Vitality Living
Vitality Living is a private senior living operator running 35+ communities across 10 southeastern US states, offering Active Adult, Independent Living, Assisted Living, and Memory Care to seniors and their families under recurring monthly care-fee subscriptions.
- Company typePrivate
- Founded2016
- HeadquartersBrentwood, United States
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Vitality Living does
Founded in 2016 and headquartered in Brentwood/Nashville, Tennessee, Vitality Living is a private senior living operator that runs more than 35 communities across 10 southeastern states (Alabama, Arkansas, Florida, Georgia, Kentucky, Mississippi, South Carolina, Tennessee, Texas, and Virginia). The company provides four care tiers along a single continuum: Active Adult (55+ maintenance-free living), Independent Living, Assisted Living, and Memory Care. Sub-brands under the umbrella include Traditions Living, Landmark Lifestyles, Pine Valley, The Gardens of Germantown, Vitality Court, Acclaim, and Aspire.
Vitality Living's revenue model is a recurring monthly subscription of rental and care fees priced by care level and floor plan, ranging from roughly $2,175/month for an Independent Living efficiency unit to $5,350/month for a Memory Care private studio. Its go-to-market is sales-led and multi-channel: SEO- and content-driven website traffic, organic social (Facebook, LinkedIn, YouTube), email, and resident-driven referrals, targeting both seniors and their adult-child decision-makers. The proprietary Vivid Life Program (Vibrant Body, Vibrant Brain, Vibrant Connection) is the central programming asset and has earned U.S. News & World Report Best of Senior Living recognition for Independent Living (Pine Valley, 2024) and Memory Care (Baypoint Village, 2026). Operationally, Vitality Living also functions as an operating partner for institutional real-estate investors; most notably Clarion Partners Real Estate Income Fund acquired the 126-unit Franklin, Tennessee property in March 2026 while retaining Vitality Living as operator at 99.2% occupancy. The technology stack is described as a community-management and care-delivery platform with embedded virtual tour and chatbot capabilities; no proprietary AI/ML capabilities are disclosed.
Vitality Living firmographics
Firmographics- Name
- Vitality Living
- Legal name
- Vitality Living
- Website
- https://vitalityseniorliving.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Vitality Living is a private senior living operator running 35+ communities across 10 southeastern US states, offering Active Adult, Independent Living, Assisted Living, and Memory Care to seniors and their families under recurring monthly care-fee subscriptions.
- Ownership category
- akta.pro rank
Where Vitality Living is headquartered
LocationHeadquarters
- HQ city
- Brentwood
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Vitality Living business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Senior Living Community Fees: Monthly rental and care fees collected from residents in Independent Living, Assisted Living, and Memory Care communities. Revenue is recurring in nature, driven by occupancy rates and the level of care provided to residents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Independent Living at Pine Valley, Tuscaloosa AL |
| Subscription | Monthly | Independent Living and Assisted Living at Pleasant Hills, Little Rock AR |
| Subscription | Monthly | Assisted Living and Memory Care at Baypoint Village, Hudson FL |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Vitality Living product offering
Product offeringCore offering
Vitality Living operates 35+ senior living communities across 10 southeastern U.S. states, offering four primary living options — Active Adult, Independent Living, Assisted Living, and Memory Care — under brands including Vitality Living, Landmark Lifestyles, Pine Valley, The Gardens of Germantown, and Traditions of Smyrna. The company generates recurring monthly fees from residents in exchange for housing, dining, personal care (bathing, dressing, medication management), memory care support, and the proprietary Vivid Life wellness program spanning fitness, cognitive enrichment, and social engagement.
Product overview
Vitality Living is a senior living community operator offering a portfolio of living options across multiple brands and communities in the southeastern United States. The company provides four primary living options: Active Adult (maintenance-free 55+ communities), Independent Living (carefree lifestyle with optional assistance), Assisted Living (customized personal care support), and Memory Care (specialized care for Alzheimer's and dementia). The portfolio includes branded communities under Vitality Living, Landmark Lifestyles, Pine Valley, The Gardens of Germantown, and Traditions of Smyrna, with over 30 communities across 10 states. The company also offers the Vivid Life Program, a comprehensive wellness initiative centered on Vibrant Body, Vibrant Brain, and Vibrant Connection pillars. Vitality Living operates as an experienced operating partner for ownership groups seeking to manage senior housing assets.
