NOAQ Flood Protection

What NOAQ Flood Protection does

NOAQ Flood Protection AB is a Swedish company founded in 1993 by Sigurd Melin that designs and sells mobile flood barriers for the global market. The product portfolio centers on two self-anchoring technologies: the NOAQ BOXWALL™ line of interlocking glass-fiber-reinforced plastic panels (BW52 at 50 cm and BW102 at ~100 cm height) and the NOAQ TUBEWALL™ line of air-filled reinforced PVC tubes (TW50, TW75, TW100 at 50/75/100 cm respectively). Both product families are stabilized by the weight and pressure of the retained floodwater itself — eliminating the need for tools, moorings, surface preparation, or specialized labor. TUBEWALL incorporates a patented drainage layer that channels underseepage to the dry side, providing stability without uplift forces. The BW52-series received VdS Class B certification (VdS standard 3855) in 2025, and a new Storm Anchor accessory and BOXPOOL line were added in 2025.

The company serves three customer segments: civil defense and government agencies, commercial property owners, and infrastructure operators. Revenue is generated through hardware sales distributed via a local-distributor network spanning more than 50 countries, with Cascade Engineering acting as the exclusive North American distributor and contract manufacturer under a partnership signed in July 2025. Go-to-market is channel-led with sales-engineering support and documented success stories from real flood events (e.g., Storm Babet in Denmark, Storm Orinoco in Germany); marketing also relies on trade-show presence at INTERSCHUTZ 2026 and Salon des Maires in Paris. Leadership transitioned in December 2024 from founder Sigurd Melin (now Chairman and product R&D) to Douglas Hellström (CEO, internal promotion from Sales Manager). In December 2025, Investment AB Latour acquired approximately 20% of the company through Latour Future Solutions AB to fund growth in climate adaptation.

NOAQ operates a small team (11–50 employees) from its headquarters in Näsviken, Sweden, and does not publicly disclose revenue. The core thesis is that climate-driven flood frequency and severity create structural demand for rapidly deployable protection alternatives to permanent infrastructure investment, with mobile barriers offering lower logistics costs and insurance-loss reduction.

Name

NOAQ Flood Protection

Legal name

NOAQ Flood Protection AB

Website

https://noaq.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

NOAQ Flood Protection AB, founded in 1993 and headquartered in Sweden, designs and sells self-anchoring mobile flood barriers (BOXWALL and TUBEWALL product lines) to government, commercial, and infrastructure customers in over 50 countries via a global distributor network.

Ownership category

akta.pro rank

Product category

Mobile Flood Protection Equipment

NAICS

Rubber and Plastics Hoses and Belting Manufacturing (326220), Laminated Plastics Plate, Sheet (except Packaging), and Shape Manufacturing (32613)

SIC

Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Flood Control & Protection Infrastructure (Levees, Floodwalls, Gates, Pump Stations) (EUANAEAI)

Keywords

• Mobile flood barriers
• Flood protection systems
• Self-anchoring barriers
• Temporary flood defense
• Climate adaptation products

Headquarters

HQ city

Näsviken

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Mobile Flood Barrier Sales: NOAQ generates revenue through the sale of mobile flood barrier products including NOAQ BOXWALL (BW52 and BW102 series) and NOAQ TUBEWALL (TW50, TW75, TW100). Products are sold through a global distributor network and direct partnerships. Barriers are reusable flood protection equipment designed for temporary use.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

NOAQ designs, manufactures, and sells free-standing mobile flood barriers that self-anchor using the weight and pressure of retained floodwater, requiring no tools, moorings, or surface preparation. Its two core product lines are NOAQ BOXWALL (interlocking glass-fiber-reinforced plastic panels, available in 50 cm and 100 cm heights) and NOAQ TUBEWALL (air-filled reinforced PVC tubes, available in 50, 75, and 100 cm models), sold through a global distributor network in over 50 countries.

