Nosy Crow
Nosy Crow is a London-based independent children's book publisher producing illustrated books, audiobooks, and ebooks for ages 0–12. It sells through UK and US/Canada channels and holds exclusive co-publishing partnerships with the National Trust, the British Museum, and the University of Cambridge.
- Company typePrivate
- Founded2010
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nosy Crow does
Nosy Crow is a privately held, independent children's book publisher headquartered in London (Wheat Wharf, 27a Shad Thames, SE1 2XZ), founded around 2011 and operating with 51–100 employees. The company produces child-focused books, audiobooks, and ebooks for the 0–12 age range across formats including board, cloth, buggy, hardback, and paperback. Its portfolio is organized by age band, series (Pip and Posy, Bizzy Bear, Wigglesbottom Primary, Princess Minna, Kevin the Vampire, Unicorn Academy, Toddler Talk), and themed curated lists. Supplementary offerings include Stories Aloud read-aloud features, teacher resources, and activity sheets.
The business model is straightforward physical and digital book publishing. Nosy Crow monetizes via one-time book sales distributed through third-party retailers and (currently paused) its own WooCommerce-powered e-commerce storefront with Stripe payment processing. A separate US/Canada site (nosycrow.us) extends the channel into North America. The company holds three exclusive co-publishing partnerships that anchor its catalog: with the National Trust (100+ nature/heritage titles), the British Museum (54+ history/culture titles), and the University of Cambridge (STE(A)M science titles). Distribution is amplified through multi-channel marketing including social media (Facebook, Instagram, Twitter, YouTube, Pinterest), email newsletter, blog content, and curated reading lists targeted at parents, caregivers, and educators. The leadership team comprises founder and Managing Director Kate Wilson and CFO Adrian Soar; no broader management team is publicly disclosed.
Nosy Crow firmographics
Firmographics- Name
- Nosy Crow
- Legal name
- Nosy Crow Limited
- Website
- https://nosycrow.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nosy Crow is a London-based independent children's book publisher producing illustrated books, audiobooks, and ebooks for ages 0–12. It sells through UK and US/Canada channels and holds exclusive co-publishing partnerships with the National Trust, the British Museum, and the University of Cambridge.
- Ownership category
- akta.pro rank
Nosy Crow industry classification
Industry- Product category
- Children's Book Publishing
- NAICS
- Book Publishers (513130), Book Publishers (51313)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Children’s Nonfiction Educational (Science, History, Nature) (EDAGAIAC)
- akta.pro secondary industry
- Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting) (EDAGAIAE)
Keywords
Where Nosy Crow is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Nosy Crow business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Book Sales: Revenue generated through the sale of physical and digital children's books across multiple formats including paperback, hardback, board books, cloth books, buggy books, and mixed media products for children ages 0-12.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Nosy Crow product offering
Product offeringCore offering
Nosy Crow is an independent children's book publisher that creates, publishes, and sells illustrated children's books for ages 0-12. The company produces physical books in multiple formats (board books, hardback, paperback, cloth books, buggy books) as well as digital audio books and ebooks. It holds exclusive publishing partnerships with the National Trust, the British Museum, and the University of Cambridge, producing themed book lines around nature, history/culture, and STE(A)M topics respectively.
Product overview
Nosy Crow is a multi-award-winning, independent children's publishing company offering child-focused, parent-friendly children's books, audio books, and ebooks for ages 0-12. The product portfolio includes physical books in various formats (board books, cloth books, buggy books, hardback, paperback, mixed media), digital products (audio books and ebooks), and supplementary educational resources including teacher resources and activity sheets. The company has established significant publishing partnerships with the National Trust (nature-themed books), the British Museum (history and cultural books), and the University of Cambridge (STE(A)M-focused books). Books are organized into series and curated thematic collections. The company operates both a UK website (nosycrow.com) and a US/Canada website (nosycrow.us), with e-commerce powered by WooCommerce and payment processing through Stripe.
Differentiator
Problem solved
Functional benefit
Products and services
- Children's Books Award-winning illustrated children's books for ages 0-12, published in multiple physical formats including board books, cloth books, buggy books, hardback, and paperback, covering picture books, fiction, non-fiction, and activity books. Targeted at children, parents, caregivers, and gift buyers.
- Audio Books Audio editions of Nosy Crow children's books for digital listening, available as a digital format of the publisher's titles.
- Ebooks Digital ebook versions of Nosy Crow children's titles for reading on electronic devices.
- National Trust Partnership Books Books published under the exclusive children's publishing partnership with the National Trust, covering nature, wildlife, outdoor activities, and heritage for children. The partnership has produced over 100 titles.
- British Museum Partnership Books Books published under the exclusive children's publishing partnership with the British Museum, exploring history, artifacts, and world cultures. The partnership has produced 54 titles.
- University of Cambridge Partnership Books STE(A)M-focused books published in partnership with the University of Cambridge, covering science topics for children. Titles include 'University of Cambridge: Think Big: The Power of Volcanoes' and 'University of Cambridge: Earth Heroes'.
