AMentoria Educação

What AMentoria Educação does

AMentoria Educação (operating as AM, AM Academy, A Mentoria) is a Brazil-based EdTech platform founded in 2019 by Pedro Gesteira, a medical student at UFRN, headquartered in Natal, Rio Grande do Norte. The company provides individualized mentorship-based preparation for the ENEM (Exame Nacional do Ensino Médio) and Brazilian medical school entrance exams, positioning itself as the "evolution of the cursinho" by combining human mentorship, weekly mock exams, video corrections, study lists and a proprietary monitoring app with a "scientifically grounded" methodology.

Its core product, AM Academy, is offered in three annual subscription tiers — Plano Black (individual mentorship with a black-belt mentor and monthly in-person meetings in Natal-RN), Plano Premium (individual mentorship) and Plano Gold (group mentorship) — supplemented by a 15-day freemium trial, free Super Lives webinars, the Cronograma Faixa Preta study-schedule tool, daily am.news newsletter, and an institutional program (AM para Escolas) embedded in partner schools such as Colégio Salesiano and Colégio Diocesano Santa Luzia in RN. A specialized Plano Intergraus Digital, developed in partnership with traditional São Paulo cursinho Intergraus, extends the offering to São Paulo vestibular exams with monthly in-person meetings in São Paulo-SP. The platform integrates Looker Studio for subject-level performance analytics and Typebot for enrollment flows.

AM generates revenue through cohort-based annual subscriptions across its tiered plans, monetized via direct website enrollment, landing pages (apl-optin-org, l9-optin-org), WhatsApp Business commercial contact, and partner channels, with a freemium trial driving top-of-funnel conversion. The company claims 200+ cumulative medical school approvals and 100+ in the SISU 2025 cycle, 25,000+ hours of delivered individual mentoring, and a mentor network of 120+ approved medical students distributed across Brazil. The company is privately held, founder-controlled, LGPD-compliant, and has received early-stage support from WOW Aceleradora (2022) and Anjos do Brasil (2026), with no disclosed institutional venture funding.

Name

AMentoria Educação

Legal name

AMentoria Educação

Website

https://amentoriaenem.com.br

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

AMentoria Educação is a Brazil-based EdTech platform founded in 2019 in Natal, RN, that delivers individualized ENEM and medical-school entrance-exam preparation through annual subscription tiers (Black, Premium, Gold) featuring mentorship from approved medical students, weekly mock exams, and video corrections, serving thousands of aspirants nationwide including São Paulo via the Intergraus Digital partnership.

Ownership category

akta.pro rank

Headquarters

HQ city

Natal

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. AM Academy - Plano Black: Premium tier with individual mentorship from black belt mentor, monthly in-person meetings in Natal-RN, weekly mock exams, video corrections, classes and lists, unlimited doubts app, performance graphs. Represents the highest-value subscription tier.
2. AM Academy - Plano Premium: Mid-tier with individual mentorship, providing personalized study guidance and tracking
3. AM Academy - Plano Gold: Entry-tier with group mentorship, offering mentorship at a lower price point
4. Intergraus Digital Plan: Special plan for São Paulo vestibulares in partnership with Intergraus, featuring individual mentor approved in Medicine at a São Paulo university, monthly in-person meetings in São Paulo-SP, and Premium Digital Pedagogical Material from Intergraus
5. AM Academy Trial - Freemium: 15-day free access to platform with mock exams, lists and classes to demonstrate value before conversion to paid plans

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

AMentoria Educação operates a subscription-based ENEM and medical school entrance exam preparation platform (AM Academy) that pairs individual students with approved medical-student mentors. Core offerings include three annual subscription tiers (Plano Black, Plano Premium, Plano Gold) delivering mock exams, video corrections, study lists, performance analytics, and unlimited doubt-resolution, plus a São Paulo-specific Plano Intergraus Digital plan delivered with partner Intergraus and an institutional AM para Escolas program for partner high schools.

Product overview

AMentoria Educação is an ENEM and medical school entrance exam preparation platform built around individual mentorship from approved medical students. The core product is AM Academy with three subscription tiers: Plano Black (premium individual mentorship with in-person events in Natal, weekly mock exams, video corrections, and an exclusive monitoring app), Plano Premium (standard individual mentorship), and Plano Gold (group mentorship). A specialized Plano Intergraus Digital was launched in 2026 for São Paulo vestibular exams in partnership with traditional cursinho Intergraus. Free offerings include a 15-day Trial AM Academy, Super Lives webinars, Cronograma Faixa Preta study schedules, workshops, and a daily newsletter (am.news). The company also offers an institutional program called AM para Escolas for schools.

Differentiator

Problem solved

Functional benefit

Brands

• AM Academy: The main educational platform offering mentorship, mock exams, classes, and study materials for ENEM preparation with three plan tiers: Plano Black (individual mentorship with in-person sessions), Plano Premium (individual mentorship), and Plano Gold (group mentorship).