Product overview

NOAQ Flood Protection AB offers a portfolio of free-standing mobile flood barriers designed for rapid deployment without tools, training, or heavy machinery. The product line centers on two core technologies: NOAQ BOXWALL™ (stacked glass-fiber-reinforced plastic panels) available in BW52-series (50 cm) and BW102-series (100 cm) heights, and NOAQ TUBEWALL™ (air-filled reinforced PVC tubes) offered in TW50, TW75, and TW100 models. Both barrier types are self-anchoring — they use the weight and pressure of the retained floodwater itself to prevent uplift and sliding, eliminating the need for stakes, sandbags, or other anchoring methods. The BOXPOOL™ line is also referenced for North American distribution. All products are exported globally to over 50 countries via a network of local distributors and are backed by Swedish engineering excellence established since 1995.

Differentiator

Problem solved

Functional benefit

Brands

• NOAQ BOXWALL™: Mobile flood barriers for quick and easy deployment on even surfaces without any tools, technical training or mass assistance. Available in BW52-series and BW102-series.
• NOAQ TUBEWALL™

Products and services

• NOAQ BOXWALL™

Quantifiable outcome

• Deployed in minutes by just two people without tools, training, or heavy lifting
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Cascade Engineering Inc. (North America)coreChannel Partner/ Reseller/ Distributor · 15 July 2025Strategic partnership with US-based Cascade Engineering as distributor and exclusive contract manufacturer for NOAQ BOXWALL and NOAQ BOXPOOL in North America. NOAQ Boxwall BW102 and new Boxwall Storm Anchor will be manufactured and distributed in the USA to reduce lead times. Cascade provides territory sales support and inventory building for the North American market.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Floodstop Barrier: Dutch manufacturer of mobile, self-supporting flood barriers (the Floodstop system) that compete head-to-head with NOAQ BOXWALL in European municipal and property-protection tenders. Comparable product category, target customers, and rapid-deployment value proposition.
• Flood Control International: UK-based specialist in demountable and temporary flood defense systems for utilities, highways, and commercial property. Directly competes with NOAQ in the temporary/mobile barrier segment and serves overlapping civil-defense and infrastructure customers.
• Geodesign Barriers: Swedish peer (also based in Sweden) producing mobile, free-standing flood barriers using a comparable self-anchoring design philosophy. Closest geographic and technical competitor to NOAQ, with overlapping distribution channels in Europe.
• Musthane: French manufacturer of inflatable and water-filled flood protection systems (Muscle Wall, Rapid Air Barrier) targeting civil defense and industrial sites in Europe and internationally. Competes with NOAQ TUBEWALL on the air/inflated barrier side of the market.
• MegaSecur: Canadian manufacturer of the Water-Gate rapid-deployment flood barrier, a flexible water-filled barrier that competes directly with NOAQ Tubewall in North American municipal and emergency-response tenders.
• Dam Easy: Irish producer of lightweight, modular household and SMB flood barriers positioned as a quick-deploy property-protection solution. Competes with NOAQ in the lower-height, residential and small-business segment.
• HSI Services (Hydro Response): UK flood response services and equipment provider offering Aqua-Sac and other temporary flood defense products to utilities, local authorities, and commercial clients — overlapping NOAQ's civil-defense customer base in the UK and Ireland.

Regional players

• AWMA Water Control Solutions: Australian designer/manufacturer of water control infrastructure (penstocks, floodgates, bulkheads) primarily serving the Australasian municipal and mining markets. Broader and more infrastructure-heavy, but overlapping with NOAQ's infrastructure-protection customer segment in a different geography.

Broad incumbents

• Investment AB Latour (parent ecosystem): Swedish industrial holding company now a ~20% shareholder of NOAQ, with a portfolio of niche product companies in climate, safety and sustainability. Comparable as a strategic/financial benchmark for the type of capital structure NOAQ is moving toward.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/noaq-flood-protection

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOAQ Flood Protection