Region IV Area Agency on Aging

What Region IV Area Agency on Aging does

Region IV Area Agency on Aging is a designated Area Agency on Aging under the Older Americans Act, serving older adults and individuals with disabilities across a three-county region in Southwest Michigan. The organization provides a portfolio of community-based services including Meals on Wheels, in-home personal care, caregiver support and respite, information and assistance navigation, and dementia-specific programming such as Memory Cafés. It also operates dedicated veteran resource services and participates in the CMS GUIDE Model demonstration for dementia care coordination. As the federally designated convener for aging services in its service area, the agency functions as both a direct service provider and a contracting body that funds and coordinates a network of more than 200 community partner organizations.

The agency's most significant recent infrastructure investment is the Southwest Michigan Community Care Hub, launched in 2025 as a centralized convener linking healthcare payers, social service providers, and beneficiaries. This hub positions the organization as a contracting intermediary for value-based care arrangements and is being formalized through integration with MICH (Michigan Community Innovation Hub) in 2026. The hub extends the traditional AAA service coordination role into healthcare payer contracting and population health management functions.

Revenue is generated through a mix of federal Older Americans Act funds, state appropriations, Medicaid waiver and managed care contracts, Medicare reimbursement via the GUIDE Model, local match funding, and philanthropic contributions. The organization employs an estimated 70–80+ staff and supplements in-house capacity through contracts with community partner agencies. Its business model is structurally that of a public-purpose non-profit: it does not pursue equity-financed growth but rather expands its contract base and service scope within its federally designated franchise territory.

Name

Region IV Area Agency on Aging

Legal name

Region IV Area Agency on Aging

Website

https://areaagencyonaging.org

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

51–100 employees

Short description

Region IV Area Agency on Aging is a federally designated non-profit serving older adults and people with disabilities across three Southwest Michigan counties, delivering in-home care, meals, caregiver support, dementia programs, and veteran services through its own staff and a 200+ partner network.

Ownership category

akta.pro rank

Product category

Aging and Disability Services

NAICS

Services for the Elderly and Persons with Disabilities (624120)

SIC

Services-Home Health Care Services (8082)

akta.pro primary industry

Care Navigation & Service Coordination (Medical, Social, Community) (HSABAIAB)

akta.pro secondary industries

Elder Services & Aging Support (BPAGAEAF), Independent Living with Supportive Services (Light ADL/IADL Support) (HLADAAAE), Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL)

Keywords

• Aging services
• Disability care management
• Medicare counseling
• Medicaid home care
• Caregiver support programs

Headquarters

HQ city

Saint Joseph

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others, Marketing or Sales

Revenue model

1. Government Funding: Primarily funded through federal programs including Older Americans Act, Medicaid (MI Choice Waiver), Medicare, and state programs. Receives funding through the Area Agencies on Aging network.
2. Contracts with Community Organizations: Contracts with nearly 200 local organizations to provide community services, serving as both funder and coordinator.
3. Donations: Accepts charitable donations to support services for vulnerable seniors and persons with disabilities.
4. Client Payments: Cost sharing based on financial ability; services may be paid through Medicare, Medicaid, private insurance, or private pay.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Region IV Area Agency on Aging is a private not-for-profit designated Area Agency on Aging that provides in-home care management, Medicaid waiver programs, Medicare counseling, caregiver support, dementia-friendly community programming, and information-and-referral services to older adults, adults with disabilities, and family caregivers in Berrien, Cass, and Van Buren counties in Southwest Michigan. The agency contracts with nearly 200 local organizations and coordinates care through the Southwest Michigan Community Care Hub to enable independent living at home.

