The Remember November 11 Association

What The Remember November 11 Association does

The Remember November 11 Association is a Canadian registered non-profit corporation (Corporation number 451634-6, founded 2008, registered March 31, 2010) that operates remembrance programs, commemorative events, and educational initiatives honouring the service of Canadian Armed Forces members. The organization is headquartered at 789 Grenfell Drive, London, Ontario, where it maintains Remembrance Gardens Memorial Park — a physical site featuring 17 large stone monuments covering moments in Canadian military history, commemorative benches, and over 100 smaller memorial stones honouring individual veterans. Its programs include the Roll Call of Honour database (HonourThem.ca) for researching Canada's fallen soldiers by event, unit, cemetery, or hometown; the Animals of War Canada monument with 15 hand-drawn panels; and an annual calendar of public ceremonies including Remembrance Day, Vimy Ridge, D-Day, Korea Veterans Day, Peacekeeper Day, Dieppe Raid, and Battle of Hong Kong commemorations. Educational offerings include tiered teaching materials, teacher's guides, mobile exhibits, and the 'Bootsteps in History' radio- and stage-play series for secondary-school students covering Dieppe Raid, Korean War, World War I, Indigenous soldiers, Afghanistan, and World War II. The organization also conducts mobile exhibits at locations such as Cherry Hill Mall for seniors.

The business model is donation- and merchandise-driven. Revenue streams include: (1) public donations accepted on a flexible pay-as-you-go basis in a $20–$400 range, with all proceeds directed to projects such as three annual veteran luncheons and five ceremonies at Remembrance Gardens; (2) merchandise sales through a Square-powered online shop, including Flanders Poppy Seeds priced $6.50–$27 and Memorial Stones at $450 each, with all proceeds supporting Remembrance Gardens; and (3) one-time annual rental of Centennial Hall (adjacent to the cenotaph) for the Remembrance Day reception featuring large military-history displays and a free luncheon for parade participants. The organization is volunteer-led, operates through committees, and markets primarily via community events, school outreach, partnerships with veteran organizations (Veterans Affairs Canada, 1st CAV, CAVUNP, Korea Veterans Association, Dutch Canadian Society of London and District), and content marketing across four sister websites. No paid staff headcount, no mobile application, and no technology stack are disclosed; revenue figures are not publicly available.

Name

The Remember November 11 Association

Legal name

The Remember November 11 Association

Website

https://remembernovember11.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

The Remember November 11 Association is a Canadian registered non-profit that operates Remembrance Gardens Memorial Park in London, Ontario, along with commemorative ceremonies, the Roll Call of Honour veterans database, and educational programs and plays honouring Canadian Armed Forces service members.

Ownership category

akta.pro rank

Product category

Veterans Memorial and Remembrance Services

NAICS

Historical Sites (712120), Museums, Historical Sites, and Similar Institutions (712), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Museums & Heritage Sites (History, Science, Specialty) (BPAGAHAA)

akta.pro secondary industries

Cultural Festivals & Events Organizations (BPAGAHAG), Monuments, Statues & Memorials (THAJACAB)

Keywords

• Veterans remembrance programs
• Military memorial services
• Commemorative ceremonies
• Military history education
• Memorial park operations

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: The organization accepts donations from the public which go directly to supporting their projects including feeding veterans free lunch three times a year and hosting five ceremonies at Remembrance Gardens.
2. Merchandise Sales: The organization sells merchandise including Flanders Poppy Seeds ($6.50-$27.00) and Memorial Stones ($450.00) through their online shop. All proceeds support Remembrance Gardens.
3. Event Venue Rental: On Remembrance Day, the organization rents Centennial Hall (located beside the Cenotaph) to host their annual reception with large military history displays and free luncheon for parade participants.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

The Remember November 11 Association operates as a Canadian non-profit corporation that maintains and programs Remembrance Gardens, a memorial park in London, Ontario with 17 large monuments and over 100 memorial stones. It runs the Roll Call of Honour online database (HonourThem.ca) cataloguing Canada's fallen soldiers, hosts annual remembrance ceremonies (Remembrance Day, Vimy Ridge, Liberation of the Netherlands, D-Day, Korea Veterans Day, Peacekeeper Day), produces educational plays (Bootsteps in History) and teaching materials for schools, and sells commemorative merchandise (Memorial Stones, Flanders Poppy Seeds).