Companies that use Nosy Crow
Customer profileSegments3 records
Ideal customer profiles2 records
Nosy Crow technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Nosy Crow partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- National TrustcoreNosy Crow is the exclusive children's publishing partner of the National Trust. The partnership has produced over 100 books including nature-themed titles, seasonal activity books, and educational guides. Titles include 'National Trust: Rewild This Book', 'National Trust: Look What I Found' series, and 'National Trust: Wonder World' science series.
- British MuseumcoreNosy Crow is the exclusive children's publishing partner of the British Museum. The partnership has produced 54 books including historical titles, puzzle mysteries, and educational books about world cultures and artifacts. Notable titles include 'British Museum: A History of the World in 25 Cities' and 'British Museum: Find Tom in Time' series.
- University of CambridgecoreNosy Crow has a STE(A)M-focused partnership with the University of Cambridge, producing science books for children. Titles include 'University of Cambridge: Think Big: The Power of Volcanoes' and 'University of Cambridge: Earth Heroes'.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Nosy Crow competitors and assessment
Company assessmentBroad incumbents
- Scholastic: Scholastic is the world's largest children's book publisher and operator of school book clubs. It competes across the same age range and educational segments as Nosy Crow but at vastly greater scale, with global distribution and deep educator relationships.
- HarperCollins Children's Books: HarperCollins Children's publishes picture books, series, and educational nonfiction for ages 0-12 globally. It overlaps with Nosy Crow's product types and target demographics but at a much larger scale and with global distribution.
- Hachette Children's Group: Hachette Children's Group (including Hodder and Orion Children's) publishes illustrated picture books, educational titles, and series for children in the same age range as Nosy Crow from a UK base, making it a comparable broad incumbent.
- Penguin Random House Children's UK: Penguin Random House Children's publishes best-selling illustrated and educational titles across the same 0-12 range as Nosy Crow. It is a broad incumbent with significantly deeper marketing budgets, author advance capacity, and retail leverage.
Direct peers
- Ladybird (Penguin Random House): Ladybird publishes educational and early-years books (board books, activity books, early readers) for the 0-7 segment — directly overlapping with Nosy Crow's 0-5 and 5-7 age categories and educational nonfiction focus.
- Bloomsbury Children's Books: Bloomsbury Children's publishes illustrated and educational titles for ages 0-12 from a UK base, including series-based IP and educational nonfiction. It is comparable in geographic focus and broad children's catalog, though part of the larger Bloomsbury group.
- Walker Books: Walker Books is a UK independent children's publisher with a similar mix of illustrated picture books, fiction series, and institutional partnerships (e.g., Walker Studio). It overlaps directly with Nosy Crow in age range, format diversity, and trade publishing model.
- Usborne Publishing: Usborne is a leading UK-based independent children's book publisher with a comparable age range (0-12+), multi-format approach (board books, activity books, fiction), and similar emphasis on educational, illustrated content. It is the closest direct competitor in scale, geography, and product mix.
- Templar Publishing: Templar Publishing is a UK children's imprint focused on innovative illustrated and novelty books (including interactive formats with flaps and sliders). It mirrors Nosy Crow's emphasis on creative formats and gift-led children's titles.
- Quarto Group: Quarto Group is a UK-based illustrated book publisher with strong activity, educational, and nonfiction children's titles. It overlaps with Nosy Crow in illustrated, activity-driven, and educational nonfiction content for children.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Nosy Crow social profiles
Digital presenceNosy Crow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nosy Crow leadership team
Management profileNumber of profiles
Profiles2 records
Nosy Crow funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nosy Crow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nosy Crow
What does Nosy Crow do?
Nosy Crow is an independent children's book publisher that creates, publishes, and sells illustrated children's books for ages 0-12. The company produces physical books in multiple formats (board books, hardback, paperback, cloth books, buggy books) as well as digital audio books and ebooks. It holds exclusive publishing partnerships with the National Trust, the British Museum, and the University of Cambridge, producing themed book lines around nature, history/culture, and STE(A)M topics respectively.
Is Nosy Crow a public or private company?
Nosy Crow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nosy Crow founded?
Nosy Crow was founded in 2010. It employs 51 to 100 people.
Where is Nosy Crow based?
Nosy Crow is headquartered in London, United Kingdom, in the Europe region.
How does Nosy Crow make money?
One revenue line is on record: book Sales.
Who are Nosy Crow's main competitors?
Broad incumbents on record are Scholastic, HarperCollins Children's Books, Hachette Children's Group and Penguin Random House Children's UK. Direct peers are Ladybird (Penguin Random House), Bloomsbury Children's Books, Walker Books, Usborne Publishing, Templar Publishing and Quarto Group.
Does Nosy Crow have an API?
No public API is recorded for Nosy Crow.
What industry is Nosy Crow in?
Nosy Crow's product category is Children's Book Publishing. Its primary akta.pro industry code is EDAGAIAC, Children’s Nonfiction Educational (Science, History, Nature), with a secondary code of EDAGAIAE, Children’s Activity & Practice Books (Workbooks, Puzzles, Handwriting). Its NAICS code is 513130 and its SIC code is 2731.