Products and services

• AM Academy - Plano Black Premium annual subscription plan offering individual mentorship from a black-belt (faixa-preta) approved medical-student mentor, monthly in-person meetings in Natal-RN, weekly original mock exams for Mathematics and Sciences, video corrections for all mock exam questions, study materials and lists for Math, Physics, Chemistry and Biology, unlimited doubts through an exclusive monitoring app, and performance graphs with progress reports. Targeted at individual students seeking the highest-intensity individual mentorship tier.
• AM Academy - Plano Premium Annual subscription plan providing individual mentorship to guide student study routines using AM's scientifically-based methodology, targeted at individual students preparing for medical school and other high-cutoff courses via ENEM.
• AM Academy - Plano Gold Annual entry-level subscription plan offering group mentorship for students preparing for medical school and high-cutoff courses via ENEM, positioned at a lower price point than the individual mentorship tiers.
• Plano Intergraus Digital Annual subscription plan specifically for São Paulo vestibular exams, developed in partnership with Intergraus (a traditional São Paulo cursinho). Includes individual mentor approved in Medicine at a São Paulo university, monthly in-person meetings in São Paulo-SP, and premium digitized Intergraus pedagogical materials. Sold through a Typebot enrollment flow.
• AM para Escolas Institutional/enterprise program delivering individualized ENEM preparation and study performance monitoring to 1st, 2nd, and 3rd year high school students inside partner school environments. Currently deployed at traditional school networks in RN including Colégio Salesiano and Colégio Diocesano Santa Luzia, helping students target medical school acceptances directly from school.
• Trial AM Academy 15-day free trial providing access to the AM study platform including mock exams, study lists, and video lessons, designed to demonstrate the pedagogical team's capabilities to prospective students and convert them into paid plans.

Quantifiable outcome

• 200+ total approvals in Medicine
• +3 more outcomes

Named customers68 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• IntergrauscoreStrategic or Co-development PartnerStrategic partnership with one of the most traditional cursinhos (prep schools) in São Paulo. AM offers the Intergraus Digital plan specifically for São Paulo vestibulares, featuring individual mentors approved in Medicine at São Paulo universities, monthly in-person meetings in São Paulo-SP, and Intergraus Premium Digital Pedagogical Materials. This partnership provides AM with local credibility and specialized content for the São Paulo market.
• Colégio Salesiano (RN)coreStrategic or Co-development PartnerAM is embedded within the Salesiano school network in RN, delivering individualization and study performance within the school environment for 1st, 2nd, and 3rd year high school students.
• Colégio Diocesano Santa LuziacoreStrategic or Co-development PartnerAM is embedded within the Diocesano Santa Luzia school in RN, delivering individualization and study performance within the school environment for 1st, 2nd, and 3rd year high school students.
• Aceleradora D1minorOthersPartner logo visible in partners section, suggesting business support or accelerator relationship. No specific details on the nature of the partnership provided.
• LizzeminorOthersPartner logo visible in partners section. No specific details on the nature of the partnership provided.
• CrescimentominorOthersPartner logo visible in partners section. No specific details on the nature of the partnership provided.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Descomplica: One of Brazil's largest online ENEM and vestibular prep platforms, offering video lessons, mock exams, and personalized study plans. Direct competitor to AM in digital ENEM prep, though at much larger scale and with a broader multi-exam portfolio.
• Me Salva!: Brazilian online ENEM and vestibular prep platform with video lessons, study schedules, and exercises. Comparable to AM in the online test prep category, with a larger subscriber base and broader subject coverage.
• Estratégia Vestibulares e Enem: Major Brazilian online test prep provider focused on ENEM, vestibulares, and public competitive exams. Direct competitor in the high-stakes exam prep segment, with a similar target student demographic.
• Stoodi: Brazilian online ENEM and vestibular prep platform offering video lessons, exercises, and personalized study plans. Closely comparable product offering and target audience to AM's online platform layer.
• Aprova Total: Brazilian online vestibular and ENEM prep platform offering video classes, exercises, and personalized study plans. Direct competitor targeting the same ENEM/medical school student segment as AM.

Broad incumbents

• Anglo (Somos Educação): One of Brazil's most traditional and prestigious vestibular prep cursinhos, part of the broader Somos Educação group. Competes with AM for high-performing students targeting top universities, with significantly larger scale and brand recognition.
• Poliedro: Large Brazilian education group operating traditional cursinhos and a K-12 system. Competes with AM in the vestibular prep space, particularly through its São Paulo-based prep schools.
• Curso Politécnico: Traditional high-end Brazilian cursinho known for strong medical school admission outcomes, particularly in Rio Grande do Sul. Overlaps with AM on the medical-school admission target segment and methodology.

Regional players

• Intergraus: Traditional São Paulo vestibular cursinho and AM's strategic partner for the Intergraus Digital plan. Comparable as a São Paulo-focused prep school and a direct channel partner for AM's SP expansion.

Emerging players

• Passei Direto: Brazilian study material and educational content platform with significant student user base. Adjacent competitor that overlaps with AM on free study resources and student engagement.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@amentoriaeducacao
• Instagraminstagram.com/amentoria.enem
• Xx.com/AMentoria_ENEM
• Facebookfacebook.com/profile.php

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AMentoria Educação