Granit

What Granit does

Granit is a Nordic home furnishings and storage retailer founded in 1997 and headquartered in Stockholm, Sweden. The company sells furniture, home textiles (cushions, throws, rugs, curtains), storage solutions, lighting, kitchen and dining ware, bathroom products, home office supplies, and outdoor living products through a multi-channel model combining owned e-commerce platforms and a network of physical retail stores located across major Swedish cities (Stockholm, Gothenburg, Malmö, Uppsala, Linköping, Örebro, Uddevalla, Nacka) and other Nordic markets. Geographic coverage spans Sweden, Norway, Finland, and Germany via localized sites and pricing in SEK, NOK, EUR, and DKK.

The core catalog is anchored in a Nordic design aesthetic and emphasizes sustainability, with materials including stone, glass, cotton, linen, and wood, and products carrying GOTS, OEKO-TEX, FSC, and Svanen certifications. Exclusive collaborations — notably with Skruf Glassworks (Småland-based handblown glass) and designer Stig Lindberg (Berså collection) — provide co-branded, design-led SKUs that distinguish the assortment. The technology stack is conventional e-commerce/retail: no proprietary technology, no app, no public API or SDK, and no documented AI/ML capabilities; investment in technology appears to focus on localized storefronts, payment, and logistics rather than on novel platforms.

The business model is straightforward retail: one-time product sales at unit pricing with periodic promotions (e.g., 20% off cushions, 30% off lounge furniture) financed through direct consumer transactions and a dedicated B2B corporate channel offering invoice payment and enterprise pricing. Revenue is generated from product sales across all home categories, supplemented by the Granit Club loyalty program (member pricing, free shipping over SEK 699, 15% first-order discount). The customer base is primarily B2C consumers seeking Nordic-designed, sustainable home goods, with secondary segments in business customers (offices, corporate gifting) and budget-conscious students. No revenue, funding, or ownership figures have been publicly disclosed in the available sources.

Name

Granit

Website

https://granit.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Granit is a Nordic home furnishings and storage retailer (founded 1997, Stockholm) selling furniture, textiles, lighting, and storage across multiple home categories through e-commerce and physical stores in Sweden, Norway, Finland, and Germany, serving primarily B2C consumers with a secondary B2B corporate channel.

Ownership category

akta.pro rank

Product category

Home Furnishings Retail

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail (CRAMAAAJ)

Keywords

• Home furnishings retail
• Nordic furniture store
• Home storage solutions
• Sustainable home textiles
• Scandinavian interior design

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated from one-time product sales across multiple categories including furniture, home textiles, storage solutions, lighting, and home accessories. Products are sold at fixed retail prices with periodic sales and promotions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Granit is a Nordic home furnishings retailer selling furniture (sofas, armchairs, tables, stools), home textiles (cushions, throws, rugs), kitchen and dining products, bathroom products, storage solutions, lighting, home office items, and outdoor living products through owned e-commerce platforms and physical stores in Sweden, Norway, Finland, and Germany. The assortment emphasizes sustainable, certified materials and timeless Nordic design, and is sold under standard retail pricing as well as through the Granit Club loyalty program and a B2B corporate channel.

Product overview

Granit är en nordisk inrednings- och möbelföretag som erbjuder ett brett sortiment av möbler, hemtextil och förvaringslösningar med fokus på hållbarhet och tidlös design. Produktportföljen inkluderar möbler (soffor, fåtöljer, bord, pallar) för vardagsrummet, köks- och serveringsprodukter (porslin, glas, bestick), badrumsprodukter (handdukar, tillbehör), förvaringslösningar (korgar, boxar), belysning (lampor, ljusslingor), hemmakontorsprodukter och utomhusmöbler. Företaget har även samarbeten med Skruf (glasbruk) och Stig Lindberg (formgivare) för exklusiva kollektioner. Sortimentet präglas av naturliga material som sten, glas, bomull, linne och trä med certifieringar som GOTS, OEKO-TEX och FSC.

Differentiator

Problem solved

Functional benefit

Products and services

• Furniture (Sofas, Armchairs, Tables, Stools)

Quantifiable outcome

• Goal: More than half of sales from sustainability-certified products by 2027

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Skruf Glassworks (Skrufs Glasbruk)coreStrategic or Co-development Partner · 1 January 2025Collaboration with Skruf Glassworks in Småland, Sweden. The partnership produces handblown glass vases and candle holders introduced in autumn 2025, now expanded to new color variants including light pink, blue, and brown. Products are marketed as perfect gifts for summer celebrations including christenings, weddings, graduations, and birthdays.
• Stig LindbergcoreStrategic or Co-development Partner · 1 January 2025Collaboration featuring glassware designed by Stig Lindberg, including the Berså collection. The partnership continues to offer classic Scandinavian glass designs through Granit's retail channels.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/granit

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granit