Product overview

The Remember November 11 Association operates as a non-profit organization managing memorial parks, educational programs, and commemorative events to honor Canada's fallen military and veterans. The core offerings include Remembrance Gardens (a memorial park with monuments and ceremonies), the Roll Call of Honour database (HonourThem.ca) for researching individual soldiers, the Animals of War Canada Monument, and exhibits/events including the annual Remembrance Day reception. Educational products include teaching materials and the Bootsteps in History play series. Merchandise includes Memorial Stones and Flanders Poppy Seeds sold through the organization's shop.

Differentiator

Problem solved

Functional benefit

Brands

• Remembrance Gardens: A memorial park with historical monuments about Canada's military history, created to Remember the Fallen, Honour Veterans and teach children.
• Roll Call of Honour
• Animals of War Canada

Products and services

• Remembrance Gardens

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Veterans Affairs CanadacoreOthersGovernment partner providing support and working relationship over 15 years. Veterans Affairs Canada Honours & Awards Section provides information about medals and commendations for military personnel.
• 1st CAVminorOthersMilitary organization with working relationship over 15 years.
• CAVUNPminorOthersCavalry veterans organization with working relationship over 15 years.
• Korea Veterans AssociationminorOthersVeterans organization representing Korean War veterans with working relationship over 15 years.
• Heemans GreenhouseminorOthersLocal business partner providing support over 15 years, likely contributing to garden maintenance at Remembrance Gardens.
• London KnightsminorOthersLocal sports team partnership over 15 years, community engagement.
• D-Day WearminorOthersMilitary-themed apparel business with working relationship over 15 years.
• Dutch Canadian Society of London and DistrictminorOthersCultural organization with working relationship over 15 years, likely related to Liberation of the Netherlands commemorations.
• London Training CentreminorOthersTraining facility partner with working relationship over 15 years.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Royal Canadian Legion: Canada's largest veterans service organization operating remembrance events, poppy campaigns, and veteran support programs nationwide. Compares to RN11 on mission (honouring veterans and remembrance) but at vastly greater scale and national footprint.
• Canadian War Museum: National museum in Ottawa preserving and presenting Canada's military history through exhibitions, education, and public programming. Closest large-scale analogue to RN11's combination of historical interpretation, educational programming, and commemorative events.
• National War Memorial (Ottawa): National site of remembrance in Ottawa managed under Veterans Affairs Canada, hosting annual Remembrance Day ceremonies. Similar dedication to public commemoration of Canadian military sacrifice, but at national-government scale.
• Imperial War Museum: UK-based museum network covering conflicts involving Britain and the Commonwealth, with strong education and remembrance programming. Comparable mission and educational programming model, though much larger and government-funded.
• Australian War Memorial: Australian national memorial combining shrine, museum, and archive dedicated to Australian military history. Operates ceremonies, educational programs, and a research database — a strong functional analogue to RN11's combined park, exhibits, and HonourThem.ca.

Others

• Canada Company: Canadian Military Families United: Canadian nonprofit supporting military families and veterans through community programs. Adjacent in mission and donor ecosystem but focused on family welfare rather than remembrance ceremonies and memorials.

Direct peers

• Juno Beach Centre: Canadian WWII museum and memorial in Normandy, France operating educational programs, exhibits, and commemorative ceremonies for Canadian military history. Highly comparable to RN11's mission of remembrance, education, and ceremony-driven operation.

Emerging players

• Canada's National History Society: Canadian nonprofit producing historical educational programs, classroom resources, and public history initiatives. Comparable to RN11 in delivering curriculum-linked materials and teacher guides to Canadian schools.
• Memory Project Archives (Historica Canada): Digital archive of veteran first-person accounts and educational materials on Canadian military history. Closest direct overlap with RN11's HonourThem.ca veteran database and school-focused teaching resources.

Regional players

• Commonwealth War Graves Commission: International organization maintaining cemeteries and memorials for Commonwealth war dead, with public records for genealogical research. Comparable to RN11's roll-call/database and remembrance mission, but operating globally across Commonwealth nations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Remember November 11 Association