Differentiator
Problem solved
Functional benefit
Brands
- Traditions Living: Senior living brand under Vitality Living operating communities in the southeastern United States.
- Landmark Lifestyles
- Pine Valley
- The Gardens of Germantown
- Vitality Living
- Acclaim
- Aspire
Products and services
- Active Adult Living
Quantifiable outcome
- 99.2% occupancy rate at Vitality Living Franklin property
- +1 more outcomes
Companies that use Vitality Living
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles5 records
Vitality Living technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Vitality Living partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Vitality Living competitors and assessment
Company assessmentDirect peers
- Five Star Senior Living: Operates independent living, assisted living, and memory care communities across the U.S. Directly comparable as a multi-state private-pay senior living operator with a similar care-continuum approach.
- Atria Senior Living: Operates a large portfolio of independent living, assisted living, and memory care communities across the U.S. Closely comparable business model focused on private-pay seniors with a multi-tier service offering similar to Vitality Living.
- Discovery Senior Living: Operates a portfolio of senior living communities across multiple states offering assisted living, memory care, and independent living. Comparable multi-state operator serving private-pay seniors.
- Sunrise Senior Living: National senior living operator with a strong assisted living and memory care focus, including signature wellness programs comparable to Vitality's Vivid Life. Competes for the same private-pay senior demographic.
- Brookdale Senior Living: Largest U.S. senior living operator with hundreds of IL, AL, and memory care communities nationally. Directly comparable as a multi-state operator serving the same resident segments with the same continuum-of-care model.
- Sonida Senior Living: Operates senior living communities offering independent living, assisted living, and memory care. Comparable as a multi-state operator of private-pay senior housing, though smaller in scale than Vitality Living.
Broad incumbents
- Welltower: The largest U.S. healthcare REIT with significant senior housing operating and investment exposure. Provides the institutional capital and real estate backdrop against which Vitality Living's operating-partnership model is benchmarked.
- Ventas: Diversified healthcare REIT with a substantial senior housing operating portfolio. Comparable as the institutional owner counterparty to operators like Vitality Living in the sale-leaseback / RIDEA structure that the Clarion Partners deal exemplifies.
Emerging players
- Sagora Senior Living: Regional senior living operator offering assisted living and memory care primarily in the South-central and Southeast U.S. Overlaps with Vitality Living's geographic core and comparable operating model.
- Bridge Senior Living: Boutique senior living operator focused on assisted living and memory care in select markets. Comparable offering for residents needing personal care and dementia support, with overlapping service philosophy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Vitality Living social profiles
Digital presenceVitality Living compliance and trust
Trust signalCompliance1 record
Vitality Living financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vitality Living leadership team
Management profileNumber of profiles
Vitality Living funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vitality Living M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vitality Living
What does Vitality Living do?
Vitality Living operates 35+ senior living communities across 10 southeastern U.S. states, offering four primary living options — Active Adult, Independent Living, Assisted Living, and Memory Care — under brands including Vitality Living, Landmark Lifestyles, Pine Valley, The Gardens of Germantown, and Traditions of Smyrna. The company generates recurring monthly fees from residents in exchange for housing, dining, personal care (bathing, dressing, medication management), memory care support, and the proprietary Vivid Life wellness program spanning fitness, cognitive enrichment, and social engagement.
Is Vitality Living a public or private company?
Vitality Living is a private company. It is classified as unknown and is currently operating.
When was Vitality Living founded?
Vitality Living was founded in 2016. It employs 501 to 1,000 people.
Where is Vitality Living based?
Vitality Living is headquartered in Brentwood, United States, in the North America region.
How does Vitality Living make money?
One revenue line is on record: senior Living Community Fees.
Who are Vitality Living's main competitors?
Direct peers on record are Five Star Senior Living, Atria Senior Living, Discovery Senior Living, Sunrise Senior Living, Brookdale Senior Living and Sonida Senior Living. Broad incumbents are Welltower and Ventas. Emerging players are Sagora Senior Living and Bridge Senior Living.
Does Vitality Living have an API?
No public API is recorded for Vitality Living.