Product overview

Region IV Area Agency on Aging is a private not-for-profit corporation offering a comprehensive suite of aging and disability services. The organization provides over 15 distinct programs and services centered on enabling independent living. Key offerings include the MI Choice Waiver and Integrated Care at Home for in-home care, Care Management and Community Transition Services for long-term care support, the Info-Line for Aging & Disability as a central resource hub, and SHIP for Medicare counseling. Specialized programs include Trualta Caregiver Support (online training), Dementia Friendly Communities with The Remember Project, and the Campus for Creative Aging for educational programs. The Southwest Michigan Community Care Hub coordinates across health systems and community organizations. Volunteer programs like Senior Companions, Foster Grandparents, Friendly Caller, and Friendly Helper provide community-based support. Memory Cafés are launching in 2026 for dementia support.

Differentiator

Problem solved

Functional benefit

Brands

• Campus for Creative Aging: Educational programs for people ages 50 and up, including computer technology and Internet access
• Computer Learning Center
• Info-Line for Aging & Disability
• Southwest Michigan Community Care Hub
• Dementia Friendly Communities
• Trualta
• Friendly Caller Program
• Memory Cafés

Products and services

• MI Choice Waiver A Medicaid waiver program that allows low-income adults who need nursing home level of care to receive services in their own homes or other community settings instead of nursing facilities.
• Integrated Care at Home In-home services including primary care, behavioral health counseling, nutrition counseling, and chronic care management for older adults and persons with chronic conditions or difficulty accessing healthcare.
• Care Management In-home assessment and connection to home and community-based services to assist older adults and persons with disabilities to live in the setting of their choice. Care managers include nurses and social workers.
• Community Transition Services Program helping people transition from nursing homes, rehab facilities, or hospitals back to their homes or alternative community living settings.
• Trualta Caregiver Support A free online skills-based training platform for family caregivers providing personalized lessons on health issues, care techniques, and supporting loved ones at home. 90% of users find the lessons beneficial.
• Dementia Friendly Communities Initiative partnering with organizations to destigmatize dementia, equip caregivers, and bring awareness to businesses and services responding to customers with dementia.
• The Remember Project A community of professional theatre artists using the arts to build dementia-capable communities through plays depicting real issues connected to dementia care and diagnosis.
• Southwest Michigan Community Care Hub A coordinated network anchoring health care, social services, and community supports, enabling seamless access to resources for individuals and families in Southwest Michigan. Led by Region IV Area Agency on Aging and includes health systems, public health, behavioral health, and community-based organizations.
• Campus for Creative Aging Educational programs and computer technology access for people ages 50 and up, including the Computer Learning Center and various classes such as Memory Cafés.
• Info-Line for Aging & Disability A hotline connecting callers with thousands of resources, services, and programs available to older adults, adults with disabilities, and caregivers in Southwest Michigan. Receives hundreds of calls per month.
• SHIP (State Health Insurance Assistance Program) Free, unbiased Medicare counseling assistance helping individuals compare Medicare Advantage and Part D drug plan options. Served 1,458 clients with 1,200+ hours of service and $1.3 million in consumer savings last year.
• Friendly Caller Volunteer Program A volunteer program where volunteers make regular phone calls to isolated older adults to provide companionship and connection.
• Friendly Helper Volunteer Program
• Senior Companion Program
• Foster Grandparents Program
• Holiday Care Packages
• GUIDE Model Program
• Memory Cafés
• MI Coordinated Health (MICH) Support

