Store Friendly

Name

Store Friendly

Legal name

Storefriendly Self Storage Group Ltd (儲存易迷你倉集團有限公司)

Website

https://www.store-friendly.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Self-Storage Services

NAICS

Lessors of Miniwarehouses and Self-Storage Units (531130), Lessors of Miniwarehouses and Self-Storage Units (53113)

SIC

Public Warehousing & Storage (4220)

akta.pro primary industry

Standard/Non-Climate Self-Storage (HSAKAGAB)

akta.pro secondary industries

Business & Commercial Self-Storage (Inventory/Records) (HSAKAGAD), Specialty Storage (Wine, Art, Document Vaults) (HSAKAGAF), Residential Full-Service Storage (HSAKAHAA), Commercial Full-Service Storage (HSAKAHAB)

Keywords

• Self-storage services
• Mini-storage facilities
• Robotic storage systems
• Wine storage solutions
• Smart safety deposit boxes

Headquarters

HQ city

Tsuen Wan

HQ country

Hong Kong SAR China

HQ region

Asia

Offices13 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Self-Storage Unit Rental: Monthly rental of storage units in various sizes (8 sq ft to 100+ sq ft). Revenue is recurring and subscription-based, billed monthly with discounts for pre-payment. One-month minimum terms with no long-term commitment required. Rental agreements automatically renew unless 14-day advance notice is given.
2. Moving and Logistics Services: Storefriendly Movers provides end-to-end moving services including packing, transportation, port/airport delivery, home/office relocation, and waste disposal. Revenue is one-time/transaction-based per service, complementing the core storage rental.
3. Specialty Storage Services: Premium services including wine storage (with temperature 11-17°C and humidity below 70%), smart safety deposit boxes (large-format vault for handbags, luxury items, property deeds), and Storefriendly Hobbies (oversized storage for large items). These command higher price points than standard units.
4. Deposit and Administrative Fees: Security deposits collected at signing (equivalent to two months' rent), plus administrative fees for late payments (HK$500 per incident). Deposits are refunded within 60 working days of contract termination.

Pricing tiers

Go-to-market motion2 records

Distribution channels8 records

Marketing channels10 records

Core offering

Store Friendly operates a tech-enabled self-storage platform offering monthly rental of secure storage units (8 to 100+ sq ft) across 130+ branches in Hong Kong, Macau, Taiwan, and Singapore. The company provides specialized storage solutions including wine storage with climate control, smart safety deposit boxes for valuables, robotic storage (Storefriendly Go), on-demand doorstep pickup service, and professional moving and logistics services through its subsidiary Storefriendly Movers.

Product overview

Store Friendly operates as a comprehensive self-storage platform offering multiple service tiers: core self-storage units in various sizes with 24/7 smart access; robotic storage (Storefriendly Go) using autonomous robots for unit delivery; specialized wine storage with precise climate control; AI-powered smart safe deposit boxes for high-value items; on-demand pickup service (On Demand) for convenient collection; and professional moving services (Movers). The company also offers Storefriendly Hobbies for large item storage and Storefriendly MAX for oversized items. The portfolio spans traditional and technology-enhanced storage solutions across Hong Kong, Macau, Taiwan, and Singapore.

Differentiator

Problem solved

Functional benefit

Brands

• Storefriendly Movers: In-house moving and logistics service subsidiary providing one-stop moving and storage solutions
• Storefriendly Go
• Storefriendly Hobbies
• Storefriendly On Demand
• Storefriendly Centre
• Storefriendly Tower
• Storefriendly Fully Automated Security Cabinet
• Storefriendly MAX

Products and services

• Self-Storage (Mini Storage)

Quantifiable outcome

• Over 40,000 households served across Asia
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• World Wildlife Fund (WWF) Hong KongminorStrategic or Co-development Partner · 1 January 2026Store Friendly participated in WWF's Earth Hour 2026 initiative, demonstrating its commitment to ESG and environmental sustainability as part of its corporate social responsibility program.
• Hong Kong Green Building Council (HKGBC)minorStrategic or Co-development Partner · 1 January 2026Store Friendly received the HKGBC Green Building Rating 'Excellent Classification' (綠建環評卓越評級), recognizing the company's ESG leadership in green building operations for its Storefriendly Tower properties.
• International Self Storage Association (ISSA)coreStrategic or Co-development Partner · 1 January 2006Store Friendly has been a member of the International Self Storage Association and Self Storage Association Asia since 2006. The company represents the Asia region and contributes industry insights on self-storage operations to representatives from various countries annually.
• Self Storage Association Asia (SSAA)coreStrategic or Co-development Partner · 1 January 2006Store Friendly is a key member of the Self Storage Association Asia, participating in annual industry events and representing Asian market perspectives in global self-storage standards discussions. The company has received multiple SSAA awards recognizing its leadership in the industry.

Scale indicators9 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Cube Self Storage: Hong Kong-based self-storage operator with multiple branches across Hong Kong Island, Kowloon and the New Territories. Directly competes with Store Friendly in the same residential and SME storage segments in Hong Kong, with comparable unit sizes and month-to-month rental terms.
• iStore Self Storage: Hong Kong self-storage brand offering climate-controlled units to residential and SME customers. Competes head-to-head with Store Friendly in Hong Kong, with overlapping unit size ranges, 24/7 access, and similar pricing models.
• Spacebox Self Storage: Self-storage operator with presence in both Hong Kong and Singapore, directly overlapping two of Store Friendly's four markets. Targets residential customers and SMEs with a comparable range of storage unit sizes and subscription-based pricing.
• Lock+Store: Self-storage brand backed by Mapletree (a Temasek-linked real estate group) with branches in Singapore and presence in Hong Kong. Competes with Store Friendly across both Singapore and Hong Kong, offering storage units and business storage services.

Broad incumbents

• Public Storage: Largest self-storage REIT in the United States with thousands of facilities across North America and Europe. A broad incumbent reference point for unit economics, technology deployment, and multi-site operations, though operating in different geographies than Store Friendly.
• Extra Space Storage: Major US self-storage REIT with an international footprint that includes ownership of Shurgard Self Storage, which operates in Singapore. A global benchmark for self-storage at scale and a relevant competitive reference for Store Friendly's Singapore operations.
• Shurgard Self Storage: European self-storage operator (majority-owned by Extra Space Storage) with a direct presence in Singapore competing with Store Friendly's Singapore flagship 'Storefriendly Centre' locations. Operates similar climate-controlled, technology-enabled storage facilities.
• Iron Mountain: Global records management, data center and storage services company serving enterprise and institutional customers. Comparable as a large-scale, asset-heavy storage operator serving B2B customers across multiple geographies, although focused on records and digital rather than physical self-storage.
• Simply Self Storage: US self-storage operator with a multi-state network of facilities. While geographically separate, comparable to Store Friendly as a multi-site operator offering standardized unit sizes, climate control, and online booking.

Emerging players

• The Store: Smaller Hong Kong self-storage brand offering comparable unit rental services to residential and SME customers. Represents an emerging/niche competitor in the Hong Kong market where Store Friendly is the No. 1 brand.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@StorefriendlyChannel
• Facebookfacebook.com/storefriendlyselfstorage
• Instagraminstagram.com/storefriendlyselfstorage
• Xx.com/storefriendly1

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Store Friendly