCP, it competes for similar government hiring engagements in select markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wbcpinc
• LinkedInlinkedin.com/company/wbcpinc
• Instagraminstagram.com/wbcpinc
• Xx.com/wbcpinc

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WBCP