Quantifiable outcome

• 33% reduction in emergency room visits
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Corewell HealthcoreStrategic or Co-development PartnerKey healthcare system partner in the Southwest Michigan Community Care Hub. Collaborates on care coordination and integration of health care with social services for older adults and people with disabilities.
• Berrien County Health DepartmentcoreStrategic or Co-development PartnerPublic health partner in the Southwest Michigan Community Care Hub. Works with Area Agency on Aging to coordinate population health initiatives and community wellness programs.
• InterCarecoreStrategic or Co-development PartnerCommunity partner in the Southwest Michigan Community Care Hub focused on community health and social services integration.
• Riverwood CentercoreStrategic or Co-development PartnerBehavioral health partner in the Southwest Michigan Community Care Hub, coordinating mental health and substance abuse services with aging services.
• Southwest Michigan Community Care HubcoreStrategic or Co-development PartnerCoalition led by Area Agency on Aging to address fragmentation of services. Includes health systems, public health, behavioral health, and community-based organizations.
• Dementia FriendscoreStrategic or Co-development PartnerPartnership to deliver Dementia Friends information sessions helping community members understand and communicate with people with dementia.
• National Council of Dementia Minds (NCDM)coreStrategic or Co-development PartnerNot-for-profit led by persons living with dementia focused on transforming the worldview of living with Neurocognitive Disorders.
• Twin City PlayerscoreStrategic or Co-development PartnerTheater organization partnering with The Remember Project for dementia-friendly community events and theatrical presentations.
• GhostLight TheatrecoreStrategic or Co-development PartnerLocal theater venue hosting dementia-awareness theatrical events and community programs.
• The Remember ProjectcoreStrategic or Co-development PartnerCommunity of professional theatre artists building dementia-capable communities through the arts, using plays to depict real issues around dementia care and diagnosis.
• TrualtacoreTechnology or IntegrationPersonalized, skills-based training platform for family caregivers. Provides free online lessons about health issues, care techniques, and self-care. 90% of users find the lessons beneficial.
• Campus for Creative AgingcoreImplementation/ SI/ Consulting PartnerAffiliated program providing education and computer technology access for people ages 50 and up. Co-hosting Memory Cafes for persons with dementia and caregivers.
• Hanson Hospice CenterminorStrategic or Co-development PartnerHospice partner providing end-of-life care coordination for Area Agency on Aging clients transitioning from community living.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Area Agency on Aging 1-B: Another Michigan Area Agency on Aging serving a multi-county region with the same Older Americans Act mandate, MI Choice Waiver administration, and care-navigation service mix. Directly comparable in funding model, regulatory designation, and service portfolio.
• Detroit Area Agency on Aging: Michigan AAA providing care management, MI Choice Waiver, caregiver support, and Medicare/Medicaid counseling in the Detroit metro region. Same statutory role and revenue model as Region IV, with a more urban population.
• Valley Area Agency on Aging: Michigan AAA serving Genesee, Lapeer, and Shiawassee counties with comparable MI Choice Waiver, care management, and SHIP services. Directly comparable in scope, scale, and non-profit AAA structure.

Broad incumbents

• National Association of Area Agencies on Aging (n4a): National umbrella organization representing the 622 AAAs across the U.S. Provides advocacy, training, and policy support that shapes the regulatory and funding environment in which Region IV operates.
• WellSky: Large healthcare and human-services technology platform providing care coordination, home-health, and post-acute software. Comparable in serving care-management workflows but as a software vendor rather than a direct service provider.
• BrightSpring Health Services: Diversified home and community-based services provider including home health, hospice, and behavioral health for complex and aging populations. Overlaps with Region IV's MI Choice and Integrated Care at Home offerings but at national scale and as a for-profit.
• Help at Home: National personal-care services provider focused on Medicaid waiver-funded in-home care for seniors and individuals with disabilities. Direct overlap with Region IV's MI Choice Waiver delivery model, operating across multiple states.
• CareCentrix: Post-acute care management company coordinating home health, DME, and home-based services for managed-care plans. Comparable care-coordination function but serving national payer clients rather than a single regional AAA footprint.

Emerging players

• Papa: Tech-enabled companionship and in-home support platform connecting older adults and families with 'Papa Pals.' Partial overlap with Region IV's Friendly Caller and Friendly Helper volunteer programs, but technology-mediated and national in scope.

Others

• Trualta: Online skills-based caregiver training platform that Region IV already partners with to deliver caregiver education. Adjacent enabler rather than competitor — represents a model of the technology layer AAAs are increasingly integrating.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCybEWrPzEoZ-IEmrEHlwm7Q
• Facebookfacebook.com/RegionIVAAA
• LinkedInlinkedin.com/company/region-iv-area-agency-on-aging
• Xx.com/campusaging

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Region IV Area Agency on Aging