Grupo Selpe

What Grupo Selpe does

Grupo Selpe is a privately held Brazilian HR consultancy headquartered in Belo Horizonte, operating since 1966 across a footprint of seven units in Belo Horizonte, Contagem, Conselheiro Lafaiete, Uberlândia, São Paulo (two units), and Recife. The group is structured as three LTDA entities covering selection (Selpe Seleção de Pessoal), HR consulting (Selpe Consultoria em Recursos Humanos), and training/development (Selpe Advisory), plus a wholly-owned technology subsidiary, Recrutamento Inteligente, founded in 2014 as an Applicant Tracking System that combines organizational psychology with AI algorithms to digitize and centralize recruitment workflows from requisition through onboarding. The company sells a portfolio of verticalized service lines — Selpe Especialistas for mid-management, Selpe Executive (via NPA WorldWide) for senior search, Selpe Staff for administrative staffing, Trainee e Estágio for young-talent programs, and Mão de Obra Temporária for temporary labor — alongside HR advisory and the exclusive Brazilian representation of the AssessFirst behavioral profiling platform built on the Big Five model.

Revenue is generated through professional services engagements (project-based or contingency fees for recruitment, executive search, staffing, and temporary labor) plus a subscription SaaS stream from the Recrutamento Inteligente ATS platform, which is offered on a free 3-month evaluation basis before paid subscription. Distribution combines a B2B consultative sales motion through a dedicated commercial team and six regional offices with a product-led self-serve motion for the ATS; thought leadership content marketing (blog, e-books, webinars, LinkedIn, Instagram, YouTube) supports lead generation. The customer base skews to Brazilian enterprise and mid-market accounts across mining, steel, automotive, healthcare, retail, construction materials, and cellulose (named clients include Stellantis, LafargeHolcim, LD Celulose, BHV Marais, Minasligas, Oncomed BH, Cimento Nacional), with cross-border executive search enabled through NPA WorldWide's 5-continent network.

The company is founder-owned with no disclosed institutional investment, employs 251-500 people, and operates within LGPD (Brazilian data protection law) and GDPR-aligned frameworks, designating a DPO (Lucas Parisi). The Cyber Security service line and Selpe em SP/PE regional pages signal continuing portfolio and geographic expansion, while a January 2026 partial data security incident on an internal administrative server was disclosed and contained.

Name

Grupo Selpe

Legal name

Selpe Seleção de Pessoal LTDA

Website

https://gruposelpe.com.br

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

251–500 employees

Short description

Grupo Selpe is a privately held Brazilian HR consultancy, headquartered in Belo Horizonte, providing recruitment, executive search, staffing, temporary labor, and HR advisory services across seven regional offices, supported by its proprietary Recrutamento Inteligente ATS platform and exclusive Brazilian representation of the AssessFirst behavioral profiling tool.

Ownership category

akta.pro rank

Product category

HR Consulting Services

NAICS

Professional Employer Organizations (561330), Executive Search Services (561312), Management Consulting Services (54161)

SIC

Services-Employment Agencies (7361), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPACAHAB

Professional Employer Organization (PEO) / Co-Employment Services

Business & Public Services/HR, Staffing & Recruitment Services/Employer of Record (EOR) & Global Employment / PEO Services

SECONDARYBPACAHAL

Onboarding, Offboarding & Employee Lifecycle Administration

Business & Public Services/HR, Staffing & Recruitment Services/Employer of Record (EOR) & Global Employment / PEO Services

Keywords

• HR consulting services
• Recruitment and selection
• Executive search
• Applicant tracking system
• Talent management

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Recruitment and Selection Services: Core business delivering end-to-end hiring solutions across multiple specializations: Selpe Especialistas (analysts and mid-management), Selpe Executive (executive search), Selpe Staff (administrative staffing), Trainee and Estágio programs, and Temporary Labor (mão de obra temporária). Revenue is generated through project-based or contingency fee arrangements with client companies.
2. Recrutamento Inteligente ATS Platform Subscription: SaaS-style subscription access to the proprietary ATS platform enabling companies to manage their own recruitment processes. The platform includes a free evaluation period of up to 3 months before subscription commitment. Revenue is recurring on a subscription basis.
3. HR Advisory and Consulting: Strategic HR consulting services provided through the Advisory division, covering organizational design, culture assessment, talent development, and people management strategy.
4. AssessFirst Behavioral Assessment Licensing: Exclusive Brazilian representation of the AssessFirst platform for behavioral profiling and team compatibility analysis. Revenue generated through licensing or per-assessment fees.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Grupo Selpe is a Brazilian HR consultancy that provides end-to-end recruitment and selection, executive search, temporary staffing, trainee and internship programs, and strategic HR advisory services to mid-market and enterprise clients. Its core technology product is Recrutamento Inteligente, a proprietary Applicant Tracking System (ATS) that combines organizational psychology with AI algorithms to automate and centralize hiring workflows. The firm also exclusively represents the AssessFirst behavioral profiling platform in Brazil, and leverages the NPA WorldWide network for cross-border executive placements.

Product overview

Grupo Selpe is a comprehensive HR consultancy offering both technology products and human resources services. The core technology product is the Recrutamento Inteligente ATS platform, which automates end-to-end recruitment and selection processes. Supporting this platform are specialized services including Selpe Especialistas (mid-level recruitment), Selpe Executive (executive search via NPA WorldWide), and Selpe Trainee e Estágio (young talent programs). Additional services include Staffing (Selpe Staff), Temporary Workforce (Mão de Obra Temporária), HR Advisory consulting, and behavioral assessment tools (AssessFirst). The portfolio covers the entire People and Management cycle from recruitment through development, with operations across Brazil and international reach through strategic partnerships.

