What Little Tiger Group does

Little Tiger Group is a privately held UK children's book publisher headquartered in Fulham, London. Founded in 1986 and acquired in 2005 by New York-based Strip Holdings, the company publishes across the full age spectrum from birth to young adult, organized into three core verticals: Baby and Toddler (board books, touch-and-feel, sensory), Picture Books and Fiction for ages 5-12, and Teen and YA. The catalog spans approximately nine branded imprints including Red Eye, Ophelia, Phoenix, The Elementals, Little Hedgehog, and Play and Pretend, supported by a specialized in-house editorial and design team. Distribution is global through the company's own e-commerce storefront at littletiger.co.uk, the Bookshop.org marketplace, and a strategic collaboration with the Penguin Random House group that provides knowledge sharing on sustainability and compliance.

The company operates on a unit-pricing B2C revenue model, with board books typically priced between GBP 4.99 and 12.99 and YA novels between GBP 6.99 and 9.99. Marketing is conducted through a multi-channel stack including a Mailchimp-managed newsletter, organic social on YouTube, Facebook, Instagram and Twitter, content marketing via the company blog, and promotional writing competitions. Educational outreach includes permissions for schools and booksellers to share read-aloud content. Operational investment is visible in EUDR compliance build-out (FSC-certified materials, supply chain mapping) targeted for December 2025, alongside a dense 2025-2026 product launch pipeline that includes picture books, interactive board books, an early chapter book series, and YA speculative fiction.

Little Tiger Press Limited is registered in England and Wales (company number 05464513) and employs 51-100 staff. The company is profitable in operation with no venture funding rounds disclosed and collaborates globally with Penguin Random House, though the precise equity or commercial structure of that relationship is not publicly defined. The business has no disclosed AI capabilities, no proprietary technology patents, and no application products; its competitive positioning rests on content library depth, editorial talent, author relationships, and the PRH-affiliated distribution reach.

Name

Little Tiger Group

Legal name

Little Tiger Press Limited

Website

https://littletiger.co.uk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Little Tiger Group is a UK-based children's book publisher producing board books, picture books, fiction, and YA titles across nine branded imprints for global retail and direct-to-consumer sales.

Ownership category

akta.pro rank

Product category

Children's Book Publishing

NAICS

Book Publishers (513130), Book Publishers (51313)

SIC

Books: Publishing Or Publishing & Printing (2731)

akta.pro primary industry

Early Readers & Chapter Books Publishing (MPAJAFAB)

akta.pro secondary industries

Early Learning & Preschool Trade (Ages 0–5) (EDAGAIAA), Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)

Keywords

• Children's book publishing
• Picture books
• Board books
• Young adult fiction
• Children's literature

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Book Sales: Revenue is generated through the sale of physical and digital children's books across multiple formats including board books, picture books, and fiction novels. Books are sold directly through the Little Tiger e-commerce website and through retail partners and distributors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Little Tiger Group is the publisher and packager of children's books from birth to young adults. The company develops, commissions, and sells physical and digital children's titles across formats including board books, picture books, chapter books, middle-grade fiction, and young adult novels through its own e-commerce shop and through retail and distribution partners.

Differentiator

Problem solved

Functional benefit

Brands

• Red Eye: YA horror series featuring chilling novels for young adult readers
• Ophelia
• Phoenix
• The Elementals
• My First Touch and Feel
• Little Hedgehog
• Play and Pretend
• My First Jumbo Tab Book
• My First Book of Words

Products and services

• I Am Strong Just Being Me Empowering picture book for young children about different ways to be strong, written by Laura Dockrill and illustrated by Kip Alizadeh, sold via Little Tiger's e-commerce store and retail partners.
• Elementals: Wanzu Sets Sail Adventure chapter book for readers aged 5–7 and the launch title of The Elementals sub-brand, featuring magical elements and seafaring adventure, authored and illustrated for independent early readers.
• My Busy Noisy Farm Interactive noisy board book for toddlers in the Play and Pretend series, with farm-themed sounds, rhyming text, and touch-and-feel elements for early sensory and vocabulary development.
• Control Alter Delete Young adult speculative thriller exploring themes of technology and power dynamics, positioned as teen/YA fiction for advanced teenage readers.
• Say Cheese! Lift-the-flap board book for babies and toddlers featuring farm animal characters and a photography theme presented in rhyming text.
• Ready for School Interactive board book with reusable stickers for nursery and pre-school preparation, featuring forest animal characters designed to reassure children about starting school.
• Who Said Buzz? Touch-and-feel board book for toddlers with sturdy flaps and interactive textures, featuring animal sound prompts by Becky Davies and illustrated by Yi-Hsuan Wu.

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Penguin Random HousecoreStrategic or Co-development PartnerLittle Tiger collaborates globally with colleagues in the Penguin Random House group to share knowledge and best practice, particularly regarding EUDR compliance and sustainability initiatives.
• Bookshop.orgminorChannel Partner/ Reseller/ DistributorBookshop.org serves as a retail partner allowing customers to purchase Little Tiger books through their platform, with Little Tiger receiving a commission on sales.

Scale indicators1 record

Recent moves5 records

Expansion highlights6 records

Direct peers

• Usborne Publishing: Independent UK children's trade publisher of comparable scale producing board books, picture books, and fiction up to YA. Both target the same UK/international retail and library channels and compete head-to-head on bestseller lists.
• Walker Books: UK-headquartered independent children's book publisher with similar age coverage (baby to YA) and global co-edition distribution. Direct competitor on award shortlists (Carnegie, Kate Greenaway) and library purchasing decisions.
• Nosy Crow: Independent UK children's publisher producing illustrated board books, novelty titles, picture books, and fiction. Closest peer in scale, format mix, and creative-led commissioning ethos.
• Andersen Press: Independent UK children's publisher of picture books through YA, with award-winning list comparable in prestige and age-band coverage. Competes for the same authors, illustrators, and retailer real estate.
• Templar Publishing: UK children's publisher specializing in novelty, board, and picture books. Highly comparable format mix in the baby/toddler segment and similar creative-led commissioning approach.

Broad incumbents

• Scholastic UK: UK arm of a global children's publishing major with broader footprint and large school-based distribution. Comparable products (children's fiction, book clubs, education) but materially larger scale.
• Penguin Random House Children's UK: Dominant UK children's publisher (Puffin, Penguin, Razorbill) with whom Little Tiger has a global collaboration relationship. Competes directly for shelf and author talent at materially larger scale.
• HarperCollins Children's Books UK: Major UK children's imprint of a Big Five publisher producing fiction and picture books across all ages. Overlaps with Little Tiger's catalog and competes for the same retailer partnerships.

Emerging players

• Hodder Children's Books: UK children's imprint of Hachette producing trade fiction and picture books. Comparable age coverage but operates as a sub-brand of a larger group rather than as a standalone creative-led house.
• Faber Children's: Children's imprint of the wider Faber group, producing literary and prize-list children's fiction. Competes for the same middle-grade/YA list and Carnegie shortlist slots.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/littletigerpressuk
• Facebookfacebook.com/LittleTigerPress
• Instagraminstagram.com/littletigerbooks
• LinkedInlinkedin.com/company/little-tiger-press

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Little Tiger Group