Differentiator

Problem solved

Functional benefit

Products and services

• Recrutamento Inteligente An Applicant Tracking System (ATS) platform that automates recruitment and selection processes from job requisitions to hiring, providing algorithm-driven decision support, candidate communication via WhatsApp, online assessments, and real-time process metrics. Targets HR teams at medium and large Brazilian companies.
• Selpe Especialistas Recruitment and selection service for analysts, specialists, managers, and middle-management positions, using predictive technology and AI-powered People Analytics for intelligent, optimized, and precise hiring. Targets Brazilian companies needing specialized talent.
• Selpe Executive Executive search and recruitment service for senior and leadership positions, leveraging the NPA WorldWide international network across 5 continents. Targets organizations seeking C-suite and senior executive talent, including cross-border assignments.
• Selpe Trainee e Estágio Specialized recruitment programs for trainee and internship positions, including young talent development initiatives and structured programs following Brazilian internship law. Targets companies seeking to build Gen Z talent pipelines and future leadership.
• Selpe Staff Staffing service for administrative, operational, and clerical support positions. Targets companies requiring routine workforce supplementation.
• Mão de Obra Temporária Temporary workforce solutions compliant with Brazilian labor law (Lei da Terceirização) for flexible staffing needs. Targets companies with seasonal or project-based workforce scaling requirements.
• AssessFirst AI-powered behavioral assessment platform using the Big Five personality model to predict professional success, evaluate cultural fit, and support team compatibility analysis. Selpe is the exclusive representative in Brazil; targets HR and talent management teams at Brazilian companies.
• Selpe Advisory Strategic HR consulting services for organizational people management and development, covering organizational design, culture assessment, and talent development strategy. Targets companies seeking strategic HR transformation.
• Selpe Cyber Security Cybersecurity services and information security consulting for protecting recruitment and HR data. Targets organizations with data security and privacy requirements.

Quantifiable outcome

• 0% time reduction in hiring (Recrutamento Inteligente platform)
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• NPA WorldWidecoreStrategic or Co-development PartnerSelpe is a member of NPA WorldWide, an international executive search network operating across 5 continents. This membership enables Selpe to find and place executive-level professionals for Brazilian clients with international needs, and to participate in cross-border executive search assignments sourced globally.
• Interim Management WorldwidecoreStrategic or Co-development PartnerSelpe maintains a solid partnership with Interim Management Worldwide, a consulting network specialized in interim management. This partnership enables Selpe to source and place senior professionals in temporary or permanent executive roles anywhere in the world.
• AssessFirstcoreTechnology or IntegrationSelpe holds the exclusive representation of AssessFirst in Brazil. AssessFirst is a behavioral profiling platform based on the Big Five personality model that uses AI and behavioral science to analyze emotional, behavioral, and cognitive traits. Selpe integrates this tool into its recruitment and talent development offerings.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• PageGroup (Michael Page): Global recruitment firm operating in Brazil across mid-management, specialist, and executive search — directly comparable to Selpe Especialistas and Selpe Executive service lines, with similar professional-services fee model and multi-country footprint.
• Adecco Group: Global workforce solutions leader with Brazil presence (Adecco Brazil), directly comparable to Selpe Staff and Mão de Obra Temporária in temporary staffing and outsourcing, plus broader recruitment services.
• Robert Half International: Global staffing and consulting firm (Protiviti and Robert Half brands) with significant Brazilian operations; directly comparable across mid-level professional staffing, executive search, and HR consulting service lines.
• Hays plc: UK-listed recruitment and workforce solutions firm with established Brazil operations; comparable to Selpe across specialist recruitment, executive search, and temporary staffing with a similar professional-services business model.
• ManpowerGroup Brazil: Global staffing and workforce solutions firm with established Brazilian operations; competes directly with Selpe on temporary labor, permanent placement, and RPO/recruitment process outsourcing.

Regional players

• Catho: Brazil's largest online recruitment/job platform; competing more on candidate sourcing/job board while Selpe focuses on full-cycle recruiting services — partial overlap in connecting employers with Brazilian talent pools.

Emerging players

• Greenhouse Software: US-headquartered enterprise ATS expanding in Latin America; comparable to Recrutamento Inteligente as an AI-enabled applicant tracking platform targeting mid-market and enterprise recruiting teams.
• Gupy: Brazilian recruitment technology company offering ATS, selection, and onboarding software — the most direct domestic competitor to Selpe's Recrutamento Inteligente ATS platform with a more product-led, SaaS-native model.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with executive search, recruitment process outsourcing, and talent assessment capabilities — a broader incumbent with overlapping executive search and assessment adjacencies to Selpe Executive and AssessFirst.
• LinkedIn Talent Solutions: Microsoft-owned talent platform offering recruiter tools, job postings, and candidate sourcing globally including Brazil; represents the structural competitive threat to Selpe's ATS and recruitment services at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/SelpeGenteeGest%C3%A3o?sub_confirmation=1
• Facebookfacebook.com/vagasgruposelpe
• LinkedInlinkedin.com/company/gruposelpe
• Instagraminstagram.com/selpegenteegestao
• Xx.com/GRUPOSELPE

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Selpe